Category: Hair Care
Hair Care market research reports by Euromonitor International
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Serbia Hair Care
Serbia Hair Care In 2023, hair care in Serbia witnessed growth predominantly driven by ancillary products such as hair masks, serums, and oils. Serbians are increasingly prioritising hair health and aesthetics, embracing styling techniques to achieve desired looks. Notably, a growing trend towards e ... Read More
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Estonia Premium Beauty and Personal Care
Estonia Premium Beauty and Personal Care In 2023, the premium beauty and personal care landscape in Estonia showcased strong growth, with retail value growth above mass beauty and personal care products. As consumers become increasingly educated about the ingredients in skin care, premium skin care ... Read More
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Latvia Mass Beauty and Personal Care
Latvia Mass Beauty and Personal Care Mass beauty and personal care remains the largest segment in Latvia. Despite the growing popularity of premium goods, the majority of consumers use mass products. Solid growth was posted by mass products in 2023, despite the ongoing financial challenges presented ... Read More
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Lithuania Premium Beauty and Personal Care
Lithuania Premium Beauty and Personal Care In 2023, premium beauty and personal care sales recorded very strong double-digit retail value growth, with purchasing power improving compared to the previous year. In the ongoing pandemic aftermath, many consumers were keen to treat themselves to affordab ... Read More
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Lithuania Mass Beauty and Personal Care
Lithuania Mass Beauty and Personal Care In 2023, mass beauty and personal care products continued to drive the bulk of sales in Lithuania. Although retail value and volume growth is much lower than growth registered by the premium segment, mass items remain the core products demanded, particularly i ... Read More
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Kazakhstan Premium Beauty and Personal Care
Kazakhstan Premium Beauty and Personal Care Premium beauty and personal care market in Kazakhstan experienced a significant resurgence in 2023, fuelled by a confluence of economic and consumer behaviour trends. Geopolitical shifts on the world stage have resulted in an influx of investments and a gr ... Read More
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Costa Rica Mass Beauty and Personal Care
Costa Rica Mass Beauty and Personal Care Mass beauty and personal care products made with activated charcoal continued to gain popularity in Costa Rica in 2023. While penetration remained strongest in oral care, specifically in toothpaste and toothbrushes, rising consumer awareness of the benefits t ... Read More
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Costa Rica Hair Care
Costa Rica Hair Care Shampoos was the most dynamic of the main hair care categories in Costa Rica in terms of volume and current sales growth in 2023. Together with the fact that these products are considered a basic necessity by most consumers, it continued to benefit from rising demand for more in ... Read More
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Malaysia Premium Beauty and Personal Care
Malaysia Premium Beauty and Personal Care Premium beauty and personal care continued to flourish in Malaysia in 2023, with the fuller return to in-person and the increase in inbound tourism helping to fuel growth. Premium skin care was one of the top performers as sales rose rapidly, thanks in large ... Read More
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Egypt Hair Care
Egypt Hair Care Hair care saw current value growth in Egypt in 2023. The category witnessed declining volumes and significant increases in value due to a considerable increase in its prices, which rose by more than 40%. These prices increased for several reasons, including the global rise in the cos ... Read More
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Georgia Premium Beauty and Personal Care
Georgia Premium Beauty and Personal Care With inflation easing in 2023, premium beauty and personal care in Georgia performed well, registering higher value growth than mass. Increasing numbers of tourists, as well as newly-arrived Russian immigrants also contributed to growth. That being said, mass ... Read More
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Lithuania Hair Care
Lithuania Hair Care In 2023, hair care in Lithuania recorded double-digit retail value sales, with retail volume growth led by hair loss treatments. As global supply chains continued to face challenges in the first quarter of 2023, price increases were put in place. Notably, prices from Procter & Ga ... Read More
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Costa Rica Premium Beauty and Personal Care
Costa Rica Premium Beauty and Personal Care E-commerce continued to gain importance in terms of premium beauty and personal care distribution in Costa Rica in 2023. While this was in keeping with the trend evident across the market as a whole, the channel’s rising penetration also reflected the fact ... Read More
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Estonia Hair Care
Estonia Hair Care In 2023, hair care in Estonia recorded double-digit retail value sales, driven by rising inflation, while volume growth was positive in all areas of bar hair loss treatment. Conditioners showcased strong growth in 2023, while professional hair care had a standout performance in bot ... Read More
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Denmark Beauty and Personal Care
Denmark Beauty and Personal Care Beauty and personal care in Denmark witnessed a mild improvement in current value growth during 2023. Although the Danish economy is doing well compared to many other European countries in terms of low unemployment and declining inflation, inflation remained high in ... Read More
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Costa Rica Beauty and Personal Care
Costa Rica Beauty and Personal Care Beauty and personal care in Costa Rica recorded a slowdown in total current value sales growth in 2023, but saw total volume sales rebound at an impressive pace following a marginal decline in 2022. These results reflected a rapid reduction in inflationary pressur ... Read More
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Kazakhstan Beauty and Personal Care
Kazakhstan Beauty and Personal Care Global geopolitical events in 2023 spurred a shift in investments, with a portion of funds from large companies flowing from Russia to Kazakhstan. This influx of immigrants, businesses that were relocated, and newly recruited personnel bolstered Kazakhstan's finan ... Read More
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Malaysia Beauty and Personal Care
Malaysia Beauty and Personal Care Beauty and personal care in Malaysia continued to rise in 2023, still benefiting from 2022’s lifted restrictions reopened borders. The continued return of tourism and resumption of in-person work and study, as well as increased socialising, had a positive impact on ... Read More
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Egypt Beauty and Personal Care
Egypt Beauty and Personal Care Beauty and personal care witnessed a decline in volume sales in Egypt in 2023 and a substantial increase in value terms due to a considerable rise in prices. In a harsh economic environment, with inflation exceeding 35% in 2023, and no government control over prices, b ... Read More
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Kazakhstan Mass Beauty and Personal Care
Kazakhstan Mass Beauty and Personal Care Mass beauty and personal care in Kazakhstan underwent a transformation in 2023, driven by evolving consumer preferences and a dynamic market landscape. While established international players like L'Oréal, Beiersdorf, and Mary Kay retain significant market sh ... Read More
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Latvia Hair Care
Latvia Hair Care Following a relatively strong performance in the year prior, demand for hair care slowed in Latvia during 2023. Retail volume sales came under pressure following the price increases, although this had a positive impact on current value growth. 2023 was the first year that all pandem ... Read More
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Ecuador Premium Beauty and Personal Care
Ecuador Premium Beauty and Personal Care Premium beauty and personal care remains a category with very low penetration within Ecuador. In the midst of perennial low sales and a general lack of dynamism, L'Oréal and its local partner Quifatex SA have begun to revitalise the category with the incorpor ... Read More
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Denmark Premium Beauty and Personal Care
Denmark Premium Beauty and Personal Care Premium beauty and personal care in Denmark witnessed a slight rise in current value growth in 2023 following the decline faced by this segment in 2022. Sales performance in the past two years has been muted following the dynamic current value growth seen in ... Read More
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Mass Beauty and Personal Care in Ukraine
Mass Beauty and Personal Care in Ukraine In 2023, mass beauty and personal care in Ukraine was recording strong growth thanks to the affordability of these products against the backdrop of consumers’ falling purchasing power. The development of private label products has also contributed to the mark ... Read More
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Hair Care in Ukraine
Hair Care in Ukraine Hair care products are considered to be essentials in terms of Ukrainians’ personal grooming routines. A notable trend contributing to the growth being seen in 2023 was the shift among consumers towards purchasing larger packs of hair care products. This strategic move is often ... Read More
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