Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
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Menstrual Care in Hong Kong, China
Menstrual Care in Hong Kong, China Comfort and functionality continue to be essential considerations for consumers when purchasing menstrual products. Menstrual care products that highlight “instant absorbency” with less leakage are popular among female consumers. These products not only make consum ... Read More
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Menstrual Care in Canada
Menstrual Care in Canada Following the high inflation in 2022, Canada experienced a slight alleviation in 2023, with inflation subsiding to more usual levels. However, residual effects of increased living costs persisted, restraining consumer spending. Despite these challenges, menstrual care demons ... Read More
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Menstrual Care in Argentina
Menstrual Care in Argentina Despite the tumultuous events of recent years, menstrual care in Argentina exhibited remarkable stability in 2023. Unlike previous years marked by significant fluctuations, particularly during the pandemic, sales volumes remained relatively steady. Notably, categories suc ... Read More
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Menstrual Care in Bosnia and Herzegovina
Menstrual Care in Bosnia and Herzegovina Menstrual care in Bosnia and Herzegovina is a mature category that witnessed volume decline in 2023, due to a shrinking consumer base and declining population. Nonetheless, with the help of rising prices caused by inflation, menstrual care continues to grow i ... Read More
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Menstrual Care in Belgium
Menstrual Care in Belgium Menstrual care in Belgium faces challenges amidst high inflation, resulting in a minor decrease in volume sales in 2023. The ageing population contributes to reduced demand for menstrual care products. Furthermore, the exploration of alternative methods affecting the menstr ... Read More
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Menstrual Care in Colombia
Menstrual Care in Colombia Menstrual care in Colombia recorded double-digit retail value growth in 2023, driven by rising inflation and ongoing price hikes. Although Nosotras remained the leading brand on the landscape, the player lost market share in 2023 as consumers sought more affordable options ... Read More
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Menstrual Care in Azerbaijan
Menstrual Care in Azerbaijan Menstrual care was seeing robust growth in 2023 in Azerbaijan, albeit at lower growth rates in value than witnessed in 2022, due to inflationary pressures starting to stabilise. Notably, with the stabilisation of inflation rates, this means unit prices are also starting ... Read More
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Menstrual Care in Indonesia
Menstrual Care in Indonesia Menstrual care in Indonesia in 2023 saw significant rises in both volume and current value terms, with growth driven by the country’s expanding middle class. This is leading to higher disposable incomes, newfound financial flexibility and greater access to essential servi ... Read More
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Retail Adult Incontinence in the US
Retail Adult Incontinence in the US In 2022, prompted by increased costs throughout the supply chain and a high inflation environment in the US, players in the hygiene space and beyond were forced to raise prices for their products. Adult incontinence was not exempt from these external pressures, wi ... Read More
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Menstrual Care in the US
Menstrual Care in the US In 2022, the US experienced 8.0% inflation (Euromonitor International Economies and Consumers Annual Data) that catalysed consumer pullback across consumer goods industries. With US consumers grappling with higher prices and an overall increased cost of living, even essentia ... Read More
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Menstrual Care in Singapore
Menstrual Care in Singapore Despite the declining female demographic aged 12-54, menstrual care continued to register low positive year-on-year growth in current value terms while retail volume transactions faced a small decline. While the threat of the COVID-19 pandemic no longer prompts higher hyg ... Read More
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Retail Adult Incontinence in Singapore
Retail Adult Incontinence in Singapore Retail adult incontinence continues to lead category growth across the tissue and hygiene categories, with low double-digit growth in current retail value and close to double-digit growth in retail volume in 2023. This is a reflection of the burgeoning issue of ... Read More
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Menstrual Care in China
Menstrual Care in China Despite the overall economy rebound in 2023 with the lifting of pandemic restrictions and the resumption of offline activities, menstrual care continued its stable growth in 2023 as it is a very mature category in China with a high penetration rate and being a necessity for t ... Read More
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Sanitary Protection in Pakistan
Sanitary Protection in Pakistan Urbanisation led to increased awareness and education regarding menstrual hygiene management in Pakistan. The taboo linked to menstruation that is inherent in many places in the country was less important in urban centres, which translated into increased sales of sani ... Read More
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Beauty and Personal Care in Ecuador
Beauty and Personal Care in Ecuador Ecuador witnessed a slight economic recovery in 2022 following the decline caused by the COVID-19 pandemic. During the second half of 2021, a nationwide vaccination plan was launched that successfully reduced the threat of COVID-19. Although there was a surge in c ... Read More
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Sanitary Protection in South Africa
Sanitary Protection in South Africa Demand for sanitary protection remained stable in 2022 relative to 2021’s performance. The category benefits from being essential in nature to many consumers who menstruate, while growth was also driven by the economy reopening, and South Africans fully returning ... Read More
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Sanitary Protection in Australia
Sanitary Protection in Australia In recent years, alternative period solutions have been gaining popularity in Australia, putting pressure on traditional disposable sanitary protection products. As a result, demand for sanitary protection products such as towels, tampons, and pantyliners experienced ... Read More
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Sanitary Protection in Germany
Sanitary Protection in Germany In 2022, sanitary protection in Germany saw record-breaking current value growth, after only marginal growth in 2021. This was largely due to price rises as a result of the higher costs of raw materials and production. In fact, the reopening of stores was met with reco ... Read More
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Sanitary Protection in Cameroon
Sanitary Protection in Cameroon There is a wider presence of anion sanitary towels across multiple distribution channels in 2022. These sanitary towels have an embedded anion strip that prevents bacterial multiplication and thus gives extra protection during menstruation, whilst eliminating odour. T ... Read More
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Sanitary Protection in Tunisia
Sanitary Protection in Tunisia Significant changes in society supported sanitary protection’s development in Tunisia. Thus, the category continued to benefit from a number of long-term trends in the country, including ongoing urbanisation and the rise in the number of women in the workforce. This re ... Read More
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Sanitary Protection in Algeria
Sanitary Protection in Algeria Sanitary protection remains a crucial product for many women in Algeria, and in 2022, despite ongoing economic pressures, sanitary protection posted positive volume sales growth as consumers traded down to lower-cost options. Although volume consumption increased, it w ... Read More
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Sanitary Protection in the United Arab Emirates
Sanitary Protection in the United Arab Emirates While demand for sanitary protection continued to slowly rise in 2022 following a marginal dip in 2020 as a result of home seclusion following the emergence of the pandemic, the category recorded double-digit current value growth in 2022 as a result of ... Read More
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Sanitary Protection in Japan
Sanitary Protection in Japan Sanitary protection in Japan experienced another year of marginal retail volume decline in 2022, while the average unit price increased to its highest level of the review period, and indeed the previous decade. This resulted in positive current value growth in 2022, and ... Read More
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Sanitary Protection in Norway
Sanitary Protection in Norway In 2022, the sanitary protection market in Norway experienced significant challenges due to rising input costs, with price hikes in energy and raw materials as well as disruptions to supply chains and labour. This meant a noticeable increase in retail prices, which impa ... Read More
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Sanitary Protection in Turkey
Sanitary Protection in Turkey In 2022, sanitary protection saw retail volume sales decline following a sharp increase in average unit prices, making these products substantially less affordable for many females. Inflation soared whilst the devaluation of the Turkish Lira raised the cost of imported ... Read More
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