Category: Cosmetics & Personal Care
Georgia Cosmetics & Personal Care
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Georgia Hair Care
... as serums or styling agents. Hair colourants are also popular, as Georgia women prefer to dye grey hair and many opt for a cheaper home treatment than visiting a hair salon. Though standard shampoo accounted ... Read More
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Georgia Bath and Shower
... other products significantly. That being said, bar soap continue to account for most value sales. Volume growth was also higher for liquid soap than bar soap, with mainly older consumers, above 65 years of age, ... Read More
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Georgia Mass Beauty and Personal Care
... was growth. Mass beauty and personal products are continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. As such, though value for money was the ... Read More
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Georgia Fragrances
... consumers, especially in the mass segment, opted for small sizes. Women’s fragrances also continued to account for most value sales, accounting for about six-tenths of value sales. An increased number of foreign visitors to cities ... Read More
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Georgia Depilatories
... of the war in Ukraine were mainly ironed out and shop shelves were restocked. Razors and blades continued to be the most popular format, and in particular disposable offerings, with little demand for reusable offerings, ... Read More
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Georgia Beauty and Personal Care
... growth also supported the increased volume sales, partly due to the increased number of immigrants from Russia, as a result of the war in Ukraine. An increased number of foreign visitors also contributed to growth. ... Read More
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Georgia Oral Care
... the best performing product. Within oral care, consumers tend not to be brand loyal, with price the main driver of value sales, and this consumer behaviour continued in 2023. Euromonitor International's Oral Care in Georgia ... Read More
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Georgia Colour Cosmetics
... and mascara performed strongly and with the mass segment in particular, players offered discounts and promotions to support volume sales. A key retailer chain within this segment is beauty specialist Clean House. Euromonitor International's Colour ... Read More
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Georgia Deodorants
... which actually saw volume sales increase. Consumers perceive roll-ons as lasting significantly longer and so represent better value for money. That being said, sprays were still the most popular format. Euromonitor International's Deodorants in Georgia ... Read More
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Georgia Baby and Child-Specific Products
... registered the highest value growth. Another strong performer was sun care, though from a very low base. Georgians tend to spend a significant amount of time outdoors, particularly near the sea. Moreover, there is a ... Read More
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Georgia Men's Grooming
... range of brands and products available and this also supported increased volume sales. Euromonitor International's Men's Grooming in Georgia report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Georgia Premium Beauty and Personal Care
... immigrants also contributed to growth. That being said, mass still accounted for significantly more value sales. Fragrances, and in particular female fragrances, were the most popular premium beauty and personal care product, with over half ... Read More
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Georgia Sun Care
... conscious of the danger of sun exposure and in particular higher SPF offerings, such as SPF 50, saw increased visibility. Dermocosmetics brands that are mainly sold through pharmacies also registered healthy growth, largely supported by ... Read More
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Georgia Skin Care
... House and pharmacies also expanded the range of brands and products available. This in particular supported growth of dermocosmetics. Other more niche products such as face masks and serums are also growing in popularity. Euromonitor ... Read More
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Nappies/Diapers/Pants in Georgia
... this trend continued into 2023. Consequently, while the volume sales of diapers declined, the value sales continued to grow due to price increases. Diapers maintain the largest market share, while pants remain less popular in ... Read More
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Wipes in Georgia
... affordability over brand recognition. Large package sizes, particularly those containing 100-120 sheets, continue to be favoured by consumers seeking value for money. Additionally, there is a distinct preference among consumers for high-quality wipes for skin ... Read More
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Tissue and Hygiene in Georgia
... as dwindling birth rates and heightened price sensitivity among consumers, the product area exhibited resilience, adapting to evolving dynamics. The market not only weathered these obstacles but also showcased an impressive ability to respond to ... Read More
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Away-From-Home Tissue and Hygiene in Georgia
... tissue products in hotels, restaurants, and other hospitality establishments experienced a notable uptick. While the number of international travel trips increased by an impressive 76% during the first half of the year compared to the ... Read More
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Menstrual Care in Georgia
... pressures continued to be felt in the country throughout the year. Leading players in menstrual care in Georgia maintain high brand loyalty, experiencing growth in both sales and market shares. Despite the competitive landscape, consumers ... Read More
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Oral Care in Georgia
... price sensitivity and the decline in disposable incomes did not lead consumers to switch to less expensive oral care products. Instead, consumers consciously searched for better prices in different channels, such as modern retail, pharmacies, ... Read More
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Mass Beauty and Personal Care in Georgia
... in 2022. For example, socialising, occasions and events have driven the frequency and use of mass beauty and personal care products, encouraging retail value and volume sales. The return to outdoor events has been particularly ... Read More
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Bath and Shower in Georgia
... addition to the normalisation in demand for such products, following the outbreak of COVID-19. Notably, the health pandemic boosted the sales of soap, both bar and liquid formats, thanks to the significant increase in hand ... Read More
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Sun Care in Georgia
... linked to a large number of tourists and emigrants affected by the war in Ukraine. The Georgian market was not sufficiently prepared for a large influx of people, and this led to many items being ... Read More
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Skin Care in Georgia
... such, skin care routines have grown in line with this rising awareness. Increased content focused on skin care and regimes across social media, especially TikTok, has further encouraged consumption, especially among younger Georgians, with skin ... Read More
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Deodorants in Georgia
... encouraged consumers to take part in sports and exercise. These factors drove the demand for deodorants in 2022, with a rising number of social events and occasions boosting use. In addition, a growing number of ... Read More
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