Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by IDC
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IDC PlanScape: Hyper-Personalized Loyalty in Hospitality and Travel
IDC PlanScape: Hyper-Personalized Loyalty in Hospitality and Travel This IDC PlanScape addresses how loyalty solutions must hinge upon hyper-personalization, leveraging omni-channel strategies along with guest data platforms, real-time analytics, and AI to ensure that every opportunity for guest en ... Read More
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Worldwide CDN Provider Market Shares, 2023: Vendors Strengthen Their Differentiation Play at the Edge
Worldwide CDN Provider Market Shares, 2023: Vendors Strengthen Their Differentiation Play at the Edge This IDC Market Share report provides the 2023 shares of worldwide commercial CDN vendors. The document covers the market shares of key CDN providers and an "others" category. It includes informatio ... Read More
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Top Retail Generative AI Use Cases
Top Retail Generative AI Use Cases This IDC Perspective discusses the top retail generative AI (GenAI) use cases. Over 63.8% of retailers are investing in generative AI, focusing on use cases like natural language understanding and content generation despite facing challenges such as IT complexity a ... Read More
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IDC PlanScape: Analysis of Computer Vision Implementation in Automated and Self-Checkout Stores
IDC PlanScape: Analysis of Computer Vision Implementation in Automated and Self-Checkout Stores This IDC PlanScape report highlights the transformative impact of computer vision technology on the retail sector in Asia/Pacific, particularly in enhancing automated and self-checkout stores. It undersco ... Read More
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SugarCRM Expands Revenue Intelligence Capabilities With sales-i Acquisition
SugarCRM Expands Revenue Intelligence Capabilities With sales-i Acquisition This IDC Market Note analyzes SugarCRM's recent acquisition of sales-i. The acquisition focuses on integrating AI-enabled sales intelligence with sales automation, aimed at enabling manufacturers to capitalize on new revenue ... Read More
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The Shoptalk Bridge for Retail Technology 2024
The Shoptalk Bridge for Retail Technology 2024 This IDC Market Note discusses the Shoptalk 2024 event held in Mandalay Bay, Las Vegas, and the key takeaways from the event. The primary Shoptalk event each year drives tens of thousands of retailers, vendors, and adjacent professionals to a specific l ... Read More
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Evaluating the Costs and ROI of Edge Computing
Evaluating the Costs and ROI of Edge Computing This IDC Perspective outlines the various methods for provisioning IT service at the edge and presents strategies to understand the business value of edge investments. More and more companies are embracing edge computing, citing benefits that include fa ... Read More
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Expanding Marketing Promotions Across the "4-O Matrix"
Expanding Marketing Promotions Across the "4-O Matrix" This IDC Market Perspective discusses the necessity for marketers, especially in the B2B and SMB sectors, to evolve beyond traditional email-centric strategies by adopting the 4-O marketing matrix. While the traditional 4 Ps of marketing have lo ... Read More
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eSports Market Update: Co-Streaming to the Rescue
eSports Market Update: Co-Streaming to the Rescue This IDC Market Note assesses the impact that co-streaming, which is also known as community casting, has had on popular esports tournaments in the past year. It also considers what this trend portends for core esports market suppliers in 2024."Co-st ... Read More
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Worldwide Home Video Game Console Forecast, 2024–2028: Game Spending per Console Trends Lower
Worldwide Home Video Game Console Forecast, 2024–2028: Game Spending per Console Trends Lower This IDC study forecasts home video game console hardware, software, and service use and spending through 2028. Eighth-, ninth-, and tenth-generation consoles are considered in grouped categories. Packaged ... Read More
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Micromobility Boom and Bust: How Cities and Communities can Realize the Value of Bike-, Scooter-, and Moped-Sharing Services
Micromobility Boom and Bust: How Cities and Communities can Realize the Value of Bike-, Scooter-, and Moped-Sharing Services This IDC Perspective analyzes how micromobility vehicles (i.e., personal mobility devices or PMDs such as bicycles, scooters, and mopeds) are changing how people move in citie ... Read More
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IDC PeerScape: Peer Insights to Adopt Experience-Orchestrated Applications
IDC PeerScape: Peer Insights to Adopt Experience-Orchestrated Applications This IDC PeerScape describes three practices to help organizations address these challenges, accelerating adoption and improving value realization for X-O applications."X-O applications can deliver a seamless experience, even ... Read More
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U.S. Smartwatch Market Shares, 2023: Apple Dominates in a Down Year
U.S. Smartwatch Market Shares, 2023: Apple Dominates in a Down Year This IDC study examines the market shares of the major vendors in the U.S. smartwatch market in 2023."The macroeconomic and inflationary difficulties dampened multiple markets in the United States, including the smartwatch market," ... Read More
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Worldwide Video Surveillance Camera Market Shares, 2023: Market Continues to Grow as the Competitive Space Sorts Itself Out
Worldwide Video Surveillance Camera Market Shares, 2023: Market Continues to Grow as the Competitive Space Sorts Itself Out This IDC study discusses the dynamics driving the video surveillance camera market as well as the overall share of market for the major videocamera vendors. As noted by Mike Ju ... Read More
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U.S. Wearables Installed Base Forecast, 2024–2028
U.S. Wearables Installed Base Forecast, 2024–2028 This IDC study provides a forecast for the U.S. wearables installed base for the 2024–2028 period."The U.S. wearables market is one of the most mature in the world, yet the decline in volumes in 2022 and 2023 compared with pandemic levels will lead t ... Read More
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Worldwide Wearables Installed Base Forecast, 2024–2028
Worldwide Wearables Installed Base Forecast, 2024–2028 This IDC study discusses a five-year forecast for the worldwide wearables installed base. "The worldwide installed base of wearable devices continues to swell with a steady stream of device releases and upgrades combined with consumer tendency t ... Read More
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Worldwide Home Video Game Console Market Shares, 2023: PlayStation 5 Outperformed
Worldwide Home Video Game Console Market Shares, 2023: PlayStation 5 Outperformed This IDC study offers an overview of the competitive dynamics in the home video game console market through 2023 from a hardware bundle, packaged game, and digital game and subscription service spending standpoint. It ... Read More
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Gender Parity, AI, and Empathetic Commerce: VTEX DAY 2024
Gender Parity, AI, and Empathetic Commerce: VTEX DAY 2024 This IDC Market Note discusses highlights of VTEX DAY 2024.VTEX DAY 2024 served as a springboard for a critical discussion — the future of leadership in a rapidly evolving tech landscape. While the event showcased advancements in AI and omni- ... Read More
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NRF 2024 Big Show: Top 5 Retail Supply Chain Takeaways
NRF 2024 Big Show: Top 5 Retail Supply Chain Takeaways This IDC Perspective distills five key supply chain takeaways from the NRF 2024 Big Show, reflecting the retail industry's current priorities and innovations. These focus on:ReturnsProduct life-cycle managementTracking and tracingVisibility acro ... Read More
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U.S. Smart Earwear Market Shares, 2023: Apple Still in Control
U.S. Smart Earwear Market Shares, 2023: Apple Still in Control This IDC study discusses the U.S. smart earwear market shares for 2023."Smart earwear continues to be the engine of the wearables market in the United States, and where smart earwear goes, so does the market," says Ramon T. Llamas, resea ... Read More
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Worldwide Hearables Market Shares, 2023: Apple's Market Share Dips Below 30%
Worldwide Hearables Market Shares, 2023: Apple's Market Share Dips Below 30% This IDC study provides a brief overview of the worldwide hearables market in 2023."Hearables remain far and away the most popular wearable devices and the primary drivers of the wearables market. While not as popular as sm ... Read More
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Worldwide Virtual Reality Headset Market Shares, 2023: Sony Erodes Meta's Leadership
Worldwide Virtual Reality Headset Market Shares, 2023: Sony Erodes Meta's Leadership This IDC study provides a brief overview of the worldwide virtual reality headset market in 2023."2023 marked the second consecutive year of decline for the worldwide virtual reality market," says Ramon T. Llamas, r ... Read More
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Worldwide Augmented Reality Headset Market Shares, 2023: XREAL Tops the List for Volume and Value
Worldwide Augmented Reality Headset Market Shares, 2023: XREAL Tops the List for Volume and Value Standalone AR headsets reached 84,800 units shipped in 2023, down 16.1% from the 101,061 units shipped in 2022. Similarly, total value declined 31.0% from $254.1 million in 2022 to arrive at $175.3 mill ... Read More
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Worldwide Wearables Market Shares, 2023: Apple Stays Atop a Recovering Market
Worldwide Wearables Market Shares, 2023: Apple Stays Atop a Recovering Market This IDC study examines the market share of the major vendors in the worldwide wearables market in 2023."The end of 2022 and the start of 2023 marked a period of decline following the red-hot growth we saw in 2020 and 2021 ... Read More
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Worldwide Smartwatch Market Share, 2023: Apple's Market Share Dips Below 50%
Worldwide Smartwatch Market Share, 2023: Apple's Market Share Dips Below 50% This IDC study examines the market shares of vendors in the worldwide smartwatch market in 2023."The worldwide smartwatch market was not immune to the macroeconomic challenges in 2023, and this had different implications ac ... Read More
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