Category: Food & Beverage
Morocco Food & Beverage
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Analysis by Region - Africa - Morocco
... of 2.7% this year, thanks to solid performances in the secondary sector (particularly mining) and the services sector. Growth in gross fixed capital formation indicates that major infrastructure and industrial projects – the 'grand structuring ... Read More
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Sports Nutrition in Morocco
... ingredients - especially those that are natural or organic - is also a critical consideration. Price sensitivity is notably high among Moroccan consumers, leading many to favour lower-cost local brands over pricier imported options due ... Read More
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Weight Management and Wellbeing in Morocco
... awareness of the associated health risks. Image-consciousness has emerged as a crucial driver of this demand, particularly as many consumers who gained weight during the pandemic are now more concerned about their physical appearance as ... Read More
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Consumer Health in Morocco
... cuts in import duties. While Morocco has managed to avoid the direct foreign exchange issues faced by other nations, the global economic climate still exerts pressure. Euromonitor International's Consumer Health in Morocco report offers a ... Read More
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Morocco Beer & Cider Market Databook 2024
... brand insights, channel insights, packaging insights, and appendix sections. Key insights and drivers behind the Beer and Cider market performance Reasons to Buy Gain an in-depth understanding of the dynamics and structure of the Moroccan ... Read More
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Morocco Baby Food
... by factors such as high inflation, rising unemployment, and general economic instability. These issues create financial pressures that lead many couples to delay or reconsider having children. Also contributing to this trend are high celibacy ... Read More
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Morocco Plant-Based Dairy
... to soy drinks and other plant-based milks. Soy-based drinks were the first to enter the Moroccan market, introduced by trailblazers such as Copralim with Sojasun and Food Group Trading with Bjorg soy drinks. However, these ... Read More
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Morocco Yoghurt and Sour Milk Products
... Despite a significant recovery from the high inflation of the previous year, consumers are continuing to moderate their yoghurt consumption, viewing it as a discretionary item. Euromonitor International's Yoghurt and Sour Milk Products in Morocco ... Read More
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Morocco Drinking Milk Products
... with severe drought conditions that have diminished the quality and availability of grazing lands, have compelled many breeders to cull their dairy cows to mitigate losses, resulting in a drop in local milk production. This ... Read More
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Morocco Butter and Spreads
... butter, typically sold at lower prices in farms or by street hawkers, is gaining popularity, despite being prohibited in retail stores. Nevertheless, butter remains a beloved staple in Moroccan cuisine, deeply ingrained in the country's ... Read More
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Morocco Dairy Products and Alternatives
... seen in the previous year, this has not been sufficient to restore consumer confidence. Inflation in Morocco began to rise in November 2022, culminating in a peak of 10.1% in February 2023, driven by soaring ... Read More
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Morocco Cheese
... of two 24-portion packs of its La Vache Qui Rit brand and a free 8-portion pack with the purchase of two 16-portion versions. Similarly, Copag provided a free 16-portion pack with the purchase of two ... Read More
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Morocco Other Dairy
... consumers face tighter budgets. Additionally, the category's relatively small size, limited scope for innovation in products like fromage frais and quark, and perceived lack of growth opportunities have led dairy companies to deprioritise this segment. ... Read More
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Morocco HW Staple Foods
... as well as health issues. All these factors are contributing to a decline in meat consumption and generating demand for plant-based alternatives. Thanks to greater investment by industry players in new product development, plant-based meat ... Read More
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Morocco Gum
... Foods & Goods (with the latter the local distributor for GBO Perfetti Van Melle) are leading the way with the launch of several new sugar-free variants for Trident and Mentos Pure Fresh, for example. Increasingly ... Read More
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Morocco Ice Cream
... to the disruption of global supply chains, have weakened the purchasing power of the majority of Moroccans, with most local consumers falling within lower-income groups. Within a context of continuing economic uncertainty, consumers have limited ... Read More
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Morocco Savoury Snacks
... is rising faster than any other segment within the overall category. While Moroccans are traditionally keen on nuts, they usually buy them in unpackaged, unbranded formats, often in specialised outlets. However, during the review period, ... Read More
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Morocco Sugar Confectionery
... persist throughout the forecast period. The category is sizeable and demand is supported largely by individually sold sweets and lollipops, most often bought by children. In addition, volume sales are aided by local shopkeepers, who ... Read More
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Morocco Sweet Biscuits, Snack Bars and Fruit Snacks
... biscuits are highly popular type in Morocco and as such the segment continues to see healthy volume growth in 2024, despite economic pressures. This is supported by the trend towards out-of-home consumption, following the return ... Read More
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Morocco Beer
... as it is considered cheaper. The dismantling of customs led to the entrance of several imported beers at affordable prices. Thriving tourism in Morocco boosted on-trade sales in 2023, with foreign tourists returning in the ... Read More
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Morocco Wine
... noticeable impact on tourism, by attracting more travellers to the country. Wine is widely consumed by tourists visiting the country, although red wine is also a key favourite among Moroccans. Indeed, red wine is the ... Read More
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Morocco Rtds
... the number of products on offer remained limited to two key brands, namely Smirnoff Ice and Bacardi Breezer, in the spirits-based RTDs category. Amid low demand for such products, importers were discouraged both from importing ... Read More
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Morocco Spirits
... majority of Moroccans. The main consumers of spirits are upper-income groups who travel frequently abroad and purchase their needs from duty-free shops at more affordable prices. However, on-trade sales saw a rebound due to the ... Read More
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Morocco Alcoholic Drinks
... impact with energy and raw material prices still elevated and Morocco facing a second year of high inflation in 2023. The high price of food and energy was felt by consumers with household consumption remaining ... Read More
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Morocco Beverages Consumption Trends and Forecasts Tracker, Q1 2024 (Dairy and Soy Drinks, Alcoholic Drinks, Soft Drinks and Hot Drinks)
... alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering- Top line consumption volumes for Q1-2024 vs Q1-2023, moving annual totals (MAT), full year ... Read More
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