Category: Feminine Hygiene
Feminine Hygiene market research reports by Euromonitor International
-
Menstrual Care in the United Kingdom
Menstrual Care in the United Kingdom Menstrual care in the UK experienced growth in both volume and value terms in 2023. Continuing on from its strong performance in 2022, the category’s current value growth in high single digits was only marginally below the previous year. As inflation remained ele ... Read More
-
Menstrual Care in Vietnam
Menstrual Care in Vietnam Vietnam’s population reached continued to grow in 2023 with 31% of the population being females aged 12-54 years, with this being important to the continued growth of the category. Menstrual care continued to boast stronger growth rates compared to other Southeast Asian mar ... Read More
-
Menstrual Care in Tunisia
Menstrual Care in Tunisia Menstrual care in Tunisia registered both moderate constant value and volume growth in 2023, despite continuing inflation and a challenging economy. Continuing population growth supported increased volume sales, as did frequent discounting from the major brands such as Lila ... Read More
-
Menstrual Care in Slovenia
Menstrual Care in Slovenia In 2023, menstrual care saw growth in both volume and value terms in Slovenia, despite facing challenges from an uncertain economic environment and inflationary pressures. The impact of rising prices, particularly due to geopolitical factors such as the conflict in Ukraine ... Read More
-
Menstrual Care in Malaysia
Menstrual Care in Malaysia Standard towels maintained their popularity in menstrual care in Malaysia in 2023, thanks to their affordable prices and good protection. Despite the rise in demand for added-value options in tissue and hygiene (eg eco-friendly products, etc.), Malaysian consumers tend to ... Read More
-
Menstrual Care in Israel
Menstrual Care in Israel Menstrual care saw current value growth in Israel in 2023. Israel has updated its measures with regard to import procedures, easing requirements and introducing a self-declaration system. In July 2022, the Israeli government implemented the Import Reform, with Israel providi ... Read More
-
Menstrual Care in the Philippines
Menstrual Care in the Philippines Menstrual care in the Philippines enjoyed an improved performance in current value terms in 2023. Growth was supported by an increase in consumer mobility, including the return of women to their physical workplaces, Euromonitor International's Menstrual Care in Phil ... Read More
-
Retail Adult Incontinence in the Philippines
Retail Adult Incontinence in the Philippines Retail adult incontinence in the Philippines recorded healthy growth in both volume and current value terms in 2023, continuing the trend of the previous year. This was supported by improved economic conditions and a corresponding rise in disposable incom ... Read More
-
Menstrual Care in North Macedonia
Menstrual Care in North Macedonia Menstrual care in North Macedonia saw volume sales decline in 2023 as consumers made cutbacks in the face of higher costs of living. Consumers chose to economise and prioritise only essential purchases of menstrual care due to pressure on disposable incomes. The hig ... Read More
-
Menstrual Care in Chile
Menstrual Care in Chile In 2023, there was a slowdown in value growth of menstrual care in Chile compared to 2022, accompanied by a decline in volumes across the category except for tampons. This deceleration in value growth can be attributed to the country's economic situation, characterised by sig ... Read More
-
Menstrual Care in Lithuania
Menstrual Care in Lithuania In 2023, menstrual care in Lithuania demonstrated resilience, maintaining a stable performance despite challenges. Retail volumes remained consistent, reflecting the essential nature of sanitary protection products and their steady demand throughout the year. This stabili ... Read More
-
Menstrual Care in Latvia
Menstrual Care in Latvia The year 2023 witnessed a remarkable surge in the demand for tampons among Latvian women, primarily attributed to the increasing adoption of active lifestyles. This trend, echoing the patterns observed in the previous year, reflects a notable shift towards tampons as the pre ... Read More
-
Menstrual Care in Algeria
Menstrual Care in Algeria In 2023, volume sales of menstrual care in Algeria recorded higher growth than the previous year as players in the market aimed to maintain reasonable prices despite inflation, which boosted demand. Healthy volume growth was also supported by menstrual care products remaini ... Read More
-
Menstrual Care in the Netherlands
Menstrual Care in the Netherlands In 2023, retail value sales of menstrual care recorded moderate growth in the Netherlands. More initiatives to compensate for menstrual poverty were seen in 2023 especially in some cities, where such activities have been in place for some time at the municipality le ... Read More
-
Menstrual Care in Kenya
Menstrual Care in Kenya Rising consumer awareness of menstrual health, together with the wider variety of sanitary products available in Kenya, is driving sales of menstrual care in 2023. Manufacturers commonly leverage mass media (including television, outdoor) and online marketing to educate consu ... Read More
-
Menstrual Care in Italy
Menstrual Care in Italy The rise of pharmacies as “information hubs” in 2023 is connected to the performance of menstrual care in Italy. Indeed, pharmacies are increasingly becoming hubs for female consumers, around different topics, and including sensitive subjects. For example, gender-based violen ... Read More
-
Menstrual Care in South Korea
Menstrual Care in South Korea While overall volume sales in menstrual care in South Korea may have shown a slight dip in 2023, a dynamic transformation is quietly unfolding. Closer examination reveals a notable surge in the demand for alternative products such as tampons, signalling a clear shift in ... Read More
-
Menstrual Care in Estonia
Menstrual Care in Estonia In 2023, retail sales of menstrual care products in Estonia recorded double-digit growth, though this strong value increase was largely driven by price increases as inflationary pressures continued to be felt in the country. Slim/thin/ultra-thin towels with wings emerged as ... Read More
-
Menstrual Care in Croatia
Menstrual Care in Croatia In 2023, the increase in value in menstrual care in Croatia can be primarily attributed to increased prices for raw materials and escalating production expenses. Manufacturers and distributors in Croatia, who were already experiencing margin pressures, had no choice but to ... Read More
-
Menstrual Care in Ecuador
Menstrual Care in Ecuador In 2023, the menstrual care landscape in Ecuador showcased a fall in retail value sales while retail volume slowed. A decline in retail value was the result of consumers' increasingly cautious spending behaviour, with political instability and rising prices shaping purchasi ... Read More
-
Menstrual Care in France
Menstrual Care in France Menstrual care in France saw volume declines and strong current value rises in 2023. Inflationary pressures left many local consumers struggling to make ends meet - an especially sharp problem for women who needed to buy menstrual care products. Price hikes in raw materials, ... Read More
-
Menstrual Care in the United Arab Emirates
Menstrual Care in the United Arab Emirates The shift towards online purchases is notably boosting the sales of menstrual care in the United Arab Emirates, as consumers increasingly opt for the convenience of doorstep deliveries for their menstrual needs. While greater penetration of e-commerce was a ... Read More
-
Menstrual Care in Bulgaria
Menstrual Care in Bulgaria In 2023, menstrual care in Bulgaria witnessed steady retail volume growth despite the continued unit price increases in the category. Price inflation was most notable at the beginning of the year when inflation was still at its peak from 2022. Despite the ongoing decline i ... Read More
-
Menstrual Care in Hong Kong, China
Menstrual Care in Hong Kong, China Comfort and functionality continue to be essential considerations for consumers when purchasing menstrual products. Menstrual care products that highlight “instant absorbency” with less leakage are popular among female consumers. These products not only make consum ... Read More
-
Menstrual Care in Colombia
Menstrual Care in Colombia Menstrual care in Colombia recorded double-digit retail value growth in 2023, driven by rising inflation and ongoing price hikes. Although Nosotras remained the leading brand on the landscape, the player lost market share in 2023 as consumers sought more affordable options ... Read More
Research Assistance
