Category: Food & Beverage
Morocco Food & Beverage
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Cafés/Bars in Morocco
... price-sensitive as seen in other territories. Indeed, an increasing number of international brands are entering the territory, having seen the success of other foreign brand entrants. Illy Caffè and Starbucks are developing well in Morocco, ... Read More
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Consumer Foodservice in Morocco
... and eating out less frequently becoming more commonplace. Foodservice has not been impacted drastically by this trend, thanks to the buoyant performance of tourism, which is a major growth driver in consumer foodservice and a ... Read More
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Limited-Service Restaurants in Morocco
... This is largely due to its flexible business model and an emphasis on convenience over atmosphere. Similarly, Burger King emphasises speedy service and order personalization as part of its high-quality customer service. Limited-service restaurants are ... Read More
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Morocco Fruits and Vegetables - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029
... to reach USD 5.37 billion by 2029, growing at a CAGR of 4.21% during the forecast period (2024-2029). Key Highlights The growing demand for fresh fruits and vegetables owing to an increase in consumer awareness ... Read More
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The Grocery Retail Market in Morocco to 2028
... the modern, traditional and pharmacy channels, key supermarket retailers by estimated sales and market share. Key Questions Answered Who are the leading supermarket chains in Morocco and what is their market share? What is the ... Read More
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Morocco Beverages Consumption Trends and Forecasts Tracker, Q2 2023
... latest industry performance and developments on a quarterly basis, covering - Top line consumption volumes for Q2-2023 vs Q2-2022, moving annual totals (MAT), full year 2022 provisional data and 2023 forecasts for all beverage categories. ... Read More
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Morocco Beer and Cider Market Overview by Category, Price Dynamics, Brand and Flavour, Distribution and Packaging, 2023
... the report contains introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections. Key insights and drivers behind the Beer and Cider market performance Reasons to Buy Gain an ... Read More
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Plant-Based Dairy in Morocco
... Trading led the way with Sojasun and Bjorg soya drink brands, respectively. However, limited availability in select modern stores, combined with the absence of robust advertising campaigns, hindered these products from reaching a broader consumer ... Read More
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Butter and Spreads in Morocco
... consumers. The burgeoning embrace of Western food items such as sandwiches, cakes, and cookies further bolsters its relevance. Although retail butter sales experienced a slight deceleration due to rising prices, a formidable competition emerges from ... Read More
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Drinking Milk Products in Morocco
... dairy cows to offset losses and ensure survival. This led to a depletion of herds, resulting in a sharp decline in milk production. To counterbalance this setback, major dairy players like Cooperative Copag and Central ... Read More
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Other Dairy in Morocco
... small size, limited potential for innovation in some products, and the perception of slower growth potential might be reasons behind its relatively lower focus from dairy players. In 2023, the dairy industry's attention was directed ... Read More
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Dairy Products and Alternatives in Morocco
... the agricultural sector due to a rainfall deficit. Geopolitical factors, such as the European context shaped by the Ukraine conflict, continued to drive commodity prices upward on the global stage. These same tensions reverberated domestically, ... Read More
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Yoghurt and Sour Milk Products in Morocco
... economic recession, consumers exhibited a trend of curtailing yoghurt consumption, considering it a discretionary product. This shift resulted in reduced consumption frequency, even as manufacturers persisted in outreach efforts to the mass market by employing ... Read More
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Cheese in Morocco
... constraints prompted budget-conscious consumers to opt for single units of spreadable cheese, primarily available at independent groceries and dairy shops. Concurrently, the rise of large tube or oblong packaging, accommodating up to 96 portions, gained ... Read More
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Baby Food in Morocco
... by economic uncertainties stemming from the global crisis. A consensus has emerged among Moroccan couples to postpone parenthood due to economic consequences and uncertainty. Fertility rates had already been declining due to factors like high ... Read More
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Morocco Couscous Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... 639.3 Million by 2028, exhibiting a growth rate (CAGR) of 6% during 2023-2028. Couscous is a traditional North African dish that is made up of crushed and steamed granules of durum wheat semolina. Moreover, couscous ... Read More
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Sugar Confectionery in Morocco
... often give sweets instead of change to customers, if the amount owed is minimal. However, volume growth slowed in 2023, due to a combination of the uncertain economic climate and rising health awareness. With inflation ... Read More
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Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco
... This was supported by the trend towards away-from-home consumption, following the return to pre-pandemic lifestyles, Moreover, manufacturers such as Mondelez Maroc and Stock Pralim SA became more aggressive in introducing new ranges of biscuits that ... Read More
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Snacks in Morocco
... of remaining travel restrictions. However, the average rate of inflation remained at an elevated level, largely due to increases in food prices, owing to the war in Ukraine, which caused widespread disruption to global supply ... Read More
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Ice Cream in Morocco
... of global supply chains, weakened the purchasing power of the majority of Moroccans, the majority of which belong to lower-income groups. Within a context of continuing economic uncertainty, consumers limited their intake of perceived non-essential ... Read More
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Savoury Snacks in Morocco
... keen on nuts, they usually buy them in unpackaged, unbranded formats, often in specialised outlets. However, during the review period, many consumers started to make the switch from unpackaged to packaged nuts, due to growing ... Read More
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Chocolate Confectionery in Morocco
... or luxury purchases. Unit prices of chocolate confectionery increased gradually throughout the year, thanks to the rising cost of raw materials, namely imported cacao powder. However, it should be noted that the increase in average ... Read More
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Gum in Morocco
... people cut back on unnecessary expenses, including snack products such as gum. However, leading players Mondelez International Inc and Foods & Goods SA (Perfetti) were able to sustain growth in the category by expanding their ... Read More
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Beer in Morocco
... beer and wine. Beer customs duties were completely dismantled in 2022, with duties of 4.9% having been levied in 2021 and 9.8% in 2020. The lifting of customs duties mainly impacted imported premium beer, which ... Read More
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Rtds in Morocco
... number of products on offer remained limited to two key brands, namely Smirnoff Ice and Bacardi Breezer, in the spirits-based RTDs category. Amid low demand for such products, importers were discouraged both from importing any ... Read More
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