Category: Tourism
Tourism market research reports by Euromonitor International
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Tourism Flows in Hungary
Tourism Flows in Hungary Both inbound arrivals and outbound departures are expected to increase strongly in Hungary in 2024. Hungary remains a top travel destination, and was particularly so in the summer of 2024, offering an attractive alternative for travellers seeking less crowded and more afford ... Read More
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Booking in Hungary
Booking in Hungary Booking sales are set to increase strongly in Hungary in 2024. Despite the financial difficulties faced by the majority of households and more careful spending patterns on non-essential goods and services, the willingness to travel remains strong in 2024. Many people are indulging ... Read More
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Travel in Hungary
Travel in Hungary The Hungarian travel industry began 2024 with mixed feelings and significant uncertainties, largely due to weaker consumer purchasing power and persistently high rates of inflation, which have continued to deeply impact overall performance. Households are reassessing their budgets, ... Read More
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Travel in South Africa
Travel in South Africa Travel in South Africa continues to experience robust growth, driven by a strategic focus on infrastructure, a diverse range of products and services, and value-driven pricing. Over 2024, inbound arrivals are expected to reach or surpass pre-pandemic levels, with intra-regiona ... Read More
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Booking in Romania
Booking in Romania Booking in Romania is expected to see impressive growth in retail current value terms in 2024, continuing the trend of the previous year. This can be largely attributed to a surge in early reservations, which began as early as November 2023 and continued through February and March ... Read More
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Travel in Romania
Travel in Romania The travel industry in Romania is poised for continued growth in 2024, with notable increases in both inbound arrivals and outbound departures, reflecting a surge in the number of trips taken. This positive trend can be attributed to the easing of inflationary pressures and the mod ... Read More
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Tourism Flows in Romania
Tourism Flows in Romania Demand for outbound travel is rising in Romania, contributing significantly to tourism flows. Indeed, 2024 is expected to see significant growth in outbound departures compared to domestic tourism, as measured in retail current value terms. This shift is primarily driven by ... Read More
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Megatrends in Indonesia
Megatrends in Indonesia This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Indonesia. Euromonitor's Megatrends ... Read More
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Targeting High-Value Traveller Segments for Sustainable Growth Opportunities
Targeting High-Value Traveller Segments for Sustainable Growth Opportunities Travel is entering a new growth era defined by value, based on high-quality products, high-spending traveller segments and personalised offers thanks to Generative AI. Identifying high-value traveller segments enables brand ... Read More
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Travel in Sweden
Travel in Sweden Overall, travel is set to perform well in Sweden in 2024, continuing its recovery from the marked impact of the COVID-19 crisis. During the year, the market has benefited from inflation normalising after the high rates seen in the immediate aftermath of the Russian invasion of Ukrai ... Read More
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Booking in Norway
Booking in Norway Booking sales are set to grow in current value terms in Norway in 2024. Large travel intermediary, TUI, notes an increase in the booking of package tours. The company renewed its partnership with the airlines player, Norwegian, to provide affordable charter flights starting from wi ... Read More
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Travel in Norway
Travel in Norway Overall, travel is set to see strong current value growth in Norway in 2024, as it continues its post-pandemic recovery. With inflation having hit extremely high rates following the Russian invasion of Ukraine and its impact on the economy, it is normalising at the end of the review ... Read More
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Booking in Sweden
Booking in Sweden Booking sales are set to grow in current value terms in Sweden in 2024. In late 2023, the European Commission blocked the acquisition of Swedish eTraveli online services - Gotogate and MyTrip, by global market leader, Booking.com. The aim is to protect consumers and not to allow th ... Read More
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Tourism Flows in Sweden
Tourism Flows in Sweden Both inbound arrivals and outbound departures are set to increase in Sweden in 2024. There is a booming global trend towards “coolcation” in traveling, which is positively impacting Nordic destinations such as Sweden. Because of the record high summer temperatures that are be ... Read More
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Tourism Flows in Norway
Tourism Flows in Norway Inbound arrivals and outbound departures are both set to increase strongly in Norway in 2024. International tourism is booming in Norway due to a combination of numerous factors, including pent-up travel plans and some saved up money after the COVID-19 crisis; the weakening o ... Read More
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Consumer Health in Canada
Consumer Health in Canada Consumer health is expected to see continued current value growth in Canada in 2024. The year is set to represent another step in the transition from the pandemic-era and a 2022 marked by extreme demand and cough, cold and analgesics shortages caused by the “triple-demic” o ... Read More
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Tourism Flows in the United Kingdom
Tourism Flows in the United Kingdom Inbound visitor numbers are expected to reach record levels in 2024, which also marks the year inbound arrivals will exceed pre-pandemic levels. Initially after the pandemic, visits to friends and relatives (VFR) recorded the fastest recovery. However, 2024 is wit ... Read More
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Booking in the United Kingdom
Booking in the United Kingdom 2024 is seeing outbound travel take a higher share of UK consumers’ travel expenditure. This is benefiting sales via intermediaries overall, where in leisure travel, leisure air travel is one of the most dynamic growth areas, reflecting the status of airlines as the mos ... Read More
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Travel in the United Kingdom
Travel in the United Kingdom As a destination, the UK is seeing a continual and gradual shift in reliance from domestic to inbound tourism. Inbound flows are expected to see record numbers over 2024 as a whole. The US has historically been the UK’s largest single inbound source market and its apprec ... Read More
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Tourism Flows in Switzerland
Tourism Flows in Switzerland Tourism flows are recording strong growth in Switzerland in 2024, with a robust performance despite global economic uncertainties. European travellers continue to be a key driver of growth with stable and significant contributions to overnight stays, while the number of ... Read More
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Tourism Flows in Morocco
Tourism Flows in Morocco While tourism flows in Morocco have slowed in 2024, this is mainly explained by the normalisation of demand following the rapid rebound over 2022-2023 that resulted from the easing of the pandemic and the ending of associated restrictions. The numbers of inbound arrivals and ... Read More
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Booking in Morocco
Booking in Morocco Online booking sales in Morocco are set to grow faster than offline sales in current value terms in 2024. This is partly because the former are increasing from a lower base, but also reflective of the long-term shift towards digitalisation across the wider travel industry. The lat ... Read More
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Travel in Morocco
Travel in Morocco Travel in Morocco is set to register another positive performance in 2024. Growth in total current value sales is projected to fall below that recorded in 2023, as are the rates at which the numbers of inbound arrivals, outbound departures and domestic trips rise over the year as a ... Read More
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Travel in Turkey
Travel in Turkey In 2024, inbound trips to Turkey increased significantly, driven by the country's reputation as a key destination for affordable holidays. International tourists are drawn to Turkey's diverse attractions and cost-effective travel packages, which are often considered cheaper to the l ... Read More
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Booking in Switzerland
Booking in Switzerland Summer has been somewhat disappointing for booking in Switzerland in 2024, with travel agencies disappointed as Mediterranean destinations are recording below average sales. However, autumn travel faces a brighter outlook, and southern European destinations such as Greece, Spa ... Read More
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