Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Sanitary Protection in India
Sanitary Protection in India Sanitary protection continued to register strong growth in 2022. After a slowdown in 2020 and 2021, the travel industry has recovered, and local consumers have been returning to pre-pandemic habits. As a result, sanitary protection has benefited overall, with more freque ... Read More
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Sanitary Protection in Belgium
Sanitary Protection in Belgium Sanitary protection continued to decrease in Belgium in 2022, with declining volume sales being the result of the ageing population. The number of women going through menopause increases every year, and these consumers eventually move from sanitary protection to adult ... Read More
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Sanitary Protection in the Czech Republic
Sanitary Protection in the Czech Republic With women spending more time on activities such as visiting fitness centres and travelling in the wake of the pandemic, there was greater demand for a range of sanitary protection products, especially higher-value products, in 2022, which led to current ret ... Read More
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Sanitary Protection in Ecuador
Sanitary Protection in Ecuador At the end of 2021, a law was passed exempting sanitary towels and tampons from VAT. This has helped to ensure that, despite the rise in manufacturing costs, retail prices do not increase by such magnitude that they become unaffordable to end consumers. Larger companie ... Read More
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Sanitary Protection in Slovakia
Sanitary Protection in Slovakia Following the outbreak of COVID-19, sanitary protection saw sales stagnate in retail volume terms for the second year running in 2021. Slovakia continued to face a wide range of COVID-19 restrictions, including lockdowns for much of 2021 and as such, women spent consi ... Read More
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Sanitary Protection in Bolivia
Sanitary Protection in Bolivia Sanitary protection registered a moderate increase in current value sales in 2022, with volume growth more muted. However, unlike many other countries, Bolivia did not experience soaring inflation. A fixed currency exchange rate helped stabilise prices, as well as subs ... Read More
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Sanitary Protection in Croatia
Sanitary Protection in Croatia The easing of pandemic restrictions aimed at limiting the spread of COVID-19 positively influenced sales of tissue and hygiene in 2022. During the year, consumers spent more time travelling or engaged in leisure activities and therefore looked for specific sanitary pro ... Read More
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Sanitary Protection in Dominican Republic
Sanitary Protection in Dominican Republic The sanitary protection category remained resilient in 2022 with retail volume sales rising despite high inflation. The Dominican Republic has experienced very high inflation levels in 2021 and 2022. In addition, the country has seen a rare but rapid appreci ... Read More
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Sanitary Protection in Bulgaria
Sanitary Protection in Bulgaria The steady value growth registered in sanitary protection during 2022 can be attributed mainly to the higher prices being charged for raw materials and rising production costs. The extra cost burden created by these inflated overheads were inevitably passed on to cons ... Read More
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Sanitary Protection in Mexico
Sanitary Protection in Mexico Sanitary protection continued to be highly advertised and promoted in hypermarkets and supermarkets throughout Mexico. In response to heightened price-sensitivity in the wake of the economic fallout of COVID-19, players used discounts, bundles and free gifts with purcha ... Read More
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Sanitary Protection in Morocco
Sanitary Protection in Morocco Sanitary protection maintains growth in 2022, driven by ongoing changes in perception and awareness, along with the expanding geographic coverage of sanitary protection products. Moreover, the female population is growing, including the number of menstruating females, ... Read More
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Sanitary Protection in Romania
Sanitary Protection in Romania In general, Romanian consumers have become more educated about sanitary protection and thus more likely to use specialised products (such as towels for night use or pantyliners). They have also become more demanding and more attentive to the quality of the products the ... Read More
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Sanitary Protection in Colombia
Sanitary Protection in Colombia Pantyliners saw a deceleration in volume sales growth during 2022. Amid an inflationary scenario, women were much more mindful of their spending and prioritised basic necessities, such as towels, a category which saw healthy growth in both retail volume and value term ... Read More
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Sanitary Protection in Finland
Sanitary Protection in Finland Sanitary protection in Finland is a mature category and continuing to grow retail volume sales is hard. This situation was not alleviated by the stagnant 12-54-year-old female population at the end of the review period. Thus, investing in boosting retail value sales is ... Read More
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Sanitary Protection in Malaysia
Sanitary Protection in Malaysia Standard towels contribute the lion’s share in the sanitary protection category: female consumers look for length of sanitary pads instead of value-added features such as antibacterial properties, scent, cooling features and so on. Consumers tend to prefer a length of ... Read More
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Sanitary Protection in the Netherlands
Sanitary Protection in the Netherlands Sanitary protection volume sales declined slightly in 2022, with some women unable to buy products due to high inflation in the country. Consumers also became cautious in their spending, buying fewer products than needed in order to make their household budgets ... Read More
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Sanitary Protection in Peru
Sanitary Protection in Peru Sales of sanitary protection grew in 2022, with retail volume benefiting from outdoor activities being re-established following COVID-19 restrictions. Women resumed exercise and socialising, which meant greater use of sanitary protection, in addition to increasing the nee ... Read More
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Sanitary Protection in Poland
Sanitary Protection in Poland In 2022, sales of sanitary protection saw continued moderate growth in terms of volume. The factors underlying this growth relate to the fact that the products are widely seen as essential. The considerable immigration from Ukraine following the Russian invasion, theref ... Read More
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Sanitary Protection in Ireland
Sanitary Protection in Ireland Sanitary protection in Ireland showed a solid performance in 2022, with growth in total volume sales improving marginally from 2021 and most categories registering positive results in this respect. Together with the necessity status of these products, the continued exp ... Read More
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Sanitary Protection in Canada
Sanitary Protection in Canada In 2022, retail value sales of sanitary protection products recorded strong growth. Inflationary pressures were a key contributor to this strong value increase, while volume sales saw only marginal growth. Overall, increases in the cost of raw materials, shipping costs, ... Read More
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Sanitary Protection in Israel
Sanitary Protection in Israel Overall, sanitary protection continued on its upward trajectory in terms of retail volume sales in 2022. This performance was not derailed by the Coronavirus (COVID-19) pandemic, although the overall growth rate was slightly lower in 2020, compared with 2019. The except ... Read More
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Sanitary Protection in Thailand
Sanitary Protection in Thailand Despite marginally higher current value growth compared to retail volume, the average unit price of sanitary protection remained fairly stable in 2022, following growing concerns about a possible tax increase. Nevertheless, sanitary protection in Thailand is listed as ... Read More
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Sanitary Protection in Denmark
Sanitary Protection in Denmark Rising inflation in 2022 will lead to higher price points in sanitary protection. As such, current retail value growth saw significant growth when compared to 2021 and 2020. However, for retail volume sales, growth was in decline, with volume decline driven by towels a ... Read More
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Sanitary Protection in Argentina
Sanitary Protection in Argentina Pantyliners and tampons were the fastest developing categories within sanitary protection in Argentina in retail volume growth terms in 2022. Moreover, both showed improved results in this respect as compared to 2021. Given that these product types are mainly purchas ... Read More
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Sanitary Protection in the US
Sanitary Protection in the US Although inflation-induced price increases largely supported value sales of sanitary protection in 2022, they also reinforced consumers’ price sensitivity and hence forced many budget-constrained shoppers to reduce their purchases to a basic necessity, as demonstrated b ... Read More
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