Category: Tourism
Tourism market research reports by Euromonitor International
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Travel in Kenya
Travel in Kenya In 2023, Kenya's travel landscape is undergoing transformative trends that hold significant promise for its tourism industry. The relaxation of China's travel ban marks a crucial turning point, instilling renewed optimism in Kenya's tourism sector. China's decision to ease COVID-19 r ... Read More
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Tourism Flows in Vietnam
Tourism Flows in Vietnam Tourism flows are rebounding strongly in 2023, however some challenges remain to limit the growth of inbound tourism. Namely, short visa duration periods are one of the significant factors limiting flows into Vietnam. Although the country reopened for international arrivals ... Read More
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Tourism Flows in Spain
Tourism Flows in Spain TURESPAÑA, the Spanish public body attached to the Ministry of Industry, Trade and Tourism, through the Secretariat State for Tourism, is responsible for the promotion of Spain as a tourist destination in the world. The body predicted a positive year for inbound travel in Spai ... Read More
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Booking in the US
Booking in the US Business travel bookings have been on the rebound, although the space looks different post-pandemic. Small group travel and 1:1 meetings in particular are on the rise, due in part to the cultural shift associated with distributed team and hybrid work opportunities. With so many emp ... Read More
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Booking in New Zealand
Booking in New Zealand The robust rebound in bookings that began in 2022 has persisted into 2023, propelled by pent-up travel demand and increasing prices that have contributed to value sales growth. Despite air capacity constraints and labour shortages, available inventory has not fully returned to ... Read More
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Booking in Malaysia
Booking in Malaysia Tourism Malaysia is looking for new ways to expand its reach and entice more travellers to book a holiday in the country. For example, Tourism Malaysia collaborated with Indonesian travel platform Traveloka on a smart partnership campaign to promote the country as a holiday desti ... Read More
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Tourism Flows in New Zealand
Tourism Flows in New Zealand In March 2023, New Zealand was announced as one of the select few countries granted approved destination status (ADS) by China's Ministry of Culture and Tourism, as China began re-opening its borders. Before the pandemic, China stood as New Zealand’s second-largest inter ... Read More
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Travel in Greece
Travel in Greece Tourism flows are showing a strong increase in 2023 on both a domestic and international level. Despite the impact of inflation on disposable incomes and travel prices increases, consumers are not willing to cut down on their spending as they seek to make up for the lost travel expe ... Read More
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Travel in Canada
Travel in Canada Canadians continue to have a good appetite for travel with many determined to resume their travel activities after the government removed all COVID-19 restrictions in the second half of 2022. As a result, the travel industry is expected to continue growing at a rapid pace in 2023. D ... Read More
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Booking in Vietnam
Booking in Vietnam Travel intermediaries are embracing the health and wellbeing trends by introducing a range of new products specifically designed for mental and physical rejuvenation. In 2023, there has been a noticeable rise in the number of Vietnamese individuals prioritising their health, activ ... Read More
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Booking in Finland
Booking in Finland COVID-19 dealt a serious blow to booking in Finland. At the height of the pandemic, outbound travel was minimal, compared to normal levels, although domestic travel became more appealing. However, increased domestic travel did not compensate for the slumps in outbound departures o ... Read More
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Tourism Flows in Thailand
Tourism Flows in Thailand The volume of inbound arrivals increased for the second consecutive year in 2023, following the lifting of all remaining COVID-19 related entry restrictions in October 2022. The return of tourists from other countries in Asia-Pacific, notably China, was a key contributor to ... Read More
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Booking in Spain
Booking in Spain Travel intermediaries, especially traditional intermediaries, suffered during the pandemic. In 2023, however, consumers continue to see a degree of complexity in travel following the two years of pandemic travel restrictions, such as specific requirements to visit a certain country, ... Read More
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Tourism Flows in Hong Kong, China
Tourism Flows in Hong Kong, China The full resumption of quarantine-free travel is the major driver of the expected exceptional spike in inbound arrivals to Hong Kong in 2023. Inbound arrivals are expected to recover to more than 60% of the 2019 level in 2023, with full recovery expected in 2026. Ho ... Read More
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Booking in Japan
Booking in Japan COVID-19 has changed various elements in businesses, from the implementation of working from home, to the normalisation of online meetings, and paperless applications and approvals. With such momentum, this has also triggered an acceleration of the shift towards online booking of bu ... Read More
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Tourism Flows in Ecuador
Tourism Flows in Ecuador During the review period, domestic tourism experienced remarkable growth, achieving unprecedented historical figures. Several key factors contributed to this phenomenon. Firstly, after enduring approximately two years of confinement, numerous tourists sought an escape from s ... Read More
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Booking in Ecuador
Booking in Ecuador As the pandemic's grip wanes, tourists, including a significant number of elderly travellers, have rekindled their passion for exploration, both domestically and internationally. The elderly, once deemed vulnerable during the pandemic, now venture forth with renewed confidence to ... Read More
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Booking in Israel
Booking in Israel Booking is set to see a full recovery to pre-pandemic sales levels in current value terms in 2023. However, a major factor driving value growth in both leisure and business bookings has been inflation driven price increases. Euromonitor International's Booking in Israel report offe ... Read More
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Booking in Argentina
Booking in Argentina In booking overall, Despegar.com maintains a clear lead in 2023, with its closest competitor, Almundo, a distant second. Despegar.com is also showing the fastest growth amongst the top five players in booking. A notable change in the financial world is making its way into the tr ... Read More
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Booking in China
Booking in China Booking in China has seen a rapid shift from offline to online sales, as the country has one of the highest internet penetration rates in the world, and local consumers are accustomed to booking travel online. However, 2023 is set to see a temporary reversal of this trend, as interm ... Read More
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Travel in Thailand
Travel in Thailand As of 1 October 2022, Thailand fully lifted all pandemic-related border requirements. To enter the country, international travellers no longer needed to show proof of vaccination, or a negative COVID-19 test. This resulted in a strong recovery for the travel industry, with the num ... Read More
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Travel in Ecuador
Travel in Ecuador Travel in Ecuador is experiencing a remarkable resurgence, marked by a surge in domestic tourism. Several factors have fuelled this growth, including the desire for stress relief after extended periods of confinement during the pandemic. The affordability of domestic travel, charac ... Read More
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Travel in Finland
Travel in Finland After the exceptionally weak performances of 2020-2021, excluding certain categories connected with domestic tourism, travel has been recovering and moving towards 2019 pre-Coronavirus (COVID-19) pandemic levels. Faster inbound and outbound tourism flows have led to improved key pe ... Read More
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Travel in Belgium
Travel in Belgium It is estimated that travel in 2023 will not reach the volume and value levels it would have without the COVID-19 disruption. Moreover, the inbound tourism flow is expected to remain lower in 2023, compared with the 2019 pre-Coronavirus (COVID-19) level. This performance is mainly ... Read More
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Travel in Japan
Travel in Japan Japan finally eased its various regulations around COVID-19 in 2023. This has had a significant impact on the travel industry in 2023, not only in terms of deregulation, but also in terms of changes in consumers’ perception of and behaviour towards travel, which has been a major driv ... Read More
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