Category: Hair Care
Hair Care market research reports by Euromonitor International
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Germany Premium Beauty and Personal Care
Premium Beauty and Personal Care in Germany Premium beauty and personal care outperformed its mass counterparts in Germany in 2023. The higher-income segment of consumers is less inclined to make sacrifice in beauty and personal care and considers premium options as an investment in wellbeing. Indee ... Read More
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India Mass Beauty and Personal Care
Mass Beauty and Personal Care in India Mass beauty and personal care in India experienced robust retail current value growth in 2023, with a significant driver of sales being the integration of skin care ingredients across various categories. This trend, often referred to as “skinification”, has ext ... Read More
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India Hair Care
Hair Care in India Hair care in India maintained solid retail current value growth in 2023. Salon professional hair care showed robust growth for another year in 2023, surpassing the growth rates of all other hair care categories. This growth was driven by increasing disposable incomes, which led so ... Read More
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India Premium Beauty and Personal Care
Premium Beauty and Personal Care in India Premium beauty and personal care in India experienced robust double-digit retail current value growth in 2023, driven by categories such as colour cosmetics, skin care, and deodorants. Both international and local premium brands capitalised on this momentum, ... Read More
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India Beauty and Personal Care
Beauty and Personal Care in India In 2023, beauty and personal care in India exhibited substantial retail current value growth, and maintained momentum across all the main categories. Colour cosmetics, sun care, and fragrances were amongst the fastest growing categories, driven by evolving consumer ... Read More
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Tanzania Beauty and Personal Care
Beauty and Personal Care in Tanzania In 2023, beauty and personal care (BPC) products in Tanzania has witnessed significant price increases. The main reasons for this have been global fuel price hikes, which raised transportation costs, and high local taxes on BPC products, whether imported or local ... Read More
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Mexico Premium Beauty and Personal Care
Premium Beauty and Personal Care in Mexico Favourable macroeconomic conditions supported the premiumisation trend in Mexico in 2023. This is both supporting premiumisation trends in mass beauty and personal care, and premium beauty and personal care per se. Historically, Mexico, a developing country ... Read More
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Cameroon Premium Beauty and Personal Care
Premium Beauty and Personal Care in Cameroon Premium beauty and personal care in Cameroon presented a mixed picture in 2023. While premium colour cosmetics flourished, driven by a growing makeup culture, premium fragrance was plagued by a lack of trust due to rampant counterfeiting. This has led aff ... Read More
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Mexico Hair Care
Hair Care in Mexico Sales in hair care achieved low positive volume growth in Mexico in 2023, while value was better supported by high prices. A major trend noted in hair care is that of “skinification”, driven by consumers' increasing interest in holistic hair care and addressing specific scalp nee ... Read More
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Mexico Beauty and Personal Care
Beauty and Personal Care in Mexico Beauty and personal care continued its positive recovery in Mexico in 2023, thanks to an increasingly favourable economic landscape. This is characterised by a historic low unemployment rate of 2.87% and the appreciation of the MXN against the USD, creating the phe ... Read More
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Mexico Mass Beauty and Personal Care
Mass Beauty and Personal Care in Mexico Macroeconomic conditions proved favourable for mass beauty and personal care in Mexico in 2023. Notably, amidst an improving economic landscape marked by historically low unemployment of 2.87% and increased personal care spending, the trend of premiumisation h ... Read More
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Cameroon Beauty and Personal Care
Beauty and Personal Care in Cameroon Beauty and personal care in Cameroon is navigating through significant changes amidst a backdrop of both challenges and growth opportunities. Traditional hair care practices are witnessing a decline as wigs gain popularity, reflecting a shift towards simpler hair ... Read More
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Cameroon Hair Care
Hair Care in Cameroon In 2023, hair care in Cameroon experienced a dynamic phase with significant growth in various areas, except for the declining perms and relaxants segment. This decline is attributed to changing consumer preferences, favouring casual braiding and the adoption of laced wigs. Mean ... Read More
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Cameroon Mass Beauty and Personal Care
Mass Beauty and Personal Care in Cameroon Mass beauty and personal care in Cameroon demonstrated remarkable resilience in the face of challenging economic circumstances in 2023. Inflation and a persistent socio-political crisis have pushed Cameroonians towards more frugal spending habits, prioritisi ... Read More
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Middle East and Africa Beauty and Personal Care in Middle East and Africa
Beauty and Personal Care in Middle East and Africa Beauty and personal care recorded another year of positive growth in real value terms in Middle East and Africa in 2023, led by another strong performance in Saudi Arabia, the region’s biggest market. Saudi Arabia will also continue to be a major fo ... Read More
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Asia Pacific Beauty and Personal Care
Beauty and Personal Care in Asia Pacific After being negatively affected by the COVID-19 pandemic in recent years, beauty and personal care was recording positive growth in real value terms in Asia Pacific in 2023. However, a difficult economic backdrop, such as high inflation resulting in rising co ... Read More
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Latin America Beauty and Personal Care
Beauty and Personal Care in Latin America In spite of high inflation in the region, growth has been positive in the last two years of the 2018-2023 period in Latin America, helping beauty and personal care sales recover from the losses experienced during the pandemic. Although premium products suffe ... Read More
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Western Europe Beauty and Personal Care
Beauty and Personal Care in Western Europe Following the major declines in sales of colour cosmetics and fragrances in 2020 due to the pandemic, both categories have since been recovering, helping to drive the overall beauty and personal care performance in Western Europe. The growth in real value t ... Read More
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Top Trends Shaping the Beauty and Personal Care Industry
Top Trends Shaping the Beauty and Personal Care Industry Premiumisation and affordability, ingredient-led beauty, blurring wellness and transforming women’s health are set to be key beauty and personal care trends in 2024. This briefing explores consumer drivers, case studies, implications for beaut ... Read More
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Morocco Premium Beauty and Personal Care
Premium Beauty and Personal Care in Morocco Premium beauty and personal care saw double-digit current value growth in Morocco in 2023. Premium brands are gradually becoming more prominent, mostly in the skin care category. Consumers are increasingly looking for premium dermocosmetics products to gua ... Read More
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Morocco Hair Care
Hair Care in Morocco Hair care saw double-digit current value growth in Morocco in 2023. Having healthy looking and well-groomed hair is generally considered one of the key aspects of beauty amongst the Moroccan population. Positive sales growth despite the high levels of maturity in the category is ... Read More
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Tunisia Premium Beauty and Personal Care
Premium Beauty and Personal Care in Tunisia In 2023, premium beauty and personal care in Tunisia experienced stagnation in volume but an increase in value terms. This trend was primarily driven by several factors. Firstly, inflation and rising prices had a significant impact, particularly since most ... Read More
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Tunisia Mass Beauty and Personal Care
Mass Beauty and Personal Care in Tunisia In 2023, Tunisian brands sustained their investment in mass beauty and personal care, leading to significant advancements. The market saw an increase in product diversity, with brands such as Alania, K-Reine, Aspetika, and Isis Pharma gaining popularity. Ther ... Read More
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Morocco Mass Beauty and Personal Care
Mass Beauty and Personal Care in Morocco Mass beauty and personal care saw double-digit current value growth in Morocco in 2023. Mass skin care saw particularly rapid growth, due mainly to the growing popularity of masstige brands. The gloomy economic environment has affected sales of premium brands ... Read More
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Tunisia Hair Care
Hair Care in Tunisia In 2023, retail value sales of hair care recorded double-digit growth. This was largely due to inflationary pressures, however, as volume growth was more muted. Salon professional hair care was the best performing category. On the contrary, the demand for colourants experienced ... Read More
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