Category: Consumer Goods
Tunisia Consumer Goods
-
Tunisia Cigarettes
... Marlboro Gold and other brands have risen, dampening consumer demand. In addition, the prevalence of illicit/parallel imports and their extensive availability in corner shops and traditional grocery stores exacerbate the decline in legal sales. Furthermore, ... Read More
-
Tunisia Tobacco
... a remarkable increase in the number of products illegally available across all categories, including cigarettes, pipe tobacco and smokeless tobacco. Meanwhile, Régie Nationale des Tabacs et des Allumettes (RNTA) and Manufacture des Tabacs de Kairouan ... Read More
-
Tunisia Cigars, Cigarillos and Smoking Tobacco
... tobacco and cigarillos remained negligible. Moreover, pipe tobacco witnessed the disappointing performance of local brands in the category towards the end of the review period. In 2022 and 2023, Régie Nationale des Tabacs et des ... Read More
-
Tunisia Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... a legal market absent. All e-vapour devices and products continued to be smuggled into the country from European countries and Libya. Nonetheless, Tunisia has a thriving e-vapour products presence, with specialised stores in various areas. ... Read More
-
Tunisia Baby and Child-Specific Products
... there was a marked increase in new domestic entrants such as Calino and Isis Pharma. These brands gained traction due to several factors. Firstly, they offered more affordable pricing compared to imported alternatives, widening their ... Read More
-
Tunisia Skin Care
... Tunisia are now leveraging social media platforms as a pivotal strategy for advertising. Channels such as Facebook and Instagram have emerged as crucial avenues for brands to engage and interact with consumers. Particularly, the demographic ... Read More
-
Tunisia Sun Care
... and 2-in-1 sun care products represent the latest trend in sun care. Examples include sun care with CC cream, such as SVR, offerings with anti-ageing agents like Filorga, and those featuring anti-stain treatment, such as ... Read More
-
Tunisia Depilatories
... stocked brands like Gillette Blue II Women and Gillette Simply Venus. However, in 2023, Bic introduced its Bic Twin Lady brand into these outlets, aiming to enhance its competitive edge against Gillette. This strategic expansion ... Read More
-
Tunisia Bath and Shower
... a decline in demand, particularly among upper-income consumers. This shift can be attributed to the increasing availability of liquid soap in both modern and traditional retailers. Domestic companies played a significant role in this transition ... Read More
-
Tunisia Fragrances
... with a decrease in Tunisian purchasing power, deterred consumers from making purchases, contributing to the overall decline in demand. Furthermore, the market faced challenges from illegally imported fragrances from European countries, sold through informal channels ... Read More
-
Tunisia Oral Care
... or adherence to daily oral care regimens. Many new product introductions targeted both teeth whitening and fresher breath, featuring advanced toothbrushes designed to enhance brightness. Projections suggest that oral care brands will strive to meet ... Read More
-
Tunisia Colour Cosmetics
... volume growth but rather a slowdown compared to previous years. The shift in consumer preferences can be attributed to the increased availability of new brands imported from various countries, such as Essence, Artdeco, and Revolution. ... Read More
-
Tunisia Premium Beauty and Personal Care
... inflation and rising prices had a significant impact, particularly since most premium beauty and personal care products are imported. Secondly, the decline in Tunisian purchasing power led consumers to shift their preferences from premium to ... Read More
-
Tunisia Men's Grooming
... across Tunisia. These brands established a widespread presence throughout the country, offering affordable pricing that appealed to both low and middle-income consumers. As a result, they became the preferred choice for many individuals seeking convenient ... Read More
-
Tunisia Mass Beauty and Personal Care
... as Alania, K-Reine, Aspetika, and Isis Pharma gaining popularity. There was a notable improvement in both product quality and packaging standards. This progress was driven by the competitive pricing of domestic brands compared to imports ... Read More
-
Tunisia Deodorants
... for deodorants, leading to a downturn in sales volume within the category. As prices escalate, consumers become more price-sensitive, resulting in decreased purchasing power and a subsequent reduction in demand for deodorants. Euromonitor International's Deodorants ... Read More
-
Tunisia Hair Care
... best performing category. On the contrary, the demand for colourants experienced a stagnation in 2023, primarily due to the rising popularity of hair salons specialising in hair colouring services. Many women opt for professional hair ... Read More
-
Tunisia Beauty and Personal Care
... surge in value can be predominantly attributed to inflationary pressures and widespread price escalations stemming from the prevailing economic climate. As Tunisia grapples with the repercussions of an economic downturn, the discernible decline in purchasing ... Read More
-
Tissue and Hygiene in Tunisia
... and also slower growth in the economy, as Tunisia continued to grapple with persistent drought and external financing challenges, aligned with increasing debt. Euromonitor International's Tissue and Hygiene in Tunisia report offers a comprehensive guide ... Read More
-
Retail Tissue in Tunisia
... much larger economy packs, such as 12, 18 and 24 rolls of toilet paper. Brands such as Lotus and Lilas offered larger pack options. Euromonitor International's Retail Tissue in Tunisia report offers a comprehensive guide ... Read More
-
Menstrual Care in Tunisia
... discounting from the major brands such as Lilas and Nana. However, Procter & Gamble’s Always offered the most generous discounts, such as 50% off a second packet of panty liners. It also offered bundles of ... Read More
-
Nappies/Diapers/Pants in Tunisia
... nappies instead, as they looked to cut down on spending. Euromonitor International's Nappies/Diapers/Pants in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
-
Wipes in Tunisia
... continued to account for most value and volume sales, though home care wipes and floor cleaning systems registered the highest current value growth. Euromonitor International's Wipes in Tunisia report offers a comprehensive guide to the ... Read More
-
Away-From-Home Tissue and Hygiene in Tunisia
... growth, though constant value growth was more moderate, as inflation continued to be high. Volume growth was also moderate and was party supported by a recovery in tourist numbers. With customers looking to save costs, ... Read More
-
Retail Adult Incontinence in Tunisia
... In addition, Tunisia’s population is ageing, with more people being aged 65 and over, and with older people being the main consumer base, this also supported increased volume sales. Euromonitor International's Retail Adult Incontinence in ... Read More
Research Assistance
