Category: Food
Morocco Food
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Meat in Morocco
... the cost of locally produced and imported fodder rose by 29% and 13%, respectively. In addition, the production costs for red meat also increased in 2024. As a result, some breeders were forced to cull ... Read More
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Pulses in Morocco
... pulse crops in favour of more profitable alternatives. Several factors contributed to the decline in local production, including the rising cost and scarcity of labour, ongoing water shortages due to persistent drought, and intense competition ... Read More
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Nuts in Morocco
... consumers, who were actively looking for ways to add healthier, nutritious options into their diet, including nuts. Beyond their health benefits, nuts are also widely enjoyed as a snack, both at home and in foodservice ... Read More
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Fresh Food in Morocco
... However, the geopolitical situation in Europe, particularly the ongoing war in Ukraine, continued to drive up global energy and raw material prices. Consequently, national food and energy prices increased, with an inflation rate of 6.2% ... Read More
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Fish and Seafood in Morocco
... the year showed a decline, continuing the downward trend observed in 2023. This reduction in catch volumes led to a significant rise in prices, particularly for sardines, which account for 96% of national fish consumption. ... Read More
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Eggs in Morocco
... an affordable and versatile source of protein, making them an attractive choice during economic strain. Eggs are also a staple that is easily accessible to middle and low-income consumers, who rely on them for everyday ... Read More
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Vegetables in Morocco
... primary culprits affecting production, along with the high cost of irrigation water. Additionally, the resumption of exports to Mauritania had an impact. In 2023, Mauritania imposed customs duties on Moroccan exports to sub-Saharan countries, prompting ... Read More
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Starchy Roots in Morocco
... all potato exports in February 2023. However, the ban was lifted on July 10, 2024, with a quota of 1,500 tonnes allowed for export. Morocco remained self-sufficient in potato production, with annual production estimated at ... Read More
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Sugar and Sweeteners in Morocco
... due to rising health awareness among Moroccan consumers, many of whom are adopting lower sugar diets. Despite these trends, sugar continues to play an essential role in daily Moroccan life, particularly in the preparation of ... Read More
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Fruits in Morocco
... in 2024, the volume sales of citrus fruits declined due to poor harvests driven by drought and extreme weather conditions. The hot summer of 2023 and a lack of rainfall severely impacted flowering and fruit ... Read More
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Food Preparation Appliances in Morocco
... 2024. Retail prices increased rapidly due to the higher import tax forcing consumers to rethink purchases. Consequently, retail volume sales plummeted over 2024 with performance far worse than during the pandemic. Retailers have seen profit ... Read More
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Meals and Soups in Morocco
... focus on the category. This trend aligns with consumer preferences, as many Moroccans perceive ready meals as less healthy and less flavourful compared to freshly prepared foods, while also being more expensive. Consequently, ready meals ... Read More
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Baked Goods in Morocco
... has compelled manufacturers to increase reliance on imported cereals to meet domestic demand. The resulting surge in raw material costs, including wheat flour and sugar, has driven up the prices of baked goods, thereby exerting ... Read More
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Cooking Ingredients and Meals in Morocco
... rising costs of energy and raw materials, with national inflation reaching 6.2% in 2023. Coupled with the country's sixth consecutive year of drought, key agricultural outputs like olive oil and tomatoes have been severely impacted, ... Read More
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Edible Oils in Morocco
... 2023, following the suspension of import duties on raw oilseeds such as sunflower, soybean, and rapeseed in June 2022, growth in volume sales has remained subdued. Many consumers have adjusted their habits, opting to reduce ... Read More
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Breakfast Cereals in Morocco
... non-essential products such as breakfast cereals. With tighter household budgets, many have shifted to more affordable alternatives, such as bread-based meals, which are perceived to be both more economical and filling compared to breakfast cereals. ... Read More
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Staple Foods in Morocco
... Ukraine have continued to exert upward pressure on global energy and raw material prices, including staple food categories. Inflation reached a significant 6.2% in 2023, exacerbating the cost-of-living crisis for many households and dampening consumption ... Read More
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Sweet Spreads in Morocco
... towards healthier and more traditional alternatives like olive oil, honey, and argan oil, especially for breakfast. Rising unit prices, particularly in chocolate spreads, have exacerbated the decline in demand for indulgent products, which are perceived ... Read More
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Processed Fruit and Vegetables in Morocco
... processed vegetables and the continued underperformance of frozen options. Consumers have shown a marked inclination for shelf-stable vegetables, particularly where fresh alternatives are either scarce or prohibitively expensive. Products such as maize, mushrooms, and peas ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Morocco
... This decline is largely driven by the growing health and wellness trend, which has led Moroccan consumers to increasingly shun processed meats due to concerns about additives and preservatives used to extend shelf life. Fresh ... Read More
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Rice, Pasta and Noodles in Morocco
... unpackaged, loose products has had a notable impact, as these alternatives offer a cost advantage that resonates with budget-conscious households. Loose rice and pasta, which account for nearly 20% of total sales, continue to attract ... Read More
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Sauces, Dips and Condiments in Morocco
... of herbs and spices, which have driven consumers to seek more affordable alternatives. Stock cubes are perceived as cost-effective substitutes for traditional spice mixes, prompting significant consumer uptake. Manufacturers have capitalised on this trend by ... Read More
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Fruits and Vegetables Market in Morocco 2024-2028
... report on the fruits and vegetables market in morocco provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an ... Read More
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Sports Nutrition in Morocco
... ingredients - especially those that are natural or organic - is also a critical consideration. Price sensitivity is notably high among Moroccan consumers, leading many to favour lower-cost local brands over pricier imported options due ... Read More
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Weight Management and Wellbeing in Morocco
... awareness of the associated health risks. Image-consciousness has emerged as a crucial driver of this demand, particularly as many consumers who gained weight during the pandemic are now more concerned about their physical appearance as ... Read More
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