Category: Consumer Goods
Kenya Consumer Goods
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Kenya Travel
... exploring local attractions. Domestic tourism has been particularly strong due to government initiatives promoting local travel, such as discounted packages and special offers that make travel within the country more affordable for Kenyan citizens. Upgrades ... Read More
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Kenya Booking
... more Kenyans owning smartphones and gaining access to the internet, mobile bookings have become the preferred method for planning travel, especially among the younger demographic??. The use of social media and digital marketing, particularly through ... Read More
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Kenya Lodging (Destination)
... for more budget-friendly accommodation, and this is fuelling demand in the mid-market segment. Hotels in this category such as Ole Sereni, are performing better than upscale and luxury segments, which are more dependent on international ... Read More
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Kenya Tourism Flows
... sector initiatives such as discounted packages and special offers. Investments in infrastructure, such as better roads and enhanced airport facilities, has made travel within the country more accessible and convenient for domestic tourists. This trend ... Read More
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Kenya Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q2 2024 Update
... (Open Loop, Closed Loop), City Type, and Demographics – Q2 2024 Update According to PayNXT360, gift card industry in the country is expected to grow by 12.7% on annual basis to reach US$0.4 billion in ... Read More
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Kenya Pharmaceutical Market, By Drug Type (Generic Drugs, Branded Drugs), By Product Type (Prescription Drugs, Over-The-Counter Drugs), By Application (Cardiovascular, Musculoskeletal, Oncology, Anti-infective, Metabolic Disorder, Others), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-Pharmacy), By Region, Competition, Forecast & Opportunities, 2019-2029F
... Region, Competition, Forecast & Opportunities, 2019-2029F Kenya Pharmaceutical Market was valued at USD 721.23 million in 2023 and is anticipated to project impressive growth in the forecast period with a CAGR of 6.10% through 2029. ... Read More
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Kenya Cigarettes
... industry in Kenya faces significant challenges stemming from the influx of illicit cigarettes, particularly from neighbouring countries such as Uganda and Tanzania. Indeed, the porous borders of Western Kenya have become a major conduit for ... Read More
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Kenya Tobacco
... Tobacco Kenya Ltd, leading to suppressed profits. However, despite these challenges, tobacco in Kenya remains a fairly resilient category overall, adapting to inflation and post-COVID-19 behaviours. That said, value sales are notably stronger than volume ... Read More
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Kenya Cigars, Cigarillos and Smoking Tobacco
... cigarillos, while smoking tobacco is not significant enough to be covered by Euromonitor International data at this current time. While the high prices of such products limit potentially stronger sales, social media trends are influencing ... Read More
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Kenya Oral Care
... and water-free oral care solution. The new launch emphasises affordability and convenience for Kenyans and aims to enhance regular oral care practices. Eezi collaborates with local partners, including Laboratory & Allied and Goodlife Pharmacy, ensuring ... Read More
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Kenya Beauty and Personal Care
... beauty and personal care treatments and items online – for example Uncover Co., and Bandari Beauty, among others. Euromonitor International's Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and ... Read More
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Kenya Deodorants
... an example of a brand heavily engaged in aggressive marketing to boost sales. The country’s expanding urban population is contributing to a larger consumer base, and the rising incomes of Kenya's growing middle-class allow more ... Read More
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Kenya Sun Care
... multifunctional variants, such as those that hydrate the skin and slow the ageing process. Euromonitor International's Sun Care in Kenya report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Kenya Colour Cosmetics
... pandemic. Though growth for the e-commerce channel in colour cosmetics dropped over 2021 and 2022 as consumers returned to store-based outlets, in 2023 it picked up pace considerably to rise in double-digits. Euromonitor International's Colour ... Read More
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Kenya Baby and Child-Specific Products
... a ban on Johnson & Johnson baby powder in Kenya over alleged cancer-causing risks. ACCPA has sued the Health Cabinet Secretary, Johnson & Johnson Inc, Johnson & Johnson Kenya Limited, Kenya Bureau of Standards (KEBS), ... Read More
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Kenya Hair Care
... chemical-free lifestyles in general, is driving evolving demand. Rising health concerns regarding the use of chemical products and the associated shift toward natural products are encouraging most players to focus on the development and launch ... Read More
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Kenya Men's Grooming
... were spending more time at home and paying more attention to their skin care routines – in part because beauty salons were closed, and in part due to indulgence trends to improve locked-down consumers’ wellbeing. ... Read More
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Kenya Premium Beauty and Personal Care
... encouraging a shift away from premium-positioned products in most beauty and personal care categories as their steep prices made them inaccessible to many. Heightened demand for good-quality products that are affordable and align with consumers’ ... Read More
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Kenya Skin Care
... sustainability during the launch of the new Pure Active AHA-BHA charcoal serum aimed at reducing acne. Euromonitor International's Skin Care in Kenya report offers a comprehensive guide to the size and shape of the market ... Read More
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Kenya Mass Beauty and Personal Care
... 2022 and 2023, with budget-conscious consumers seeking out cost-friendly options. Local players in particular – such as Nice & Lovely (L’Oréal), for example – have been striving to meet this demand. Euromonitor International's Mass Beauty ... Read More
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Kenya Fragrances
... shift from premium to budget-friendly mass fragrances that still cater to their needs. Mass fragrances are in higher demand due to their lower price points in a pattern that has persisted throughout the review period. ... Read More
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Kenya Bath and Shower
... are enriched with charcoal, cocoa butter, shea butter and marula oil, catering to rising demand for naturally sourced ingredients in bath and shower offerings. The Marula Oil and Honey variant emphasises the hydrating properties of ... Read More
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Kenya Depilatories
... methods have prompted a growing preference for safer alternatives – most notably, waxing and creams. Euromonitor International's Depilatories in Kenya report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Surface Care in Kenya
... needs. With only a limited number of brands offering oven cleaners in the market, Chandaria Industries aims to bridge this gap and stand out from the crowd. The introduction of the Velvex oven cleaner is ... Read More
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Polishes in Kenya
... current value growth rates for shoe polish were slower in 2023, compared to 2022. This was informed by signs of maturity in the demand for shoe polish, alongside a low level of competition in the ... Read More
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