Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Sanitary Protection in Morocco
Sanitary Protection in Morocco Sanitary protection maintains growth in 2022, driven by ongoing changes in perception and awareness, along with the expanding geographic coverage of sanitary protection products. Moreover, the female population is growing, including the number of menstruating females, ... Read More
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Sanitary Protection in Romania
Sanitary Protection in Romania In general, Romanian consumers have become more educated about sanitary protection and thus more likely to use specialised products (such as towels for night use or pantyliners). They have also become more demanding and more attentive to the quality of the products the ... Read More
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Sanitary Protection in Colombia
Sanitary Protection in Colombia Pantyliners saw a deceleration in volume sales growth during 2022. Amid an inflationary scenario, women were much more mindful of their spending and prioritised basic necessities, such as towels, a category which saw healthy growth in both retail volume and value term ... Read More
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Sanitary Protection in Finland
Sanitary Protection in Finland Sanitary protection in Finland is a mature category and continuing to grow retail volume sales is hard. This situation was not alleviated by the stagnant 12-54-year-old female population at the end of the review period. Thus, investing in boosting retail value sales is ... Read More
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Sanitary Protection in Malaysia
Sanitary Protection in Malaysia Standard towels contribute the lion’s share in the sanitary protection category: female consumers look for length of sanitary pads instead of value-added features such as antibacterial properties, scent, cooling features and so on. Consumers tend to prefer a length of ... Read More
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Sanitary Protection in the Netherlands
Sanitary Protection in the Netherlands Sanitary protection volume sales declined slightly in 2022, with some women unable to buy products due to high inflation in the country. Consumers also became cautious in their spending, buying fewer products than needed in order to make their household budgets ... Read More
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Sanitary Protection in Peru
Sanitary Protection in Peru Sales of sanitary protection grew in 2022, with retail volume benefiting from outdoor activities being re-established following COVID-19 restrictions. Women resumed exercise and socialising, which meant greater use of sanitary protection, in addition to increasing the nee ... Read More
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Sanitary Protection in Poland
Sanitary Protection in Poland In 2022, sales of sanitary protection saw continued moderate growth in terms of volume. The factors underlying this growth relate to the fact that the products are widely seen as essential. The considerable immigration from Ukraine following the Russian invasion, theref ... Read More
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Sanitary Protection in Ireland
Sanitary Protection in Ireland Sanitary protection in Ireland showed a solid performance in 2022, with growth in total volume sales improving marginally from 2021 and most categories registering positive results in this respect. Together with the necessity status of these products, the continued exp ... Read More
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Sanitary Protection in Canada
Sanitary Protection in Canada In 2022, retail value sales of sanitary protection products recorded strong growth. Inflationary pressures were a key contributor to this strong value increase, while volume sales saw only marginal growth. Overall, increases in the cost of raw materials, shipping costs, ... Read More
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Sanitary Protection in Israel
Sanitary Protection in Israel Overall, sanitary protection continued on its upward trajectory in terms of retail volume sales in 2022. This performance was not derailed by the Coronavirus (COVID-19) pandemic, although the overall growth rate was slightly lower in 2020, compared with 2019. The except ... Read More
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Sanitary Protection in Thailand
Sanitary Protection in Thailand Despite marginally higher current value growth compared to retail volume, the average unit price of sanitary protection remained fairly stable in 2022, following growing concerns about a possible tax increase. Nevertheless, sanitary protection in Thailand is listed as ... Read More
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Sanitary Protection in Denmark
Sanitary Protection in Denmark Rising inflation in 2022 will lead to higher price points in sanitary protection. As such, current retail value growth saw significant growth when compared to 2021 and 2020. However, for retail volume sales, growth was in decline, with volume decline driven by towels a ... Read More
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Sanitary Protection in Argentina
Sanitary Protection in Argentina Pantyliners and tampons were the fastest developing categories within sanitary protection in Argentina in retail volume growth terms in 2022. Moreover, both showed improved results in this respect as compared to 2021. Given that these product types are mainly purchas ... Read More
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Sanitary Protection in the US
Sanitary Protection in the US Although inflation-induced price increases largely supported value sales of sanitary protection in 2022, they also reinforced consumers’ price sensitivity and hence forced many budget-constrained shoppers to reduce their purchases to a basic necessity, as demonstrated b ... Read More
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Sanitary Protection in China
Sanitary Protection in China Overall sanitary protection proved to be resilient in China in 2022, despite the continuous lockdowns in different cities due to the country’s zero-COVID policy. As these products are a necessity for women, the overall retail current value growth of sanitary protection r ... Read More
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Sanitary Protection in Vietnam
Sanitary Protection in Vietnam Sanitary protection products recorded positive growth in 2022 supported by growing consumer awareness and higher standards of hygiene. Vietnamese women now have greater awareness of sanitary products, while educational efforts by the Ministry of Education and Training ... Read More
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Sanitary Protection in Chile
Sanitary Protection in Chile Sanitary protection recorded positive retail volume and value growth in 2022, driven by the greater resumption of social activities, which benefitted overall demand. The reopening of local society following months of strict lockdowns resulted in pent-up spending, as Chil ... Read More
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Sanitary Protection in Spain
Sanitary Protection in Spain Spain started to see signs of rising inflation in 2021 with this having a knock-on effect on the prices of sanitary protection. In 2022, Spain witnessed a soaring inflation rate and disruptions to logistics following Russia's invasion of Ukraine, with this leading to a s ... Read More
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Sanitary Protection in Brazil
Sanitary Protection in Brazil Sanitary protection posted another year of positive demand, while higher retail current value growth was driven by raw material costs which continued to pressurise manufacturers’ margins. Overall, large and small category players had to increase prices to end consumers, ... Read More
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Sanitary Protection in the Philippines
Sanitary Protection in the Philippines Sanitary protection enjoyed an improved performance in both volume and current value terms in 2022, thanks to the continued recovery of domestic economy. The latter was also attributable due to inflationary pressures, with the annual rate of inflation hitting a ... Read More
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Sanitary Protection in South Korea
Sanitary Protection in South Korea After its first release in 2014, disposable sanitary protection underwear steadily gained popularity over the years. Nonetheless, changes in lifestyle during the COVID-19 pandemic became a catalyst for sales of disposable sanitary protection underwear, and it remai ... Read More
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Sanitary Protection in Indonesia
Sanitary Protection in Indonesia Sanitary protection enjoyed an improved performance in both volume and current value terms in 2022, thanks to the continued recovery of domestic economy. The latter was also attributable due to inflationary pressures, with the annual rate of inflation hitting a seven ... Read More
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Sanitary Protection in Saudi Arabia
Sanitary Protection in Saudi Arabia Sanitary protection saw steady, yet unremarkable growth in current value terms in 2022, a slight improvement on the previous year. This was in contrast to 2020, when an increase in the rate of VAT, from 5% to 15%, led to sharp price rises for sanitary protection p ... Read More
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Sanitary Protection in Singapore
Sanitary Protection in Singapore Sanitary protection experienced positive growth in retail current value terms and negligible growth in retail volume terms in 2022. While the female population aged 12-54 in Singapore decreased slightly in 2022, sanitary protection continued to enjoy solid value grow ... Read More
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