Category: Tourism
Tourism market research reports by Euromonitor International
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Travel in Bulgaria
Travel in Bulgaria Travel is seeing positive trends in Bulgaria in 2024. It is, however, noted that travel costs remain important criterion for local consumers, with many accessing deals and savings through booking trips in advance, opting for shorter stays, and even organising their itineraries the ... Read More
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Travel in the Czech Republic
Travel in the Czech Republic Inbound tourism is lagging behind outbound tourism in 2024. Despite consumers having to manage tighter budgets in the last couple of years of the review period the demand for outbound travel continues to see strong growth in 2024. Nonetheless, despite strong growth in th ... Read More
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Booking in Germany
Booking in Germany Although booking sales in Germany continue to grow in 2024, a significant slowdown is evident. Several factors, including the cost-of-living crisis driven by high inflation the previous year, are still being felt and play a role in the shift in consumers’ behaviour and priorities. ... Read More
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Tourism Flows in Germany
Tourism Flows in Germany In 2024, Germany is witnessing a remarkable surge in tourist arrivals, surpassing pre-pandemic levels for the first time since COVID-19 disrupted global travel. This milestone reflects the nation's robust recovery and its sustained appeal as a premier travel destination in E ... Read More
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Travel in Germany
Travel in Germany In 2024, travel in Germany continues to tackle the challenges of high energy prices and stricter regulations, which, in turn, results in fluctuating travel prices. As sustainable practices are increasingly expected and compulsory, the industry is embracing sustainable initiatives a ... Read More
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Tourism Flows in South Africa
Tourism Flows in South Africa South Africa reached a significant milestone in the recovery of its local tourism industry in 2023, with inbound arrivals showing a marked improvement. As a result of the country's strategic alignment of tourism elements - such as infrastructure, a variety of offerings, ... Read More
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Booking in South Africa
Booking in South Africa In order to grow and gain share in South Africa’s travel and tourism industry, it has become imperative for service providers to be in partnership with key travel intermediaries. This is evident with the growing popularity of platforms such as Booking.com, where accommodation ... Read More
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Tourism Flows in Poland
Tourism Flows in Poland The Polish Tourist Organisation (POT) takes advantage of large events and anniversaries that can disseminate information about Poland to other countries. In 2024, such events include the 80th anniversary of the Warsaw Uprising, the 20th anniversary of Poland's presence in the ... Read More
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Booking in Poland
Booking in Poland Polish consumers are shifting their spending away from durable goods to experiences, and booking is a beneficiary of this trend. An increase in the national minimum wage and average salary has boosted disposable incomes. The indexation of Family 500 Plus social benefit to PLN800 si ... Read More
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Travel in Poland
Travel in Poland Post-COVID-19, and supported by an increase in monthly child benefit payments and the minimum wage, Polish consumers have placed more focus on experiences. They have increased their spending on leisure activities and are eager to travel to warm and novel destinations such as Vietnam ... Read More
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Tourism Flows in Hungary
Tourism Flows in Hungary Both inbound arrivals and outbound departures are expected to increase strongly in Hungary in 2024. Hungary remains a top travel destination, and was particularly so in the summer of 2024, offering an attractive alternative for travellers seeking less crowded and more afford ... Read More
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Booking in Hungary
Booking in Hungary Booking sales are set to increase strongly in Hungary in 2024. Despite the financial difficulties faced by the majority of households and more careful spending patterns on non-essential goods and services, the willingness to travel remains strong in 2024. Many people are indulging ... Read More
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Travel in Hungary
Travel in Hungary The Hungarian travel industry began 2024 with mixed feelings and significant uncertainties, largely due to weaker consumer purchasing power and persistently high rates of inflation, which have continued to deeply impact overall performance. Households are reassessing their budgets, ... Read More
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Travel in South Africa
Travel in South Africa Travel in South Africa continues to experience robust growth, driven by a strategic focus on infrastructure, a diverse range of products and services, and value-driven pricing. Over 2024, inbound arrivals are expected to reach or surpass pre-pandemic levels, with intra-regiona ... Read More
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Booking in Romania
Booking in Romania Booking in Romania is expected to see impressive growth in retail current value terms in 2024, continuing the trend of the previous year. This can be largely attributed to a surge in early reservations, which began as early as November 2023 and continued through February and March ... Read More
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Travel in Romania
Travel in Romania The travel industry in Romania is poised for continued growth in 2024, with notable increases in both inbound arrivals and outbound departures, reflecting a surge in the number of trips taken. This positive trend can be attributed to the easing of inflationary pressures and the mod ... Read More
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Tourism Flows in Romania
Tourism Flows in Romania Demand for outbound travel is rising in Romania, contributing significantly to tourism flows. Indeed, 2024 is expected to see significant growth in outbound departures compared to domestic tourism, as measured in retail current value terms. This shift is primarily driven by ... Read More
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Megatrends in Indonesia
Megatrends in Indonesia This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Indonesia. Euromonitor's Megatrends ... Read More
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Targeting High-Value Traveller Segments for Sustainable Growth Opportunities
Targeting High-Value Traveller Segments for Sustainable Growth Opportunities Travel is entering a new growth era defined by value, based on high-quality products, high-spending traveller segments and personalised offers thanks to Generative AI. Identifying high-value traveller segments enables brand ... Read More
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Travel in Sweden
Travel in Sweden Overall, travel is set to perform well in Sweden in 2024, continuing its recovery from the marked impact of the COVID-19 crisis. During the year, the market has benefited from inflation normalising after the high rates seen in the immediate aftermath of the Russian invasion of Ukrai ... Read More
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Booking in Norway
Booking in Norway Booking sales are set to grow in current value terms in Norway in 2024. Large travel intermediary, TUI, notes an increase in the booking of package tours. The company renewed its partnership with the airlines player, Norwegian, to provide affordable charter flights starting from wi ... Read More
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Travel in Norway
Travel in Norway Overall, travel is set to see strong current value growth in Norway in 2024, as it continues its post-pandemic recovery. With inflation having hit extremely high rates following the Russian invasion of Ukraine and its impact on the economy, it is normalising at the end of the review ... Read More
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Booking in Sweden
Booking in Sweden Booking sales are set to grow in current value terms in Sweden in 2024. In late 2023, the European Commission blocked the acquisition of Swedish eTraveli online services - Gotogate and MyTrip, by global market leader, Booking.com. The aim is to protect consumers and not to allow th ... Read More
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Tourism Flows in Sweden
Tourism Flows in Sweden Both inbound arrivals and outbound departures are set to increase in Sweden in 2024. There is a booming global trend towards “coolcation” in traveling, which is positively impacting Nordic destinations such as Sweden. Because of the record high summer temperatures that are be ... Read More
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Tourism Flows in Norway
Tourism Flows in Norway Inbound arrivals and outbound departures are both set to increase strongly in Norway in 2024. International tourism is booming in Norway due to a combination of numerous factors, including pent-up travel plans and some saved up money after the COVID-19 crisis; the weakening o ... Read More
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