Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Sanitary Protection in Uruguay
Sanitary Protection in Uruguay In 2022, demand for sanitary protection products grew for a second consecutive year, further underlining its recovery. Basically, recovery stemmed from the resumption of society in the wake of the pandemic and the resurgence in outdoor activities. Although no hard COVI ... Read More
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Sanitary Protection in Taiwan
Sanitary Protection in Taiwan Taiwan witnessed a second wave of the pandemic in May 2022. Although the local government did not impose any mandatory lockdown period at home, some consumers chose to spend more time at home out of health concerns, leading to slightly increasing demand for reusable san ... Read More
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Sanitary Protection in Switzerland
Sanitary Protection in Switzerland There was a substantial rise in the sales volume of sanitary protection products in 2022, driven by the increasing demand for affordable products and brands, including private label, particularly in intimate wipes. Moreover, major multinational companies used price ... Read More
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Sanitary Protection in Uzbekistan
Sanitary Protection in Uzbekistan Despite the fallout from the war in Ukraine, which led to high inflation, stemming from high energy prices, sanitary protection performed well, with healthy constant value growth and moderate volume growth. This was backed up by strong fundamentals in an economy tha ... Read More
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Sanitary Protection in Portugal
Sanitary Protection in Portugal After a decline in 2020, the return to normality and busy lifestyles with consumers going out more and returning to offices and outdoor activities, resulted in fuller category recovery in 2022. The more frequent replacement of both tampons and towels, increasing use o ... Read More
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Sanitary Protection in Sweden
Sanitary Protection in Sweden Broad increases in retail price points occurred across sanitary protection driven by cost inflation from energy prices, raw materials, labour and logistics. The rate of inflation rose significantly in Sweden in line with the trend seen across Europe and indeed many othe ... Read More
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Sanitary Protection in Serbia
Sanitary Protection in Serbia Sanitary protection registered healthy current value growth in 2022, though constant value was minimal. In particular, rising prices stemming from the war in Ukraine, which led to rising fuel prices, as well as supply disruptions, negatively impacted growth. The heighte ... Read More
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Sanitary Protection in Lithuania
Sanitary Protection in Lithuania Demand for sanitary protection remained relatively robust in 2022 despite the recent price rises in Lithuania, with retail volume sales slowing as inflation soared in the country. As an essential product, females need sanitary protection throughout the year and this ... Read More
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Sanitary Protection in Azerbaijan
Sanitary Protection in Azerbaijan Sanitary protection registered high current value growth in 2022. Constant value growth was significantly lower, though still healthy, as was volume growth, which was supported by a growing population. That being said, Azerbaijan’s proximity to both Ukraine and Russ ... Read More
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Sanitary Protection in Georgia
Sanitary Protection in Georgia In 2022, though there was a double-digit growth in current value sales of sanitary protection, volume growth was much more modest but still healthy. The war in Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening ... Read More
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Sanitary Protection in Guatemala
Sanitary Protection in Guatemala Sanitary protection has weathered the unprecedented economic and societal disruption caused by COVID-19 better than many areas of the Guatemalan tissue and hygiene category due to the fact that towels – the dominant product type – are considered a basic necessity amo ... Read More
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Sanitary Protection in Nigeria
Sanitary Protection in Nigeria Due to a substantial decline in disposable income as a result of high inflation, sanitary protection saw relatively weak volume growth in growth in 2022, compared with the previous year. Whilst inflation in the overall economy limited consumer spending power, unit pric ... Read More
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Sanitary Protection in North Macedonia
Sanitary Protection in North Macedonia The war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales somewhat. As a result, while overall sanitary protection saw a double-digit increase in current value sales in 2022, constant value s ... Read More
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Sanitary Protection in Estonia
Sanitary Protection in Estonia In 2022, though there was a double-digit growth in current value sales of sanitary protection, volume growth was minimal. The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. The l ... Read More
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Sanitary Protection in Slovenia
Sanitary Protection in Slovenia Though sanitary protection registered current value growth, constant value sales fell. An uncertain economic environment dampened value sales. In particular, rising prices stemming from the war in Ukraine, which led to rising fuel prices, as well as supply disruptions ... Read More
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Sanitary Protection in France
Sanitary Protection in France Sanitary protection in France is a reasonably consistent category, given the light population increase every year. The demand and purchasing rate for these goods is stable given the regularity of use by the menstruating population. The main downtrend of the category is ... Read More
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Sanitary Protection in Latvia
Sanitary Protection in Latvia Sanitary protection registered another strong increase in current value sales in 2022, after suffering from a decline in value sales due to lockdowns in 2020. Rising inflation led to an increase retail prices as manufacturers were unable to absorb soaring costs. With wo ... Read More
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Sanitary Protection in Kazakhstan
Sanitary Protection in Kazakhstan Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the global market throug ... Read More
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Sanitary Protection in Greece
Sanitary Protection in Greece Rising production costs and supply chain pressures forced companies to increase their retail prices. While price offers and promotions remained regular and aggressive, all brands and SKUs' retail prices were subject to hikes. While this led to substantial retail value s ... Read More
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Sanitary Protection in Hong Kong, China
Sanitary Protection in Hong Kong, China Retail value sales of sanitary protection recorded higher growth than volume sales in 2022, primarily driven by rising unit prices across much of the category. Nevertheless, sanitary protection has reached maturity in Hong Kong, allowing it to sustain a steady ... Read More
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Sanitary Protection in Kenya
Sanitary Protection in Kenya Rising consumer awareness of menstrual health together with the wider variety of sanitary products available in Kenya is driving category sales in 2022. Manufacturers are leveraging mass media (including television, outdoor) and online marketing to educate consumers. Mea ... Read More
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Sanitary Protection in Hungary
Sanitary Protection in Hungary 2022 saw some small overall volume sales growth in sanitary protection was seen, driven entirely by pantyliners and slim/thin/ultra-thin towels with wings as all other category members were in volume decline. Hungarian consumers showed greater interest in products for ... Read More
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Sanitary Protection in Bosnia and Herzegovina
Sanitary Protection in Bosnia and Herzegovina Sanitary protection achieved strong current value growth in 2022, amidst rising unit prices and rampant inflation. With consumers facing rising costs of living, consumer demand has weakened considerably, driving retail volume sales into decline. Overall, ... Read More
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Sanitary Protection in Egypt
Sanitary Protection in Egypt Sanitary protection products are considered an irreplaceable necessity among the women who menstruate in Egypt, with the female population steadily growing by nearly 2% annually. The number of women contributing to the workforce and teenagers joining higher education is ... Read More
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Sanitary Protection in Costa Rica
Sanitary Protection in Costa Rica Tampons are most often purchased by mid- and higher-income groups as they are more expensive than pantyliners and towels. Kotex Sport and Saba Compactos were scarce on retailer’s shelves for a period of four months in 2022 due to a shortage of plastic, which is used ... Read More
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