Category: Consumer Goods
Nigeria Consumer Goods
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Eye Care in Nigeria
... Nigeria are highly sensitive to the pricing of eye care products, with these products being unaffordable for many. In addition, public awareness of eye care remains low in Nigeria with most consumers considering these products ... Read More
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Nigeria Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q3 2024 Update
... social commerce industry in Nigeria is expected to grow by 38.3% on annual basis to reach US$1,551.08 million in 2024. The social commerce industry is expected to grow steadily over the forecast period, recording a ... Read More
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Beauty and Personal Care Market in Africa 2024-2028
... period. The report on the beauty and personal care market in africa provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The ... Read More
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Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q3 2024 Update
... loyalty market in the country is expected to grow by 10.7% on annual basis to reach US$628.5 million in 2024. In value terms, the loyalty market in the country has recorded a CAGR of 12.4% ... Read More
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Nigeria Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q2 2024 Update
... (Open Loop, Closed Loop), City Type, and Demographics – Q2 2024 Update According to PayNXT360, gift card industry in the country is expected to grow by 12.0% on annual basis to reach US$2.1 billion in ... Read More
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Nigeria Yogurt Drinks Market Report by Type (Regular, Fat-Free/Low-Fat, Flavored), Distribution Channel (Convenience Stores/Traditional Stores, Supermarkets and Hypermarkets, Online), Packaging Type (Plastic Bottles, Tetra Packs, Plastic Pouches), Pack Size (200 ml, 500 ml, 1 Litre, and Others), and Region 2024-2032
... and Others), and Region 2024-2032 The Nigeria yogurt drinks market size reached US$ 168.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 407.4 Billion by 2032, exhibiting a growth rate ... Read More
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Nigeria Headphones
... TWS earbuds and wireless headband sub-categories. Consumers' dwindling purchasing power has led to increased demand for mass affordable headphones that offer good quality. Meanwhile, wireless earphones have seen a decline in popularity due to strong ... Read More
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Nigeria In-Car Entertainment
... widespread adoption of smartphones equipped with advanced navigation systems. Consumers, including car owners and ride-hailing drivers, increasingly rely on their smartphones for navigation, significantly impacting the sales of dedicated in-car navigation devices. Additionally, the challenging ... Read More
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Nigeria Portable Players
... portable players, particularly wireless speakers. The erratic electricity supply forces many consumers to seek alternative means of entertainment that do not rely on a constant power source. Wireless speakers, which can be easily connected to ... Read More
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Nigeria Consumer Electronics
... have extended the replacement cycle of non-essential electronics. Additionally, rising prices due to foreign exchange volatility and high import duties on electronics products have resulted in double-digit sales value growth in current terms. However, sales ... Read More
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Nigeria Wearable Electronics
... driver of smart wearable growth. Increasing concerns over health issues like high blood pressure and diabetes have led many consumers to use wearables for monitoring health metrics such as blood sugar levels and blood pressure. ... Read More
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Nigeria Home Audio and Cinema
... in demand for home audio and cinema systems as purchasing power is eroded. As a result, consumer focus on luxury products has diminished, with only a few high-end consumers able to afford home audio and ... Read More
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Nigeria Imaging Devices
... in the sales of imaging devices, as consumers' purchasing power has been eroded. Even professional photographers are finding it difficult to acquire digital cameras and have resorted to renting cameras for their shoots. The overall ... Read More
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Nigeria Cigarettes
... depreciation of the local currency and further rise in taxation forced manufacturers to increase prices across all brands, which made cigarettes less affordable. These price hikes were largely responsible for double-digit current value growth in ... Read More
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Nigeria Cigars, Cigarillos and Smoking Tobacco
... consumer spending power, whilst unit prices rose strongly due to the depreciation of the local currency making imports significantly more expensive. Cigars and cigarillos were the worst affected as these are considered luxury and unessential ... Read More
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Nigeria Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... 2023. Unit prices have increased over 50%, leading to strong growth in current value sales, but a sizeable decline in retail volume terms. The high price and weak economy curbed demand for what is considered ... Read More
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Nigeria Tobacco
... to reduce consumption or to seek cheaper alternatives, including products via illicit trade. Depreciation of the local currency, which was partly responsible for the inflationary conditions, was the underlying factor forcing companies to increase unit ... Read More
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Middle East and Africa Set Top Box (STB) Market, By Product Type (IPTV, Satellite, Cable, DTT (Digital Terrestrial Television), OTT (Over-the-Top)); By Content Quality (HD & Full HD, 4K & above); By Application (Residential, Commercial); By Operating System (Android, Linux); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
... By Operating System (Android, Linux); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA), Trend Analysis, Competitive Landscape & Forecast, 2019–2030 Middle East and Africa Set Top Box (STB) Market ... Read More
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Nigeria Mass Beauty and Personal Care
... for perceived essential categories like skin care. Mass beauty and personal care saw strong growth in retail current value sales in 2023. However, tough economic conditions significantly weakened retail volume sales for all mass categories, ... Read More
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Nigeria Hair Care
... while retail current value sales increased only due to a strong rises in unit prices. Higher unit prices were caused by high inflation and a fast depreciating local currency that made imports, including raw materials, ... Read More
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Nigeria Skin Care
... 2023 prices) sales. Like other categories, skin care was hit by the poor economic situation in the country, with high inflation limiting consumer purchasing power as unit prices increased. Nonetheless, skin care can be regarded ... Read More
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Nigeria Oral Care
... pressure. By contrast, retail volume and value (constant 2023 prices) sales of oral care declined as consumer spending power weakened. The major oral care categories, toothpaste and manual toothbrushes, continued to be regarded as essential ... Read More
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Nigeria Premium Beauty and Personal Care
... the effects of high inflation on prices and consumer spending power. Moreover, most categories of premium beauty and personal care are quite niche in Nigeria. As consumers focused on essentials and spending on luxuries reduced ... Read More
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Nigeria Bath and Shower
... volume for all categories of bath and shower. While bath and shower posted a moderate increase in retail value (constant 2023 prices) sales in 2023, this was solely due to the dominant category, bar soap, ... Read More
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Nigeria Fragrances
... with consumer purchasing power under severe pressure. Rises in unit prices led to growth in retail current value terms in 2023, but real value sales decreased. Nonetheless, fragrances remain very essential for much of the ... Read More
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