Category: Tourism
Tourism market research reports by Euromonitor International
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Consumer Health in Canada
Consumer Health in Canada Consumer health is expected to see continued current value growth in Canada in 2024. The year is set to represent another step in the transition from the pandemic-era and a 2022 marked by extreme demand and cough, cold and analgesics shortages caused by the “triple-demic” o ... Read More
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Tourism Flows in the United Kingdom
Tourism Flows in the United Kingdom Inbound visitor numbers are expected to reach record levels in 2024, which also marks the year inbound arrivals will exceed pre-pandemic levels. Initially after the pandemic, visits to friends and relatives (VFR) recorded the fastest recovery. However, 2024 is wit ... Read More
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Booking in the United Kingdom
Booking in the United Kingdom 2024 is seeing outbound travel take a higher share of UK consumers’ travel expenditure. This is benefiting sales via intermediaries overall, where in leisure travel, leisure air travel is one of the most dynamic growth areas, reflecting the status of airlines as the mos ... Read More
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Travel in the United Kingdom
Travel in the United Kingdom As a destination, the UK is seeing a continual and gradual shift in reliance from domestic to inbound tourism. Inbound flows are expected to see record numbers over 2024 as a whole. The US has historically been the UK’s largest single inbound source market and its apprec ... Read More
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Tourism Flows in Switzerland
Tourism Flows in Switzerland Tourism flows are recording strong growth in Switzerland in 2024, with a robust performance despite global economic uncertainties. European travellers continue to be a key driver of growth with stable and significant contributions to overnight stays, while the number of ... Read More
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Tourism Flows in Morocco
Tourism Flows in Morocco While tourism flows in Morocco have slowed in 2024, this is mainly explained by the normalisation of demand following the rapid rebound over 2022-2023 that resulted from the easing of the pandemic and the ending of associated restrictions. The numbers of inbound arrivals and ... Read More
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Booking in Morocco
Booking in Morocco Online booking sales in Morocco are set to grow faster than offline sales in current value terms in 2024. This is partly because the former are increasing from a lower base, but also reflective of the long-term shift towards digitalisation across the wider travel industry. The lat ... Read More
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Travel in Morocco
Travel in Morocco Travel in Morocco is set to register another positive performance in 2024. Growth in total current value sales is projected to fall below that recorded in 2023, as are the rates at which the numbers of inbound arrivals, outbound departures and domestic trips rise over the year as a ... Read More
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Travel in Turkey
Travel in Turkey In 2024, inbound trips to Turkey increased significantly, driven by the country's reputation as a key destination for affordable holidays. International tourists are drawn to Turkey's diverse attractions and cost-effective travel packages, which are often considered cheaper to the l ... Read More
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Booking in Switzerland
Booking in Switzerland Summer has been somewhat disappointing for booking in Switzerland in 2024, with travel agencies disappointed as Mediterranean destinations are recording below average sales. However, autumn travel faces a brighter outlook, and southern European destinations such as Greece, Spa ... Read More
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Tourism Flows in Turkey
Tourism Flows in Turkey In 2024, inbound tourism flows to Turkey are set to experience strong double-digit growth in terms of trip numbers. Turkey’s geographic location attracts visitors from both Western and Eastern Europe, as well as the neighbouring Middle Eastern countries. The Turkish Lira has ... Read More
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Booking in Turkey
Booking in Turkey Travel bookings in Turkey saw phenomenal current value growth in 2024 driven by the rising cost of holidays. Hyperinflation and the devaluation of the Turkish Lira led to significant increases in travel and accommodation prices. Sales of package holidays to outbound tourists were n ... Read More
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Travel in Switzerland
Travel in Switzerland Travel in Switzerland continues to rise in 2024, with number of trips and value sales of inbound arrivals, domestic tourism and outbound departures all exceeding pre-pandemic, 2019 levels. Inbound is a major driver of growth, and international events in neighbouring countries s ... Read More
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Portugal Booking
Booking in Portugal Following a record-breaking year in booking in 2023 for many industry players in Portugal, expectations for 2024 were initially cautious due to the complex global situation. The ongoing war in Ukraine, the emergence of other conflicts around the world, persistent inflation, eleva ... Read More
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The Netherlands Booking
Booking in the Netherlands Direct bookings in the Netherlands are growing faster than through intermediaries, which is partly due to the stronger growth in leisure travel compared to business. Travel intermediaries remain the key choice for booking business travel. When making a travel booking, one ... Read More
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Greece Booking
Booking in Greece In 2024, the booking sector in Greece has seen its revenue surpass pre-pandemic levels, driven by a robust increase in travel demand and significant hikes in travel costs. This rise in revenue is attributed to both an uptick in the number of travellers and the increased costs assoc ... Read More
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Canada Booking
Booking in Canada After a few years of restricted movement, people are keen to make the most of travel opportunities, even as part of their work. Employees are making the decision to enhance corporate travel opportunities with rest, relaxation, and adventure by either adding additional days to busin ... Read More
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Greece Tourism Flows
Tourism Flows in Greece In 2024, tourism flows in Greece, both in terms of inbound arrivals as well as outbound departures, are set to record double-digit growth. In the previous year, Greece experienced a robust increase in tourist arrivals, despite the ongoing cost of living crisis across Europe, ... Read More
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Portugal Travel
Travel in Portugal Expectations for travel in 2024 are high, with all indicators pointing to continuous growth, suggesting that 2024 will surpass 2023 values. Portugal's diversity, authenticity, attractiveness, safety, and commitment to sustainability are crucial factors driving the country’s increa ... Read More
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Israel Travel
Travel in Israel In 2024, travel in Israel has been strongly impacted by the Israel-Hamas War. When the war broke out in October 2023, tourist travel into Israel nearly completely stopped, while locals also stopped travelling abroad. Many locals were called into the military reserves, and were unabl ... Read More
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Egypt Booking
Booking in Egypt The travel booking sector is supported by a series of consumers and trade marketing campaigns, spearheaded by the government. The Ministry of Tourism has recently announced its participation in the 44th edition of the World Travel Market (WTM) London to be held in November 2024, wit ... Read More
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Portugal Tourism Flows
Tourism Flows in Portugal Despite the socioeconomic challenges currently faced, demand for both domestic destinations and outbound travel continues to grow in Portugal in 2024, reflecting an increasing appetite among consumers for travel experiences. The pandemic heightened the perceived value of tr ... Read More
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Egypt Tourism Flows
Tourism Flows in Egypt Tourism flows in Egypt continue to rise steadily in 2024, despite regional geopolitical tensions, following several years of strong recovery from the COVID-19 pandemic. Inbound arrivals fully recovered to pre-pandemic levels in 2023 and continue to expand in 2024. Germany, Rus ... Read More
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Canada Travel
Travel in Canada Canada’s travel industry continues to see robust growth in 2024 with sales, inbound arrivals and outbound departures all set to exceed pre-pandemic levels. Despite this, a challenging economic environment and high inflation, has resulted in travel seeing slower growth in 2024 compar ... Read More
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Ecuador Booking
Booking in Ecuador Online bookings continue to gain share in Ecuador, especially with the ascendancy of Generation Z consumers, who are entering the workforce with augmented purchasing power. As this tech-savvy generation asserts its influence in the travel domain, the online channel is gathering mo ... Read More
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