Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Retail Adult Incontinence in the US
Current value growth remained significant in retail adult incontinence in the US in 2024, impacted by the lingering effects of inflation, and new product launches in moderate/heavy adult incontinence. The latter also remained the category with the highest value sales in 2024. Volume sales also incre ... Read More
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Menstrual Care in Malaysia
Menstrual care in Malaysia registered a value sales increase in 2024, although inflationary pressures eased and led retail tissue prices to stabilise during the year. The growing popularity of e-commerce has helped lower unit prices, as brands engage in price competition to secure market share. Many ... Read More
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Menstrual Care in Germany
Value sales of menstrual care in Germany grew marginally in 2024. However, overall retail volume sales dipped below pre-pandemic levels, with the category coming under pressure from alternative products such as menstrual underwear and cups, which are considered more eco-friendly and reusable. They a ... Read More
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Retail Adult Incontinence in the Philippines
Retail adult incontinence in the Philippines recorded healthy growth in volume and especially in current value terms in 2024, continuing the trend of the previous year. This was supported by improved economic conditions and a corresponding rise in disposable incomes, which allowed local consumers to ... Read More
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Menstrual Care in the US
In 2024, the US saw inflation continue to stabilise, which drove more moderate retail current value growth for menstrual care in 2024, although retail volume sales were static, which was an improvement after three years of decline. Despite this relief, ongoing anxiety was seen, and consumers remaine ... Read More
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Menstrual Care in Italy
Menstrual care in Italy declined in both value and volume terms in 2024, although the decrease in value was more moderate, thanks to inflation and higher unit prices. Standard towels experienced the sharpest drop and significantly influenced the overall category’s decline. Even though the performanc ... Read More
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Menstrual Care in Colombia
Retail value sales of menstrual care products declined in 2024, primarily due to price reductions observed in pantyliners and pads following the price spikes of 2022 and 2023. This decrease in prices stimulated volume sales, which displayed positive growth. Other contributing factors include the inc ... Read More
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Menstrual Care in the United Arab Emirates
Menstrual care in the United Arab Emirates demonstrated a mixed performance in 2024, influenced by inflationary pressures, shifting consumer preferences, and innovation within the category. Retail volume growth remained low but steady as rising prices influenced consumers’ purchasing power, whilst a ... Read More
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Australia Menstrual Care
Menstrual Care in Australia Menstrual care in Australia experienced growth in both retail volume and current value terms in 2023, fuelled by several factors. As consumers resumed their normal routines, including going back to work and being more mobile, the demand for menstrual care products increas ... Read More
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India Menstrual Care
India Menstrual Care Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual care products continued to u ... Read More
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India Retail Adult Incontinence
India Retail Adult Incontinence In 2023, retail adult incontinence saw another year of high single-digit retail volume and current value growth in India, primarily due to the nation’s ageing population and lifestyle-associated health problems. The pandemic and resultant lockdowns exposed a large pro ... Read More
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Menstrual Care in Brazil
Menstrual Care in Brazil In 2023, against the backdrop of a recovering but still uncertain Brazilian economy, menstrual care witnessed modest retail volume growth, which was an improvement compared with minimal growth the previous year. Amidst the lingering effects of the pandemic and global geopoli ... Read More
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Beauty and Personal Care in Azerbaijan
Beauty and Personal Care in Azerbaijan Performance was positive for beauty and personal care in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. As such, beauty and personal care registered both moderate constant value and volume growth, part ... Read More
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Beauty and Personal Care in Sweden
Beauty and Personal Care in Sweden Beauty and personal care in Sweden remained stable in terms of volume sales in 2023. However, value growth was significant due to a powerful trend towards premiumisation and high inflation. Swedes view beauty and personal care products as essential, meaning they ar ... Read More
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Beauty and Personal Care in Slovakia
Beauty and Personal Care in Slovakia Beauty and personal care in Slovakia registered strong current value growth in 2023 underpinned by soaring inflation which triggered price increases across all categories. The Slovak economy has remained somewhat resilient despite significant headwinds from the w ... Read More
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Beauty and Personal Care in Norway
Beauty and Personal Care in Norway Beauty and personal care in Norway is experiencing a sustained period of growth, fuelled by a continuation of pandemic-era spending habits. While a correction was anticipated in 2022 following the initial boom, it materialised as relatively modest compared to the s ... Read More
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Menstrual Care in Mexico
Menstrual Care in Mexico Menstrual care saw both retail volume and current value growth in Mexico in 2023. In menstrual care, the aftermath of 2022’s inflation-heightened consumer price sensitivity compelled brands to engage in a promotional arms race within hypermarkets and supermarkets. Brands dep ... Read More
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Menstrual Care in Japan
Menstrual Care in Japan Volume sales of menstrual care products fell faster than the decline in the female population aged 12-54 in Japan in 2023, according to Euromonitor’s Consumers data. One reason was price increases. Inflation was seen globally after the pandemic, especially due to the war in U ... Read More
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Menstrual Care in Switzerland
Menstrual Care in Switzerland Demand for menstrual care in Switzerland continues to normalise in the post-pandemic era. Retail volume and value sales posted solid growth in 2023, with the latter fuelled in part by inflation and higher costs of raw materials and production. Since 2022, there has been ... Read More
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Retail Adult Incontinence in Switzerland
Retail Adult Incontinence in Switzerland The stigma surrounding adult incontinence is gradually subsiding in Switzerland, with adults becoming more confident to purchase retail adult incontinence products. Growing demand for light adult incontinence products is underpinned by the increasingly active ... Read More
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Menstrual Care in Austria
Menstrual Care in Austria Menstrual care in Austria saw only modest growth in current value terms in 2023. Moreover, this increase was entirely attributable to inflationary pressures, as rising raw material and supply chain costs led to an increase in unit prices. The cost of living crisis also had ... Read More
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Menstrual Care in Germany
Menstrual Care in Germany In 2023, value sales of menstrual care in Germany continued to grow, following a dynamic performance in 2022. Increased costs of raw materials and production added to the continued inflation felt throughout the year. Health and hygiene awareness has been growing steadily am ... Read More
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Menstrual Care in South Africa
Menstrual Care in South Africa Demand for menstrual care in South Africa continued to increase in 2023, despite the country experiencing high inflation, driving up prices of food, transport and electricity. This also influenced the value performance of menstrual care, with rising costs ensuring that ... Read More
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Rx/Reimbursement Adult Incontinence in the United Kingdom
Rx/Reimbursement Adult Incontinence in the United Kingdom Rx/reimbursement adult incontinence in the UK continued to record volume declines in 2023. The category has been in decline for many years in the local market, with consumers shifting towards retail adult incontinence as the availability and ... Read More
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Menstrual Care in the United Kingdom
Menstrual Care in the United Kingdom Menstrual care in the UK experienced growth in both volume and value terms in 2023. Continuing on from its strong performance in 2022, the category’s current value growth in high single digits was only marginally below the previous year. As inflation remained ele ... Read More
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