Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Menstrual Care in Algeria
Menstrual Care in Algeria In 2023, volume sales of menstrual care in Algeria recorded higher growth than the previous year as players in the market aimed to maintain reasonable prices despite inflation, which boosted demand. Healthy volume growth was also supported by menstrual care products remaini ... Read More
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Menstrual Care in Hungary
Menstrual Care in Hungary In 2023, retail value sales of menstrual care products saw significant growth in Hungary, driven by rising inflation an ongoing price hikes. In response to these price changes, women looked for deals and discounts on the landscape, checking the per-piece price of available ... Read More
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Menstrual Care in Finland
Menstrual Care in Finland Amidst external fluctuations, the landscape of menstrual care products in Finland exhibited resilience in 2023, with volume sales maintaining relative stability, underscoring the essential nature of these products. While a decline in towel sales impacted overall volumes, th ... Read More
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Menstrual Care in the Netherlands
Menstrual Care in the Netherlands In 2023, retail value sales of menstrual care recorded moderate growth in the Netherlands. More initiatives to compensate for menstrual poverty were seen in 2023 especially in some cities, where such activities have been in place for some time at the municipality le ... Read More
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Menstrual Care in Kenya
Menstrual Care in Kenya Rising consumer awareness of menstrual health, together with the wider variety of sanitary products available in Kenya, is driving sales of menstrual care in 2023. Manufacturers commonly leverage mass media (including television, outdoor) and online marketing to educate consu ... Read More
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Menstrual Care in Greece
Menstrual Care in Greece In 2023, the menstrual care landscape in Greece was impacted by rising production costs and supply chain pressures, which urged companies to increase retail prices. This led to overall positive, double-digit retail value growth. To continue attracting consumers, players focu ... Read More
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Menstrual Care in Italy
Menstrual Care in Italy The rise of pharmacies as “information hubs” in 2023 is connected to the performance of menstrual care in Italy. Indeed, pharmacies are increasingly becoming hubs for female consumers, around different topics, and including sensitive subjects. For example, gender-based violen ... Read More
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Menstrual Care in Ireland
Menstrual Care in Ireland Menstrual care in Ireland registered solid volume growth in 2023. Together with the necessity status of these products, the continued expansion of the female population aged 12-54 ensured overall demand remained stable. There has been fairly consistent demand across the cat ... Read More
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Menstrual Care in Guatemala
Menstrual Care in Guatemala Menstrual care in Guatemala registered modest constant value and volume growth in 2023, in spite of continuing rising prices. Continuing population growth supported volume growth. That being said, a large proportion of the population still cannot afford menstrual care pro ... Read More
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Menstrual Care in Morocco
Menstrual Care in Morocco In 2023, menstrual care in Morocco continued to show double-digit retail value growth, with positive retail volume sales. Ongoing growth was driven by changes in perception and growing awareness of menstrual care, alongside the expanding coverage of products. Moreover, the ... Read More
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Menstrual Care in New Zealand
Menstrual Care in New Zealand Value sales growth within menstrual care remained robust in 2023 in New Zealand, largely due to inflationary pressures. Although fuel costs stabilised after the initial shock in 2022 following the Russian invasion of Ukraine, the Government's temporary removal of excise ... Read More
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Menstrual Care in South Korea
Menstrual Care in South Korea While overall volume sales in menstrual care in South Korea may have shown a slight dip in 2023, a dynamic transformation is quietly unfolding. Closer examination reveals a notable surge in the demand for alternative products such as tampons, signalling a clear shift in ... Read More
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Menstrual Care in Estonia
Menstrual Care in Estonia In 2023, retail sales of menstrual care products in Estonia recorded double-digit growth, though this strong value increase was largely driven by price increases as inflationary pressures continued to be felt in the country. Slim/thin/ultra-thin towels with wings emerged as ... Read More
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Menstrual Care in Croatia
Menstrual Care in Croatia In 2023, the increase in value in menstrual care in Croatia can be primarily attributed to increased prices for raw materials and escalating production expenses. Manufacturers and distributors in Croatia, who were already experiencing margin pressures, had no choice but to ... Read More
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Menstrual Care in Denmark
Menstrual Care in Denmark Menstrual care in Denmark was affected by high inflation. While the rate of inflation in 2023 was lower than in 2022 it was still relatively high for Denmark at the end of the review period. Higher input costs, such as material sourcing, labour, distribution and transportat ... Read More
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Menstrual Care in Ecuador
Menstrual Care in Ecuador In 2023, the menstrual care landscape in Ecuador showcased a fall in retail value sales while retail volume slowed. A decline in retail value was the result of consumers' increasingly cautious spending behaviour, with political instability and rising prices shaping purchasi ... Read More
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Menstrual Care in Egypt
Menstrual Care in Egypt Retail sales of menstrual care products in Egypt recorded extraordinary growth in 2023. This value increase was largely driven by price increases, however, with volume growth being more muted. Inflationary pressures continued to be felt in the country throughout the year. San ... Read More
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Menstrual Care in the Czech Republic
Menstrual Care in the Czech Republic With women spending more time on activities such as visiting fitness centres and travelling in the wake of the pandemic, there was greater demand for a range of menstrual care products, especially higher-value products, in 2023, which led to an increase in curren ... Read More
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Menstrual Care in France
Menstrual Care in France Menstrual care in France saw volume declines and strong current value rises in 2023. Inflationary pressures left many local consumers struggling to make ends meet - an especially sharp problem for women who needed to buy menstrual care products. Price hikes in raw materials, ... Read More
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Menstrual Care in Costa Rica
Menstrual Care in Costa Rica Menstrual care in Costa Rica recorded double-digit retail value growth in 2023, driven by prices and the essential nature of the products. To aid sales, sanitary pads, tampons and panty liners had a VAT rate of 1% from 1 February 2023, down from the previous rate of 13%. ... Read More
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Menstrual Care in Dominican Republic
Menstrual Care in Dominican Republic In 2023, menstrual care in the Dominican Republic recorded positive retail value and volume growth. Euromonitor International's Menstrual Care in Dominican Republic report offers a comprehensive guide to the size and shape of the market at a national level. It pr ... Read More
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Menstrual Care in Bolivia
Menstrual Care in Bolivia Menstrual care in Bolivia witnessed steady growth in 2023, driven by a surge in sales of innovative products. Kotex spearheaded this trend by introducing products that serve dual functions, catering to menstrual care while also addressing urinary incontinence. Additionally, ... Read More
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Menstrual Care in Georgia
Menstrual Care in Georgia In 2023, retail sales of menstrual care products in Georgia recorded substantial value growth. This value increase was largely driven by price increases, however, as volume growth was more muted. Inflationary pressures continued to be felt in the country throughout the year ... Read More
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Menstrual Care in the United Arab Emirates
Menstrual Care in the United Arab Emirates The shift towards online purchases is notably boosting the sales of menstrual care in the United Arab Emirates, as consumers increasingly opt for the convenience of doorstep deliveries for their menstrual needs. While greater penetration of e-commerce was a ... Read More
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Menstrual Care in Bulgaria
Menstrual Care in Bulgaria In 2023, menstrual care in Bulgaria witnessed steady retail volume growth despite the continued unit price increases in the category. Price inflation was most notable at the beginning of the year when inflation was still at its peak from 2022. Despite the ongoing decline i ... Read More