Category: Food & Beverage
Morocco Food & Beverage
-
Dairy Products and Alternatives in Morocco
... the agricultural sector due to a rainfall deficit. Geopolitical factors, such as the European context shaped by the Ukraine conflict, continued to drive commodity prices upward on the global stage. These same tensions reverberated domestically, ... Read More
-
Yoghurt and Sour Milk Products in Morocco
... economic recession, consumers exhibited a trend of curtailing yoghurt consumption, considering it a discretionary product. This shift resulted in reduced consumption frequency, even as manufacturers persisted in outreach efforts to the mass market by employing ... Read More
-
Cheese in Morocco
... constraints prompted budget-conscious consumers to opt for single units of spreadable cheese, primarily available at independent groceries and dairy shops. Concurrently, the rise of large tube or oblong packaging, accommodating up to 96 portions, gained ... Read More
-
Baby Food in Morocco
... by economic uncertainties stemming from the global crisis. A consensus has emerged among Moroccan couples to postpone parenthood due to economic consequences and uncertainty. Fertility rates had already been declining due to factors like high ... Read More
-
Morocco Couscous Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... 639.3 Million by 2028, exhibiting a growth rate (CAGR) of 6% during 2023-2028. Couscous is a traditional North African dish that is made up of crushed and steamed granules of durum wheat semolina. Moreover, couscous ... Read More
-
Sugar Confectionery in Morocco
... often give sweets instead of change to customers, if the amount owed is minimal. However, volume growth slowed in 2023, due to a combination of the uncertain economic climate and rising health awareness. With inflation ... Read More
-
Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco
... This was supported by the trend towards away-from-home consumption, following the return to pre-pandemic lifestyles, Moreover, manufacturers such as Mondelez Maroc and Stock Pralim SA became more aggressive in introducing new ranges of biscuits that ... Read More
-
Snacks in Morocco
... of remaining travel restrictions. However, the average rate of inflation remained at an elevated level, largely due to increases in food prices, owing to the war in Ukraine, which caused widespread disruption to global supply ... Read More
-
Ice Cream in Morocco
... of global supply chains, weakened the purchasing power of the majority of Moroccans, the majority of which belong to lower-income groups. Within a context of continuing economic uncertainty, consumers limited their intake of perceived non-essential ... Read More
-
Savoury Snacks in Morocco
... keen on nuts, they usually buy them in unpackaged, unbranded formats, often in specialised outlets. However, during the review period, many consumers started to make the switch from unpackaged to packaged nuts, due to growing ... Read More
-
Chocolate Confectionery in Morocco
... or luxury purchases. Unit prices of chocolate confectionery increased gradually throughout the year, thanks to the rising cost of raw materials, namely imported cacao powder. However, it should be noted that the increase in average ... Read More
-
Gum in Morocco
... people cut back on unnecessary expenses, including snack products such as gum. However, leading players Mondelez International Inc and Foods & Goods SA (Perfetti) were able to sustain growth in the category by expanding their ... Read More
-
Beer in Morocco
... beer and wine. Beer customs duties were completely dismantled in 2022, with duties of 4.9% having been levied in 2021 and 9.8% in 2020. The lifting of customs duties mainly impacted imported premium beer, which ... Read More
-
Rtds in Morocco
... number of products on offer remained limited to two key brands, namely Smirnoff Ice and Bacardi Breezer, in the spirits-based RTDs category. Amid low demand for such products, importers were discouraged both from importing any ... Read More
-
Cider/Perry in Morocco
... International's Cider/Perry in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors ... Read More
-
Alcoholic Drinks in Morocco
... situation, especially for the agricultural sector, which was strongly affected by a rainfall deficit. The geopolitical context in Europe linked to the war following the Russian invasion of Ukraine continued to fuel the rise in ... Read More
-
Spirits in Morocco
... still expensive for the majority of Moroccan consumers and are mostly consumed by upper-income consumers, who are frequent travellers abroad and purchase their needs from duty free shops at better prices. However, on-trade sales saw ... Read More
-
Wine in Morocco
... complete opening of bars and restaurants. After beer, still red wine is the second most popular alcoholic drink in Morocco and is particularly popular amongst the younger generation of consumers of legal drinking age, because ... Read More
-
Tobacco in Morocco
... especially for the agricultural sector, which was strongly affected by the rainfall deficit. The geopolitical context in Europe linked to the war in Ukraine continued to fuel the rise in commodity prices at the international ... Read More
-
Analysis by Region - MENA - Morocco
... positive territory in the first quarter of the year and the recovery is expected to extend into Q2 2023, farmers still face low rainfall and rising temperatures. This will keep agricultural production below its five-year ... Read More
-
Morocco Fruits and Vegetables Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)
... The growing demand for fresh fruits and vegetables owing to an increase in consumer awareness of healthier alternatives, a growing economy, rising organic produce in the country, increased focus on fresh produce exports, and increasing ... Read More
-
Morocco Beverages Market Outlook (2016-2027)
... to 2022 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible ... Read More
-
Self-Service Cafeterias in Morocco
... in part a result of tradition, with Moroccan consumers historically displaying a strong preference for relaxed dining involving table service rather than serving themselves at a counter. Euromonitor International's Self-Service Cafeterias in Morocco report offers ... Read More
-
Street Stalls/Kiosks in Morocco
... foodservice outlets in the country, which in turn videoed the extremely unhygienic food preparation measures seen in the country, shocking consumers. Indeed, it was not just the Casablanca cockroach scandal rocking higher-income consumers’ faith in ... Read More
-
Morocco Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027
... which provides extensive and highly detailed current and future market trends in the Moroccan market. The number of live births in Morocco declined by 1.6% during 2015-21, reaching 584,100 in 2021. This resulted in a ... Read More
Research Assistance
