Category: Cosmetics & Personal Care
Asia Cosmetics & Personal Care
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Indonesia Baby and Child-Specific Products
... from improved economic conditions, which translated into a greater willingness amongst parents to spend more on products to enhance their children’s wellbeing. Indeed, within the area of baby and child-specific products, Indonesians, especially females, are ... Read More
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Indonesia Depilatories
... consumers prefer to seek out professional treatments, rather than resorting to at-home methods, which are perceived to be less effective and potentially even harmful to the skin. Beauty clinics offering laser hair removal, for example, ... Read More
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Indonesia Skin Care
... far the largest product area, and as such, constituted the key driver of growth. Facial skin care is increasingly a priority for younger cohorts, for whom one pimple or blemish can be viewed as a ... Read More
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Indonesia Men's Grooming
... especially positive impact on products such as men’s hair care, men’s skin care and men’s shaving. Additionally, more men in Indonesia paid greater attention to enhancing their appearance and expanding their grooming regimes, with social ... Read More
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Indonesia Hair Care
... care routines, the end of the review period saw the emergence of a greater number of products which targeted various hair and scalp issues. For example, thinning hair, or hair loss is one of the ... Read More
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Indonesia Oral Care
... held off replacing them in order to save money. Toothpaste, on the other hand, saw a continued strong performance, supported by its status as an essential product in terms of daily oral hygiene, as well ... Read More
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Indonesia Sun Care
... awareness of the effectiveness of such products in protecting the skin against the sun’s UV rays, together with an enduring cultural preference for fair skin. These trends were visible amongst both female and male consumers, ... Read More
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Cambodia Beauty and Personal Care
... can access a wider range: skin care, hair care, colour cosmetics, fragrances, oral care and men's grooming, etc. As the global focus on sustainability, wellness and digital forms continues to grow, Cambodia is witnessing an ... Read More
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Indonesia Beauty and Personal Care
... the home, which meant that they were more likely to use products such as colour cosmetics and hair care products as part of their daily routines. The country’s expanding middle class population was also a ... Read More
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Indonesia Premium Beauty and Personal Care
... a distinct target audience, being comprised mainly of consumers in higher-income households, who tend to remain loyal to their favourite brands. While some middle-income consumers also purchase premium beauty and personal care products, they tend ... Read More
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Malaysia Hair Care
... in the hair care routines of many consumers. Unable or unwilling to visit hair salons there was a surge in use of products such as colourants and conditioners and treatments during 2021 with this pattern ... Read More
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Malaysia Oral Care
... basic personal hygiene routines, supporting further demand for toothpaste, toothbrushes, and mouthwashes/dental rinses. Local consumers are increasingly keen to ensure adequate cleaning of teeth and gums to avert any future issues. The preventative health trend ... Read More
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Malaysia Mass Beauty and Personal Care
... to provide superior efficacy, such as glutathione, retinol, hyaluronic acid, and tranexamic acid, among others. Mass skin care brands Bio-essence, Wardah, and Eucerin like were active in the launch of new products boasting improved formulas: ... Read More
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Malaysia Skin Care
... regular and frequent new and innovative product launches driven by robust and rising consumer demand. More and more Malaysians are focused on early preventative skin care routines, opting for products that promise to delay the ... Read More
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Kazakhstan Oral Care
... faced challenges due to interruptions in the supply of goods. While the toothbrushes category witnessed volume growth, other segments like dental floss and mouthwash suffered from shortages. These shortages were primarily caused by disruptions impacting ... Read More
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Georgia Hair Care
... as serums or styling agents. Hair colourants are also popular, as Georgia women prefer to dye grey hair and many opt for a cheaper home treatment than visiting a hair salon. Though standard shampoo accounted ... Read More
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Malaysia Depilatories
... its dominant lead in women’s razors and blades with its Gillette brand, which is synonymous with this type of product in the country. Procter & Gamble remains highly active in its advertising and promotional efforts ... Read More
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Georgia Bath and Shower
... other products significantly. That being said, bar soap continue to account for most value sales. Volume growth was also higher for liquid soap than bar soap, with mainly older consumers, above 65 years of age, ... Read More
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Georgia Mass Beauty and Personal Care
... was growth. Mass beauty and personal products are continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. As such, though value for money was the ... Read More
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Georgia Fragrances
... consumers, especially in the mass segment, opted for small sizes. Women’s fragrances also continued to account for most value sales, accounting for about six-tenths of value sales. An increased number of foreign visitors to cities ... Read More
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Kazakhstan Colour Cosmetics
... limited choice. This resurgence is accompanied by growth in both value and volume terms. Rising purchasing power among the population is a key driver, fuelled by an influx of emigrants from Russia that has expanded ... Read More
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Kazakhstan Sun Care
... in 2020 and parent’s increasing attention to the quality of sun care products used on their children. Consumption did slow somewhat in 2023 as the cost of living rose and inflationary pressure squeezed disposable incomes. ... Read More
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Malaysia Men's Grooming
... to their appearance and overall wellbeing, particularly in the case of millennials and Gen Z consumers. When it comes to men’s grooming local consumers tend to prioritise hair care, and men’s styling products are key ... Read More
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Georgia Depilatories
... of the war in Ukraine were mainly ironed out and shop shelves were restocked. Razors and blades continued to be the most popular format, and in particular disposable offerings, with little demand for reusable offerings, ... Read More
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Kazakhstan Fragrances
... several factors, including a younger, aspirational population with rising disposable incomes. Additionally, affluent consumers have been less impacted by inflation, allowing them to indulge in luxury purchases like premium fragrances. The growing influence of social ... Read More
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