Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by IDC
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Worldwide Smartwatch Market Shares, 2022: Apple Leads as Market Slows Down
Worldwide Smartwatch Market Shares, 2022: Apple Leads as Market Slows Down This IDC study examines the market shares of vendors in the worldwide smartwatch market in 2022."The worldwide smartwatch market continues to show signs of maturity," says Ramon T. Llamas, research director for IDC's Wearable ... Read More
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Future of Customer Experience: Who Do Enterprises See as Their Most Strategic Partner for CX Transformation?
Future of Customer Experience: Who Do Enterprises See as Their Most Strategic Partner for CX Transformation? This IDC Market Perspective covers the factors that will most impact future CX transformation with the shift to digital business models, where enterprises are seeking help and, crucially, who ... Read More
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SaaS Company Compressed Valuations Make Attractive Takeover Targets
SaaS Company Compressed Valuations Make Attractive Takeover Targets This IDC Market Perspective focuses on functional areas in which SaaS spending is expected to increase. SaaS company valuations have been depressed over the past two years, leading to a number of acquisitions of SaaS companies in ou ... Read More
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Worldwide Mobile In-App and In-Game Advertising Forecast, 2023–2027: ATT Keeps Rocking the Boat as Privacy Sandbox Looms
Worldwide Mobile In-App and In-Game Advertising Forecast, 2023–2027: ATT Keeps Rocking the Boat as Privacy Sandbox Looms This IDC study captures revenue derived from in-app and in-game mobile advertising as well as direct spending by users on mobile games and nongame mobile apps. Mobile advertising ... Read More
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Advertising on Connected TV
Advertising on Connected TV This IDC Perspective focuses on advertising on CTV. Advertising revenue across local U.S. media will decline by 0.5% in the coming year, projects the latest forecast from BIA Advisory Services. In addition, buyers estimate spending less on traditional cable and broadcast ... Read More
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The "Inverted Perspective" Approach in the Retail Value Chain
The "Inverted Perspective" Approach in the Retail Value Chain This IDC Perspective proposes additional models and approaches to retail companies in defining and managing internal processes throughout the entire retail value chain. As operational efficiency is a relevant priority and challenge for re ... Read More
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TPIsoftware: Helping Create Digital Businesses Through Software Innovation
TPIsoftware: Helping Create Digital Businesses Through Software Innovation This IDC Market Note discusses the key takeaways from a strategy update provided by TPIsoftware, a specialized enterprise software and services partner based in Taiwan and operating in multiple countries in the Asia/Pacific r ... Read More
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Pricing Excellence Buyer Case Study: Promotional Product Wholesaler Improves Company Profit, Efficiency, and Customer Experience with Zilliant
Pricing Excellence Buyer Case Study: Promotional Product Wholesaler Improves Company Profit, Efficiency, and Customer Experience with Zilliant This IDC Perspective presents a case study that unveils the experience that promotional products wholesaler, PromoProducts, had with transforming the way it ... Read More
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Retail Forecasting — The Value of the Crystal Ball
Retail Forecasting — The Value of the Crystal Ball This IDC Perspective puts the essential function of demand forecasting on display because it is the foundation for the basic role of retail merchandising. The value of demand forecasting has been growing dramatically across the past few years in ret ... Read More
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The Future of Health and Fitness as a Service
The Future of Health and Fitness as a Service This IDC Market Perspective examines the consumer-centric trends around health and fitness as a service and safety as a service. In addition to discussing the challenges and opportunities associated with these trends, it brings to light examples of curre ... Read More
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The Year Ahead for the Future Consumer as Seen Through the Lens of the 2023 Consumer Electronics Show
The Year Ahead for the Future Consumer as Seen Through the Lens of the 2023 Consumer Electronics Show This IDC Market Perspective examines what to look for in consumer technology in 2023 coming out of this year's Consumer Electronics Show."A seismic shift is underway and new services, technology, an ... Read More
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Five Key Unified Communications and Collaboration Trends for 2023
Five Key Unified Communications and Collaboration Trends for 2023 This IDC Perspective provides insight for technology buyers into five key areas that we feel will impact the worldwide unified communications and collaboration (UC&C) market in 2023 and beyond."Although expectations are that orga ... Read More
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Worldwide Mobile and Handheld Gaming Forecast, 2023–2027: Mobile Gaming Adjusts to Its First-Ever Spending Drop
Worldwide Mobile and Handheld Gaming Forecast, 2023–2027: Mobile Gaming Adjusts to Its First-Ever Spending Drop This IDC study sizes and assesses the mobile and handheld console gaming marketplace worldwide through 2027. The forecast includes a four-region breakout: North America, Western Europe, As ... Read More
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Worldwide Augmented Reality Hardware Market Shares, 2022: Nreal Supplants Microsoft for Leadership
Worldwide Augmented Reality Hardware Market Shares, 2022: Nreal Supplants Microsoft for Leadership This IDC study provides a view of worldwide AR hardware market shares by vendor for 2022."Although the worldwide AR hardware market remained relatively flat in 2022, beneath the surface were major shif ... Read More
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Inside the Video Game Industry's $193 Billion Consumer Experience Machine: A Primer on What Nongame Companies Can Learn
Inside the Video Game Industry's $193 Billion Consumer Experience Machine: A Primer on What Nongame Companies Can Learn This IDC Perspective is a primer that describes where and how IDC's Future of Consumer Experience (FoCX) practice intersects with today's live multiplayer gaming services market. T ... Read More
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IDC PlanScape: HR Digital Transformation for Retailers
IDC PlanScape: HR Digital Transformation for Retailers This IDC PlanScape examines how digital transformation in HR can positively affect a retail organization, underlining steps toward a more impactful employee experience in view of flawless and efficient execution of modernization projects."Follow ... Read More
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Worldwide Video Platforms Software Forecast, 2023–2026: 1H22 Update
Worldwide Video Platforms Software Forecast, 2023–2026: 1H22 Update This IDC study provides a sizing of the worldwide video platforms software market in 2021, with an update of the first half of 2022 influencing the forecast through 2026. It includes commentary on market growth and the emerging tren ... Read More
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Worldwide Wearables Market Shares, 2022: Apple Stays Out in Front as Worldwide Wearables Market Declines in 2022
Worldwide Wearables Market Shares, 2022: Apple Stays Out in Front as Worldwide Wearables Market Declines in 2022 This IDC study examines the market share of the major vendors in the worldwide wearables market in 2022."Following years of steady growth and a period of hypergrowth during the COVID-19 p ... Read More
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Kodak Alaris and Sharp Form Strategic Alliance in the United States
Kodak Alaris and Sharp Form Strategic Alliance in the United States This IDC Market Note discusses the strategic alliance recently announced between Kodak Alaris and Sharp in the United States. This alliance gives Kodak Alaris access to Sharp's nationwide dealer network while filling a gap in Sharp ... Read More
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Is the Metaverse Virtually a Reality for Life Science R&D?
Is the Metaverse Virtually a Reality for Life Science R&D? This IDC Perspective reviews the significant potential of the metaverse and how it could transform the life science industry. It covers key use cases, analyzes the vendor landscape, reviews implementation challenges, and provides guidance to ... Read More
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Intelligent Retail Decision Making at NRF 2023
Intelligent Retail Decision Making at NRF 2023 This IDC Perspective covers the direction of intelligent retail at NRF 2023: Retail's Big Show has been a staple fixture in the retail market every year. In the past few years, artificial intelligence (AI) has become a noticeable feature at the show. Th ... Read More
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Highlights from NRF 2023: Retail's Big Show
Highlights from NRF 2023: Retail's Big Show This IDC Perspective reviews key trends and technology innovations that were highlighted at NRF 2023: Retail's Big Show — held January 15–17, 2023, in New York City, which attracted over 35,000 attendees across the industry, double the number seen last yea ... Read More
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The Convergence of Media and Retail Use Cases
The Convergence of Media and Retail Use Cases This IDC Perspective features the convergence of media and retail use cases. The concept of home entertainment, automation, shoppable ads, and ecommerce convergence has been debated for years without resolution. The reasons are many but primarily resulti ... Read More
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IDC PlanScape: Omni-Channel Payment Platforms
IDC PlanScape: Omni-Channel Payment Platforms This IDC PlanScape focuses on the relevance of an omni-channel payment platform as a relevant tool for retailers to meet consumers' channel-transparency expectations and as a powerful source of relevant data to help and support the retailer's strategy an ... Read More
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Worldwide Smart Home Monitoring and Security Device Forecast, 2023–2027
Worldwide Smart Home Monitoring and Security Device Forecast, 2023–2027 This IDC study provides worldwide smart home monitoring and security device market forecast for 2023–2027."The worldwide market for smart home monitoring and security devices remains robust despite downward pressure on shipments ... Read More
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