Category: Food
Morocco Food
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Sports Nutrition in Morocco
... ingredients - especially those that are natural or organic - is also a critical consideration. Price sensitivity is notably high among Moroccan consumers, leading many to favour lower-cost local brands over pricier imported options due ... Read More
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Weight Management and Wellbeing in Morocco
... awareness of the associated health risks. Image-consciousness has emerged as a crucial driver of this demand, particularly as many consumers who gained weight during the pandemic are now more concerned about their physical appearance as ... Read More
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Consumer Health in Morocco
... cuts in import duties. While Morocco has managed to avoid the direct foreign exchange issues faced by other nations, the global economic climate still exerts pressure. Euromonitor International's Consumer Health in Morocco report offers a ... Read More
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Morocco Baby Food
... by factors such as high inflation, rising unemployment, and general economic instability. These issues create financial pressures that lead many couples to delay or reconsider having children. Also contributing to this trend are high celibacy ... Read More
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Morocco Plant-Based Dairy
... to soy drinks and other plant-based milks. Soy-based drinks were the first to enter the Moroccan market, introduced by trailblazers such as Copralim with Sojasun and Food Group Trading with Bjorg soy drinks. However, these ... Read More
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Morocco Yoghurt and Sour Milk Products
... Despite a significant recovery from the high inflation of the previous year, consumers are continuing to moderate their yoghurt consumption, viewing it as a discretionary item. Euromonitor International's Yoghurt and Sour Milk Products in Morocco ... Read More
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Morocco Butter and Spreads
... butter, typically sold at lower prices in farms or by street hawkers, is gaining popularity, despite being prohibited in retail stores. Nevertheless, butter remains a beloved staple in Moroccan cuisine, deeply ingrained in the country's ... Read More
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Morocco Dairy Products and Alternatives
... seen in the previous year, this has not been sufficient to restore consumer confidence. Inflation in Morocco began to rise in November 2022, culminating in a peak of 10.1% in February 2023, driven by soaring ... Read More
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Morocco Cheese
... of two 24-portion packs of its La Vache Qui Rit brand and a free 8-portion pack with the purchase of two 16-portion versions. Similarly, Copag provided a free 16-portion pack with the purchase of two ... Read More
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Morocco Other Dairy
... consumers face tighter budgets. Additionally, the category's relatively small size, limited scope for innovation in products like fromage frais and quark, and perceived lack of growth opportunities have led dairy companies to deprioritise this segment. ... Read More
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Morocco HW Staple Foods
... as well as health issues. All these factors are contributing to a decline in meat consumption and generating demand for plant-based alternatives. Thanks to greater investment by industry players in new product development, plant-based meat ... Read More
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Morocco Gum
... Foods & Goods (with the latter the local distributor for GBO Perfetti Van Melle) are leading the way with the launch of several new sugar-free variants for Trident and Mentos Pure Fresh, for example. Increasingly ... Read More
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Morocco Ice Cream
... to the disruption of global supply chains, have weakened the purchasing power of the majority of Moroccans, with most local consumers falling within lower-income groups. Within a context of continuing economic uncertainty, consumers have limited ... Read More
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Morocco Savoury Snacks
... is rising faster than any other segment within the overall category. While Moroccans are traditionally keen on nuts, they usually buy them in unpackaged, unbranded formats, often in specialised outlets. However, during the review period, ... Read More
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Morocco Sugar Confectionery
... persist throughout the forecast period. The category is sizeable and demand is supported largely by individually sold sweets and lollipops, most often bought by children. In addition, volume sales are aided by local shopkeepers, who ... Read More
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Morocco Sweet Biscuits, Snack Bars and Fruit Snacks
... biscuits are highly popular type in Morocco and as such the segment continues to see healthy volume growth in 2024, despite economic pressures. This is supported by the trend towards out-of-home consumption, following the return ... Read More
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Morocco Baby Food - Market Assessment and Forecasts to 2029
... million in 2023. The GDP of Morocco expanded by 1.7% in 2023, while consumer price inflation stood at 6%. Overall sales in value terms grew in recent years with the sector registering a CAGR of ... Read More
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Supermarkets in Morocco
... decisions. While rural populations predominantly procure fresh produce from local markets, urban dwellers with higher incomes lean towards processed and packaged goods. Although traditional dishes prepared at home remain prevalent, there is a rising demand ... Read More
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Small Local Grocers in Morocco
... outlets, the government implemented various measures aimed at sustaining their presence in the market. Notably, plans were announced to establish purchasing centres to empower local businesses by facilitating group purchases and negotiating competitive prices akin ... Read More
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Morocco Fruits and Vegetables - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029
... to reach USD 5.37 billion by 2029, growing at a CAGR of 4.21% during the forecast period (2024-2029). Key Highlights The growing demand for fresh fruits and vegetables owing to an increase in consumer awareness ... Read More
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Meat in Morocco
... cows to slaughterhouses. The subsequent year, the pandemic caused a sharp drop in demand, particularly from the tourism, catering, and events sectors. Further exacerbating this situation, 2021 experienced a severe drought that intensified in 2022. ... Read More
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Eggs in Morocco
... priced at a mere MAD1.5, just slightly higher than non-organic eggs at MAD1. Euromonitor International's Eggs in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Fish and Seafood in Morocco
... sales, with pelagic fish accounting for a substantial 90% of total fish sales, overshadowing white fish, which constituted a mere 10%. Euromonitor International's Fish and Seafood in Morocco report offers a comprehensive guide to the ... Read More
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Pulses in Morocco
... red meat consumption declined due to soaring prices, leading budget-strapped consumers to switch to more affordable poultry. Similarly, in fish and seafood, economic slowdowns prompted a shift from higher-priced items like fish to more economical ... Read More
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Fruits in Morocco
... opt for lower-priced fruits like oranges, apples, and bananas, especially for desserts, as disposable incomes dwindled. Shifting purchasing habits due to economic constraints influenced the choices of packaged desserts over pricier alternatives. This weather-driven trend ... Read More
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