Category: Food & Beverage
Morocco Food & Beverage
-
Carbonates in Morocco
... leading consumers to switch from hot drinks options to soft drinks, in particular, cola carbonates. In addition, the resumption of ceremonies and parties in 2023, where carbonates are largely served, aided sales of the product ... Read More
-
Juice in Morocco
... drops, Moroccan consumers often make homemade, natural juice. However, when there are fewer oranges and prices rise, as in 2023, consumers will switch to the more affordable option of buying juice in packaged format. Euromonitor ... Read More
-
RTD Coffee in Morocco
... distribution and product awareness, much of this dynamic growth was also attributed to growth coming from a very low base. Euromonitor International's RTD Coffee in Morocco report offers a comprehensive guide to the size and ... Read More
-
Other Hot Drinks in Morocco
... hot chocolate-based drinks are considered a luxury and non-essential product. As such, while most price-sensitive consumers cut their spending during 2023, items such as other hot drinks are quickly left on shopping lists. Euromonitor International's ... Read More
-
Coffee in Morocco
... options. This worked towards the category recording modest volume growth in 2023. Euromonitor International's Coffee in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
-
Tea in Morocco
... rose in 2023 as price-sensitive consumers switched from more expensive hot drink options to green tea, offered at more affordable price points. Its dynamic growth is also attributed to the large range of brands available ... Read More
-
RTD Tea in Morocco
... base. Sales have also benefited from wider penetration due to increased product availability. Lipton, which has not long existed on the landscape, saw growing competition from new entrants, including Fuzetea, Arizona, Gourmet, Didi and Shai. ... Read More
-
Concentrates in Morocco
... Euromonitor International's Concentrates in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the ... Read More
-
Rice, Pasta and Noodles in Morocco
... primary staple, rice is increasingly becoming the second most consumed staple. As Moroccan palates expand with exposure to various cuisines, especially Asian, the inclusion of rice-based dishes has become more common. The presence of Asian ... Read More
-
Processed Fruit and Vegetables in Morocco
... are prompting consumers to seek time-saving food options. Smaller foodservice outlets are also using these products to cater to their customers. Euromonitor International's Processed Fruit and Vegetables in Morocco report offers in-depth knowledge of the ... Read More
-
Baked Goods in Morocco
... moving away from modern dishes like pasta or rice-based meals, and even breakfast cereals, to embrace bread-based meals. This shift can be attributed to the growth of family-run bakers and pastry shops, particularly those located ... Read More
-
Processed Meat, Seafood and Alternatives To Meat in Morocco
... as less healthy due to the additives and preservatives required for extended shelf life. Instead, many prefer to purchase fresh chicken or red meat by weight. The category remains stagnant, with limited product development and ... Read More
-
Breakfast Cereals in Morocco
... cost and less satisfying nature compared to traditional alternatives. Many consumers have switched to lower-priced brands like Sante, Revey, and private label brands such as Marjane and Casino, eroding the market share of pricier brands ... Read More
-
Staple Foods in Morocco
... resulting in reduced domestic demand amid inflationary pressures. Notably, the prices of raw materials and consumer goods, especially energy products, reached unprecedented highs, leading to an increase in imported inflation. Consumer goods saw a notable ... Read More
-
Cooking Ingredients and Meals in Morocco
... prices, explained by the weakness of global demand. The national economy has witnessed a marked slowdown in its economic growth under the combined effects of drought and inflation. This led to a slowdown in domestic ... Read More
-
Edible Oils in Morocco
... the blow of hot arid winds (Chergui) from the desert in April and May, which precipitated the falling off the leaves of the olives. Low production was also compounded by the high prices of inputs, ... Read More
-
Meals and Soups in Morocco
... of taste, sensitive to price and, to a lesser extent, health and wellness benefits, the demand for ready meals remained low at the end of the review period. Ready meals tend to be consumed occasionally ... Read More
-
Sauces, Dips and Condiments in Morocco
... of the review period. The drought and the severe cold winter weather severely impacted local production. Besides, strong global demand pushed Moroccan producers to export their tomato production instead of selling it on the national ... Read More
-
Sweet Spreads in Morocco
... honey and only moderate growth in the main category, jams and preserves. The demand for jams and preserves is affected by changes in Moroccan consumers’ consumption habits. For example, more Moroccan consumers are turning to ... Read More
-
Morocco Beverages Consumption Trends and Forecasts Tracker, Q2 2023
... latest industry performance and developments on a quarterly basis, covering - Top line consumption volumes for Q2-2023 vs Q2-2022, moving annual totals (MAT), full year 2022 provisional data and 2023 forecasts for all beverage categories. ... Read More
-
Morocco Beer and Cider Market Overview by Category, Price Dynamics, Brand and Flavour, Distribution and Packaging, 2023
... the report contains introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections. Key insights and drivers behind the Beer and Cider market performance Reasons to Buy Gain an ... Read More
-
Plant-Based Dairy in Morocco
... Trading led the way with Sojasun and Bjorg soya drink brands, respectively. However, limited availability in select modern stores, combined with the absence of robust advertising campaigns, hindered these products from reaching a broader consumer ... Read More
-
Butter and Spreads in Morocco
... consumers. The burgeoning embrace of Western food items such as sandwiches, cakes, and cookies further bolsters its relevance. Although retail butter sales experienced a slight deceleration due to rising prices, a formidable competition emerges from ... Read More
-
Drinking Milk Products in Morocco
... dairy cows to offset losses and ensure survival. This led to a depletion of herds, resulting in a sharp decline in milk production. To counterbalance this setback, major dairy players like Cooperative Copag and Central ... Read More
-
Other Dairy in Morocco
... small size, limited potential for innovation in some products, and the perception of slower growth potential might be reasons behind its relatively lower focus from dairy players. In 2023, the dairy industry's attention was directed ... Read More
Research Assistance
