Category: Cosmetics & Personal Care
Asia Cosmetics & Personal Care
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Malaysia Men's Grooming
... to their appearance and overall wellbeing, particularly in the case of millennials and Gen Z consumers. When it comes to men’s grooming local consumers tend to prioritise hair care, and men’s styling products are key ... Read More
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Georgia Depilatories
... of the war in Ukraine were mainly ironed out and shop shelves were restocked. Razors and blades continued to be the most popular format, and in particular disposable offerings, with little demand for reusable offerings, ... Read More
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Kazakhstan Fragrances
... several factors, including a younger, aspirational population with rising disposable incomes. Additionally, affluent consumers have been less impacted by inflation, allowing them to indulge in luxury purchases like premium fragrances. The growing influence of social ... Read More
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Georgia Beauty and Personal Care
... growth also supported the increased volume sales, partly due to the increased number of immigrants from Russia, as a result of the war in Ukraine. An increased number of foreign visitors also contributed to growth. ... Read More
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Georgia Oral Care
... the best performing product. Within oral care, consumers tend not to be brand loyal, with price the main driver of value sales, and this consumer behaviour continued in 2023. Euromonitor International's Oral Care in Georgia ... Read More
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Kazakhstan Hair Care
... COVID restrictions, personal appearance has regained importance, and consumers are willing to pay more for products they perceive as enhancing their beauty. Euromonitor International's Hair Care in Kazakhstan report offers a comprehensive guide to the ... Read More
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Malaysia Baby and Child-Specific Products
... harmful to children’s health. Examples of brands that are focusing on this area include Klorane Baby and dermocosmetics brands such as Aveeno Baby and derma365 Baby, all of which are becoming more popular. The category ... Read More
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Malaysia Fragrances
... demand discouraging investment in new product development. Some players also delayed launching new fragrances due to the lack of opportunities to market and promote them. With a more positive outlook post-pandemic, producers of premium fragrances ... Read More
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Malaysia Colour Cosmetics
... to store-based outlets, which has prompted a wave of new standalone-store openings. For example, towards the end of the review period Estée Lauder opened its latest flagship store at Mid Valley Megamall KL. Meanwhile, Nars ... Read More
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Georgia Colour Cosmetics
... and mascara performed strongly and with the mass segment in particular, players offered discounts and promotions to support volume sales. A key retailer chain within this segment is beauty specialist Clean House. Euromonitor International's Colour ... Read More
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Georgia Deodorants
... which actually saw volume sales increase. Consumers perceive roll-ons as lasting significantly longer and so represent better value for money. That being said, sprays were still the most popular format. Euromonitor International's Deodorants in Georgia ... Read More
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Georgia Baby and Child-Specific Products
... registered the highest value growth. Another strong performer was sun care, though from a very low base. Georgians tend to spend a significant amount of time outdoors, particularly near the sea. Moreover, there is a ... Read More
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Kazakhstan Premium Beauty and Personal Care
... stage have resulted in an influx of investments and a growing population with higher disposable incomes moving to Kazakhstan. This financially empowered part of the population is fuelling demand for premium beauty and personal care ... Read More
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Kazakhstan Depilatories
... stabilisation reflects a recalibration of the market. Euromonitor International's Depilatories in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Malaysia Bath and Shower
... liquid soap as its products are generally more cost-efficient than hand sanitisers and are also seen to be gentler on the skin. Nonetheless, despite seeing slower growth than over 2020 – 2022, demand for hand ... Read More
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Malaysia Sun Care
... the boom in inbound tourism. Mass sun protection products from brands like L’Oréal UV, Bioré UV, and Anessa witnessed slightly stronger growth compared with premium sun protection brands, with mass products being more accessible and ... Read More
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Malaysia Premium Beauty and Personal Care
... skin care was one of the top performers as sales rose rapidly, thanks in large part to stronger focus on the benefits of a good skin care routine to fight off signs of ageing and ... Read More
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Georgia Premium Beauty and Personal Care
... immigrants also contributed to growth. That being said, mass still accounted for significantly more value sales. Fragrances, and in particular female fragrances, were the most popular premium beauty and personal care product, with over half ... Read More
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Georgia Sun Care
... conscious of the danger of sun exposure and in particular higher SPF offerings, such as SPF 50, saw increased visibility. Dermocosmetics brands that are mainly sold through pharmacies also registered healthy growth, largely supported by ... Read More
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Georgia Skin Care
... House and pharmacies also expanded the range of brands and products available. This in particular supported growth of dermocosmetics. Other more niche products such as face masks and serums are also growing in popularity. Euromonitor ... Read More
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Kazakhstan Skin Care
... from premium to more affordable brands, highlighting the price sensitivity of Kazakh consumers. Euromonitor International's Skin Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Kazakhstan Baby and Child-Specific Products
... sales volume. Coupled with this demographic shift is a growing awareness among parents of the importance of specialised baby care. This translates to a demand for a wider range of high-quality and safe products, even ... Read More
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Kazakhstan Beauty and Personal Care
... relocated, and newly recruited personnel bolstered Kazakhstan's financial standing and created a population group with disposable income. This, in turn, has stimulated sales within beauty and personal care, which experienced growth in both value and ... Read More
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Malaysia Beauty and Personal Care
... study, as well as increased socialising, had a positive impact on several categories within beauty and personal care, with growth boosted by a less fraught economic context than was seen in 2022. Euromonitor International's Beauty ... Read More
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Georgia Men's Grooming
... range of brands and products available and this also supported increased volume sales. Euromonitor International's Men's Grooming in Georgia report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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