Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by IDC
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IDC Perspective: Advertising Growth in Connected TV for 2023 Is Driving Media Technology Vendor Innovations for Native Cloud Services
IDC Perspective: Advertising Growth in Connected TV for 2023 Is Driving Media Technology Vendor Innovations for Native Cloud Services This IDC study highlights that the media and entertainment (M&E) and advertising industries are witnessing a shift toward solutions that are cloud native, smart, ... Read More
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What Digital Business Looks Like in 2023
What Digital Business Looks Like in 2023 This IDC Perspective examines the current state of digital business in 2023. We look at survey data combined with real-world examples to identify what the most advanced digital businesses are achieving, where most companies are on their digital business journ ... Read More
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Augmented Reality Applications for Cost-Effective Service Delivery and Value-Added Customer Experience
Augmented Reality Applications for Cost-Effective Service Delivery and Value-Added Customer Experience This IDC Market Perspective reviews how augmented reality (AR) is being used to benefit service providers and their customers. Leading print market players are squeezing print-related service margi ... Read More
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Unifying the Customer Experience: The Power of Omni-Channel Collaboration
Unifying the Customer Experience: The Power of Omni-Channel Collaboration The ever-evolving customer experience (CX) space has brought in changes in modes of communications. Long gone are the days when customers can connect with the brand through phone calls, SMS, and emails only. Customers want two ... Read More
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Worldwide Smart TV Market Shares, 2022: Samsung, TCL, and Hisense Lead as Market Declines Year Over Year
Worldwide Smart TV Market Shares, 2022: Samsung, TCL, and Hisense Lead as Market Declines Year Over Year This IDC study examines the 2022 market shares of the major vendors in the worldwide smart TV market."The worldwide smart TV market took a hit in 2022," says Adam Wright, research manager for IDC ... Read More
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Worldwide Smart Home Device Market Shares, 2022: Amazon, Xiaomi, and Samsung Lead as Market Declines Year Over Year
Worldwide Smart Home Device Market Shares, 2022: Amazon, Xiaomi, and Samsung Lead as Market Declines Year Over Year This IDC study discusses worldwide smart home device market shares for 2022."The worldwide smart home market is in a period of volatility," says Adam Wright, research manager for IDC's ... Read More
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What Office Equipment Dealers Are Saying About Current and Anticipated Print Behavior
What Office Equipment Dealers Are Saying About Current and Anticipated Print Behavior This IDC Market Perspective looks at what office equipment dealers are saying about current and anticipated print behavior. IDC, in cooperation with the Business Technology Association, polled dealers on print volu ... Read More
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Worldwide Home Video Game Console Forecast, 2023–2027: 10th-Gen Systems Begin Taking Shape
Worldwide Home Video Game Console Forecast, 2023–2027: 10th-Gen Systems Begin Taking Shape This IDC study forecasts home video game console hardware, software, and services market through 2027 worldwide. 7th-, 8th-, 9th-, and 10th-gen consoles are considered in grouped categories. Packaged game disc ... Read More
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U.S. Smart Speaker Market Shares, 2022: Amazon and Google Lead Amid Declining Market
U.S. Smart Speaker Market Shares, 2022: Amazon and Google Lead Amid Declining Market This IDC study discusses the U.S. smart speaker market shares for 2022."The U.S. smart speaker market has reached its saturation point," says Adam Wright, research manager, Smart Home and Office Devices research pro ... Read More
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Worldwide Smart Speaker Market Shares, 2022: Amazon and Google Grow Share in a Declining Market
Worldwide Smart Speaker Market Shares, 2022: Amazon and Google Grow Share in a Declining Market This IDC study discusses worldwide smart speaker market shares for 2022."The smart speaker market has cooled in most parts of the world," says Adam Wright, research manager for IDC's Smart Home and Office ... Read More
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Worldwide Video Surveillance Camera Forecast, 2023–2027: A Fragmented Market, But Robust Growth
Worldwide Video Surveillance Camera Forecast, 2023–2027: A Fragmented Market, But Robust Growth This IDC study provides a forecast for the video surveillance camera market for the 2023–2027 period."The video surveillance camera market will continue to grow at a double-digit pace," according to Mike ... Read More
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Worldwide Networked Video Entertainment Device Forecast, 2023–2027
Worldwide Networked Video Entertainment Device Forecast, 2023–2027 This IDC study presents the forecast for the worldwide networked video entertainment device market for the 2023–2027 period."Networked video entertainment devices have proliferated rapidly in the past few years, resulting in a satur ... Read More
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Worldwide Home Video Game Console Market Shares, 2022: Xbox Shined Digitally While Nintendo Switch Slid
Worldwide Home Video Game Console Market Shares, 2022: Xbox Shined Digitally While Nintendo Switch Slid This IDC study assesses and contrasts the major home video game console platforms from several market share angles in the 2013–2022 period, with an emphasis on the 2021-2022 dynamic. Global market ... Read More
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Sharp Looks to Build on Recent Momentum at Dealer Meeting in Las Vegas
Sharp Looks to Build on Recent Momentum at Dealer Meeting in Las Vegas This IDC Market Perspective discusses Sharp's most recent successes while unveiling several important products and services that will serve as a foundation for future growth. Putting the puzzle pieces in place was an oft-repeated ... Read More
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Worldwide Video Surveillance Camera Market Shares, 2022: Increasing Competition and a Focus on Business
Worldwide Video Surveillance Camera Market Shares, 2022: Increasing Competition and a Focus on Business This IDC study reviews the worldwide video surveillance camera market shares for 2022. As a companion piece to the upcoming video surveillance camera market forecast, this document can be used to ... Read More
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IDC Market Forecast: Computer Vision AI Software in APEJ 2021-2026
IDC Market Forecast: Computer Vision AI Software in APEJ 2021-2026 IDC estimates that the APEJ Computer Vision AI software market reached US$278.1 million in 2022. The total vendor revenue is forecast to grow to nearly US$836.8 million in 2026 at a five-year compound annual growth rate (CAGR) of 31. ... Read More
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Channels and Alliances Predictions in Latin America, 2023 and Beyond
Channels and Alliances Predictions in Latin America, 2023 and Beyond Vendors continue to express interest in the distribution channel. Especially, cloud platform vendors are interested in securing cloud commits that enhance their value and attract third-party intellectual property (IP) that compleme ... Read More
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U.S. Wearables Market Shares, 2022: Apple Maintains Leadership
U.S. Wearables Market Shares, 2022: Apple Maintains Leadership This IDC study examines the market shares of major vendors in the U.S. wearables market in 2022."The U.S. wearables market retreated in 2022 following numerous years of steady growth," says Ramon T. Llamas, research director with IDC's ... Read More
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U.S. Smartwatch Forecast, 2023–2027: CY 2Q23
U.S. Smartwatch Forecast, 2023–2027: CY 2Q23 This IDC study presents the five-year forecast for smartwatch shipments in the United States."Total smartwatch volumes will dip down to levels seen prior to the pandemic," says Ramon T. Llamas, research director for IDC's Wearables program. "Multiple devi ... Read More
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U.S. Smartwatch Market Shares, 2022: Apple Stays Out in Front
U.S. Smartwatch Market Shares, 2022: Apple Stays Out in Front This IDC study examines the market shares of the major vendors in the U.S. smartwatch market in 2022. "Smartwatches were one of the few bright spots in the U.S. wearables market in 2022," points out Ramon T. Llamas, research director for ... Read More
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U.S. Virtual Reality Market Shares, 2022: Meta Claims Nearly 100% Market Share
U.S. Virtual Reality Market Shares, 2022: Meta Claims Nearly 100% Market Share This IDC examines the market share of the major vendors in the U.S. virtual reality market in 2022."With few new device launches forcing vendors to lead with legacy devices, the U.S. virtual reality market faced major cha ... Read More
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U.S. AR/VR Game Development Trends from GDC 2023: Meta Sets the Table for Quest 3 and Niantic's Lightship Shines
U.S. AR/VR Game Development Trends from GDC 2023: Meta Sets the Table for Quest 3 and Niantic's Lightship Shines This IDC Market Note assesses VR and AR news, trends, and best practices that emerged from the 2023 Game Developers Conference (GDC), which took place in San Francisco in late March."Met ... Read More
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Worldwide Smartwatch Forecast, 2023–2027: CY 2Q23
Worldwide Smartwatch Forecast, 2023–2027: CY 2Q23 This IDC study discusses the forecast for the worldwide smartwatch market for 2023–2027."While we have maintained our overall upward trajectory for the worldwide smartwatch market, growth in the coming years will be slower compared to years past," sa ... Read More
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U.S. Smart Earwear Market Shares, 2022: Apple Maintains Leadership
U.S. Smart Earwear Market Shares, 2022: Apple Maintains Leadership This IDC study discusses about the U.S. smart earwear market shares for 2022."The past two years have been extraordinarily strong for the hearables market, but 2022 saw a realization that demand has been met," says Ramon T. Llamas, ... Read More
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Worldwide Smart Earwear Market Shares, 2022: Apple Leads in a Down Year
Worldwide Smart Earwear Market Shares, 2022: Apple Leads in a Down Year This IDC study provides insights into the 2022 hearables market. Apple accounted for 38.2% of the truly wireless hearables market by volume in 2022, slightly lower from 2021 levels despite the release of its AirPods Pro 2. Xiaom ... Read More
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