Category: Food & Beverage
Morocco Food & Beverage
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Meat in Morocco
... the cost of locally produced and imported fodder rose by 29% and 13%, respectively. In addition, the production costs for red meat also increased in 2024. As a result, some breeders were forced to cull ... Read More
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Pulses in Morocco
... pulse crops in favour of more profitable alternatives. Several factors contributed to the decline in local production, including the rising cost and scarcity of labour, ongoing water shortages due to persistent drought, and intense competition ... Read More
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Nuts in Morocco
... consumers, who were actively looking for ways to add healthier, nutritious options into their diet, including nuts. Beyond their health benefits, nuts are also widely enjoyed as a snack, both at home and in foodservice ... Read More
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Fresh Food in Morocco
... However, the geopolitical situation in Europe, particularly the ongoing war in Ukraine, continued to drive up global energy and raw material prices. Consequently, national food and energy prices increased, with an inflation rate of 6.2% ... Read More
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Fish and Seafood in Morocco
... the year showed a decline, continuing the downward trend observed in 2023. This reduction in catch volumes led to a significant rise in prices, particularly for sardines, which account for 96% of national fish consumption. ... Read More
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Eggs in Morocco
... an affordable and versatile source of protein, making them an attractive choice during economic strain. Eggs are also a staple that is easily accessible to middle and low-income consumers, who rely on them for everyday ... Read More
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Vegetables in Morocco
... primary culprits affecting production, along with the high cost of irrigation water. Additionally, the resumption of exports to Mauritania had an impact. In 2023, Mauritania imposed customs duties on Moroccan exports to sub-Saharan countries, prompting ... Read More
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Starchy Roots in Morocco
... all potato exports in February 2023. However, the ban was lifted on July 10, 2024, with a quota of 1,500 tonnes allowed for export. Morocco remained self-sufficient in potato production, with annual production estimated at ... Read More
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Sugar and Sweeteners in Morocco
... due to rising health awareness among Moroccan consumers, many of whom are adopting lower sugar diets. Despite these trends, sugar continues to play an essential role in daily Moroccan life, particularly in the preparation of ... Read More
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Fruits in Morocco
... in 2024, the volume sales of citrus fruits declined due to poor harvests driven by drought and extreme weather conditions. The hot summer of 2023 and a lack of rainfall severely impacted flowering and fruit ... Read More
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Other Hot Drinks in Morocco
... has hindered their appeal, particularly during periods of financial strain, when price-sensitive consumers tend to forego such purchases. As economic uncertainty persists, the demand for these products has been further suppressed, leaving their consumption largely ... Read More
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Hot Drinks in Morocco
... up energy and raw material costs globally. These pressures have been acutely felt in Morocco, where rising prices for food and energy products have pushed inflation to 6.2% in 2023. Faced with these economic challenges ... Read More
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Tea in Morocco
... turned to green tea as a cheaper alternative to other hot drinks, further boosting its volume sales. The market's vibrancy is driven by the presence of over 250 brands, all imported, which has created intense ... Read More
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Coffee in Morocco
... continues to be imported mainly from Spain and Italy. In April 2024, global coffee prices reached unprecedented levels, rising by 16.8% to USD427 per kilogram – the highest since 1979. Morocco predominantly imports two types ... Read More
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Food Preparation Appliances in Morocco
... 2024. Retail prices increased rapidly due to the higher import tax forcing consumers to rethink purchases. Consequently, retail volume sales plummeted over 2024 with performance far worse than during the pandemic. Retailers have seen profit ... Read More
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Juice in Morocco
... natural juice. However, 2024 has witnessed reduced orange production due to drought, compounded by rising prices, which led consumers to switch to packaged juice as a more affordable alternative. The overall unit price of juice ... Read More
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Concentrates in Morocco
... as a cost-effective and refreshing alternative to carbonated drinks and packaged juices. This shift has been particularly evident among low-income households, where flavoured water or milk prepared with liquid concentrates offers a more affordable solution ... Read More
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Energy Drinks in Morocco
... such as Upgrade, Blu, Rockstar, Sting, Monster, Black Energy, Royal Club, and Hype Energy Drinks have significantly broadened consumer options in the category. This influx of lower-priced products has intensified competition, leading established players to ... Read More
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RTD Tea in Morocco
... the past two years, elevated temperatures have made RTD tea a popular alternative to traditional hot tea, particularly during the warmer months. This shift highlights a behavioural trend among consumers, who are prioritising beverages that ... Read More
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RTD Coffee in Morocco
... a small but rapidly expanding product area within soft drinks in Morocco. Its growth is attributed to the combination of rising demand for convenient coffee options and the category's appeal as a refreshing alternative to ... Read More
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Carbonates in Morocco
... as cola carbonates over hot beverages. Despite being perceived as less healthy, carbonates have remained attractive due to their relatively lower price compared to juice, making them a more appealing option for financially constrained consumers. ... Read More
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Soft Drinks in Morocco
... exert upward pressure on energy and raw material prices globally. These same pressures have been acutely felt within Morocco, where inflation stood at 6.2% in 2023, largely driven by the rising costs of food and ... Read More
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Bottled Water in Morocco
... for further development. Second, ongoing drought conditions and the low quality of tap water, particularly in coastal cities dependent on desalination plants, have led more consumers to rely on bottled water for their daily needs. ... Read More
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Meals and Soups in Morocco
... focus on the category. This trend aligns with consumer preferences, as many Moroccans perceive ready meals as less healthy and less flavourful compared to freshly prepared foods, while also being more expensive. Consequently, ready meals ... Read More
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Baked Goods in Morocco
... has compelled manufacturers to increase reliance on imported cereals to meet domestic demand. The resulting surge in raw material costs, including wheat flour and sugar, has driven up the prices of baked goods, thereby exerting ... Read More
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