Category: Food
Morocco Food
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Meals and Soups in Morocco
... focus on the category. This trend aligns with consumer preferences, as many Moroccans perceive ready meals as less healthy and less flavourful compared to freshly prepared foods, while also being more expensive. Consequently, ready meals ... Read More
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Baked Goods in Morocco
... has compelled manufacturers to increase reliance on imported cereals to meet domestic demand. The resulting surge in raw material costs, including wheat flour and sugar, has driven up the prices of baked goods, thereby exerting ... Read More
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Staple Foods in Morocco
... Ukraine have continued to exert upward pressure on global energy and raw material prices, including staple food categories. Inflation reached a significant 6.2% in 2023, exacerbating the cost-of-living crisis for many households and dampening consumption ... Read More
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Cooking Ingredients and Meals in Morocco
... rising costs of energy and raw materials, with national inflation reaching 6.2% in 2023. Coupled with the country's sixth consecutive year of drought, key agricultural outputs like olive oil and tomatoes have been severely impacted, ... Read More
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Edible Oils in Morocco
... 2023, following the suspension of import duties on raw oilseeds such as sunflower, soybean, and rapeseed in June 2022, growth in volume sales has remained subdued. Many consumers have adjusted their habits, opting to reduce ... Read More
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Breakfast Cereals in Morocco
... non-essential products such as breakfast cereals. With tighter household budgets, many have shifted to more affordable alternatives, such as bread-based meals, which are perceived to be both more economical and filling compared to breakfast cereals. ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Morocco
... This decline is largely driven by the growing health and wellness trend, which has led Moroccan consumers to increasingly shun processed meats due to concerns about additives and preservatives used to extend shelf life. Fresh ... Read More
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Rice, Pasta and Noodles in Morocco
... unpackaged, loose products has had a notable impact, as these alternatives offer a cost advantage that resonates with budget-conscious households. Loose rice and pasta, which account for nearly 20% of total sales, continue to attract ... Read More
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Sauces, Dips and Condiments in Morocco
... of herbs and spices, which have driven consumers to seek more affordable alternatives. Stock cubes are perceived as cost-effective substitutes for traditional spice mixes, prompting significant consumer uptake. Manufacturers have capitalised on this trend by ... Read More
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Sweet Spreads in Morocco
... towards healthier and more traditional alternatives like olive oil, honey, and argan oil, especially for breakfast. Rising unit prices, particularly in chocolate spreads, have exacerbated the decline in demand for indulgent products, which are perceived ... Read More
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Processed Fruit and Vegetables in Morocco
... processed vegetables and the continued underperformance of frozen options. Consumers have shown a marked inclination for shelf-stable vegetables, particularly where fresh alternatives are either scarce or prohibitively expensive. Products such as maize, mushrooms, and peas ... Read More
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Sports Nutrition in Morocco
... ingredients - especially those that are natural or organic - is also a critical consideration. Price sensitivity is notably high among Moroccan consumers, leading many to favour lower-cost local brands over pricier imported options due ... Read More
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Weight Management and Wellbeing in Morocco
... awareness of the associated health risks. Image-consciousness has emerged as a crucial driver of this demand, particularly as many consumers who gained weight during the pandemic are now more concerned about their physical appearance as ... Read More
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Consumer Health in Morocco
... cuts in import duties. While Morocco has managed to avoid the direct foreign exchange issues faced by other nations, the global economic climate still exerts pressure. Euromonitor International's Consumer Health in Morocco report offers a ... Read More
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Morocco Baby Food
... by factors such as high inflation, rising unemployment, and general economic instability. These issues create financial pressures that lead many couples to delay or reconsider having children. Also contributing to this trend are high celibacy ... Read More
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Morocco Plant-Based Dairy
... to soy drinks and other plant-based milks. Soy-based drinks were the first to enter the Moroccan market, introduced by trailblazers such as Copralim with Sojasun and Food Group Trading with Bjorg soy drinks. However, these ... Read More
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Morocco Yoghurt and Sour Milk Products
... Despite a significant recovery from the high inflation of the previous year, consumers are continuing to moderate their yoghurt consumption, viewing it as a discretionary item. Euromonitor International's Yoghurt and Sour Milk Products in Morocco ... Read More
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Morocco Butter and Spreads
... butter, typically sold at lower prices in farms or by street hawkers, is gaining popularity, despite being prohibited in retail stores. Nevertheless, butter remains a beloved staple in Moroccan cuisine, deeply ingrained in the country's ... Read More
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Morocco Dairy Products and Alternatives
... seen in the previous year, this has not been sufficient to restore consumer confidence. Inflation in Morocco began to rise in November 2022, culminating in a peak of 10.1% in February 2023, driven by soaring ... Read More
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Morocco Cheese
... of two 24-portion packs of its La Vache Qui Rit brand and a free 8-portion pack with the purchase of two 16-portion versions. Similarly, Copag provided a free 16-portion pack with the purchase of two ... Read More
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Morocco Other Dairy
... consumers face tighter budgets. Additionally, the category's relatively small size, limited scope for innovation in products like fromage frais and quark, and perceived lack of growth opportunities have led dairy companies to deprioritise this segment. ... Read More
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Morocco HW Staple Foods
... as well as health issues. All these factors are contributing to a decline in meat consumption and generating demand for plant-based alternatives. Thanks to greater investment by industry players in new product development, plant-based meat ... Read More
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Morocco Gum
... Foods & Goods (with the latter the local distributor for GBO Perfetti Van Melle) are leading the way with the launch of several new sugar-free variants for Trident and Mentos Pure Fresh, for example. Increasingly ... Read More
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Morocco Ice Cream
... to the disruption of global supply chains, have weakened the purchasing power of the majority of Moroccans, with most local consumers falling within lower-income groups. Within a context of continuing economic uncertainty, consumers have limited ... Read More
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Morocco Savoury Snacks
... is rising faster than any other segment within the overall category. While Moroccans are traditionally keen on nuts, they usually buy them in unpackaged, unbranded formats, often in specialised outlets. However, during the review period, ... Read More
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