Category: Cosmetics & Personal Care
Taiwan Cosmetics & Personal Care
-
Eye Care in Taiwan
... people in Taiwan suffer from dry eye syndrome, affecting 15-20% of the population, while over 90% experience myopia. Environmental factors, such as Taiwan’s hot and humid summers, combined with lifestyle habits like prolonged exposure to ... Read More
-
Taiwan Contact Lenses and Solutions
... still remain lower than pre-pandemic levels in 2019. The Taiwanese have returning to “normal life”, with many people working back in the office, exercising outdoors and traveling on holiday. In Taiwanese business culture, flexible working ... Read More
-
Taiwan Eyewear
... prioritising innovation to enhance comfort and loyalty for the end user. Consumers are increasingly opting for advanced materials and technologies, such as silicone hydrogel and blue light-blocking functionality. In spectacles, rising myopia rates and the ... Read More
-
Taiwan Spectacles
... Not only are myopia rates rising across all age groups, but the onset of myopia is also occurring at younger ages. The rise of budget-friendly chain eyewear stores is equally playing a significant role in ... Read More
-
Taiwan Sunglasses
... eye health is widespread in Taiwan. As a result, sales of sunglasses equipped to withstand sunlight damage are steadily increasing, like polarised sunglasses and UV-block sunglasses. Moreover, in the aftermath of the pandemic, people have ... Read More
-
Bath and Shower in Taiwan
... Due to their essential natural and frequent use, many consumers are more price-conscious when choosing bath and shower products, with many viewing the products as simply cleaning rather than an experience. As such, many consumers ... Read More
-
Colour Cosmetics in Taiwan
... increased, with lipstick rising in popularity, with its use previously restricted by masks. This boosted lipstick and lip gloss sales, with consumers keen to experiment with these products again. KATE Lip Monster and Giorgio Armani ... Read More
-
Men's Grooming in Taiwan
... male celebrities usually have clear skin and the perception of clean pores. Euromonitor International's Men's Grooming in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
-
Skin Care in Taiwan
... specific ingredients, with brands including Dr Wu and Tunemakers focusing on key ingredients to drive sales. Consumers are familiar with the benefits of hyaluronic acid, aha acid and ceramide. While influencers and experts create content ... Read More
-
Baby and Child-Specific Products in Taiwan
... of the lowest newborn babies in 2023. Consequently, this is having a direct and negative impact on product demand. However, while fertility rates are falling, parents who have only one or two children are becoming ... Read More
-
Depilatories in Taiwan
... of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change. Product ... Read More
-
Oral Care in Taiwan
... aided growth, with medical experts providing educational content online, especially across YouTube. Furthermore, there are content and product introductions that are not commercial collaborations, which are increasingly viewed by consumers as being unbiased. Daily oral ... Read More
-
Mass Beauty and Personal Care in Taiwan
... masks, consumers have been investing in lip products again, driving sales of lipsticks and lip gloss. Additionally, the foundation has also benefited from the rise in social activities. Many consumers in Taiwan prefer to purchase ... Read More
-
Premium Beauty and Personal Care in Taiwan
... strongest in premium colour cosmetics and fragrances. Much of this was due to consumers increasing their social activities without wearing COVID-19 face masks. As such, areas of the face now on display, such as lips, ... Read More
-
Beauty and Personal Care in Taiwan
... retail value growth, remaining at 2% in Taiwan, leading the retail price of products to rise. Among beauty and personal care categories, premium fragrances saw the most significant uplift in price, at more than 10%. ... Read More
-
Hair Care in Taiwan
... ingredients used in dietary supplements, such as probiotics and vitamins, used in shampoo. Ceramide, traditionally used in skin serum, is also increasingly used in hair care products. For example, probiotic shampoos from Farmona contains both ... Read More
-
Deodorants in Taiwan
... personal care product, with a variety of options available in the market. Consumers in Taiwan are becoming increasingly aware of the importance of personal hygiene and seek deodorants that provide long-lasting protection against sweat and ... Read More
-
Sun Care in Taiwan
... in outings and travelling following COVID-19, the demand for sun care products has remained strong throughout 2023. However, unless they have a long period of exposure to the sun, many Taiwanese people do not have ... Read More
-
Fragrances in Taiwan
... packaging costs and higher energy and raw material prices drove up the retail price in 2023, leading to high retail value growth. Despite this, retail volume was positive in all areas, driven by premium women's ... Read More
-
Away-From-Home Tissue and Hygiene in Taiwan
... of consumers to their familiar pre-pandemic lifestyles, including more frequent visits to restaurants, hotels, shopping malls and other public venues, which amplified the need for products such as toilet paper, paper towel and napkins in ... Read More
-
Wipes in Taiwan
... moist toilet wipes in terms of volume growth during the year. Sales were boosted by continuing consumer concerns over personal hygiene, in the wake of the recent pandemic. In line with this trend, there was ... Read More
-
Retail Adult Incontinence in Taiwan
... increasing levels of mobility, including domestic and overseas travel, and growing hygiene concerns, as the country emerged from the COVID-19 pandemic. As in other categories in tissue and hygiene, inflationary pressures were another key contributor ... Read More
-
Menstrual Care in Taiwan
... a reduction in the number of promotional campaigns, led to an increase in unit prices. Given that menstrual care products are considered as daily necessities, demand is already mature, with little scope to increase usage. ... Read More
-
Nappies/Diapers/Pants in Taiwan
... volumes remained flat during the year, disposable pants saw a dynamic performance, supported by an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. Multiple key players, including Pampers (Procter & Gamble ... Read More
-
Retail Tissue in Taiwan
... which led to price increases across their category. Retailers and manufacturers also reduced the frequency of promotions, due to the impact of inflationary pressures on their profit margins. However, growth was also supported by growing ... Read More
Research Assistance
