Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Menstrual Care in Georgia
In 2024, moderate retail volume growth of menstrual care was driven by the active expansion of modern grocery retailers in Georgian regions, which allowed greater access to and a wider assortment of menstrual care across the country. Value sales, meanwhile, were boosted by the slight deprecation of ... Read More
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Menstrual Care in Guatemala
Menstrual care registered marginal current value growth in Guatemala in 2024, with volume sales falling. Though inflation has eased, consumers continued to be price sensitive after several years of price hikes. In addition, alternative forms of menstrual care are also slowly gaining traction and thi ... Read More
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Menstrual Care in Norway
Value sales of menstrual care increased in 2024, supported by continued but moderating price increases. These increases were a legacy effect of the COVID-19 pandemic, as manufacturers and retailers adjusted pricing to offset previous input cost hikes. Euromonitor International's Menstrual Care in No ... Read More
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Menstrual Care in Ireland
Menstrual care in Ireland registered steady volume and current value growth in 2024, thanks to a focus on sustainability and women's health. Organic and eco-friendly products are in demand, and female technology (femtech) is booming with smart period solutions like MAS Holdings’ period pain underwea ... Read More
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Menstrual Care in New Zealand
Retail value sales of menstrual care saw an increase in 2024, although value growth was slower compared to 2023, as inflationary pressures in New Zealand began to ease. Although unit price growth slowed, consumer budgets remained stretched and many shoppers sought ways to reduce their expenses. As o ... Read More
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Menstrual Care in Denmark
In 2024, retail value sales of menstrual care saw a slight decline, largely due to growing competition from alternative products such as leakproof menstrual underwear and menstrual cups. These alternatives have gained traction, appealing to consumers who are more environmentally conscious and seek l ... Read More
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Menstrual Care in Canada
Value sales of menstrual care increased in 2024, reflecting a continued recovery from peak inflation in 2022. While volume growth declined in 2023 due to Canadian consumers' heightened price sensitivity and efforts to extend the longevity of absorbent products, it rebounded slightly in 2024 as suppl ... Read More
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Menstrual Care in Azerbaijan
Menstrual care in Azerbaijan is experiencing moderate growth in both value and volume terms in 2024. Consumers have returned to their out-of-home lifestyles following the era of pandemic restrictions. As such, they are seeking menstrual care products more frequently. Pantyliners remains the largest ... Read More
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Menstrual Care in Argentina
In 2024, retail value sales of menstrual care products saw a dramatic increase, while retail volume sales experienced a significant decline. This decline in volume was closely linked to a sharp reduction in consumers' disposable incomes, with the steep rise in inflation during Q1 2024 playing a pivo ... Read More
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Menstrual Care in Greece
Retail value sales of menstrual care increased in 2024, driven by a growing interest in alternative products such as menstrual cups, period pants, and reusable pads. This trend was particularly pronounced among younger generations, with Gen Z and, to a lesser extent, millennials showing greater conc ... Read More
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Menstrual Care in Saudi Arabia
In 2024, the current value sales of menstrual care products in Saudi Arabia recorded a notable upswing, reflecting expansion and the broader variety of available offerings. Organic and eco-friendly options have entered the scene, attracting health-conscious consumers, while the introduction of innov ... Read More
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Menstrual Care in Costa Rica
Overall value sales of menstrual care decreased in 2024 due to the strong double-digit decline of pantyliners. Faced with a challenging economic environment, many women traded down and replaced pantyliners, which are deemed non-essential, with towels. Whilst pantyliners are typically used for ovulat ... Read More
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Menstrual Care in Dominican Republic
There was a healthy increase in current value sales in menstrual care in the Dominican Republic in 2024, though volume growth was more moderate, though stable. As menstrual care is considered an essential product, this ensures stable demand. In general, the most popular size is ten items, though in ... Read More
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Menstrual Care in the Czech Republic
Value sales of menstrual care increased in current terms in the Czech Republic in 2024. The government’s austerity package, approved in December 2023, classifies women’s hygiene needs at a higher VAT rate than nappies or books. While the worldwide trend is towards reducing the price of menstrual car ... Read More
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Menstrual Care in Bolivia
Menstrual care in Bolivia witnessed a steep rise in current value sales during 2024, due in part to price increases across all categories. Price hikes in Bolivia were linked to the shortage of foreign currency. Menstrual care products are all imported into Bolivia and so there is a high dependence o ... Read More
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Menstrual Care in Egypt
Despite a sharp increase in the average unit price of menstrual care products, retail volume sales continued to grow in Egypt in 2024. The essential nature of these items ensures consistent demand, with towels especially viewed as a necessity rather than a luxury for many women. Additionally, menstr ... Read More
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Menstrual Care in Peru
Within menstrual care in Peru, towels is the largest category with a wide number of brands and SKUs competing in various channels. Night towels witnessed double-digit growth, as Peruvian consumers switched to higher absorption and more durable options to economise and reduce the average number of to ... Read More
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Menstrual Care in Romania
Value sales of menstrual care in Romania recorded a positive uplift in 2024, driven by increasing consumer improving awareness around personal hygiene. The category continued to benefit from heightened education on menstrual care, with continuous promotion through various media outlets playing a sig ... Read More
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Menstrual Care in Kenya
Value sales of menstrual care increased notably in 2024, primarily driven by improved affordability and enhanced functionality of standard towels. Consequently, standard towels emerged as the largest category within menstrual care during the year. Subsidised production significantly contributed to g ... Read More
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Menstrual Care in Vietnam
Value sales of menstrual care products in Vietnam rose strongly 2024, driven by a slight increase in the female population (50.1% of the total), higher hygiene standards and increased awareness of proper menstrual care. Educational efforts in high schools addressing early sexual precocity have also ... Read More
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Menstrual Care in the Netherlands
In 2024, value sales of menstrual care increased, driven by a combination of sustained consumer demand and modest price growth. However, price sensitivity remained a defining feature of the market, with inflationary pressures influencing purchasing decisions. Consumers increasingly sought affordabil ... Read More
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Menstrual Care in Hong Kong, China
Menstrual care in Hong Kong is an essential aspect of the target audience’s health, and towels, as the largest category, play an essential role in this sphere, with consumers seeking the best product for their needs. Despite Hong Kong’s female population aged between 12-64 years declining by 1.5% in ... Read More
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Menstrual Care in France
Menstrual care in France recorded low volume growth and a decline in current value sales in 2024. Inflationary pressures left many local consumers struggling to make ends meet, which was especially pronounced for women regularly purchasing menstrual care products. Despite these challenges, steady vo ... Read More
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Menstrual Care in the Philippines
Menstrual care in the Philippines enjoyed an improved performance in both retail volume and current value terms in 2024, with towels the largest and most dynamic subcategory in retail volume terms. Growth was supported by an increase in consumer mobility, including the return of women to their physi ... Read More
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Menstrual Care in Bulgaria
In 2024, menstrual care in Bulgaria increased both in volume and current value terms due to a rise in travel and on-the-go lifestyles which has driven the need for convenient and easy hygiene solutions. Furthermore, the growing population of women aged 15-24 years has supported sales development. Cu ... Read More
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