Category: Cosmetics & Personal Care
Myanmar Cosmetics & Personal Care
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Myanmar Beauty and Personal Care
... marketing initiatives including price discounts, and personal selling/livestreaming and celebrity endorsements to drive demand. There are brands which faded away due to increasing operational costs and decreasing consumer demand while others remained resilient to the ... Read More
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Tissue and Hygiene in Myanmar
... consumers. However, households remained price-conscious and budget brands benefited from value for money positioning. Mid-priced and premium brands performed more sluggishly. Meanwhile, away-from-home volume sales benefited as the country resumed pre-COVID-19 work, school and social ... Read More
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Beauty and Personal Care in Myanmar
... wake of the 2021 military coup, although demand continued to increase as consumers began spending much more time outside of the home. Population growth, urbanisation, rising incomes and greater female participation in the workforce all ... Read More
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