Category: Consumer Goods
Nigeria Consumer Goods
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Jeans in Nigeria
... power has been weakened by high inflation, whilst jeans unit prices were driven up by the depreciation of the local currency which impacted on imports. Many consumers turned to the informal market where second hand ... Read More
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Footwear in Nigeria
... high increases in average prices from the depreciation of the local currency. Many consumers resorted to second hand or cottage industry (home-made) products that are cheaper than branded, new footwear through formal retailing channels. Apart ... Read More
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Apparel and Footwear in Nigeria
... high price increases for all apparel and footwear products. Consumers curtailed their spending on non-essentials and resorted to using large second-hand marketplaces for cheaper products. Following on from the exit of leading international apparel retailers ... Read More
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Childrenswear in Nigeria
... negative impact on consumer spending power, leading consumers to seek cheaper alternatives to new clothing. Unit prices rose as manufacturers and retailers were forced to hike prices due to the weaker Nigerian naira and soaring ... Read More
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Sportswear in Nigeria
... focus on essentials. Nevertheless, sportswear has performed much better than non-sports wear apparel and footwear. Growth in fitness activities among middle- and upper-income consumers benefits the category whilst a preference for casual wear also boosts ... Read More
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Menswear in Nigeria
... through second hand stores or simply reduced consumption. However, strong hikes in unit prices caused by the depreciation of the local currency led to double-digit current value growth. Higher operating costs faced by retailers, due ... Read More
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Womenswear in Nigeria
... consumers to focus on essentials or find affordable options for apparel. With second-hand clothing widely available, many consumers resorted to such options and reduced spending on brand new apparel. Brand unit prices also increased quite ... Read More
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Hosiery in Nigeria
... necessary or via the informal trade. As professional workers are key consumers of hosiery as a complement to formal footwear, the reduction in professional employment led to weaker demand for items such as socks. Hosiery ... Read More
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Apparel Accessories in Nigeria
... consumers to limit expenditure to essentials or seek cheaper alternatives, such as those found in the informal market. The lower demand for formal wear amid rising professional unemployment also had a negative impact on the ... Read More
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Eye Care in Nigeria
... Nigeria are highly sensitive to the pricing of eye care products, with these products being unaffordable for many. In addition, public awareness of eye care remains low in Nigeria with most consumers considering these products ... Read More
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Nigeria Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q3 2024 Update
... social commerce industry in Nigeria is expected to grow by 38.3% on annual basis to reach US$1,551.08 million in 2024. The social commerce industry is expected to grow steadily over the forecast period, recording a ... Read More
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Beauty and Personal Care Market in Africa 2024-2028
... period. The report on the beauty and personal care market in africa provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The ... Read More
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Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q3 2024 Update
... loyalty market in the country is expected to grow by 10.7% on annual basis to reach US$628.5 million in 2024. In value terms, the loyalty market in the country has recorded a CAGR of 12.4% ... Read More
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Nigeria Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q2 2024 Update
... (Open Loop, Closed Loop), City Type, and Demographics – Q2 2024 Update According to PayNXT360, gift card industry in the country is expected to grow by 12.0% on annual basis to reach US$2.1 billion in ... Read More
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Nigeria Yogurt Drinks Market Report by Type (Regular, Fat-Free/Low-Fat, Flavored), Distribution Channel (Convenience Stores/Traditional Stores, Supermarkets and Hypermarkets, Online), Packaging Type (Plastic Bottles, Tetra Packs, Plastic Pouches), Pack Size (200 ml, 500 ml, 1 Litre, and Others), and Region 2024-2032
... and Others), and Region 2024-2032 The Nigeria yogurt drinks market size reached US$ 168.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 407.4 Billion by 2032, exhibiting a growth rate ... Read More
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Nigeria Headphones
... TWS earbuds and wireless headband sub-categories. Consumers' dwindling purchasing power has led to increased demand for mass affordable headphones that offer good quality. Meanwhile, wireless earphones have seen a decline in popularity due to strong ... Read More
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Nigeria In-Car Entertainment
... widespread adoption of smartphones equipped with advanced navigation systems. Consumers, including car owners and ride-hailing drivers, increasingly rely on their smartphones for navigation, significantly impacting the sales of dedicated in-car navigation devices. Additionally, the challenging ... Read More
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Nigeria Portable Players
... portable players, particularly wireless speakers. The erratic electricity supply forces many consumers to seek alternative means of entertainment that do not rely on a constant power source. Wireless speakers, which can be easily connected to ... Read More
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Nigeria Consumer Electronics
... have extended the replacement cycle of non-essential electronics. Additionally, rising prices due to foreign exchange volatility and high import duties on electronics products have resulted in double-digit sales value growth in current terms. However, sales ... Read More
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Nigeria Wearable Electronics
... driver of smart wearable growth. Increasing concerns over health issues like high blood pressure and diabetes have led many consumers to use wearables for monitoring health metrics such as blood sugar levels and blood pressure. ... Read More
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Nigeria Home Audio and Cinema
... in demand for home audio and cinema systems as purchasing power is eroded. As a result, consumer focus on luxury products has diminished, with only a few high-end consumers able to afford home audio and ... Read More
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Nigeria Imaging Devices
... in the sales of imaging devices, as consumers' purchasing power has been eroded. Even professional photographers are finding it difficult to acquire digital cameras and have resorted to renting cameras for their shoots. The overall ... Read More
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Nigeria Cigarettes
... depreciation of the local currency and further rise in taxation forced manufacturers to increase prices across all brands, which made cigarettes less affordable. These price hikes were largely responsible for double-digit current value growth in ... Read More
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Nigeria Cigars, Cigarillos and Smoking Tobacco
... consumer spending power, whilst unit prices rose strongly due to the depreciation of the local currency making imports significantly more expensive. Cigars and cigarillos were the worst affected as these are considered luxury and unessential ... Read More
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Nigeria Smokeless Tobacco, E-Vapour Products and Heated Tobacco
... 2023. Unit prices have increased over 50%, leading to strong growth in current value sales, but a sizeable decline in retail volume terms. The high price and weak economy curbed demand for what is considered ... Read More
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