Category: Beverages
Europe Beverages
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Carbonates in Denmark
... high sugar content of regular carbonates boosted decline in all regular areas, while all areas of reduced sugar carbonates witnessed growth. Sugar has become an increasing focus for health conscious consumers in recent years, with ... Read More
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Energy Drinks in Denmark
... drinks still account for a larger share of sales, though, as in other areas of soft drinks, the category is seeing a notable shift towards reduced sugar variants as consumers become increasingly concerned about the ... Read More
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Tea in Poland
... category as part of a broad rise in the cost of living. The greater diversity of tea available in Poland is nurturing tea consumption, with the variety expanding in recent years. This includes not only ... Read More
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Coffee in Finland
... back resulting in much weaker off-trade volume sales. Finns are among the biggest coffee drinkers on the planet and so the drop in per capita consumption is noticeable, and partly reflects the maturity of this ... Read More
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Juice in Italy
... other obstacles affecting the sales of juice (and other soft drinks). Inflationary pressures constitute a factor affecting many non-essential categories, with rising prices conflicting with consumers’ tight budgets, added to which, as seen in carbonates, ... Read More
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Coffee in Greece
... would have a takeaway coffee daily, the decline in disposable incomes negatively impacted trade sales, with consumers reducing the frequency of takeaway coffee to save costs. Euromonitor International's Coffee in Greece report offers a comprehensive ... Read More
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Other Hot Drinks in Greece
... on essentials, with other hot drinks lacking commodity status. In addition, retail prices of other hot drinks have seen rises in both 2022 and 2023, further dissuading consumers. In 2023, the decline in disposable incomes ... Read More
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Hot Drinks in Greece
... with sales driven by promotional periods. For other hot drinks, this has translated to a strong decline in consumption, with these products being regarded as unessential by many. Retail volume growth in tea also slowed, ... Read More
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Tea in Finland
... at home now that consumers are keen to frequent foodservice outlets. As a nation of coffee drinkers, Finns tend to prefer coffee in the mornings before the day gets going, with tea suffering from a ... Read More
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Bottled Water in Italy
... way back into small, expected, positive growth. The same cross-category impacts of inflationary pressures are relevant here, along with the maturity of bottled water in Italy. Indeed, per capita consumption is already quite high at ... Read More
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Coffee in Hungary
... coffee consumption. Among the various coffee products, fresh coffee beans fared the best, experiencing the least decline in volume sales. This trend is attributed to the growing popularity of preparing high-quality coffee at home, facilitated ... Read More
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Other Hot Drinks in Italy
... other hand, sales of non-chocolate-based flavoured powder drinks and other plant-based hot drinks are negligible in Italy, thus not covered in Euromonitor International data. Euromonitor International's Other Hot Drinks in Italy report offers a comprehensive ... Read More
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Tea in Italy
... hand, is seeing a healthier performance. Compared to coffee, tea has been less impacted by inflation and the rising costs of raw materials. However, following a more positive off-trade performance during the pandemic, when Italians ... Read More
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RTD Tea in Italy
... thus placing further downwards pressure on the category in light of consumers’ price-sensitivity. We also note that, following several years of strong growth, the healthy/refreshing positioning, boosted by RTD tea, seems to have become less ... Read More
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Hot Drinks in Finland
... unit price increases caused by high inflation and increased production costs. Consumer price sensitivity has also remained high as a result, resulting in some trading down to more affordable hot drinks. A brighter performance is ... Read More
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Soft Drinks in Italy
... 2022, has further suppressed potential sales due to lower out-and-about footfall and associated impulse purchases of refreshing beverages. In fact, the only exception to these off-trade volume slumps is seen with energy drinks which, on ... Read More
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Other Hot Drinks in Finland
... sales volumes recover from the pandemic. Meanwhile, retail sales are under pressure, not just from the normalisation of shopping behaviour post-pandemic, but also due to rising prices and the maturity of the category. Other hot ... Read More
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Carbonates in Italy
... Within this context many consumers are prioritising essentials, and carbonates is not a necessity. Secondly, weather factors have played a part. The weather in Italy in spring 2023 was poor compared to 2022, and with ... Read More
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Energy Drinks in Italy
... This positive performance is being driven by several factors, one key aspect of which is consumer demand for energy-boosting (and functional) benefits over those of simply hydration, thus posing greater competition to sports drinks. Innovation ... Read More
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Other Hot Drinks in Hungary
... stability or even decline in the demographic profile of 0-14-year-olds in Hungary. This lack of a growing consumer base limited the product area's potential. Additionally, a lack of product innovation, limited product variety with a ... Read More
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Hot Drinks in Italy
... prices. In addition to inflationary pressures, coffee has also been impacted by structural issues affecting supply chains, including problems with transportation from producing countries. Whilst tea has been less impacted by inflation and the rising ... Read More
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Coffee in Italy
... volume has improved from the sharper dips seen in 2022 and 2021, although this is expected to now remain at a static level. Euromonitor International's Coffee in Italy report offers a comprehensive guide to the ... Read More
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Sports Drinks in Italy
... non-essential category, with products comparatively expensive to start with, so price rises due to inflationary pressures have been a notable deterrent to sales. Furthermore, larger formats (e.g., 1litre and 1.5litres) have especially suffered from price ... Read More
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RTD Coffee in Italy
... culture in Italy. Indeed, the traditional coffee culture in Italy has existed for the last 150 years. Fresh ground coffee remains the most popular type of coffee, with most Italians being quite conservative in terms ... Read More
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Tea in Hungary
... seasonal beverage primarily consumed for health reasons. As consumers tighten their belts and prioritise essential expenses, tea consumption has witnessed a slowdown. However, interest in value-added teas with functional benefits remains strong. Promotional activities have ... Read More
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