Category: Tourism
Tourism market research reports by Euromonitor International
-
Stockholm in Sweden
Stockholm in Sweden The Stockholm in Sweden report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics ... Read More
-
Tourism Flows in Ireland
Tourism Flows in Ireland Ireland’s residents continue to increase their overall frequency of travel in 2024. Although domestic travel remains popular, the key trend in 2024 is a shift in favour of outbound departures. Immediately following the lifting of pandemic restrictions, Irish tourists conside ... Read More
-
Travel in Ireland
Travel in Ireland Travel activity to, from and within Ireland continues to recover in 2024, although patterns within travel are shifting. The strong inflation of recent years is subsiding, meaning that growth is being driven more by volume, rather than inflation. Nevertheless, Ireland remains a rela ... Read More
-
Booking in Ireland
Booking in Ireland Travel activity in Ireland continues to rise in 2024. Irish consumers have become increasingly confident in taking trips to long-distance destinations, driving up overall spending on booking. This is opposed to the trend in previous years, when growth was driven both by a return t ... Read More
-
Booking in Croatia
Booking in Croatia The growth in online bookings continues to be a prominent trend in Croatia in 2024, as many travellers find it most convenient to arrange accommodation through online travel platforms, especially when visiting destinations, they are already familiar with, such as Croatia. This has ... Read More
-
Travel in Croatia
Travel in Croatia Croatia’s membership in both the Schengen Area and the Eurozone in 2024 continues to enhance the country's attractiveness for travel. This development has a positive impact on inbound arrivals not only from Europe but also from more distant countries such as the United States, Sout ... Read More
-
Tourism Flows in Croatia
Tourism Flows in Croatia Inbound tourism to Croatia experiences robust growth in 2024, despite a notable increase in prices within the tourism sector. This rise in costs has brought Croatia into closer competition with destinations such as Italy and Spain. However, inbound arrivals benefit from seve ... Read More
-
Amsterdam in the Netherlands
Amsterdam in the Netherlands The Amsterdam in the Netherlands report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and oth ... Read More
-
Booking in Bulgaria
Booking in Bulgaria Booking sales in Bulgaria are being supported by various factors in 2024. Overall, consumers have become accustomed to the convenience which online channels offer, thus, online intermediaries are ideally suited to cater to this demand. Added to which, inflationary pressures remai ... Read More
-
Tourism Flows in Bulgaria
Tourism Flows in Bulgaria Tourism flows in Bulgaria are seeing positive trends in 2024, in both inbound and outbound terms. This demonstrates that, despite inflationary pressures and rising prices, Bulgarian consumers are still showing a strong appetite for travel. Euromonitor International's Touris ... Read More
-
Tourism Flows in Slovakia
Tourism Flows in Slovakia In 2024, outbound travel demand in Slovakia remains robust, reaching pre-pandemic levels comparable to 2019. Slovak tourists continue to favour traditional holiday destinations such as Croatia, Italy, Greece, and Turkey. However, there is also growing interest in more exoti ... Read More
-
Tourism Flows in the Czech Republic
Tourism Flows in the Czech Republic The composition of inbound tourism has changed and does not mirror the pre-pandemic one in 2024. Inbound tourism is dominated by arrivals from neighbouring countries such as Poland, Germany and Slovakia. Tourists from these and other European countries typically c ... Read More
-
Booking in the Czech Republic
Booking in the Czech Republic Category leaders such as Invia.cz, Fischer, Exim Tours, Cedok and Blue Style have all recorded solid sales growth in 2024. This has been driven by high demand for summer holidays but also due to an increasing offer of exotic destinations which has been supported by dire ... Read More
-
Booking in Slovakia
Booking in Slovakia In 2024, online travel agencies are expanding their ancillary services and investing in marketing across various media channels to grow their customer base. One of the largest online travel agencies in Slovakia, Kiwi.com, launched a significant partnership with AXA Partners CEE, ... Read More
-
Travel in Slovakia
Travel in Slovakia Inbound tourism continues to lag behind the recovery of outbound tourism, partly due to the ongoing conflict in neighbouring Ukraine, but also a result of Slovakia’s limited promotion as an attractive destination. This may change with the establishment of the Ministry for Tourism, ... Read More
-
Travel in Bulgaria
Travel in Bulgaria Travel is seeing positive trends in Bulgaria in 2024. It is, however, noted that travel costs remain important criterion for local consumers, with many accessing deals and savings through booking trips in advance, opting for shorter stays, and even organising their itineraries the ... Read More
-
Travel in the Czech Republic
Travel in the Czech Republic Inbound tourism is lagging behind outbound tourism in 2024. Despite consumers having to manage tighter budgets in the last couple of years of the review period the demand for outbound travel continues to see strong growth in 2024. Nonetheless, despite strong growth in th ... Read More
-
Booking in Germany
Booking in Germany Although booking sales in Germany continue to grow in 2024, a significant slowdown is evident. Several factors, including the cost-of-living crisis driven by high inflation the previous year, are still being felt and play a role in the shift in consumers’ behaviour and priorities. ... Read More
-
Tourism Flows in Germany
Tourism Flows in Germany In 2024, Germany is witnessing a remarkable surge in tourist arrivals, surpassing pre-pandemic levels for the first time since COVID-19 disrupted global travel. This milestone reflects the nation's robust recovery and its sustained appeal as a premier travel destination in E ... Read More
-
Travel in Germany
Travel in Germany In 2024, travel in Germany continues to tackle the challenges of high energy prices and stricter regulations, which, in turn, results in fluctuating travel prices. As sustainable practices are increasingly expected and compulsory, the industry is embracing sustainable initiatives a ... Read More
-
Tourism Flows in South Africa
Tourism Flows in South Africa South Africa reached a significant milestone in the recovery of its local tourism industry in 2023, with inbound arrivals showing a marked improvement. As a result of the country's strategic alignment of tourism elements - such as infrastructure, a variety of offerings, ... Read More
-
Booking in South Africa
Booking in South Africa In order to grow and gain share in South Africa’s travel and tourism industry, it has become imperative for service providers to be in partnership with key travel intermediaries. This is evident with the growing popularity of platforms such as Booking.com, where accommodation ... Read More
-
Tourism Flows in Poland
Tourism Flows in Poland The Polish Tourist Organisation (POT) takes advantage of large events and anniversaries that can disseminate information about Poland to other countries. In 2024, such events include the 80th anniversary of the Warsaw Uprising, the 20th anniversary of Poland's presence in the ... Read More
-
Booking in Poland
Booking in Poland Polish consumers are shifting their spending away from durable goods to experiences, and booking is a beneficiary of this trend. An increase in the national minimum wage and average salary has boosted disposable incomes. The indexation of Family 500 Plus social benefit to PLN800 si ... Read More
-
Travel in Poland
Travel in Poland Post-COVID-19, and supported by an increase in monthly child benefit payments and the minimum wage, Polish consumers have placed more focus on experiences. They have increased their spending on leisure activities and are eager to travel to warm and novel destinations such as Vietnam ... Read More
Research Assistance
