Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Menstrual Care in the US
Menstrual Care in the US In 2022, the US experienced 8.0% inflation (Euromonitor International Economies and Consumers Annual Data) that catalysed consumer pullback across consumer goods industries. With US consumers grappling with higher prices and an overall increased cost of living, even essentia ... Read More
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Menstrual Care in Singapore
Menstrual Care in Singapore Despite the declining female demographic aged 12-54, menstrual care continued to register low positive year-on-year growth in current value terms while retail volume transactions faced a small decline. While the threat of the COVID-19 pandemic no longer prompts higher hyg ... Read More
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Retail Adult Incontinence in Singapore
Retail Adult Incontinence in Singapore Retail adult incontinence continues to lead category growth across the tissue and hygiene categories, with low double-digit growth in current retail value and close to double-digit growth in retail volume in 2023. This is a reflection of the burgeoning issue of ... Read More
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Sanitary Protection in Pakistan
Sanitary Protection in Pakistan Urbanisation led to increased awareness and education regarding menstrual hygiene management in Pakistan. The taboo linked to menstruation that is inherent in many places in the country was less important in urban centres, which translated into increased sales of sani ... Read More
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Beauty and Personal Care in Ecuador
Beauty and Personal Care in Ecuador Ecuador witnessed a slight economic recovery in 2022 following the decline caused by the COVID-19 pandemic. During the second half of 2021, a nationwide vaccination plan was launched that successfully reduced the threat of COVID-19. Although there was a surge in c ... Read More
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Sanitary Protection in South Africa
Sanitary Protection in South Africa Demand for sanitary protection remained stable in 2022 relative to 2021’s performance. The category benefits from being essential in nature to many consumers who menstruate, while growth was also driven by the economy reopening, and South Africans fully returning ... Read More
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Sanitary Protection in Australia
Sanitary Protection in Australia In recent years, alternative period solutions have been gaining popularity in Australia, putting pressure on traditional disposable sanitary protection products. As a result, demand for sanitary protection products such as towels, tampons, and pantyliners experienced ... Read More
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Sanitary Protection in Germany
Sanitary Protection in Germany In 2022, sanitary protection in Germany saw record-breaking current value growth, after only marginal growth in 2021. This was largely due to price rises as a result of the higher costs of raw materials and production. In fact, the reopening of stores was met with reco ... Read More
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Sanitary Protection in Cameroon
Sanitary Protection in Cameroon There is a wider presence of anion sanitary towels across multiple distribution channels in 2022. These sanitary towels have an embedded anion strip that prevents bacterial multiplication and thus gives extra protection during menstruation, whilst eliminating odour. T ... Read More
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Sanitary Protection in Tunisia
Sanitary Protection in Tunisia Significant changes in society supported sanitary protection’s development in Tunisia. Thus, the category continued to benefit from a number of long-term trends in the country, including ongoing urbanisation and the rise in the number of women in the workforce. This re ... Read More
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Sanitary Protection in Algeria
Sanitary Protection in Algeria Sanitary protection remains a crucial product for many women in Algeria, and in 2022, despite ongoing economic pressures, sanitary protection posted positive volume sales growth as consumers traded down to lower-cost options. Although volume consumption increased, it w ... Read More
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Sanitary Protection in the United Arab Emirates
Sanitary Protection in the United Arab Emirates While demand for sanitary protection continued to slowly rise in 2022 following a marginal dip in 2020 as a result of home seclusion following the emergence of the pandemic, the category recorded double-digit current value growth in 2022 as a result of ... Read More
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Sanitary Protection in Japan
Sanitary Protection in Japan Sanitary protection in Japan experienced another year of marginal retail volume decline in 2022, while the average unit price increased to its highest level of the review period, and indeed the previous decade. This resulted in positive current value growth in 2022, and ... Read More
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Sanitary Protection in Norway
Sanitary Protection in Norway In 2022, the sanitary protection market in Norway experienced significant challenges due to rising input costs, with price hikes in energy and raw materials as well as disruptions to supply chains and labour. This meant a noticeable increase in retail prices, which impa ... Read More
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Sanitary Protection in Turkey
Sanitary Protection in Turkey In 2022, sanitary protection saw retail volume sales decline following a sharp increase in average unit prices, making these products substantially less affordable for many females. Inflation soared whilst the devaluation of the Turkish Lira raised the cost of imported ... Read More
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Sanitary Protection in Uruguay
Sanitary Protection in Uruguay In 2022, demand for sanitary protection products grew for a second consecutive year, further underlining its recovery. Basically, recovery stemmed from the resumption of society in the wake of the pandemic and the resurgence in outdoor activities. Although no hard COVI ... Read More
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Sanitary Protection in Taiwan
Sanitary Protection in Taiwan Taiwan witnessed a second wave of the pandemic in May 2022. Although the local government did not impose any mandatory lockdown period at home, some consumers chose to spend more time at home out of health concerns, leading to slightly increasing demand for reusable san ... Read More
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Sanitary Protection in Switzerland
Sanitary Protection in Switzerland There was a substantial rise in the sales volume of sanitary protection products in 2022, driven by the increasing demand for affordable products and brands, including private label, particularly in intimate wipes. Moreover, major multinational companies used price ... Read More
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Sanitary Protection in Uzbekistan
Sanitary Protection in Uzbekistan Despite the fallout from the war in Ukraine, which led to high inflation, stemming from high energy prices, sanitary protection performed well, with healthy constant value growth and moderate volume growth. This was backed up by strong fundamentals in an economy tha ... Read More
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Sanitary Protection in Portugal
Sanitary Protection in Portugal After a decline in 2020, the return to normality and busy lifestyles with consumers going out more and returning to offices and outdoor activities, resulted in fuller category recovery in 2022. The more frequent replacement of both tampons and towels, increasing use o ... Read More
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Sanitary Protection in Sweden
Sanitary Protection in Sweden Broad increases in retail price points occurred across sanitary protection driven by cost inflation from energy prices, raw materials, labour and logistics. The rate of inflation rose significantly in Sweden in line with the trend seen across Europe and indeed many othe ... Read More
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Sanitary Protection in Serbia
Sanitary Protection in Serbia Sanitary protection registered healthy current value growth in 2022, though constant value was minimal. In particular, rising prices stemming from the war in Ukraine, which led to rising fuel prices, as well as supply disruptions, negatively impacted growth. The heighte ... Read More
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Sanitary Protection in Lithuania
Sanitary Protection in Lithuania Demand for sanitary protection remained relatively robust in 2022 despite the recent price rises in Lithuania, with retail volume sales slowing as inflation soared in the country. As an essential product, females need sanitary protection throughout the year and this ... Read More
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Sanitary Protection in Azerbaijan
Sanitary Protection in Azerbaijan Sanitary protection registered high current value growth in 2022. Constant value growth was significantly lower, though still healthy, as was volume growth, which was supported by a growing population. That being said, Azerbaijan’s proximity to both Ukraine and Russ ... Read More
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Sanitary Protection in Georgia
Sanitary Protection in Georgia In 2022, though there was a double-digit growth in current value sales of sanitary protection, volume growth was much more modest but still healthy. The war in Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening ... Read More
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