Category: Tourism
Tourism market research reports by Euromonitor International
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Thailand Tourism Flows
Tourism Flows in Thailand Despite three consecutive years of strong volume growth, the number of inbound arrivals to Thailand remained below pre-pandemic levels in the first half of 2024, primarily due to the slow recovery of Chinese tourists. The number of inbound arrivals from mainland China has f ... Read More
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Italy Booking
Booking in Italy Overall booking in Italy is set to see a positive performance in 2024, with a strong increase in current value sales thanks to rising travel flows, which are positively impacting booking. Leisure travel booking is set to see double-digit value growth, while at the same time business ... Read More
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Colombia Tourism Flows
Tourism Flows in Colombia In 2023, Colombia witnessed a historic surge in tourist arrivals, marking a pivotal moment for the country's tourism sector. This surge was attributed to the unprecedented influx of non-resident visitors, leading to increased expenditure across sectors associated with the t ... Read More
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Australia Tourism Flows
Tourism Flows in Australia Travel and tourism in Australia continues to experience a broad recovery, with inbound arrivals sitting just below pre-pandemic levels in the first half of the year. A key driver of this recovery is the higher number of travellers visiting Australia for holidays compared t ... Read More
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Indonesia Booking
Booking in Indonesia Booking is enjoying a positive performance in Indonesia in 2024, with online intermediaries in particular seeing robust sales and with “flash sale” promotional events used as a key strategy. On the other hand, offline operators find themselves struggling somewhat midst the rise ... Read More
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Austria Tourism Flows
Tourism Flows in Austria In 2024, inbound tourism flows in Austria are projected to be stronger than the pre-Coronavirus (COVID-19) pandemic level in 2019. Outbound trips are also expected to be higher, while domestic trips are almost in line with the 2019 level. Austria primarily benefits from its ... Read More
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The US Tourism Flows
Tourism Flows in the US The continued recovery of business travel has been important in the overall growth of the travel industry in the US in 2024. While the return of business travel in the US has been slower than many would have hoped, continued growth points towards recovery. The environment rem ... Read More
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Australia Booking
Booking in Australia Retail value sales of booking in Australia continue to record double-digit growth in 2024, following a full recovery to pre-pandemic levels the previous year, fuelled by a surge in ""revenge travel."" Despite the pressures of the high cost of living, consumers show little hesita ... Read More
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Japan Tourism Flows
Tourism Flows in Japan Inbound tourism experienced a boom in arrivals and current value sales from 2022, which is set to continue in 2024, and surpass the pre-COVID-19 (2019) level for the first time, largely propelled by the return of Chinese tourists. There is significant interest amongst mainland ... Read More
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Italy Tourism Flows
Tourism Flows in Italy Tourism flows in Italy are set to perform well in 2024, continuing their growth trend and overtaking the pre-pandemic (2019) figures in terms of number of trips and value sales for inbound, domestic, and outbound travel. Amongst inbound and domestic flows, Millennials represen ... Read More
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Hong Kong, China Travel
Travel in Hong Kong, China 2024 is a year of repositioning for Hong Kong as a destination. The Hong Kong travel industry is experiencing a nuanced recovery post-pandemic, with inbound tourism gradually returning to pre-pandemic levels. Notably, China, a key source market that is expected to contribu ... Read More
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Indonesia Travel
Travel in Indonesia The travel industry in Indonesia maintains healthy growth in 2024, albeit at lower and more stable levels than seen during the immediate post-pandemic rebound, when growth figures spiked. Overall inbound tourism continues its recovery, in line with international travel trends. In ... Read More
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Singapore Travel
Travel in Singapore In 2024, Singapore is gradually approaching the pre-COVID-19 number of inbound arrivals, expecting to see full recovery in 2025. Meanwhile, outbound travel surged in 2023, with strong interest continuing into 2024 despite higher costs, focusing on destinations such as Japan, Thai ... Read More
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Argentina Booking
Booking in Argentina While OTAs (Online Travel Agencies) have grown substantially in recent years, a lack of engagement during the COVID-19 pandemic led many local consumers to lose trust in these types of intermediaries. In many cases, consumers prefer to use agencies with physical branches where t ... Read More
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Malaysia Booking
Booking in Malaysia Booking sales are set to increase strongly in current value terms in Malaysia in 2024. Since borders have opened in the aftermath of the COVID-19 crisis, Malaysia’s tourism industry has been experiencing a welcome rebound. Malaysians have shown a strong desire to travel both dome ... Read More
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Saudi Arabia Booking
Booking in Saudi Arabia The performance of booking in Saudi Arabia benefits from increasing flows of travellers and rising prices across various stages of the travel journey. This is leading to fast year-on-year increases in current value sales for travel intermediaries, including during 2024. For e ... Read More
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China Booking
Booking in China According to the Ministry of Culture and Tourism, travel intermediaries in China organised 132 million domestic trips in 2023, although this accounted for less than 3% of total domestic trips in the same year. Consumers increasingly favour independent travel over group travel, with ... Read More
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Singapore Tourism Flows
Tourism Flows in Singapore In 2024, there is set to be a further rebound towards the pre-COVID-19 (2019) level of visitor arrivals to Singapore, with International Visitor Arrivals (IVA) expected to fully recover in 2025. Despite slightly lower visitor numbers overall in 2024 than pre-pandemic, Sing ... Read More
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Mexico Tourism Flows
Tourism Flows in Mexico The number of inbound arrivals to Mexico continued to improve in 2023, with the country remaining sixth in the World Tourism Organization (UN Tourism)’s ranking of foreign traveller arrivals, as the speed of recovery to peak levels accelerated, pointing to a volume recovery i ... Read More
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Spain Tourism Flows
Tourism Flows in Spain Travel in Spain continues to enjoy healthy growth in 2024, albeit at slowing rates compared to the initial post-pandemic boom. Indeed, Spain maintains its appeal to key inbound markets such as the UK, France, and Germany; as well as attracting visitors from the like of Belgium ... Read More
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China Tourism Flows
Tourism Flows in China 2024 is expected to be a year of continued strong rebound for domestic tourism. According to Euromonitor International, domestic trips are set to grow by 24% in 2024, returning to 92% of the pre-pandemic level. Meanwhile, domestic spending is expected to slightly outpace the g ... Read More
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Malaysia Tourism Flows
Tourism Flows in Malaysia Both inbound arrivals and outbound departures are set to rise strongly in Malaysia in 2024. Overall, the travel industry in the country is seeing a positive recovery in the final year of the review period, with domestic tourism playing a leading role in driving tourism flow ... Read More
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China Travel
Travel in China 2024 is expected to be a year of continued strong recovery in the number of domestic as well as cross-border trips in China. Although domestic long-haul travel remains relatively down, this is expected to be more than offset by the strong recovery of mid-haul travel. Travellers are n ... Read More
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Shopping Events, Holidays and Travel: Asian Beauty Shoppers’ Occasion-based Purchases
Shopping Events, Holidays and Travel: Asian Beauty Shoppers’ Occasion-based Purchases Beauty and personal care is a highly seasonal industry. In Asia Pacific, over 30% of 2023's online sales were generated in Q4, as consumers strategically wait for special prices during shopping events, holidays and ... Read More
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The Netherlands Cities Review
The Netherlands Cities Review Amsterdam remains the Netherlands most economically active city, owing to its position in terms of population size, consumer expenditure and disposable incomes. Meanwhile, Groningen holds the highest potential for future economic expansion owing to expected GDP growth. ... Read More
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