Category: Hair Care
Hair Care market research reports by Euromonitor International
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Ghana Beauty and Personal Care
Beauty and Personal Care in Ghana In 2023, global inflation rates are causing prices to rise, affecting consumers’ consumption habits. Meanwhile, more modern attitudes towards personal grooming and rising exposure to global style and fashion trends due to widening internet access are supporting dema ... Read More
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France Mass Beauty and Personal Care
Mass Beauty and Personal Care in France Mass beauty and personal care in France demonstrated positive current value growth in the low single digits in 2023. Price increases driven by inflation supported value growth in most mass categories, although volume sales struggled to remain positive in the m ... Read More
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South Africa Hair Care
Hair Care in South Africa There was a strong emphasis on natural ingredients within hair care in South Africa towards the end of the review period. An increasing number of consumers have moved away from potentially harmful chemicals in their hair care products and are switching to options containing ... Read More
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Nigeria Mass Beauty and Personal Care
Nigeria Mass Beauty and Personal Care In 2023, mass beauty and personal care in Nigeria derived some traction from consumer incomes being impacted strongly in a weak economy. In general, consumers sought cheaper brands, especially for perceived essential categories like skin care. Mass beauty and pe ... Read More
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Nigeria Hair Care
Nigeria Hair Care A number of categories of hair care in Nigeria remain essential for local consumers. However, poor economic conditions led to a weak performance in 2023. Retail volume sales for all categories declined, while retail current value sales increased only due to a strong rises in unit p ... Read More
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Nigeria Premium Beauty and Personal Care
Nigeria Premium Beauty and Personal Care Premium beauty and personal care in Nigeria saw strong retail current value growth in 2023. However, all categories struggled in retail volume terms due to poor economic conditions, particularly the effects of high inflation on prices and consumer spending po ... Read More
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Nigeria Beauty and Personal Care
Nigeria Beauty and Personal Care In beauty and personal care in Nigeria in 2023, a poor economic environment characterised by high inflation and weak consumer spending power led to a drop in demand. Demand fell across categories as consumers struggled with heavy pressure on disposable incomes and pu ... Read More
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United Kingdom Mass Beauty and Personal Care
United Kingdom Mass Beauty and Personal Care Mass brands play a crucial role in shaping beauty and personal care in the UK, accounting for 51% share of value sales in 2023. Mass beauty and personal care sales increased by 7% in 2023, driven by both high volume demand for categories such as deodorant ... Read More
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Romania Mass Beauty and Personal Care
Romania Mass Beauty and Personal Care Continuing the trend from 2022, mass beauty and personal care saw dynamic current value growth in Romania in 2023. Mass brands remain the default choice for the vast majority of consumers across all beauty and personal care categories. Several categories, includ ... Read More
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United Kingdom Beauty and Personal Care
United Kingdom Beauty and Personal Care Inflationary pressures caused by the war in Ukraine and supply issues continued to be among the strongest influences on the performance by beauty and personal care in the UK in 2023. However, despite further increases in the price of goods and services, consum ... Read More
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Romania Beauty and Personal Care
Romania Beauty and Personal Care Although beauty and personal care saw only low growth in volume terms in Romania in 2023, strong growth was seen in current value terms. Rising inflation, the pandemic, and the danger of war in Ukraine all led to changes in consumers’ priorities, making them more cau ... Read More
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Romania Premium Beauty and Personal Care
Romania Premium Beauty and Personal Care Premium beauty and personal care experienced a third year of double-digit current value growth in Romania in 2023; albeit at a lower rate than seen in the previous two years. This continued strong performance was tied to the loyalty consumers often feel towar ... Read More
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United Kingdom Hair Care
United Kingdom Hair Care Hair care recorded another year of solid current value growth in 2023, but this was predominantly driven by unit price increases, as established products such as standard shampoos and 2-in-1 products contracted in volume terms. Diminishing interest in these products can be a ... Read More
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Romania Hair Care
Romania Hair Care In 2023, hair care in Romania demonstrated robust growth, with a low increase in retail volume terms, and a strong-single digit increase in current value terms. Current value growth was recorded across all categories, whilst a more mixed performance was seen in retail volume terms. ... Read More
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United Kingdom Premium Beauty and Personal Care
United Kingdom Premium Beauty and Personal Care As already evident the previous year, even in times of restricted disposable incomes, consumers continued to purchase premium products in the UK over 2023. However, they remained discerning in terms of the specific products they used and the brands the ... Read More
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Poland Beauty and Personal Care
Poland Beauty and Personal Care After rapidly changing circumstances in recent years, beauty and personal care in Poland experienced a certain level of stabilisation in 2023, with slow retail volume growth and dynamic current value growth. A major challenge for players was to operate in conditions o ... Read More
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Poland Premium Beauty and Personal Care
Poland Premium Beauty and Personal Care Premium beauty and personal care saw another year of dynamic double-digit current value growth in Poland in 2023, although from a lower base than the mass segment. The momentum of the premium segment was higher than the mass segment, and in fact stood amongst ... Read More
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Poland Mass Beauty and Personal Care
Poland Mass Beauty and Personal Care Although growth was lower than premium beauty and personal care, mass beauty and personal care witnessed a second year of double-digit current value growth in Poland in 2023. High current value growth was seen across all mass beauty and personal care categories i ... Read More
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Poland Hair Care
Poland Hair Care Hair care in Poland maintained its growth momentum in retail volume and current value terms in 2023. This was despite the fact that after seeing declines in 2020 due to the pandemic, current value sales had already returned to the pre-pandemic level in 2021, and volume sales followe ... Read More
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Uzbekistan Mass Beauty and Personal Care
Uzbekistan Mass Beauty and Personal Care Economic instability and geopolitical turbulence eroded the purchasing power of Uzbekistan's population in 2023, leading to a notable shift towards mass beauty and personal care over premium alternatives. Escalating prices coupled with stagnant incomes have p ... Read More
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Uzbekistan Hair Care
Uzbekistan Hair Care Hair care in Uzbekistan saw significant growth in 2023, primarily driven by the natural expansion of the population and migration trends, which contributed to enlarging the consumer base. Among the various product categories within hair care, standard shampoos and colourants eme ... Read More
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Uzbekistan Beauty and Personal Care
Uzbekistan Beauty and Personal Care In 2023, beauty and personal care in Uzbekistan witnessed a remarkable rebound from the challenges posed by the COVID-19 pandemic, as well as ongoing global geopolitical shifts, including the Russian invasion of Ukraine. The competitive landscape showed significan ... Read More
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Kenya Beauty and Personal Care
Kenya Beauty and Personal Care Beauty and personal care in Kenya grew in 2023, though volume sales slowed compared to previous review period years. The industry has witnessed a rise in internet-based enterprises offering diverse beauty and personal care treatments and items online – for example Unco ... Read More
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Kenya Hair Care
Kenya Hair Care Hair care in Kenya was home to the same trend towards naturalness found elsewhere in beauty and personal care in 2023. The increasing consumer demand for natural hair care products, and healthier, chemical-free lifestyles in general, is driving evolving demand. Rising health concerns ... Read More
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Sri Lanka Beauty and Personal Care
Sri Lanka Beauty and Personal Care Many categories of beauty and personal care saw a decline or stagnation in retail volume terms in 2023. Despite the easing of import restrictions the availability of some products and brands still remained limited. This coupled with high inflation and a sharp rise ... Read More
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