Category: Hair Care
Hair Care market research reports by Euromonitor International
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Austria Beauty and Personal Care
Beauty and Personal Care in Austria Beauty and personal care in Austria registered moderate current value growth during 2023 underpinned by rising average unit prices. Manufacturers were forced to increase prices due to high inflation which pushed up the costs of raw materials, packaging, transport, ... Read More
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Austria Hair Care
Hair Care in Austria Hair care in Austria posted moderate growth in current value terms throughout 2023 as high inflation resulted in further price increases. Hair care is performing well post-pandemic as consumers spend more time out of the home. Freshly washed and well-groomed hair is an essential ... Read More
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Ethiopia Beauty and Personal Care
Beauty and Personal Care in Ethiopia In 2023, Ethiopia's beauty and personal care industry faces significant challenges due to economic constraints and socio-political unrest. High inflation at 29% as of October 2023 has severely impacted the affordability and availability of these products. Factors ... Read More
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Brazil Beauty and Personal Care
Beauty and Personal Care in Brazil In 2023, Brazil returned to the ranks of the world’s 10 largest economies, rising from 11th to ninth place. This renewed dynamism in the global economic landscape was also reflected in the beauty and personal care industry. After a prolonged period in fourth place, ... Read More
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Brazil Premium Beauty and Personal Care
Premium Beauty and Personal Care in Brazil In 2022, premium beauty and personal care in Brazil increased by a rapid 23% in current value terms, diverging significantly from the growth observed in the mass segment, of 12%. In 2023, this gap narrowed. Growth in premium beauty and personal care in Braz ... Read More
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Brazil Hair Care
Hair Care in Brazil Hair care experienced double-digit retail current value growth in Brazil in 2023, and high temperatures were an important driver of this growth. The year 2023 was considered one of the hottest in the historical series according to the National Meteorological Institute (Inmet). In ... Read More
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Brazil Mass Beauty and Personal Care
Mass Beauty and Personal Care in Brazil Mass beauty and personal care in Brazil saw an improvement in its current value growth rate in 2023, and reduced the performance gap compared with the premium segment, although the latter continued to see higher growth. The macroeconomic scenario played a sign ... Read More
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Germany Mass Beauty and Personal Care
Mass Beauty and Personal Care in Germany Mass beauty and personal care showed healthy growth in Germany in 2023. This growth was multifaceted, driven in part by inflationary price increases, but also by some consumers trading down from premium products to mass variants. Regarding the latter, budget- ... Read More
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Germany Beauty and Personal Care
Beauty and Personal Care in Germany Beauty and personal care maintained solid current value growth in Germany in 2023, in part attributed to high prices, whereas volume sales remained variable across the categories. Premium beauty and personal care outpaced the growth rate of mass beauty and persona ... Read More
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Germany Hair Care
Hair Care in Germany Sales in hair care in Germany were supported by ongoing baseline demand in 2023. As seen in other beauty and personal care categories, the post-pandemic landscape in the country has inspired consumers to pay more attention to their personal grooming following the era of the lock ... Read More
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Germany Premium Beauty and Personal Care
Premium Beauty and Personal Care in Germany Premium beauty and personal care outperformed its mass counterparts in Germany in 2023. The higher-income segment of consumers is less inclined to make sacrifice in beauty and personal care and considers premium options as an investment in wellbeing. Indee ... Read More
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India Mass Beauty and Personal Care
Mass Beauty and Personal Care in India Mass beauty and personal care in India experienced robust retail current value growth in 2023, with a significant driver of sales being the integration of skin care ingredients across various categories. This trend, often referred to as “skinification”, has ext ... Read More
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India Hair Care
Hair Care in India Hair care in India maintained solid retail current value growth in 2023. Salon professional hair care showed robust growth for another year in 2023, surpassing the growth rates of all other hair care categories. This growth was driven by increasing disposable incomes, which led so ... Read More
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India Premium Beauty and Personal Care
Premium Beauty and Personal Care in India Premium beauty and personal care in India experienced robust double-digit retail current value growth in 2023, driven by categories such as colour cosmetics, skin care, and deodorants. Both international and local premium brands capitalised on this momentum, ... Read More
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India Beauty and Personal Care
Beauty and Personal Care in India In 2023, beauty and personal care in India exhibited substantial retail current value growth, and maintained momentum across all the main categories. Colour cosmetics, sun care, and fragrances were amongst the fastest growing categories, driven by evolving consumer ... Read More
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Tanzania Beauty and Personal Care
Beauty and Personal Care in Tanzania In 2023, beauty and personal care (BPC) products in Tanzania has witnessed significant price increases. The main reasons for this have been global fuel price hikes, which raised transportation costs, and high local taxes on BPC products, whether imported or local ... Read More
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Mexico Premium Beauty and Personal Care
Premium Beauty and Personal Care in Mexico Favourable macroeconomic conditions supported the premiumisation trend in Mexico in 2023. This is both supporting premiumisation trends in mass beauty and personal care, and premium beauty and personal care per se. Historically, Mexico, a developing country ... Read More
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Cameroon Premium Beauty and Personal Care
Premium Beauty and Personal Care in Cameroon Premium beauty and personal care in Cameroon presented a mixed picture in 2023. While premium colour cosmetics flourished, driven by a growing makeup culture, premium fragrance was plagued by a lack of trust due to rampant counterfeiting. This has led aff ... Read More
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Mexico Hair Care
Hair Care in Mexico Sales in hair care achieved low positive volume growth in Mexico in 2023, while value was better supported by high prices. A major trend noted in hair care is that of “skinification”, driven by consumers' increasing interest in holistic hair care and addressing specific scalp nee ... Read More
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Mexico Beauty and Personal Care
Beauty and Personal Care in Mexico Beauty and personal care continued its positive recovery in Mexico in 2023, thanks to an increasingly favourable economic landscape. This is characterised by a historic low unemployment rate of 2.87% and the appreciation of the MXN against the USD, creating the phe ... Read More
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Mexico Mass Beauty and Personal Care
Mass Beauty and Personal Care in Mexico Macroeconomic conditions proved favourable for mass beauty and personal care in Mexico in 2023. Notably, amidst an improving economic landscape marked by historically low unemployment of 2.87% and increased personal care spending, the trend of premiumisation h ... Read More
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Cameroon Beauty and Personal Care
Beauty and Personal Care in Cameroon Beauty and personal care in Cameroon is navigating through significant changes amidst a backdrop of both challenges and growth opportunities. Traditional hair care practices are witnessing a decline as wigs gain popularity, reflecting a shift towards simpler hair ... Read More
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Cameroon Hair Care
Hair Care in Cameroon In 2023, hair care in Cameroon experienced a dynamic phase with significant growth in various areas, except for the declining perms and relaxants segment. This decline is attributed to changing consumer preferences, favouring casual braiding and the adoption of laced wigs. Mean ... Read More
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Cameroon Mass Beauty and Personal Care
Mass Beauty and Personal Care in Cameroon Mass beauty and personal care in Cameroon demonstrated remarkable resilience in the face of challenging economic circumstances in 2023. Inflation and a persistent socio-political crisis have pushed Cameroonians towards more frugal spending habits, prioritisi ... Read More
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Middle East and Africa Beauty and Personal Care in Middle East and Africa
Beauty and Personal Care in Middle East and Africa Beauty and personal care recorded another year of positive growth in real value terms in Middle East and Africa in 2023, led by another strong performance in Saudi Arabia, the region’s biggest market. Saudi Arabia will also continue to be a major fo ... Read More
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