Category: Food & Beverage
Morocco Food & Beverage
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Morocco HW Staple Foods
... as well as health issues. All these factors are contributing to a decline in meat consumption and generating demand for plant-based alternatives. Thanks to greater investment by industry players in new product development, plant-based meat ... Read More
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Morocco Gum
... Foods & Goods (with the latter the local distributor for GBO Perfetti Van Melle) are leading the way with the launch of several new sugar-free variants for Trident and Mentos Pure Fresh, for example. Increasingly ... Read More
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Morocco Ice Cream
... to the disruption of global supply chains, have weakened the purchasing power of the majority of Moroccans, with most local consumers falling within lower-income groups. Within a context of continuing economic uncertainty, consumers have limited ... Read More
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Morocco Savoury Snacks
... is rising faster than any other segment within the overall category. While Moroccans are traditionally keen on nuts, they usually buy them in unpackaged, unbranded formats, often in specialised outlets. However, during the review period, ... Read More
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Morocco Sugar Confectionery
... persist throughout the forecast period. The category is sizeable and demand is supported largely by individually sold sweets and lollipops, most often bought by children. In addition, volume sales are aided by local shopkeepers, who ... Read More
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Morocco Sweet Biscuits, Snack Bars and Fruit Snacks
... biscuits are highly popular type in Morocco and as such the segment continues to see healthy volume growth in 2024, despite economic pressures. This is supported by the trend towards out-of-home consumption, following the return ... Read More
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Morocco Beer
... as it is considered cheaper. The dismantling of customs led to the entrance of several imported beers at affordable prices. Thriving tourism in Morocco boosted on-trade sales in 2023, with foreign tourists returning in the ... Read More
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Morocco Wine
... noticeable impact on tourism, by attracting more travellers to the country. Wine is widely consumed by tourists visiting the country, although red wine is also a key favourite among Moroccans. Indeed, red wine is the ... Read More
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Morocco Rtds
... the number of products on offer remained limited to two key brands, namely Smirnoff Ice and Bacardi Breezer, in the spirits-based RTDs category. Amid low demand for such products, importers were discouraged both from importing ... Read More
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Morocco Spirits
... majority of Moroccans. The main consumers of spirits are upper-income groups who travel frequently abroad and purchase their needs from duty-free shops at more affordable prices. However, on-trade sales saw a rebound due to the ... Read More
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Morocco Alcoholic Drinks
... impact with energy and raw material prices still elevated and Morocco facing a second year of high inflation in 2023. The high price of food and energy was felt by consumers with household consumption remaining ... Read More
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Morocco Baby Food - Market Assessment and Forecasts to 2029
... million in 2023. The GDP of Morocco expanded by 1.7% in 2023, while consumer price inflation stood at 6%. Overall sales in value terms grew in recent years with the sector registering a CAGR of ... Read More
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Supermarkets in Morocco
... decisions. While rural populations predominantly procure fresh produce from local markets, urban dwellers with higher incomes lean towards processed and packaged goods. Although traditional dishes prepared at home remain prevalent, there is a rising demand ... Read More
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Vending in Morocco
... challenges exacerbated by shifting consumer preferences and lingering uncertainty. Moroccans, exhibiting a marked preference for coffee shops, have historically overlooked vending machines, contributing to its limited penetration, particularly beyond urban areas. While vending experienc... Euromonitor ... Read More
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Small Local Grocers in Morocco
... outlets, the government implemented various measures aimed at sustaining their presence in the market. Notably, plans were announced to establish purchasing centres to empower local businesses by facilitating group purchases and negotiating competitive prices akin ... Read More
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Consumer Foodservice By Location in Morocco
... smaller, independent food outlets in Morocco, especially in cafés and limited-service restaurants. Big chains are becoming more popular with locals as they expand into different locations, encroaching on the position of standalone restaurants. Euromonitor International's ... Read More
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Full-Service Restaurants in Morocco
... domestic demand. Locals have switched to more simple meals and are eating out less frequently. In addition, full-service restaurants continue to suffer from the fact that many local consumers are still reticent to eat out ... Read More
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Cafés/Bars in Morocco
... price-sensitive as seen in other territories. Indeed, an increasing number of international brands are entering the territory, having seen the success of other foreign brand entrants. Illy Caffè and Starbucks are developing well in Morocco, ... Read More
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Consumer Foodservice in Morocco
... and eating out less frequently becoming more commonplace. Foodservice has not been impacted drastically by this trend, thanks to the buoyant performance of tourism, which is a major growth driver in consumer foodservice and a ... Read More
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Limited-Service Restaurants in Morocco
... This is largely due to its flexible business model and an emphasis on convenience over atmosphere. Similarly, Burger King emphasises speedy service and order personalization as part of its high-quality customer service. Limited-service restaurants are ... Read More
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Morocco Fruits and Vegetables - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029
... to reach USD 5.37 billion by 2029, growing at a CAGR of 4.21% during the forecast period (2024-2029). Key Highlights The growing demand for fresh fruits and vegetables owing to an increase in consumer awareness ... Read More
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Meat in Morocco
... cows to slaughterhouses. The subsequent year, the pandemic caused a sharp drop in demand, particularly from the tourism, catering, and events sectors. Further exacerbating this situation, 2021 experienced a severe drought that intensified in 2022. ... Read More
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Eggs in Morocco
... priced at a mere MAD1.5, just slightly higher than non-organic eggs at MAD1. Euromonitor International's Eggs in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Fish and Seafood in Morocco
... sales, with pelagic fish accounting for a substantial 90% of total fish sales, overshadowing white fish, which constituted a mere 10%. Euromonitor International's Fish and Seafood in Morocco report offers a comprehensive guide to the ... Read More
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Pulses in Morocco
... red meat consumption declined due to soaring prices, leading budget-strapped consumers to switch to more affordable poultry. Similarly, in fish and seafood, economic slowdowns prompted a shift from higher-priced items like fish to more economical ... Read More
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