Category: Cosmetics & Personal Care
Asia Cosmetics & Personal Care
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Indonesia Beauty and Personal Care
... the home, which meant that they were more likely to use products such as colour cosmetics and hair care products as part of their daily routines. The country’s expanding middle class population was also a ... Read More
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Indonesia Premium Beauty and Personal Care
... a distinct target audience, being comprised mainly of consumers in higher-income households, who tend to remain loyal to their favourite brands. While some middle-income consumers also purchase premium beauty and personal care products, they tend ... Read More
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Malaysia Hair Care
... in the hair care routines of many consumers. Unable or unwilling to visit hair salons there was a surge in use of products such as colourants and conditioners and treatments during 2021 with this pattern ... Read More
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Malaysia Oral Care
... basic personal hygiene routines, supporting further demand for toothpaste, toothbrushes, and mouthwashes/dental rinses. Local consumers are increasingly keen to ensure adequate cleaning of teeth and gums to avert any future issues. The preventative health trend ... Read More
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Malaysia Mass Beauty and Personal Care
... to provide superior efficacy, such as glutathione, retinol, hyaluronic acid, and tranexamic acid, among others. Mass skin care brands Bio-essence, Wardah, and Eucerin like were active in the launch of new products boasting improved formulas: ... Read More
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Malaysia Skin Care
... regular and frequent new and innovative product launches driven by robust and rising consumer demand. More and more Malaysians are focused on early preventative skin care routines, opting for products that promise to delay the ... Read More
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Kazakhstan Oral Care
... faced challenges due to interruptions in the supply of goods. While the toothbrushes category witnessed volume growth, other segments like dental floss and mouthwash suffered from shortages. These shortages were primarily caused by disruptions impacting ... Read More
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Georgia Hair Care
... as serums or styling agents. Hair colourants are also popular, as Georgia women prefer to dye grey hair and many opt for a cheaper home treatment than visiting a hair salon. Though standard shampoo accounted ... Read More
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Malaysia Depilatories
... its dominant lead in women’s razors and blades with its Gillette brand, which is synonymous with this type of product in the country. Procter & Gamble remains highly active in its advertising and promotional efforts ... Read More
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Georgia Bath and Shower
... other products significantly. That being said, bar soap continue to account for most value sales. Volume growth was also higher for liquid soap than bar soap, with mainly older consumers, above 65 years of age, ... Read More
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Georgia Mass Beauty and Personal Care
... was growth. Mass beauty and personal products are continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. As such, though value for money was the ... Read More
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Georgia Fragrances
... consumers, especially in the mass segment, opted for small sizes. Women’s fragrances also continued to account for most value sales, accounting for about six-tenths of value sales. An increased number of foreign visitors to cities ... Read More
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Kazakhstan Colour Cosmetics
... limited choice. This resurgence is accompanied by growth in both value and volume terms. Rising purchasing power among the population is a key driver, fuelled by an influx of emigrants from Russia that has expanded ... Read More
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Kazakhstan Sun Care
... in 2020 and parent’s increasing attention to the quality of sun care products used on their children. Consumption did slow somewhat in 2023 as the cost of living rose and inflationary pressure squeezed disposable incomes. ... Read More
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Malaysia Men's Grooming
... to their appearance and overall wellbeing, particularly in the case of millennials and Gen Z consumers. When it comes to men’s grooming local consumers tend to prioritise hair care, and men’s styling products are key ... Read More
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Georgia Depilatories
... of the war in Ukraine were mainly ironed out and shop shelves were restocked. Razors and blades continued to be the most popular format, and in particular disposable offerings, with little demand for reusable offerings, ... Read More
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Kazakhstan Fragrances
... several factors, including a younger, aspirational population with rising disposable incomes. Additionally, affluent consumers have been less impacted by inflation, allowing them to indulge in luxury purchases like premium fragrances. The growing influence of social ... Read More
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Georgia Beauty and Personal Care
... growth also supported the increased volume sales, partly due to the increased number of immigrants from Russia, as a result of the war in Ukraine. An increased number of foreign visitors also contributed to growth. ... Read More
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Georgia Oral Care
... the best performing product. Within oral care, consumers tend not to be brand loyal, with price the main driver of value sales, and this consumer behaviour continued in 2023. Euromonitor International's Oral Care in Georgia ... Read More
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Kazakhstan Hair Care
... COVID restrictions, personal appearance has regained importance, and consumers are willing to pay more for products they perceive as enhancing their beauty. Euromonitor International's Hair Care in Kazakhstan report offers a comprehensive guide to the ... Read More
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Malaysia Baby and Child-Specific Products
... harmful to children’s health. Examples of brands that are focusing on this area include Klorane Baby and dermocosmetics brands such as Aveeno Baby and derma365 Baby, all of which are becoming more popular. The category ... Read More
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Malaysia Fragrances
... demand discouraging investment in new product development. Some players also delayed launching new fragrances due to the lack of opportunities to market and promote them. With a more positive outlook post-pandemic, producers of premium fragrances ... Read More
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Malaysia Colour Cosmetics
... to store-based outlets, which has prompted a wave of new standalone-store openings. For example, towards the end of the review period Estée Lauder opened its latest flagship store at Mid Valley Megamall KL. Meanwhile, Nars ... Read More
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Georgia Colour Cosmetics
... and mascara performed strongly and with the mass segment in particular, players offered discounts and promotions to support volume sales. A key retailer chain within this segment is beauty specialist Clean House. Euromonitor International's Colour ... Read More
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Georgia Deodorants
... which actually saw volume sales increase. Consumers perceive roll-ons as lasting significantly longer and so represent better value for money. That being said, sprays were still the most popular format. Euromonitor International's Deodorants in Georgia ... Read More
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