Category: Tourism
Tourism market research reports by Euromonitor International
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Brazil Travel
Travel in Brazil Travel in Brazil in 2024 has been marked by growth and the resilience of the industry, reflecting the country’s more positive economic outlook compared with previous years. The unemployment rate is decreasing, inflation is more controlled, and the estimated GDP growth in 2024 is pos ... Read More
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Thailand Travel
Travel in Thailand Over the first half of 2024, Thailand's inbound arrivals had yet to reach pre-pandemic levels, primarily due to the slow recovery of Chinese tourism, which traditionally is a strong source market. Visitors from China remain significantly below 2019 levels, and are not expected to ... Read More
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Colombia Travel
Travel in Colombia Colombia is an established player in the global travel industry, having become a premier tourist destination. In 2023, it achieved the sixth position worldwide for international tourist arrivals, being the second most visited country in Latin America, after South America. Followin ... Read More
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Hong Kong, China Tourism Flows
Tourism Flows in Hong Kong, China In 2024, travel in Hong Kong is set to maintain its upward trajectory throughout the year, with inbound arrivals continuing to recover, driven by primary source market, mainland China. The reliance on Chinese tourists is intensifying, marking a significant shift fro ... Read More
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The US Travel
Travel in the US Continued strong consumer demand for travel in the US in 2024 is allowing the industry to fight back against difficult economic conditions, but travel companies have had to adjust to shifting consumer expectations. The experience of US consumers in relation to their travel desires h ... Read More
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Mexico Travel
Travel in Mexico By the end of 2023, Mexico led Latin America in tourism's contribution to national GDP, accounting for 28.5% of the total, according to the World Travel and Tourism Council. This positioned Mexico as a leading tourist power and highlighted its significant potential. In 2024, tourism ... Read More
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Italy Travel
Travel in Italy Travel is set to perform very well in Italy in 2024, with increasing trends for inbound and domestic tourism, and also a positive performance for outbound travel. Italians, as well as people abroad, are willing to travel, and indeed consider it a priority; consequently, most destinat ... Read More
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France Travel
Travel in France 2024 has been an excellent year for travel in France with strong growth in inbound arrivals, and domestic and outbound flows. This has been supported by major events such as the 80th Anniversary of the Normandy landings in June and the Paris Olympics in July. Physical spectators in ... Read More
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South Korea Booking
Booking in South Korea Online travel agencies (OTAs) is evolving in South Korea, as major platform companies such as Naver and Kakao enter the space. OTAs are expanding their services, offering not only travel reservations, but also accommodation and check-out services online. As a result, sales are ... Read More
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Chile Booking
Booking in Chile Since the pandemic, there has been a notable shift in how travellers book international trips. Increasingly, they are turning to intermediaries, particularly travel agencies, due to the challenges they faced during the pandemic. This period saw many flights and hotel reservations ca ... Read More
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Hong Kong, China Booking
Booking in Hong Kong, China In the dynamic landscape of Hong Kong's booking sector, the convergence of tech-savvy consumers and a high fixed-cost business environment has catalysed a significant shift towards online booking platforms. This transformation, accentuated by the seismic disruptions cause ... Read More
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The United Arab Emirates Travel
Travel in the United Arab Emirates The travel industry in the United Arab Emirates is experiencing robust growth in 2024, driven by a resurgence in global travel demand, particularly in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. The United Arab Emirates, especially Dubai a ... Read More
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Saudi Arabia Travel
Travel in Saudi Arabia Amidst Vision 2030's ambitious goals to elevate tourism to a core economic sector, travel in Saudi Arabia is projected to see strong development and growth across categories in 2024. Strategic infrastructure investments, including the launch of Riyadh Air, and the expansion of ... Read More
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Japan Travel
Travel in Japan In 2024, travel-related services are flourishing, and inbound arrivals to Japan are expected to completely recover to the 2019 level,. Supporting growth, shopping convenience has improved, cashless payments have been introduced, and preparations for a continued increase in tourism ar ... Read More
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Australia Travel
Travel in Australia In 2024, travel in Australia continues to experience a strong recovery in inbound arrival numbers, particularly for leisure purposes. The growth in domestic trips slowed in 2023, with this trend continuing in 2024, as travel restrictions lifted and Australians showed a strong int ... Read More
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Mexico Booking
Booking in Mexico In Mexico, the leading four booking companies comprise 22% share of sales within travel intermediaries: Servicios Booking.com SA de CV, Despegar.com México SA de CV, Expedia México S de RL de CV and Price Res SAPI de CV (Price Travel). Growth in this space is led by online sales, a ... Read More
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Austria Booking
Booking in Austria Booking in Austria saw strong customer demand for advice from travel operators in the wake of the Coronavirus (COVID-19) pandemic. However, in the post-pandemic period, previous booking trends have largely been resumed and the triumph of online bookings has been confirmed. Operati ... Read More
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The US Booking
Booking in the US Although inflation-tired consumers are looking for ways to save money, many have seemed unwilling to give up their travel experiences. While still wanting to travel, consumers are therefore looking for value. While a small group of consumers have shifted from international trips to ... Read More
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Singapore Booking
Booking in Singapore In 2023, there was increased demand for booking tours by international travellers, supported by initiatives such as the SingapoRewards programme, which allowed international visitors to try one complimentary experience from a list of almost 40 new or off-the-beaten-path experien ... Read More
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Vietnam Booking
Booking in Vietnam In 2024, booking is set to grow strongly in current value terms in Vietnam, due to the rise of outbound departures, as a result of the government’s efforts to cooperate with key markets such as South Korea, Japan, China, and Thailand to promote tourism. According to these agreemen ... Read More
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Austria Travel
Travel in Austria Travel in Austria continues to recover strongly in the post-Coronavirus (COVID-19) pandemic period. In 2024, inbound and outbound tourism flows are projected to exceed the 2019 pre-pandemic levels, while the number of domestic trips is close to returning to the 2019 level. In addit ... Read More
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Chile Travel
Travel in Chile Travel and tourism in Chile is experiencing a remarkable resurgence post-pandemic. This revitalisation is attributed to a resurgence in leisure and business travel, fuelled by strategic initiatives such as the ""Meet in Chile"" programme, which has positioned the country as a premier ... Read More
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Malaysia Travel
Travel in Malaysia Tourism in Malaysia is on a strong upswing in 2024. Malaysia's travel industry is enjoying a positive recovery, with several factors influencing its ongoing development. The full return of travellers from China would be a game changer, but current restrictions continue to impede r ... Read More
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Franceb Booking
Booking in France Travel in France, including traditional and online travel agencies and tour operators, saw significant growth in 2023 with a significant increase in sales compared to 2022 as consumers adjusted to life in the new post-pandemic period. 2024 is likely to be an even better year for tr ... Read More
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Argentina Tourism Flows
Tourism Flows in Argentina Fluctuations in the exchange rate play a crucial role in shaping Argentina's competitiveness and attractiveness as a tourist destination for international visitors. When the local currency depreciates against the US dollar, it becomes more affordable for tourists from othe ... Read More
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