Category: Hair Care
Hair Care market research reports by Euromonitor International
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Kazakhstan Mass Beauty and Personal Care
Kazakhstan Mass Beauty and Personal Care Mass beauty and personal care in Kazakhstan underwent a transformation in 2023, driven by evolving consumer preferences and a dynamic market landscape. While established international players like L'Oréal, Beiersdorf, and Mary Kay retain significant market sh ... Read More
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Latvia Hair Care
Latvia Hair Care Following a relatively strong performance in the year prior, demand for hair care slowed in Latvia during 2023. Retail volume sales came under pressure following the price increases, although this had a positive impact on current value growth. 2023 was the first year that all pandem ... Read More
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Ecuador Premium Beauty and Personal Care
Ecuador Premium Beauty and Personal Care Premium beauty and personal care remains a category with very low penetration within Ecuador. In the midst of perennial low sales and a general lack of dynamism, L'Oréal and its local partner Quifatex SA have begun to revitalise the category with the incorpor ... Read More
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Denmark Premium Beauty and Personal Care
Denmark Premium Beauty and Personal Care Premium beauty and personal care in Denmark witnessed a slight rise in current value growth in 2023 following the decline faced by this segment in 2022. Sales performance in the past two years has been muted following the dynamic current value growth seen in ... Read More
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Mass Beauty and Personal Care in Ukraine
Mass Beauty and Personal Care in Ukraine In 2023, mass beauty and personal care in Ukraine was recording strong growth thanks to the affordability of these products against the backdrop of consumers’ falling purchasing power. The development of private label products has also contributed to the mark ... Read More
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Hair Care in Ukraine
Hair Care in Ukraine Hair care products are considered to be essentials in terms of Ukrainians’ personal grooming routines. A notable trend contributing to the growth being seen in 2023 was the shift among consumers towards purchasing larger packs of hair care products. This strategic move is often ... Read More
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Premium Beauty and Personal Care in Ukraine
Premium Beauty and Personal Care in Ukraine During 2023, there was a strong recovery in premium beauty and personal care value sales after the steep decline registered a year earlier, with a particularly dynamic performance being seen in demand for dermocosmetic products. Consumers were exhibiting a ... Read More
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Beauty and Personal Care in Chile
Beauty and Personal Care in Chile During 2022, despite maintaining slight current value growth, Chile experienced a sharp decline in retail volume demand in beauty and personal care, due to an inflation rate not seen in a decade. This made consumers much more cautious about their spending, as their ... Read More
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Hair Care in Turkey
Hair Care in Turkey Despite inflation showing signs of easing, the cost of hair care products continued to rise in Turkey in 2023. This economic pressure is impacting consumer spending habits. Many were forced to ""trade down"" to more affordable options, prioritising essential hair care products an ... Read More
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Mass Beauty and Personal Care in Azerbaijan
Mass Beauty and Personal Care in Azerbaijan Mass beauty and personal care still accounted for significantly more value sales than premium in Azerbaijan in 2023. However, its current value growth was lower. That being said, there was growth. Mass beauty and personal products are continually innovatin ... Read More
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Hair Care in Azerbaijan
Hair Care in Azerbaijan Hair care in Azerbaijan registered both healthy constant value and volume growth in 2023. Inflation eased, especially at the end of the year, and this supported volume sales. In addition, supply issues arising from the war in Ukraine were resolved and shelves were stocked aga ... Read More
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Premium Beauty and Personal Care in Turkey
Premium Beauty and Personal Care in Turkey Premium beauty and personal care in Turkey experienced a strong year in 2023, with fragrances leading the growth surge. This category emerged as the largest and most dynamic segment within premium beauty and personal care. Several factors contributed to thi ... Read More
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Beauty and Personal Care in Guatemala
Beauty and Personal Care in Guatemala Beauty and personal care in Guatemala continued to feel the impact of price rises in 2023, though to a lesser extent than in the previous year. High inflation persisted, with product cost remining decisive in purchasing decisions for the majority of local consum ... Read More
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Premium Beauty and Personal Care in Azerbaijan
Premium Beauty and Personal Care in Azerbaijan With inflation easing in 2023, premium beauty and personal care in Azerbaijan performed well in 2023, registering higher value growth than mass. That being said, mass still accounted for significantly more value sales. Fragrances are the most popular pr ... Read More
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Beauty and Personal Care in Uganda
Beauty and Personal Care in Uganda In 2023, a significant shift in consumer behaviour towards purchasing small-sized beauty and personal care products has emerged. This trend is driven by escalating product prices outpacing consumer incomes. Marketing channels have evolved, with a notable rise in e- ... Read More
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Hair Care in Israel
Hair Care in Israel Hair care witnessed current value growth in Israel in 2023. Hyaluronic acid, a popular ingredient in anti-ageing products in the skin care category, has also become popular in hair care. Hyaluronic acid is believed to give more moisture to hair and, consequently, more products ar ... Read More
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Mass Beauty and Personal Care in Guatemala
Mass Beauty and Personal Care in Guatemala Mass beauty and personal care saw rapidly rising retail prices in Guatemala in 2023, with the country still suffering from high inflation that continued from the previous year. Though price hikes in 2023 were not quite as steep as in 2022, consumers became ... Read More
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Hair Care in Taiwan
Hair Care in Taiwan In 2023, hair care in Taiwan recorded positive retail value and volume growth, driven by salon professional hair care. The boundary between skin, health, and hair ingredients is increasingly blurring, with ingredients used in dietary supplements, such as probiotics and vitamins, ... Read More
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Mass Beauty and Personal Care in Turkey
Mass Beauty and Personal Care in Turkey Mass beauty and personal care in Turkey thrived in 2023, driven by a consumer focus on value for money. This growth stemmed from several key trends. Euromonitor International's Mass Beauty and Personal Care in Turkey report offers a comprehensive guide to the ... Read More
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Premium Beauty and Personal Care in Guatemala
Premium Beauty and Personal Care in Guatemala Volume sales growth in premium beauty and personal care in Guatemala was moderate in 2023, with current value sales rising rapidly as a result of price increases, though at a slower rate than during the previous two years. Local habits in terms of beauty ... Read More
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Hair Care in Chile
Hair Care in Chile During 2023, hair care in Chile demonstrated stronger current value growth than seen in 2022, along with a return to slight retail volume growth. However, with only low volume growth, the value increase was primarily boosted by price rises, which continued in 2023, although at a s ... Read More
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Hair Care in Guatemala
Hair Care in Guatemala Hair care in Guatemala remained sensitive to price rises in 2023, with shampoos especially feeling the impact. Shampoos are widely used in Guatemala and the market is home to an extensive range of options and large number of brands, offering diverse packaging sizes and product ... Read More
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Premium Beauty and Personal Care in Israel
Premium Beauty and Personal Care in Israel Premium beauty and personal care saw double-digit current value growth in Israel in 2023. Overall, the premium trend slowed at the end of the review period, as the disposable income of local consumers declined and there was a growing willingness to try mass ... Read More
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Mass Beauty and Personal Care in Israel
Mass Beauty and Personal Care in Israel The mass beauty and personal care category saw double-digit current value growth in Israel in 2023. Many consumers were encouraged to shift to the mass segment due to the challenging economic conditions prevailing in the country. In the face of many lay-offs a ... Read More
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Beauty and Personal Care in Bosnia and Herzegovina
Beauty and Personal Care in Bosnia and Herzegovina In 2023, beauty and personal care in Bosnia and Herzegovina achieved strong current value growth primarily as a result of rising unit prices. Inflation remained high even though it had slowed relative to 2022. Consumer demand was relatively unchange ... Read More
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