Category: Beverages
Europe Beverages
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Soft Drinks in Ireland
... water and RTD tea (especially kombucha tea) and newer functional types like RTD coffee, sports drinks and energy drinks continued to develop and grow in the retail channel. The health and wellness trend continued to ... Read More
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Soft Drinks in Bulgaria
... leading consumers to become increasingly price-sensitive. This shift in behaviour is evident as individuals reduce expenditure on non-essential items. The cost of living crisis is particularly driving the performance of private label lines, which are ... Read More
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Soft Drinks in the Netherlands
... in this respect. Given the importance of impulse purchases and on-the-go consumption occasions in the market, the return to regular routines facilitated by the easing of the pandemic and the ending of associated restrictions has ... Read More
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Coffee in Bulgaria
... of instant coffee users is aging, with challenges in attracting new consumers. Despite this, the post-pandemic return to hectic lifestyles has reignited interest in instant coffee mixes, especially for on-the-go consumption. This trend is driven ... Read More
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Sports Drinks in Bulgaria
... activity trends, there is a heightened awareness of the importance of hydration during and after exercise, further supporting the sports drinks’ expansion. Euromonitor International's Sports Drinks in Bulgaria report offers a comprehensive guide to the ... Read More
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RTD Tea in Finland
... affordable RTD tea products and taking advantage of special offers. Price competition has intensified in this category with the domestic brand Puhdistamo offering special offers online when purchasing a pack of 12 kombuchas. Private label ... Read More
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RTD Tea in Greece
... less impacted by the cut in consumer spending that is challenging most soft drinks categories. The decline in retail volume is somewhat driven by the unfavourable weather in 2023. RTD tea consumption is very seasonal ... Read More
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Juice in Hungary
... decline. This decline can be attributed to the sensitivity of consumers to price increases for non-essential products. As a result, consumers opted for more affordable drinks with lower juice content, reducing demand for premium juice. ... Read More
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Carbonates in Denmark
... high sugar content of regular carbonates boosted decline in all regular areas, while all areas of reduced sugar carbonates witnessed growth. Sugar has become an increasing focus for health conscious consumers in recent years, with ... Read More
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Energy Drinks in Denmark
... drinks still account for a larger share of sales, though, as in other areas of soft drinks, the category is seeing a notable shift towards reduced sugar variants as consumers become increasingly concerned about the ... Read More
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Tea in Poland
... category as part of a broad rise in the cost of living. The greater diversity of tea available in Poland is nurturing tea consumption, with the variety expanding in recent years. This includes not only ... Read More
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Energy Drinks in Ireland
... The penetration of energy drinks in Ireland remained quite low, with growth mainly coming from new consumers or new consumption times. For example, more Irish consumers consumed energy drinks during the day to provide them ... Read More
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Bottled Water in Ireland
... consumers reduced their consumption of other types of soft drinks and consumed more bottled water more often. As Ireland has one of the highest obesity rates in Europe, the government and the bottled water players ... Read More
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RTD Coffee in Ireland
... refreshing caffeinated options have led to increased demand. The relatively high temperatures in summer also helped the category to continue to post strong sales growth in 2023. As a coffee shop culture continues to develop ... Read More
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Sports Drinks in Portugal
... received a boost from the experiences of the COVID-19 crisis, both because of concerns about the immediate threat from the disease and because of awareness of the poor diets and sedentary lifestyles associated with periods ... Read More
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Energy Drinks in Bulgaria
... stevia. This evolution aligns energy drinks more closely with sports, exercise and wellness, appealing to a broader consumer base. Euromonitor International's Energy Drinks in Bulgaria report offers a comprehensive guide to the size and shape ... Read More
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Juice in Bulgaria
... somewhat hampered by ongoing economic uncertainty. The increasing financial strain on consumers, exacerbated by rising prices and diminishing purchasing power, has led to the highest unit price growth in the juice category. However, the overall ... Read More
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Juice in Finland
... continues to suffer from the impact of the soft drink tax that was implemented at the beginning of 2020. In particular, the dominant product area of reconstituted 100% juice is losing out due to it ... Read More
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Concentrates in Greece
... challenged by being viewed as a dated choice, leading to the lack of investment from manufacturers. This, combined with the decline in disposable incomes, impacted consumer spending, resulting in a further decline in sales. Euromonitor ... Read More
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Coffee in Portugal
... you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to ... Read More
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Concentrates in Poland
... the sugar tax, due to a loophole, and this meant that prices did not increase as much as for other soft drinks such as carbonates. While concentrates in general have very high levels of sugar, ... Read More
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RTD Tea in Poland
... seasonal drink, with high dependency on promotional activities from players in the category. As many producers were focused on cost savings, marketing activities and new product development was mostly put on pause. Euromonitor International's RTD ... Read More
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Energy Drinks in the Netherlands
... explained by increased appreciation for the stimulant effect of these products as consumer lifestyles have become busier due to the resumption of pre-pandemic routines. Additionally, with people spending more time out and about thanks to ... Read More
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Other Hot Drinks in Bulgaria
... for low-sugar drinks. Despite competitive pricing, malt-based and other plant-based hot drinks have not significantly expanded their customer base. Euromonitor International's Other Hot Drinks in Bulgaria report offers a comprehensive guide to the size and ... Read More
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RTD Tea in Bulgaria
... associated with summer, such as pear and plum, to encourage year-round consumption. For example, Xixo by Hell Energy Drinks has launched a pear and black tea variant aimed at being enjoyed throughout the year. Euromonitor ... Read More
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