Category: Consumer Goods
Morocco Consumer Goods
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Apparel Accessories in Morocco
... hats/caps, scarves, and gloves, demand for which remains considerably lower than 2019 levels. Traditionally favoured during the winter season, demand for such accessories has slowed down, exacerbated by the impact of high inflation and economic ... Read More
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Footwear in Morocco
... categories, footwear is witnessing healthy growth due to higher levels of engagement in sports and outdoor activities. Activities such as football, athletics, biking, trekking, yoga, running, and cross fit remain popular in the weekly routines ... Read More
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Hosiery in Morocco
... stable, but current value growth has slowed in line with lower inflation. The ongoing economic uncertainty and the resulting impact on consumers' disposable incomes continued to limit demand for hosiery, which is mainly comprised of ... Read More
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Sportswear in Morocco
... adoption of active and healthy lifestyles, including greater participation in sporting activities. Adults and youth have become more engaged in outdoor fitness activities with gym memberships also rising. The trend towards more casual attire is ... Read More
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Womenswear in Morocco
... spending. Due to Morocco's hot climate, loose trousers, loose tops, and dresses are very popular. Dresses cater to both conservative and less conservative women. Locals remain price-conscious and are drawn towards cheaper apparel. Moreover, the ... Read More
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Childrenswear in Morocco
... exacerbating this situation is the fact that children typically outgrow their clothing relatively quickly, necessitating more frequent purchases compared to adult apparel. Price-sensitive consumers often wait for promotional sales to make bulk purchases due to ... Read More
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Menswear in Morocco
... a rebound in consumer purchasing power. Certain product categories, such as men’s tops, shorts and trousers are exhibiting greater dynamism due to their affordability as basic items. Many consumers in Morocco are showing a stronger ... Read More
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Jeans in Morocco
... volume sales in both women’s and men’s jeans. Given the ongoing economic uncertainty and financial pressures faced by consumers, there was a notable upswing in demand for economy brands and private label lines. These are ... Read More
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Apparel and Footwear in Morocco
... Manufacturers have also had a tough year due to higher logistical costs and a rise in the minimum wage that drove up operational expenses. The fluctuating exchange rate also directly impacted Moroccan apparel and footwear ... Read More
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Eye Care in Morocco
... eyes and eye fatigue become more prevalent due to increased screen time a rising number of Moroccans require such products. Further, an ageing population ageing is positively impacting category performance, with older adults more susceptible ... Read More
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Tourism Flows in Morocco
... pandemic and the ending of associated restrictions. The numbers of inbound arrivals and outbound departures have continued to increase strongly, with both projected to grow at double-digit rates over the year as a whole. Domestic ... Read More
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Booking in Morocco
... also reflective of the long-term shift towards digitalisation across the wider travel industry. The latter trend was recently accelerated by changes brought about by COVID-19, in that many people became more accustomed to shopping for ... Read More
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Airlines in Morocco
... to record improved results in terms of growth in passenger numbers and current value sales in 2024. The category’s performance continues to be buoyed by the fact that increasing air connectivity and capacity is a ... Read More
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Travel in Morocco
... which the numbers of inbound arrivals, outbound departures and domestic trips rise over the year as a whole. However, this is largely explained by the normalisation of demand following the rapid rebound facilitated by the ... Read More
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Lodging (Destination) in Morocco
... set to fall well below that recorded in 2023. An increase in price-based promotional activity has also contributed to the slowdown as operators attempt to boost occupancy rates amidst softening demand and rising competition. Given ... Read More
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Africa Smart Home Market by Product Type (Smart Lighting, Smart Home Security & Surveillance, Smart Entertainment, and Smart Appliances), by Communication Protocol (Wi-Fi, Zigbee, Z-Wave, Bluetooth, and Thread), by Smart Home Hubs (Standalone Hubs and Built-in Hubs), by Voice Assistants Integration (Amazon Alexa, Google Assistant, Apple Siri, and Others), by Smart Home Compatibility with Smartphones (iOS and Android), by Installation, (DIY Installation and Professional Installation), and by Sales Channel (Online Retailers and Offline Retailers) – Opportunity Analysis and Industry Forecast, 2024–2030
... Built-in Hubs), by Voice Assistants Integration (Amazon Alexa, Google Assistant, Apple Siri, and Others), by Smart Home Compatibility with Smartphones (iOS and Android), by Installation, (DIY Installation and Professional Installation), and by Sales Channel (Online ... Read More
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Morocco Wearable Electronics
... the highest growth. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to measure the health ... Read More
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Morocco Consumer Electronics
... as mobile phones are by far the most popular consumer electronic. An increase in custom duties from 2.5% to 17.5% is making smartphones more expensive and dampening volume sales. Euromonitor International's Consumer Electronics in Morocco ... Read More
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Morocco Imaging Devices
... are sufficient for the photography and video needs of the average consumer. Functionality in smartphones is also increasing all the time, such as being able to control exposure time, which previously could only be done ... Read More
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Morocco In-Car Entertainment
... in-car entertainment, reducing the need for separate purchases. In addition, consumers increasingly use smartphones and tablets as substitutes for traditional in-car entertainment systems and also use smartphone apps for in-car navigation. In-car speakers also face ... Read More
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Morocco Home Audio and Cinema
... prove to be an exception. They continue to sell well and are seen as an affordable upgrade to enhance TV audio and also seen as sleek in design and not taking up a lot of ... Read More
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Morocco Headphones
... TWS earbuds as providing a high quality sound, reliable signal and also being very compact. As such, manufacturers are focusing their efforts and marketing activity on TWS earbuds. On the other hand, volume sales are ... Read More
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Morocco Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... Increased the custom duty applicable to disposable vapes from 2.5% to 40%. Effects of this increase will be visible in the forecast period, though volume sales are set to keep on rising thanks to the ... Read More
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Morocco Cigars, Cigarillos and Smoking Tobacco
... tourism. These products are mainly consumed in on-trade outlets, which account for the vast majority total cigars and smoking tobacco sales. These two segments, which were severely hit since the outbreak of the pandemic in ... Read More
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Morocco Tobacco
... raw materials, and Morocco saw high inflation during the year as both food and non-food products became more expensive. Household consumption contracted in the face of rising living costs and the fall agricultural income. Euromonitor ... Read More
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