Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Sanitary Protection in Georgia
Sanitary Protection in Georgia In 2022, though there was a double-digit growth in current value sales of sanitary protection, volume growth was much more modest but still healthy. The war in Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening ... Read More
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Sanitary Protection in Guatemala
Sanitary Protection in Guatemala Sanitary protection has weathered the unprecedented economic and societal disruption caused by COVID-19 better than many areas of the Guatemalan tissue and hygiene category due to the fact that towels – the dominant product type – are considered a basic necessity amo ... Read More
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Sanitary Protection in Nigeria
Sanitary Protection in Nigeria Due to a substantial decline in disposable income as a result of high inflation, sanitary protection saw relatively weak volume growth in growth in 2022, compared with the previous year. Whilst inflation in the overall economy limited consumer spending power, unit pric ... Read More
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Sanitary Protection in North Macedonia
Sanitary Protection in North Macedonia The war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales somewhat. As a result, while overall sanitary protection saw a double-digit increase in current value sales in 2022, constant value s ... Read More
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Sanitary Protection in Estonia
Sanitary Protection in Estonia In 2022, though there was a double-digit growth in current value sales of sanitary protection, volume growth was minimal. The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. The l ... Read More
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Sanitary Protection in Slovenia
Sanitary Protection in Slovenia Though sanitary protection registered current value growth, constant value sales fell. An uncertain economic environment dampened value sales. In particular, rising prices stemming from the war in Ukraine, which led to rising fuel prices, as well as supply disruptions ... Read More
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Sanitary Protection in France
Sanitary Protection in France Sanitary protection in France is a reasonably consistent category, given the light population increase every year. The demand and purchasing rate for these goods is stable given the regularity of use by the menstruating population. The main downtrend of the category is ... Read More
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Sanitary Protection in Latvia
Sanitary Protection in Latvia Sanitary protection registered another strong increase in current value sales in 2022, after suffering from a decline in value sales due to lockdowns in 2020. Rising inflation led to an increase retail prices as manufacturers were unable to absorb soaring costs. With wo ... Read More
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Sanitary Protection in Kazakhstan
Sanitary Protection in Kazakhstan Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the global market throug ... Read More
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Sanitary Protection in Greece
Sanitary Protection in Greece Rising production costs and supply chain pressures forced companies to increase their retail prices. While price offers and promotions remained regular and aggressive, all brands and SKUs' retail prices were subject to hikes. While this led to substantial retail value s ... Read More
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Sanitary Protection in Hong Kong, China
Sanitary Protection in Hong Kong, China Retail value sales of sanitary protection recorded higher growth than volume sales in 2022, primarily driven by rising unit prices across much of the category. Nevertheless, sanitary protection has reached maturity in Hong Kong, allowing it to sustain a steady ... Read More
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Sanitary Protection in Kenya
Sanitary Protection in Kenya Rising consumer awareness of menstrual health together with the wider variety of sanitary products available in Kenya is driving category sales in 2022. Manufacturers are leveraging mass media (including television, outdoor) and online marketing to educate consumers. Mea ... Read More
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Sanitary Protection in Hungary
Sanitary Protection in Hungary 2022 saw some small overall volume sales growth in sanitary protection was seen, driven entirely by pantyliners and slim/thin/ultra-thin towels with wings as all other category members were in volume decline. Hungarian consumers showed greater interest in products for ... Read More
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Sanitary Protection in Bosnia and Herzegovina
Sanitary Protection in Bosnia and Herzegovina Sanitary protection achieved strong current value growth in 2022, amidst rising unit prices and rampant inflation. With consumers facing rising costs of living, consumer demand has weakened considerably, driving retail volume sales into decline. Overall, ... Read More
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Sanitary Protection in Egypt
Sanitary Protection in Egypt Sanitary protection products are considered an irreplaceable necessity among the women who menstruate in Egypt, with the female population steadily growing by nearly 2% annually. The number of women contributing to the workforce and teenagers joining higher education is ... Read More
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Sanitary Protection in Costa Rica
Sanitary Protection in Costa Rica Tampons are most often purchased by mid- and higher-income groups as they are more expensive than pantyliners and towels. Kotex Sport and Saba Compactos were scarce on retailer’s shelves for a period of four months in 2022 due to a shortage of plastic, which is used ... Read More
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Sanitary Protection in India
Sanitary Protection in India Sanitary protection continued to register strong growth in 2022. After a slowdown in 2020 and 2021, the travel industry has recovered, and local consumers have been returning to pre-pandemic habits. As a result, sanitary protection has benefited overall, with more freque ... Read More
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Sanitary Protection in Belgium
Sanitary Protection in Belgium Sanitary protection continued to decrease in Belgium in 2022, with declining volume sales being the result of the ageing population. The number of women going through menopause increases every year, and these consumers eventually move from sanitary protection to adult ... Read More
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Sanitary Protection in the Czech Republic
Sanitary Protection in the Czech Republic With women spending more time on activities such as visiting fitness centres and travelling in the wake of the pandemic, there was greater demand for a range of sanitary protection products, especially higher-value products, in 2022, which led to current ret ... Read More
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Sanitary Protection in Ecuador
Sanitary Protection in Ecuador At the end of 2021, a law was passed exempting sanitary towels and tampons from VAT. This has helped to ensure that, despite the rise in manufacturing costs, retail prices do not increase by such magnitude that they become unaffordable to end consumers. Larger companie ... Read More
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Sanitary Protection in Slovakia
Sanitary Protection in Slovakia Following the outbreak of COVID-19, sanitary protection saw sales stagnate in retail volume terms for the second year running in 2021. Slovakia continued to face a wide range of COVID-19 restrictions, including lockdowns for much of 2021 and as such, women spent consi ... Read More
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Sanitary Protection in Bolivia
Sanitary Protection in Bolivia Sanitary protection registered a moderate increase in current value sales in 2022, with volume growth more muted. However, unlike many other countries, Bolivia did not experience soaring inflation. A fixed currency exchange rate helped stabilise prices, as well as subs ... Read More
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Sanitary Protection in Croatia
Sanitary Protection in Croatia The easing of pandemic restrictions aimed at limiting the spread of COVID-19 positively influenced sales of tissue and hygiene in 2022. During the year, consumers spent more time travelling or engaged in leisure activities and therefore looked for specific sanitary pro ... Read More
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Sanitary Protection in Dominican Republic
Sanitary Protection in Dominican Republic The sanitary protection category remained resilient in 2022 with retail volume sales rising despite high inflation. The Dominican Republic has experienced very high inflation levels in 2021 and 2022. In addition, the country has seen a rare but rapid appreci ... Read More
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Sanitary Protection in Bulgaria
Sanitary Protection in Bulgaria The steady value growth registered in sanitary protection during 2022 can be attributed mainly to the higher prices being charged for raw materials and rising production costs. The extra cost burden created by these inflated overheads were inevitably passed on to cons ... Read More
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