Category: Cosmetics & Personal Care
Thailand Cosmetics & Personal Care
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Eye Care in Thailand
... for standard eye care, as the blue light from computers, mobile phones and gaming devices is believed to cause dry eyes, eye strain and tired eyes. Consumers wearing contact lenses also tend to need standard ... Read More
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Thailand Eyewear
... return to pre-pandemic patterns and habits. The result is increasing optimism in the local market. The return to offices, schools, out-of-home socialising and travel are supporting demand across all eyewear categories – especially in sunglasses. ... Read More
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Thailand Spectacles
... regarded as essential by those who need them, and even when times are tough financially consumers will buy them, with many shifting from contact lenses in order to save money. Euromonitor International's Spectacles in Thailand ... Read More
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Thailand Contact Lenses and Solutions
... be classified into three groups. First, those with eye problems who are looking for clear, classic-style lenses for everyday use. These consumers will also seek out more stylish options for special occasions, and the group ... Read More
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Thailand Sunglasses
... independent retailers are investing in expansion and renovation. Gentle Monster opened its first Thailand store at The EmQuatier in Bangkok. This 340sqm flagship store boasts unique décor and design and houses several popular and limited ... Read More
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Colour Cosmetics in Thailand
... school/work, social and travel norms triggered a massive growth spurt for the category in terms of both volume and current value sales. Most members of colour cosmetics posted robust double-digit rises in 2023. Products designed ... Read More
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Oral Care in Thailand
... toothpaste where local consumers are shifting towards more advanced and innovated herbal-oriented products. Euromonitor International's Oral Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Deodorants in Thailand
... with local consumers once again becoming active outside of the home, going to offices and schools, socialising, and participating in fitness and sports activities. Increased concern with personal hygiene has also been driving strong growth ... Read More
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Premium Beauty and Personal Care in Thailand
... routines. Mid-to-high- income consumers tend to allocate their beauty and personal care budget to premium items, boosting demand in premium and prestige segments. In addition, the demand for dermatological and dermocosmetic items remains strong as ... Read More
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Sun Care in Thailand
... sun protection. Light and ultra-light textures are strong selling points increasingly promoted by brands, and consumers are showing rising interest in water-based and serum formats – especially for sun protection used during daily routines, rather ... Read More
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Bath and Shower in Thailand
... so that they can differentiate themselves and refresh their identities and images in consumers’ minds. In doing so, players hope to capture new consumers and reignite the interest of old ones. Euromonitor International's Bath and ... Read More
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Baby and Child-Specific Products in Thailand
... and green products and packaging. Demand for natural, organic and clean baby and child-specific options continued to rise and parents increasingly shifted away from those containing chemicals, allergens, or anything else perceived to be potentially ... Read More
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Beauty and Personal Care in Thailand
... health and hygiene when the COVID-19 pandemic was at its worst, this has been transformed into a persisting shift in lifestyles where self-care is prioritised, including that of personal appearances and emotional wellbeing. As a ... Read More
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Hair Care in Thailand
... styling their hair. Local consumers tend to have sophisticated at-home hair care routines, and a growing willingness to invest on hair care has been pushing players to invest in several innovative developments, particularly in shampoos, ... Read More
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Depilatories in Thailand
... Thais back to socialising and playing sports now that the fear of coronavirus has receded. This meant high demand for depilatories as consumers felt the need to keep on top of hair removal for the ... Read More
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Skin Care in Thailand
... steps for Thai consumers are those centred on cleansing, moisturising/nourishing, and protection. In using few products consumers prioritise multifunctional variants containing ingredients proven to be efficacious. Another major skin care trend in 2023 was love ... Read More
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Mass Beauty and Personal Care in Thailand
... careful in choosing skin care products in line with health and wellness trends, leading to greater market fragmentation. Within mass skin care, Thais tend to show relatively high brand loyalty as they regard the products ... Read More
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Men's Grooming in Thailand
... variants as local men demanded suitable and tailored options beyond just deodorants, bath and shower, and hair care. One trend was increased investment in more sophisticated and advanced formulas targeting men, with skin care, hair ... Read More
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Fragrances in Thailand
... to push demand for fragrances in both premium and mass segments, while growth was further bolstered by the rise in international tourists. Euromonitor International's Fragrances in Thailand report offers a comprehensive guide to the size ... Read More
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Wipes in Thailand
... home. This increase in demand is reflective of evolving consumer lifestyles and preferences that prioritise convenience, hygiene, and on-the-go solutions. One significant driver behind the heightened demand was the increased use of wipes during travel ... Read More
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Tissue and Hygiene in Thailand
... most products experience solid demand in 2023 due to being considered basic essentials. Sales also saw strong growth in current value terms in 2023 with this being driven in part by the high inflation rate ... Read More
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Menstrual Care in Thailand
... increased innovation, with brands striving to provide more comfortable, absorbent, and user-friendly options. An integral aspect of this evolving landscape is the prevalence of convenient distribution channels, which play a pivotal role in enhancing accessibility. ... Read More
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Nappies/Diapers/Pants in Thailand
... with more women focusing on their career ahead of starting a family while other issues such as an increased focus on family planning and economic concerns are also weighing on the birth rate. With fewer ... Read More
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Retail Adult Incontinence in Thailand
... for retail adult incontinence products. The ageing population, characterised by an increasing proportion of elderly individuals, is reshaping consumer needs and preferences, particularly in the realm of adult care products. The penetration of retail adult ... Read More
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Health and Beauty Specialists in Thailand
... from the coronavirus crisis. Beauty specialist retailers such as multi-brand stores Beautrium, and Eveandboy, for example, saw substantial growth in same-store sales and enjoyed a surge in customers as early as mid-2022, with growth continuing ... Read More
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