Category: House & Home
Asia House & Home
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Toilet Care in Kazakhstan
... in 2023, leading overall growth in terms of volume sales, with its products being both affordable and convenient to use. Toilet liquids/foam also continued to dominate category volume sales in terms of size in Kazakhstan ... Read More
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Dishwashing in Kazakhstan
... dishwashers remaining quite low in the country. Many local consumers continued to seek out the lowest-cost options for their home care needs overall, switching away from what they deem to be non-essential products in some ... Read More
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Surface Care in Vietnam
... an enhanced focus on hygiene, despite the easing of the pandemic. Many Vietnamese consumers continued to clean their homes more thoroughly and more often, with products with antibacterial claims, performing particularly well. In urban areas, ... Read More
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Home Care in Georgia
... general and improved employment levels, which has raised purchasing power for some. However, the rising cost of production has urged producers and importers to increase retail prices. Intense competition between home care manufacturers and retailers ... Read More
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Toilet Care in Pakistan
... the call for products that could ensure cleanliness and hygiene in homes. Leading brand owners capitalised on this trend by communicating the effectiveness of their products in providing 100% germ and virus protection. This communication ... Read More
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Home Insecticides in Pakistan
... by high inflationary pressure on prices. The growth in the demand for home insecticides was primarily driven by the expanding middle-class consumer base and ongoing urbanisation trend in the country. The growing urban population's increasing ... Read More
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Polishes in Kazakhstan
... than in the previous year of 2022. The range of category goods found on retailers’ shelves has shrunk significantly in response to global supply chain problems and difficulties importing raw materials for production. Euromonitor International's ... Read More
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Toilet Care in Turkey
... displayed a contrasting trend, demonstrating positive growth, albeit it at a low level. ITBs are often chosen for their pleasant scents, particularly during promotional campaigns. In 2023, major grocery retailers, including Migros and Carrefour, implemented ... Read More
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Home Care in Pakistan
... growth in 2023, despite economic challenges like high inflation and a rising US dollar exchange. Meanwhile, the high inflationary pressure on prices stimulated double-digit retail current value growth across categories. Euromonitor International's Home Care in ... Read More
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Home Insecticides in Vietnam
... the proliferation of insects, including mosquitoes, flies and ants, amongst others. This is especially the case in the Mekong Delta, where most people live close to rivers where insects are more abundant. With mosquito-borne diseases ... Read More
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Dishwashing in Turkey
... of the currency during the year led to higher production, import, and distribution costs, causing a double-digit rise in the average unit prices of products in this category. With grocery retailers' staggering price rises in ... Read More
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Home Insecticides in Azerbaijan
... the summer of 2023 not being as hot as the previous year, this contributed to a decline in sales of home insecticides. Falling purchasing power also contributed to the decline, as inflation remained high. Euromonitor ... Read More
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Bleach in Georgia
... unit. Thus, bleach remains an attractive product among consumers looking to economise. The assortment of bleach products is extensive in terms of the variety of packaging sizes available. However, competition in the bleach category is ... Read More
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Bleach in Kazakhstan
... disinfectant despite its pungent odour, toxicity and questionable environmental impact. Bleach was also boosted during the COVID-29 pandemic, thanks to heightened hygiene habits. While sales of strong cleaning products have slowed since the time of ... Read More
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Bleach in Turkey
... economic conditions and reduced disposable incomes made 2023 a hard year for some products, bleach continued to grow in terms of retail volume. Many consumers consider bleach to be a basic and necessary product. This ... Read More
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Laundry Care in Vietnam
... in keeping with a rising consumer demand for greater convenience. Besides their time-saving qualities, consumers also gravitated towards two-in-one detergents as a way to save money, since their unit price was usually more affordable, compared ... Read More
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Surface Care in Pakistan
... on prices. Retail volume demand was driven by a continued focus on cleanliness and preventative hygiene in the aftermath of the COVID-19 pandemic. Heightened consumer awareness of illnesses and diseases, including flu and viral infections, ... Read More
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Home Insecticides in Georgia
... the size of the insect population, with summer the high season for insecticides consumption. In 2023, moderate volume growth was also underpinned by the more stable economic climate and the expansion of modern retailers in ... Read More
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Air Care in Kazakhstan
... overall category, while electric air fresheners showed the most significant drop in volume sales with its products having been absent from store shelves for a long time. Euromonitor International's Air Care in Kazakhstan market report ... Read More
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Home Care in Turkey
... the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the ... Read More
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Dishwashing in Pakistan
... number of households and the cultural preference for hand dishwashing. Interestingly, even in households with domestic help and a dishwasher, hand dishwashing remained the preferred method. This trend cuts across various socioeconomic classes, encompassing also ... Read More
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Air Care in Azerbaijan
... continued economic uncertainty due to the war in nearby Ukraine, consumer purchasing power continued to fall. As such, consumers prioritised essential home care products and cut down on purchases of air care. Euromonitor International's Air ... Read More
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Air Care in Turkey
... these products, compelling manufacturers to raise their prices. Consequently, the affordability of these products declined for consumers. Despite this, air care products exhibited a positive retail volume performance despite the economic crisis. However, this was ... Read More
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Surface Care in Turkey
... Boost Power & Shine kitchen spray, which is available in a 750 ml size. It includes 70 ml mini packs with a concentrated formula that can be fixed to the closure of the 750 ml ... Read More
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Dishwashing in Azerbaijan
... with inflation sill continuing to be high, especially earlier in the year, automatic dishwashing registered a fall in volume sales, as it is still considered expensive in Azerbaijan. Euromonitor International's Dishwashing in Azerbaijan market report ... Read More
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