Category: Food & Beverage
Morocco Food & Beverage
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Fruits in Morocco
... opt for lower-priced fruits like oranges, apples, and bananas, especially for desserts, as disposable incomes dwindled. Shifting purchasing habits due to economic constraints influenced the choices of packaged desserts over pricier alternatives. This weather-driven trend ... Read More
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Starchy Roots in Morocco
... as Niçoise salad, tajines, and as French fries, offering quick snack options. Euromonitor International's Starchy Roots in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Food Preparation Appliances in Morocco
... for many Moroccan households, particularly blenders and juice extractors. With people back to busy lifestyles outside the home, there has been growing demand for food preparation appliances that help reduce the time needed to prepare ... Read More
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Vegetables in Morocco
... restrictions on exports of certain produce, aiming to ensure local availability and price stability. The surge in tomato prices caused a shift towards packaged tomato pastes and purées, impacting the foodservice sector. Similarly, onions faced ... Read More
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Sugar and Sweeteners in Morocco
... increasing health consciousness prevailing among Moroccan consumers, prompting a shift towards healthier dietary choices and reduced sugar intake. Euromonitor International's Sugar and Sweeteners in Morocco report offers a comprehensive guide to the size and shape ... Read More
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Fresh Food in Morocco
... domestic demand, primarily influenced by the inflationary pressures impacting raw materials and consumer goods, notably energy products. Import-related inflation surged to unprecedented levels, further exacerbating the economic slowdown. This, in turn, eroded household confidence, resulting ... Read More
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Nuts in Morocco
... at home and in various foodservice outlets. Euromonitor International's Nuts in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Energy Drinks in Morocco
... available and consumed in bigger cities. Moreover, energy drinks consumption became popular among consumers aged 18-24, thanks to huge advertisements and the sponsorship of sports activities. For example, Red Bull has actively sponsored extreme sports, ... Read More
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Bottled Water in Morocco
... water, particularly in coastal cities where tourists visit, many consumers switched to bottled water. Furthermore, Morocco experienced extreme heat in 2023, when the temperature reached high levels, prompting local consumers and tourists to consume more ... Read More
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Soft Drinks in Morocco
... prices soaring. As a result, consumer spending confidence declined, with many readjusting their budgets in line with reduced disposable incomes. Euromonitor International's Soft Drinks in Morocco report offers a comprehensive guide to the size and ... Read More
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Hot Drinks in Morocco
... and consumer goods, particularly energy, reached historic highs. This led households to reevaluate their budgets, focusing their reduced disposable incomes on essentials, with many viewing some hot drinks as unessential. Furthermore, the easy availability of ... Read More
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Carbonates in Morocco
... leading consumers to switch from hot drinks options to soft drinks, in particular, cola carbonates. In addition, the resumption of ceremonies and parties in 2023, where carbonates are largely served, aided sales of the product ... Read More
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Juice in Morocco
... drops, Moroccan consumers often make homemade, natural juice. However, when there are fewer oranges and prices rise, as in 2023, consumers will switch to the more affordable option of buying juice in packaged format. Euromonitor ... Read More
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RTD Coffee in Morocco
... distribution and product awareness, much of this dynamic growth was also attributed to growth coming from a very low base. Euromonitor International's RTD Coffee in Morocco report offers a comprehensive guide to the size and ... Read More
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Other Hot Drinks in Morocco
... hot chocolate-based drinks are considered a luxury and non-essential product. As such, while most price-sensitive consumers cut their spending during 2023, items such as other hot drinks are quickly left on shopping lists. Euromonitor International's ... Read More
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Coffee in Morocco
... options. This worked towards the category recording modest volume growth in 2023. Euromonitor International's Coffee in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Tea in Morocco
... rose in 2023 as price-sensitive consumers switched from more expensive hot drink options to green tea, offered at more affordable price points. Its dynamic growth is also attributed to the large range of brands available ... Read More
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RTD Tea in Morocco
... base. Sales have also benefited from wider penetration due to increased product availability. Lipton, which has not long existed on the landscape, saw growing competition from new entrants, including Fuzetea, Arizona, Gourmet, Didi and Shai. ... Read More
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Concentrates in Morocco
... Euromonitor International's Concentrates in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the ... Read More
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Morocco Beverages Consumption Trends and Forecasts Tracker, Q2 2023
... latest industry performance and developments on a quarterly basis, covering - Top line consumption volumes for Q2-2023 vs Q2-2022, moving annual totals (MAT), full year 2022 provisional data and 2023 forecasts for all beverage categories. ... Read More
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Morocco Beer and Cider Market Overview by Category, Price Dynamics, Brand and Flavour, Distribution and Packaging, 2023
... the report contains introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections. Key insights and drivers behind the Beer and Cider market performance Reasons to Buy Gain an ... Read More
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Plant-Based Dairy in Morocco
... Trading led the way with Sojasun and Bjorg soya drink brands, respectively. However, limited availability in select modern stores, combined with the absence of robust advertising campaigns, hindered these products from reaching a broader consumer ... Read More
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Butter and Spreads in Morocco
... consumers. The burgeoning embrace of Western food items such as sandwiches, cakes, and cookies further bolsters its relevance. Although retail butter sales experienced a slight deceleration due to rising prices, a formidable competition emerges from ... Read More
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Drinking Milk Products in Morocco
... dairy cows to offset losses and ensure survival. This led to a depletion of herds, resulting in a sharp decline in milk production. To counterbalance this setback, major dairy players like Cooperative Copag and Central ... Read More
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Other Dairy in Morocco
... small size, limited potential for innovation in some products, and the perception of slower growth potential might be reasons behind its relatively lower focus from dairy players. In 2023, the dairy industry's attention was directed ... Read More
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