Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Menstrual Care in Kazakhstan
Menstrual Care in Kazakhstan Menstrual care registered both healthy current value and volume growth in Kazakhstan in 2023. However, with inflation still being high, there was a slight fall in constant value sales, as rising costs hit profitability and consumers also traded down as much as possible. ... Read More
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Menstrual Care in Cameroon
Menstrual Care in Cameroon Standard towels with wings continue to hold a dominant position in the menstrual care market in Cameroon in 2023, with a strong presence in both modern and traditional retailers. In addition to widespread availability, the category also benefits from its affordability comp ... Read More
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Retail Adult Incontinence in Taiwan
Retail Adult Incontinence in Taiwan Retail adult incontinence in Taiwan saw buoyant growth in current value terms in 2023, continuing the trend of the previous year. This was attributable to a rapidly increasing ageing population, increasing levels of mobility, including domestic and overseas travel ... Read More
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Menstrual Care in Pakistan
Menstrual Care in Pakistan Menstrual care in Pakistan registered constant value growth, in spite of crippling inflation. However, volume sales fell slightly. Significant work is also being done by NGOs such as UNICEF to remove cultural taboos around menstruation and this is beginning to have an effe ... Read More
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Menstrual Care in Taiwan
Menstrual Care in Taiwan Menstrual care in Taiwan saw a improved performance in current value terms in 2023. However, this was attributable to inflationary pressures, as rising raw material and supply chain costs, combined with a reduction in the number of promotional campaigns, led to an increase i ... Read More
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Menstrual Care in Thailand
Menstrual Care in Thailand The surge in popularity of pant-type menstrual care products, notably among teenagers facing heavier flows, has prompted various brands to diversify their offerings. Responding to this trend, the market has seen increased innovation, with brands striving to provide more co ... Read More
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Menstrual Care in Malaysia
Menstrual Care in Malaysia Standard towels maintained their popularity in menstrual care in Malaysia in 2023, thanks to their affordable prices and good protection. Despite the rise in demand for added-value options in tissue and hygiene (eg eco-friendly products, etc.), Malaysian consumers tend to ... Read More
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Menstrual Care in Portugal
Menstrual Care in Portugal In 2023, menstrual care in Portugal recorded positive retail value sales, aided by rising prices, while retail volume remained positive. The return to work and outdoor activities following COVID-19 benefited demand, with consumers needing to replace the product more freque ... Read More
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Menstrual Care in Serbia
Menstrual Care in Serbia Serbian women are generally quite conservative with regards to menstrual care. Sanitary towels remain the most popular product, whilst menstrual cups and reusable pads are available but remain a niche. Moreover, some consumers consider re-washable pads to be unhygienic. In 2 ... Read More
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Menstrual Care in Sweden
Menstrual Care in Sweden Retail sales of sanitary protection achieved modest growth in value sales in 2023. 2023 was characterised by inflationary pressures from rising input costs, such as energy, material sourcing, distribution and labour. While inflation began to moderate slightly, it remained el ... Read More
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Menstrual Care in Slovakia
Menstrual Care in Slovakia Menstrual care in Slovakia was affected by rising prices across all types of products in 2023, however retail volume growth witnessed steady progress. Consumers are widely accustomed to buying their favourite brands and switching to cheaper brands is largely avoided where ... Read More
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Menstrual Care in Turkey
Menstrual Care in Turkey The year 2023 witnessed a notable surge in the volume sales of menstrual care products in Turkey, marking a modest yet significant rebound from the preceding year's decline. This growth was chiefly fuelled by the introduction of new and innovative products within the product ... Read More
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Menstrual Care in Israel
Menstrual Care in Israel Menstrual care saw current value growth in Israel in 2023. Israel has updated its measures with regard to import procedures, easing requirements and introducing a self-declaration system. In July 2022, the Israeli government implemented the Import Reform, with Israel providi ... Read More
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Menstrual Care in the Philippines
Menstrual Care in the Philippines Menstrual care in the Philippines enjoyed an improved performance in current value terms in 2023. Growth was supported by an increase in consumer mobility, including the return of women to their physical workplaces, Euromonitor International's Menstrual Care in Phil ... Read More
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Retail Adult Incontinence in the Philippines
Retail Adult Incontinence in the Philippines Retail adult incontinence in the Philippines recorded healthy growth in both volume and current value terms in 2023, continuing the trend of the previous year. This was supported by improved economic conditions and a corresponding rise in disposable incom ... Read More
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Menstrual Care in North Macedonia
Menstrual Care in North Macedonia Menstrual care in North Macedonia saw volume sales decline in 2023 as consumers made cutbacks in the face of higher costs of living. Consumers chose to economise and prioritise only essential purchases of menstrual care due to pressure on disposable incomes. The hig ... Read More
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Menstrual Care in Romania
Menstrual Care in Romania Despite the challenging economic climate, the demand for menstrual care products in Romania saw a steady increase in both value and volume sales throughout 2023. This growth can be attributed to a more educated and informed consumer base, which is increasingly aware of the ... Read More
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Retail Adult Incontinence in Spain
Retail Adult Incontinence in Spain Retail adult incontinence remained one of the more resilient categories in tissue and hygiene in 2023 with it recording growth both in current value terms but also retail volume terms. This was in large part due to the essential nature of these products for individ ... Read More
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Menstrual Care in Norway
Menstrual Care in Norway In 2023, menstrual care in Norway witnessed a notable increase in retail prices. This surge can be attributed to rising input costs for manufacturers and retailers, including expenses related to material sourcing, rental overheads, and salary outlays. Consequently, consumers ... Read More
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Menstrual Care in Spain
Menstrual Care in Spain In 2022, the Spanish government took a step to address menstrual poverty by announcing a general tax reduction from 10% to 4% on all menstrual care products, which came into effect in 2023. However, despite these efforts, the category faced challenges due to elevated inflatio ... Read More
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Menstrual Care in Poland
Menstrual Care in Poland In 2023, the menstrual care landscape in Poland recorded double-digit retail value growth and positive retail volume sales. The rising demand for menstrual care is linked to positive demographic trends, which have expanded the consumer base. The considerable immigration from ... Read More
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Menstrual Care in Peru
Menstrual Care in Peru In 2023, menstrual care in Peru recorded positive retail value sales, driven by price increases. While retail volume remained positive, levels were lower than in previous years. The complex economic context, in addition to the low penetration of sanitary towels, led to lower l ... Read More
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Menstrual Care in Chile
Menstrual Care in Chile In 2023, there was a slowdown in value growth of menstrual care in Chile compared to 2022, accompanied by a decline in volumes across the category except for tampons. This deceleration in value growth can be attributed to the country's economic situation, characterised by sig ... Read More
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Menstrual Care in Lithuania
Menstrual Care in Lithuania In 2023, menstrual care in Lithuania demonstrated resilience, maintaining a stable performance despite challenges. Retail volumes remained consistent, reflecting the essential nature of sanitary protection products and their steady demand throughout the year. This stabili ... Read More
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Menstrual Care in Latvia
Menstrual Care in Latvia The year 2023 witnessed a remarkable surge in the demand for tampons among Latvian women, primarily attributed to the increasing adoption of active lifestyles. This trend, echoing the patterns observed in the previous year, reflects a notable shift towards tampons as the pre ... Read More
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