Category: Tourism
Tourism market research reports by Euromonitor International
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Egypt Travel
Travel in Egypt Egypt witnessed a surge in travel flows over 2023 as the country continued its post-pandemic recovery and international tourists returned. The positive trend continues in 2024 with Egypt on track to receive an impressive 16.2 million tourists aided by a wide range of marketing initia ... Read More
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Greece Travel
Travel in Greece Greece’s tourism industry remains vibrant and dynamic, with increasing flows year on year. However, the rising cost of travel is beginning to impact overall industry performance. Notably, flight costs have surged, especially during the peak season starting in late June, which has ex ... Read More
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The Netherlands Travel
Travel in the Netherlands The Netherlands is enjoying another strong year of travel flows in terms of inbound arrivals and outbound departures, fuelled by rising disposable income and economic growth that was better than expected in both the Netherlands and source countries. Most tourists have fully ... Read More
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New Zealand Travel
Travel in New Zealand Rising travel costs and inflation-induced cost of living pressures fail to dampen the demand for New Zealanders wanting to travel overseas, with outbound travel numbers reaching record levels towards the end of the review period. According to Statistics New Zealand, 328,100 New ... Read More
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Kenya Travel
Travel in Kenya Travel in Kenya is witnessing robust growth driven by both domestic and international tourism. Domestic travel is being fuelled by infrastructure upgrades and a growing middle class that is increasingly interested in exploring local attractions. Domestic tourism has been particularly ... Read More
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Taiwan Booking
Booking in Taiwan Retail sales of bookings are expected to continue growing in constant value terms in 2024, albeit at a slower rate than in 2023, when there was a release of pent-up consumer demand. Japan represents the top destination for Taiwanese travellers, with the ongoing depreciation of the ... Read More
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Denmark Booking
Booking in Denmark 2024 is proving to be a positive year for booking in Denmark, supported by Danes travelling more with increases in both outbound and domestic trips compared to 2023. Spending is also on the up thanks to higher prices, though the worst of inflation seems to be over. In business tra ... Read More
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Kenya Booking
Booking in Kenya Mobile and online bookings continue to dominate the travel booking landscape in Kenya. This trend is driven by the increasing availability of mobile apps and the convenience they offer to consumers. With more Kenyans owning smartphones and gaining access to the internet, mobile book ... Read More
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New Zealand Booking
Booking in New Zealand In 2024, booking sales in New Zealand are set to record a double-digit increase. As New Zealand emerges from the pandemic and reopens its borders, international business travel has seen a substantial resurgence, even as the domestic market faces significant challenges. Busines ... Read More
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Israel Booking
Booking in Israel Booking sales are set to decline in current value terms in Israel in 2024. While locals are starting to travel more in 2024, there is still expected to be a decrease in the overall travel market, which will impact booking. The only category set to show growth is airlines, as the pr ... Read More
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Finland Booking
Booking in Finland Booking sales are seeing slower growth in current value terms in 2024 after the dynamism seen in the previous two years. Although consumers remain keen to travel economic pressures have been taking their toll. Elevated inflation and rising living costs have placed a financial burd ... Read More
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The Netherlands Tourism Flows
Tourism Flows in the Netherlands Tourism flows in the Netherlands are shifting as more Dutch consumers choose foreign travel over domestic leisure trips. The growth in inbound arrivals is slowing in 2024, although the number of trips is still well above 2019 levels. Neighbouring Belgium and Germany ... Read More
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Denmark Tourism Flows
Tourism Flows in Denmark Tourism flows in Denmark is performing well in terms of inbound travel again in 2024. Within the wider regional context, Denmark’s recovery from the COVID-19 impact has been impressive since restrictions were lifted. As such, though growth is strong in 2024, inbound flows ma ... Read More
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Israel Tourism Flows
Tourism Flows in Israel Inbound arrivals are set to see a marked fall in numbers in Israel in 2024, while outbound departures are expected to witness a slight increase. Incoming tourism saw a strong recovery in 2023, though numbers were still lower than the peak seen in 2019, immediately before the ... Read More
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Peru Tourism Flows
Tourism Flows in Peru In 2024, Peru witnesses a significant growth in foreign tourist arrivals, successfully overcoming the low performance of 2023, which had been heavily impacted by internal challenges. Despite this positive trend, the number of international visitors remains considerably below pr ... Read More
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Finland Tourism Flows
Tourism Flows in Finland Inbound arrivals continue to see dynamic double-digit growth in terms of number of trips in 2024, albeit numbers are unlikely to reach pre-pandemic levels. The measures taken to control the spread of COVID-19 led to a steep decline in inbound travel, but numbers have been re ... Read More
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Canada Tourism Flows
Tourism Flows in Canada Canadians are facing economic challenges in 2024 and have growing concerns about the cost of living, rising transportation expenses, the weakened Canadian dollar, and a potential loss of income or unemployment. Despite these concerns the number of domestic trips continues to ... Read More
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Belgium Booking
Booking in Belgium Booking is performing very well in Belgium in 2024 with a new post-pandemic record. Indeed, even if the economic situation is not always easy, it seems that the travel budget of Belgian families has not been affected much. Actually, even if they do look to save a little by going t ... Read More
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Belgium Tourism Flows
Tourism Flows in Belgium Tourism flows are still progressing in Belgium in 2024. Outbound departures from residents are still increasing and are now higher than before the COVID-19 crisis. Meanwhile, Belgium as a destination is set to see further growth in inbound arrivals in 2024, increasing number ... Read More
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New Zealand Tourism Flows
Tourism Flows in New Zealand Despite the significant cost-of-living pressures and rising travel costs, outbound tourism from New Zealand continues to flourish, defying expectations and reaching unprecedented levels in early 2024. Data from Statistics New Zealand highlights that in January 2024, the ... Read More
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The Philippines Tourism Flows
Tourism Flows in the Philippines Inbound arrivals in the Philippines shows healthy double-digit growth in 2024, as the travel industry normalises after the disruptions created by the pandemic and the following rebound in global mobility. However, a full recovery to pre-pandemic inbound arrival level ... Read More
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Kenya Tourism Flows
Tourism Flows in Kenya In 2024, tourism flows in Kenya are expected to recover to pre-pandemic levels, in terms of inbound arrivals, outbound departures and domestic tourism. Domestic tourism is supported by government and private sector initiatives such as discounted packages and special offers. In ... Read More
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Spain Travel
Travel in Spain However, the popularity of Spain as an inbound destination has also led to renewed concerns about “overtourism” in the country, whereby the local Spanish people express displeasure about high numbers of visitors. These concerns tend to be localised in the regions with high tourism de ... Read More
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South Korea Travel
Travel in South Korea The number of outbound departures from South Korea is set to continue to rise in 2024, drawing closer to the pre-pandemic level. One factor driving growth is that the travel payments landscape for South Korean outbound travellers has experienced significant growth in recent yea ... Read More
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The United Arab Emirates Booking
Booking in the United Arab Emirates Booking.com BV stands as the leading travel intermediary in the United Arab Emirates, commanding a strong presence in the local market. Following closely behind, SNTTA Emir Tours continues to hold a significant position, being one of the oldest and most trusted pl ... Read More