Category: Consumer Goods
Africa Consumer Goods
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Skin Care in Tunisia
... care of their skin, for beauty and health reasons, particularly given the renewed interest in health and wellness during the pandemic. Consumers are also becoming more familiar with skin care products and are interested in ... Read More
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Oral Care in Tunisia
... it easier for consumers to get supplies and access their products. Overall, the impact of COVID-19 on oral care was less significant than it was on other beauty and personal care categories in Tunisia as ... Read More
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Pet Care in Morocco
... in 2022 when the economy's dipped to 1.3%. This downturn was primarily attributed to adverse economic circumstances, predominantly impacting the agricultural sector that suffered immensely due to a severe deficit in rainfall. Euromonitor International's Pet ... Read More
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Beauty and Personal Care in Tunisia
... depreciation of the local currency against the euro, the economic crisis, and a decrease of Tunisian consumer purchasing power. Euromonitor International's Beauty and Personal Care in Tunisia report offers a comprehensive guide to the size ... Read More
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Other Pet Food in Morocco
... also been discouraged to take on new pets such as birds, fish, other mammals and reptiles. Negative growth in other pet food is thus being driven by the continuous decrease in Morocco’s other pet population, ... Read More
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Cat Food in Morocco
... clean animals in the Arab world generally and are acceptable animals to keep at home as a pet. Cats are even popular among town and city dwellers living in smaller accommodation or flats. As such ... Read More
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Pet Products in Morocco
... fact that the brands remain limited in availability and highly expensive, and thus products within the category are considered to be luxury goods by most low- and middle-income Moroccan pet owners. Such pet care products ... Read More
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Deodorants in Egypt
... like to change it. However, in 2022, lower-income consumers who were facing financial difficulties were strongly motivated to look for a less expensive alternative. Moreover, consumers looking to economise can also replace deodorants with natural ... Read More
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Men's Grooming in Egypt
... significantly diminished. In this environment, all consumers looked to economise in 2022 and the beginning of 2023. Men have minimised the frequency of buying expensive razors, for instance. They have also tried to eliminate non-essential ... Read More
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Colour Cosmetics in South Africa
... were not classified as essential products. Furthermore, throughout 2020 and 2021 many people worked from home or remotely according to government restrictions. However, in 2022 many companies either shifted to a hybrid work model, or ... Read More
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Sun Care in Egypt
... to find people buying sun protection products during the rest of the year. Individuals who are obsessed with skin care are significantly more likely to purchase sunscreens throughout the year, though this remains a niche ... Read More
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Baby and Child-Specific Products in South Africa
... Africa. This was because parents did not want to compromise on care for their babies and children, regularly replenishing their children’s toiletries and other baby products, as they are regarded as essential items that they ... Read More
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Bath and Shower in South Africa
... soap to body wash/shower gel, which is due to bar soap being cheaper. One bar can be used multiple times, and is often used by an entire household. In addition to bar soap being a ... Read More
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Hair Care in South Africa
... colourants. Into 2022, consumers were cutting back on non-essential products and services, such as getting their nails, hair, and even eyelashes done. Many therefore continued to prefer to purchase colourants from drugstores such as Clicks ... Read More
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Deodorants in South Africa
... they prioritised spending on essentials, including food, electricity, rent or mortgage payments, as well as transport. Everything else could be deemed as non-essential. Those who did continue to purchase sought out discounts and promotions when ... Read More
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Beauty and Personal Care in Ethiopia
... most local people demand only the absolute basics such as bar soap, toothpaste and toothbrushes. While consumer interest in most other products remains low in rural areas and among low-income urban communities, there remain golden ... Read More
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Bath and Shower in Egypt
... has had a lasting effect on levels of consumer hygiene awareness, the obsession with cleaning and hygiene has doubtless fallen from the peak that it hit in the midst of the crisis. For instance, hand ... Read More
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Colour Cosmetics in Egypt
... personal care categories, such as colour cosmetics and skin care, will remain an important focus of product innovation as manufacturers look to drives sales. For instance, products with SPF50 instead of 30, hydrating and skin ... Read More
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Fragrances in Egypt
... all. Since the devaluation of the Egyptian currency, importing products from abroad has become extremely difficult or nearly impossible due to the extremely high taxes and restrictive regulations. As a result, there is always a ... Read More
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Oral Care in Egypt
... image is having shiny white teeth. In this context, a lot of brands have introduced teeth whitening kits and many consumers have started to purchase these kits as they look to achieve whiter teeth at ... Read More
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Depilatories in Egypt
... The reopening of salons and spas triggered a downturn in demand in 2021 and in the following year sales fell below pre-pandemic levels. This was partly a result of the increased pressure on consumers’ spending ... Read More
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Mass Beauty and Personal Care in Egypt
... that has continued in 2023, with the Egyptian pound being amongst the worst performing currencies in the world in the early part of the year. The devaluation of the local currency has weakened the purchasing ... Read More
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Skin Care in Egypt
... products that are recommended by dermatologists. Consumer behaviour is changing dramatically, with consumers seeking efficacy, particular ingredients, and an overall elevated performance. Consumers are also increasingly tech savvy and hungry for information, which has led ... Read More
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Beauty and Personal Care in Egypt
... that seen before the pandemic was significantly impeded by the challenging economic conditions prevailing in 2022. The high rate of inflation and the devaluation of the Egyptian pound have led to significant price rises and ... Read More
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Depilatories in South Africa
... away from purchasing one singular razor or hair removal cream, and instead purchased value packs of disposable razors, which often contain up to six razors, as these are more affordable. For example, hair removal cream ... Read More
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