Category: Consumer Goods
Africa Consumer Goods
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Bath and Shower in Cameroon
... sanitisers surged as leading players cut down production in response to the falling demand. On average 250ml of hand sanitisers cost XAF1,200 for an economy brand. It would appear this is price is too steep ... Read More
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Depilatories in Kenya
... Now, post-pandemic, with salons reopen, this trend is continuing for many as consumers seek to save money in an uncertain economic climate with high inflationary pressures. Thus ongoing retail sales for depilatories. Euromonitor International's Depilatories ... Read More
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Colour Cosmetics in Kenya
... care cosmetics completely, while others opted for smudge-proof variants. Now, after the reopening of society, lip care overall is on its way to recovery. While sales are still somewhat sluggish in volume terms, growth is ... Read More
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Sun Care in Kenya
... Indeed, some consumers do not perceive sun care as essential – despite the growing awareness of health and grooming related matters among Kenyan consumers. Euromonitor International's Sun Care in Kenya report offers a comprehensive guide ... Read More
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Men's Grooming in Kenya
... rising awareness of the importance of personal care and hygiene. As such, this is supporting men’s grooming overall, which also gives a boost the beauty and personal care industry in the country as the consumer ... Read More
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Fragrances in Cameroon
... Mboa, Extraits, Parfums Bonheur and existing brands such as Bio Romance fragrance from Les Laboratories Biopharma, awareness of local brand names is still low. Production levels are also small scale. Moreover, with the exception of ... Read More
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Premium Beauty and Personal Care in Kenya
... great potential. For example, there is an increased awareness among consumers regarding the need for skin care – both in women and men. This trend was enhanced at the onset of the COVID-19 pandemic, whereby ... Read More
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Fragrances in Kenya
... Kenyans, as the fragrance industry flourishes in the nation, particularly in Nairobi's Central Business District, where a number of beauty salons are situated. Euromonitor International's Fragrances in Kenya report offers a comprehensive guide to the ... Read More
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Skin Care in Kenya
... is well-known for its colour cosmetics overall, along with its iconic bold lipsticks. The brand, which is owned by Estée Lauder Cos Inc (GBO), has debuted a new “high-performance” skin care range called “hyper-real”, which ... Read More
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Baby and Child-Specific Products in Cameroon
... There is a growing shift from the use of alternative cleaning techniques such as toilet paper/cloths and water to baby wipes. Parents are more aware of how sensitive their babies’ skins are and the need ... Read More
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Skin Care in Cameroon
... spend more on obtaining quality facial care products. Unlike the body care category, which is already approaching maturity, facial care remains nascent and is in a growth phase. Exposure to facial care routines on social ... Read More
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Baby and Child-Specific Products in Kenya
... used for babies and children as well as other family members, therefore being more economical purchases – as opposed to specific products for babies and children per se. Euromonitor International's Baby and Child-specific Products in ... Read More
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Deodorants in Kenya
... the greatest attention to their personal care and grooming routines. The positive category performance is also supported by numerous advertising and promotional campaigns from major players, such as seen with leading brand Nivea Deodorant (Beiersdorf ... Read More
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Oral Care in Kenya
... Indeed, brands are going an extra mile to partner with organisations in a bid to create product awareness which, in turn, will translate into sales. In oral care, leading brand Colgate (Colgate-Palmolive (East Africa) Ltd) ... Read More
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Beauty and Personal Care in Cameroon
... cosmetics and skin care products in volume terms increased significantly in 2022. The beauty and personal care market in Cameroon is heavily driven by demand for skin care products, specifically body care due to increased ... Read More
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Beauty and Personal Care in Kenya
... Kenya, propelled by the country's expanding young, fashion-conscious population, rising standards of living, and urbanisation. Due to generations of devoted consumers who have become overly dependent on beauty products, along with the move to internet ... Read More
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Tobacco in Morocco
... especially for the agricultural sector, which was strongly affected by the rainfall deficit. The geopolitical context in Europe linked to the war in Ukraine continued to fuel the rise in commodity prices at the international ... Read More
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Depilatories in Cameroon
... They are widely available, affordable and easy to use. Despite an increase in availability of hair remover/bleaches brands, the high price per unit is still discouraging for the average Cameroonian woman. There are several variants ... Read More
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Cigarettes in Morocco
... 2020. This had a particularly pronounced effect on volume sales of cigarettes, resulting in stagnation. In line with rising prices, the lingering pandemic and its economic impact resulted in declining disposable incomes, while unemployment reached ... Read More
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Colour Cosmetics in Cameroon
... nail polish takes a considerable amount of time to apply and then to dry. Now consumers are moving to more innovative nail polish formats such as gel. Gel nail polish lasts longer and takes less ... Read More
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Deodorants in Cameroon
... season lasting for around six months. Sweating is thus inevitable. Cameroonians are constantly looking for ways and means to combat sweating due to the hot tropical climate. Deodorants are one of the products most Cameroonians ... Read More
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Mass Beauty and Personal Care in Cameroon
... Cameroonian government touted its import substitution policy in order to boost the local sector, promoters of this slogan wasted no time in pushing for the “Made in Cameroon” concept. At the end of the review ... Read More
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Oral Care in Cameroon
... intensified the competition through its introduction of a charcoal toothpaste available in two variants (Colgate Charbon Carvao and Colgate Natural Extracts with charcoal) and the Charcoal variant of the most popular toothbrush in Cameroon, Colgate ... Read More
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Men's Grooming in Cameroon
... were cheaper alternatives coupled with the fact that the availability of pre- and post-shave brands were limited in the country. By the end of the review period, this scenario had evolved with dozens of international ... Read More
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Mass Beauty and Personal Care in Kenya
... is also a continuation of trends seen during the era of the pandemic as consumers traded down and avoided non-essential spending. Within this environment, companies are adapting to the trend by focusing on mass products ... Read More
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