Category: Hair Care
Hair Care market research reports by Euromonitor International
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Premium Beauty and Personal Care in Ukraine
Premium Beauty and Personal Care in Ukraine During 2023, there was a strong recovery in premium beauty and personal care value sales after the steep decline registered a year earlier, with a particularly dynamic performance being seen in demand for dermocosmetic products. Consumers were exhibiting a ... Read More
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Beauty and Personal Care in Chile
Beauty and Personal Care in Chile During 2022, despite maintaining slight current value growth, Chile experienced a sharp decline in retail volume demand in beauty and personal care, due to an inflation rate not seen in a decade. This made consumers much more cautious about their spending, as their ... Read More
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Hair Care in Turkey
Hair Care in Turkey Despite inflation showing signs of easing, the cost of hair care products continued to rise in Turkey in 2023. This economic pressure is impacting consumer spending habits. Many were forced to ""trade down"" to more affordable options, prioritising essential hair care products an ... Read More
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Mass Beauty and Personal Care in Azerbaijan
Mass Beauty and Personal Care in Azerbaijan Mass beauty and personal care still accounted for significantly more value sales than premium in Azerbaijan in 2023. However, its current value growth was lower. That being said, there was growth. Mass beauty and personal products are continually innovatin ... Read More
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Hair Care in Azerbaijan
Hair Care in Azerbaijan Hair care in Azerbaijan registered both healthy constant value and volume growth in 2023. Inflation eased, especially at the end of the year, and this supported volume sales. In addition, supply issues arising from the war in Ukraine were resolved and shelves were stocked aga ... Read More
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Premium Beauty and Personal Care in Turkey
Premium Beauty and Personal Care in Turkey Premium beauty and personal care in Turkey experienced a strong year in 2023, with fragrances leading the growth surge. This category emerged as the largest and most dynamic segment within premium beauty and personal care. Several factors contributed to thi ... Read More
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Beauty and Personal Care in Guatemala
Beauty and Personal Care in Guatemala Beauty and personal care in Guatemala continued to feel the impact of price rises in 2023, though to a lesser extent than in the previous year. High inflation persisted, with product cost remining decisive in purchasing decisions for the majority of local consum ... Read More
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Premium Beauty and Personal Care in Azerbaijan
Premium Beauty and Personal Care in Azerbaijan With inflation easing in 2023, premium beauty and personal care in Azerbaijan performed well in 2023, registering higher value growth than mass. That being said, mass still accounted for significantly more value sales. Fragrances are the most popular pr ... Read More
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Beauty and Personal Care in Uganda
Beauty and Personal Care in Uganda In 2023, a significant shift in consumer behaviour towards purchasing small-sized beauty and personal care products has emerged. This trend is driven by escalating product prices outpacing consumer incomes. Marketing channels have evolved, with a notable rise in e- ... Read More
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Hair Care in Israel
Hair Care in Israel Hair care witnessed current value growth in Israel in 2023. Hyaluronic acid, a popular ingredient in anti-ageing products in the skin care category, has also become popular in hair care. Hyaluronic acid is believed to give more moisture to hair and, consequently, more products ar ... Read More
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Mass Beauty and Personal Care in Guatemala
Mass Beauty and Personal Care in Guatemala Mass beauty and personal care saw rapidly rising retail prices in Guatemala in 2023, with the country still suffering from high inflation that continued from the previous year. Though price hikes in 2023 were not quite as steep as in 2022, consumers became ... Read More
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Hair Care in Taiwan
Hair Care in Taiwan In 2023, hair care in Taiwan recorded positive retail value and volume growth, driven by salon professional hair care. The boundary between skin, health, and hair ingredients is increasingly blurring, with ingredients used in dietary supplements, such as probiotics and vitamins, ... Read More
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Mass Beauty and Personal Care in Turkey
Mass Beauty and Personal Care in Turkey Mass beauty and personal care in Turkey thrived in 2023, driven by a consumer focus on value for money. This growth stemmed from several key trends. Euromonitor International's Mass Beauty and Personal Care in Turkey report offers a comprehensive guide to the ... Read More
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Premium Beauty and Personal Care in Guatemala
Premium Beauty and Personal Care in Guatemala Volume sales growth in premium beauty and personal care in Guatemala was moderate in 2023, with current value sales rising rapidly as a result of price increases, though at a slower rate than during the previous two years. Local habits in terms of beauty ... Read More
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Hair Care in Chile
Hair Care in Chile During 2023, hair care in Chile demonstrated stronger current value growth than seen in 2022, along with a return to slight retail volume growth. However, with only low volume growth, the value increase was primarily boosted by price rises, which continued in 2023, although at a s ... Read More
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Hair Care in Guatemala
Hair Care in Guatemala Hair care in Guatemala remained sensitive to price rises in 2023, with shampoos especially feeling the impact. Shampoos are widely used in Guatemala and the market is home to an extensive range of options and large number of brands, offering diverse packaging sizes and product ... Read More
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Premium Beauty and Personal Care in Israel
Premium Beauty and Personal Care in Israel Premium beauty and personal care saw double-digit current value growth in Israel in 2023. Overall, the premium trend slowed at the end of the review period, as the disposable income of local consumers declined and there was a growing willingness to try mass ... Read More
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Mass Beauty and Personal Care in Israel
Mass Beauty and Personal Care in Israel The mass beauty and personal care category saw double-digit current value growth in Israel in 2023. Many consumers were encouraged to shift to the mass segment due to the challenging economic conditions prevailing in the country. In the face of many lay-offs a ... Read More
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Beauty and Personal Care in Bosnia and Herzegovina
Beauty and Personal Care in Bosnia and Herzegovina In 2023, beauty and personal care in Bosnia and Herzegovina achieved strong current value growth primarily as a result of rising unit prices. Inflation remained high even though it had slowed relative to 2022. Consumer demand was relatively unchange ... Read More
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Beauty and Personal Care in Greece
Beauty and Personal Care in Greece High inflation and its subsequent impact on local consumers’ disposable income significantly impacted purchasing habits and brand developments across beauty and personal care in Greece in 2023. Euromonitor International's Beauty and Personal Care in Greece report o ... Read More
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Hair Care in Bosnia and Herzegovina
Hair Care in Bosnia and Herzegovina Consumer demand for hair care in Bosnia and Herzegovina remained stable in 2023 despite the inflationary climate and limitations on consumer expenditure. The resumption of hectic lifestyles and greater social contact following the pandemic has encouraged consumers ... Read More
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Mass Beauty and Personal Care in Greece
Mass Beauty and Personal Care in Greece Strong price increases in supermarkets as a result of inflation was the biggest factor influencing the performance of mass beauty and personal care in Greece in 2023. Many local consumers selected shopping destinations based on offers and discounts on specific ... Read More
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Mass Beauty and Personal Care in Peru
Mass Beauty and Personal Care in Peru Sales in mass beauty and personal care in Peru were characterised by seller trends in 2023. Notably, direct sellers are investing in omnichannel strategies in order to boost sales. Although direct selling consultants continue to offer great value to consumers du ... Read More
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Beauty and Personal Care in Oman
Beauty and Personal Care in Oman In 2023, beauty and personal care in Oman is experiencing a shift propelled by several factors. Despite the country's lower purchasing power compared to its GCC counterparts, the sector is witnessing growth, buoyed by Oman's projected status as the fastest-growing ec ... Read More
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Mass Beauty and Personal Care in Bosnia and Herzegovina
Mass Beauty and Personal Care in Bosnia and Herzegovina Since the peak of the COVID-19 pandemic in 2020, mass beauty and personal care has steadily recovered in current value terms. In 2022, price increases were the primary driver of current value growth as inflation soared in Bosnia and Herzegovina ... Read More
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