Category: Consumer Goods
Africa Consumer Goods
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Depilatories in Nigeria
... slow compared to the more solid performance posted across the review period. As consumers' budgets were reduced, many focused on more essential products. However, in current terms, retail value sales grew well, largely driven by ... Read More
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Deodorants in Nigeria
... year. However, current retail value growth was strong, due to the steep rise in unit prices. Strong inflation in the economy reduced consumer spending power, whilst a reduction in employment also reduced the consumer base, ... Read More
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Baby and Child-Specific Products in Nigeria
... an indication of a positive performance. High inflation in the economy, largely driven by the depreciation of the local currency against the US dollar, led to higher production and import costs, leading manufacturers and importers ... Read More
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Fragrances in Nigeria
... review period, particularly in 2020 when a poor economy and COVID-19 restrictions led to a strong reduction in demand, most product areas saw mild retail volume growth in 2022. With social and work activities returning ... Read More
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Men's Grooming in Nigeria
... product areas saw a decline in retail volume terms. Poor economic conditions exacerbated by high inflation limited consumer spending power, forcing many consumers to focus on essentials. A reduction in formal employment also led to ... Read More
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Hair Care in Nigeria
... the wide availability of cheaper counterfeit brands, which have attracted consumers struggling with high inflationary conditions during 2022. The increasing usage of wigs and hair extensions has also been a major factor in reducing demand, ... Read More
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Sun Care in Nigeria
... decline in demand. Furthermore, since expatriates (foreigners working in Nigeria) are key consumers of sun care, a weak economy which reduced the presence of expatriates led to a decline in demand from this demographic. Euromonitor ... Read More
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Mass Beauty and Personal Care in Nigeria
... overall inflationary economic conditions. While this challenged retail volume growth for some products, many areas of mass beauty and personal care in Nigeria, such as skin care, bath and shower, and oral care are deemed ... Read More
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Premium Beauty and Personal Care in Nigeria
... to higher-income consumers being less impacted by economic conditions, with many being better able to afford premium products than lower-income consumers who had to reduce the usage of mass products. Premium beauty and personal care ... Read More
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Bath and Shower in Nigeria
... the local currency led to a strong rise in unit prices, consumers view many of the items on the landscape as being essential, leading to the positive bath and shower retail volume demand. The growing ... Read More
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Oral Care in Nigeria
... the category drove continued growth, even though inflationary conditions in 2022 were severe. A solid competitive environment, particularly in the significant and essential categories of toothpaste and toothbrushes, also helped drive growth, as consumers have ... Read More
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Beauty and Personal Care in Nigeria
... of the local currency against the US dollar, led to higher production and import costs. This saw manufacturers and importers raising unit prices, challenging consumer budgets. As such, the inflationary conditions significantly weakened consumer spending ... Read More
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Colour Cosmetics in Nigeria
... the high increases in unit prices, drove retail value growth. Nevertheless, key colour cosmetics products such as foundation/concealer, powder, and eye shadow saw moderate volume growth, driven by demand from the growing female population. In ... Read More
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Skin Care in Nigeria
... shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change. ... Read More
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Mass Beauty and Personal Care in Morocco
... are reverting to their pre-pandemic lifestyle habits and this has meant higher demand for deodorant as people return to pre-pandemic work patterns and are prepared to socialise more often. Moreover, growth in mass fragrances is ... Read More
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Deodorants in Morocco
... men are becoming much more conscious about body odour. The extremely hot weather that prevail for much of 2022, combined with the difficult and crowded commutes that many local men must endure on a daily ... Read More
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Hair Care in Morocco
... look as socialising outside of the home became popular once again due to the reduced risk of coming into contact with the COVID-19 virus. In addition, many of the country’s white-collar professionals, office workers and ... Read More
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Sun Care in Morocco
... However, it should be noted that there is still a long way to go before category sales return to pre-pandemic levels. The main reason for the buoyant growth recorded in the category during 2022 was ... Read More
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Premium Beauty and Personal Care in Morocco
... pressure on demand for premium beauty and personal care. While increasing numbers of consumers are very interested in the leading premium beauty and personal care brands and their products, mainly on the basis that their ... Read More
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Skin Care in Morocco
... in the past might not have considered it important to begin thinking about skin care until they approach middle age. In tandem, it is clear that Moroccan women are increasingly interested in using more expensive ... Read More
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Beauty and Personal Care in Morocco
... the cost of living. After a strong recovery in economic activity during 2021 as GDP growth climbed to more than 7%, the growth performance of Morocco's economy stood at just 1.3% in 2022, due in ... Read More
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Baby and Child-Specific Products in Morocco
... of babies being born in Morocco continues to decline as the harsh economic conditions and the impact of the COVID-19 pandemic have discouraged many young couples from starting a family. Many of Morocco’s would-be parents ... Read More
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Colour Cosmetics in Morocco
... household incomes. Various categories of colour cosmetics are generally considered to be the ideal affordable luxury items as each product has a fairly low retail selling price. In addition, increasing numbers of female consumers of ... Read More
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Egypt PESTLE Insights - A Macroeconomic Outlook Report
... terms, the three sectors are expected to grow by 17.2%, 17.0% and 18.2%, respectively, in 2023. Cairo and Alexandria are the best performing metropolitan areas in the country. They together accounted for 26.4% of the ... Read More
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Bath and Shower in Morocco
... Growing frequency of usage as consumers have sought to maintain stricter personal hygiene regimens continued to drive volume growth in 2022, along with population growth. Moreover, demand for bath and shower products increased sharply following ... Read More
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