Category: Beverages
Africa Beverages
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Tea in Cameroon
... and remains the most affordable type of tea and in 2023 is expected to register the highest current value growth. However, green tea and fruit/herbal are also expected to register healthy volume growth in 2023. ... Read More
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Soft Drinks in Nigeria
... hot climate, continued to drive its robust performance. Over half of the population opted for packaged water, particularly pouch and sachet varieties, on a daily basis. Energy drinks also exhibited notable growth in volume sales ... Read More
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Concentrates in Nigeria
... Nigeria Plc) faced challenges and faded out due to economic constraints, inadequate infrastructure, and currency devaluation. A forecasted economic recovery may prompt the introduction of a broader range of concentrates. To appeal to parents, manufacturers ... Read More
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Energy Drinks in Nigeria
... and other potentially unhealthy stimulants. Available in a 400ml PET bottle, it has found shelf space in various retail outlets. Other entrants include Reaktor energy drink (500ml PET bottle) by Planet Bottling Company in 2023, ... Read More
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Bottled Water in Nigeria
... off-trade sales continue to surpass on-trade, primarily driven by the on-the-go and impulse consumption of pouch and standard bottled water. Euromonitor International's Bottled Water in Nigeria report offers a comprehensive guide to the size and ... Read More
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Juice in Nigeria
... contributes to observed growth in on-trade sales. To augment sales, many manufacturers engage in promotional collaborations with fast food outlets. Additionally, while restaurants and bars currently constitute a modest portion of on-trade sales, this channel... ... Read More
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Carbonates in Nigeria
... day on average. The prevalent hot and humid weather conditions in Nigeria significantly contribute to the popularity and widespread consumption of carbonates. Consumption peaks around midday and in the afternoon during high temperatures, particularly in ... Read More
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Sports Drinks in Nigeria
... consumers. Manufacturers intensified awareness campaigns and expanded visibility through modern retail channels, notably supermarkets near sports complexes. Notably, the brand owner engaged various social media platforms with compelling slogans such as ‘Unstoppable Energy’ an... Euromonitor ... Read More
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RTD Tea in Nigeria
... devaluation, resulting in heightened production costs. Despite these challenges, the company remained committed to supporting the brand through continued advertising efforts and a robust distribution network. Euromonitor International's RTD Tea in Nigeria report offers a ... Read More
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Coffee in Nigeria
... the widespread availability of its Nescafé brand, even in the remote rural areas across Nigeria. Nescafé has established itself as a household name, enjoying a robust presence in various retail outlets and mobile kiosks. Its ... Read More
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Tea in Nigeria
... its relevance through innovative strategies and extensive availability across diverse retail outlets, supported by robust marketing campaigns. Euromonitor International's Tea in Nigeria report offers a comprehensive guide to the size and shape of the market ... Read More
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Hot Drinks in Nigeria
... coffee has emerged as a crucial beverage to sustain alertness. The influence of Western culture has further bolstered coffee consumption, including a rise in the demand for fresh coffee, which is a relatively new trend ... Read More
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Other Hot Drinks in Nigeria
... areas across the country. Milo has become a household staple with a robust presence in numerous retail outlets. The brand's success is reinforced by aggressive marketing campaigns and sponsorship of grassroots sporting events. Cadbury Nigeria ... Read More
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Energy Drinks in Morocco
... available and consumed in bigger cities. Moreover, energy drinks consumption became popular among consumers aged 18-24, thanks to huge advertisements and the sponsorship of sports activities. For example, Red Bull has actively sponsored extreme sports, ... Read More
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Bottled Water in Morocco
... water, particularly in coastal cities where tourists visit, many consumers switched to bottled water. Furthermore, Morocco experienced extreme heat in 2023, when the temperature reached high levels, prompting local consumers and tourists to consume more ... Read More
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Juice in Egypt
... categories, although consumers are switching between categories. With nectars resurfacing over the review period, there were hopes for the category to attract a higher number of consumers. However, 2023 saw a shift in consumer demand ... Read More
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Soft Drinks in Morocco
... prices soaring. As a result, consumer spending confidence declined, with many readjusting their budgets in line with reduced disposable incomes. Euromonitor International's Soft Drinks in Morocco report offers a comprehensive guide to the size and ... Read More
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Bottled Water in Egypt
... Nestlé hitting a price of EGP5.5 for its 1L bottle and imported brands like Perrier reaching EGP37 for the 500ml glass bottle, a growth representing nearly 40% for local products and an even higher growth ... Read More
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Hot Drinks in Morocco
... and consumer goods, particularly energy, reached historic highs. This led households to reevaluate their budgets, focusing their reduced disposable incomes on essentials, with many viewing some hot drinks as unessential. Furthermore, the easy availability of ... Read More
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Soft Drinks in Egypt
... for soft drinks manufacturers and consumers alike, with the inflation rate skyrocketing and the supply of imports falling due to limited access to foreign currency. Most manufacturers have had to resort to increasing their prices ... Read More
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Energy Drinks in Egypt
... brands. However, the launch of Sting from Rockstar Inc (PepsiCo Inc), has shaken up the energy drinks category since it emerged in 2021. Supported by heavy marketing investment, with millions of dollars spent on advertising ... Read More
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Carbonates in Morocco
... leading consumers to switch from hot drinks options to soft drinks, in particular, cola carbonates. In addition, the resumption of ceremonies and parties in 2023, where carbonates are largely served, aided sales of the product ... Read More
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Juice in Morocco
... drops, Moroccan consumers often make homemade, natural juice. However, when there are fewer oranges and prices rise, as in 2023, consumers will switch to the more affordable option of buying juice in packaged format. Euromonitor ... Read More
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RTD Coffee in Morocco
... distribution and product awareness, much of this dynamic growth was also attributed to growth coming from a very low base. Euromonitor International's RTD Coffee in Morocco report offers a comprehensive guide to the size and ... Read More
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Other Hot Drinks in Morocco
... hot chocolate-based drinks are considered a luxury and non-essential product. As such, while most price-sensitive consumers cut their spending during 2023, items such as other hot drinks are quickly left on shopping lists. Euromonitor International's ... Read More
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