Category: Apparel
Apparel market research reports by Euromonitor International
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Footwear in Malaysia
Footwear in Malaysia Footwear made a strong recovery in 2022, with sales exceeding pre-pandemic levels in current value terms. Sales of both men’s and women’s footwear were boosted by the return of consumers to their physical offices, at least on a hybrid basis, which saw a return in demand for form ... Read More
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Childrenswear in Denmark
Childrenswear in Denmark Childrenswear saw moderate growth in current value terms in 2022 and performed slightly better than womenswear and menswear. Children regularly grow out of their clothes so these items are more of a necessity compared to menswear or womenswear, sustaining demand in 2022. How ... Read More
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Womenswear in Canada
Womenswear in Canada Womenswear, as a product area as a whole, is set to record double-digit growth in retail value sales in 2022. Most COVID-19 related public safety measures were rolled back in early 2022 and consumers resumed pre-pandemic lifestyles. Office wear, such as women’s suits and women’s ... Read More
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Sportswear in Canada
Sportswear in Canada Sportswear is set to record solid growth in retail value sales in 2022, albeit at a lower rate compared to 2020 and 2021 as demand for formal workwear has increased since the resumption of work at the office following the lifting of pandemic-related restrictions in the first qua ... Read More
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Apparel Accessories in Canada
Apparel Accessories in Canada In 2020, apparel accessories recorded dynamic retail volume and strong retail current value growth. However, this was wholly due to the performance of fabric face masks (“other” apparel accessories), the wearing of which was mandatory, outside the home, as the governmen ... Read More
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Womenswear in the Czech Republic
Womenswear in the Czech Republic E-commerce in the Czech Republic experienced problems due to rising inflation, the War in Ukraine and a deterioration of the economic situation. This slowed growth and some companies laid off workers. On the other hand, a Chinese e-commerce giant Chinese fashion app ... Read More
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Jeans in the Czech Republic
Jeans in the Czech Republic Overall, jeans continued to see a drop in retail volume sales during 2022. Even standard, premium and super premium jeans, which saw rebounds in 2021, fell back at the end of the review period. Many Czech consumers consciously chose to buy fewer pairs of jeans due to a co ... Read More
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Womenswear in Denmark
Womenswear in Denmark Womenswear saw only a small rise in current value sales in 2022 as sharp price rises and the war in Ukraine curbed consumer confidence to levels even below that seen at the height of the COVID-19 pandemic. The year 2022 started well with solid value growth in womenswear, which ... Read More
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Menswear in Denmark
Menswear in Denmark Menswear saw current value growth slowdown in 2022 as the rising cost of living and lower levels of consumer confidence stifled demand. The category had been recovering well in 2021 following a difficult year in 2020 as the COVID-19 pandemic led to the closure of many retail stor ... Read More
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Jeans in Canada
Jeans in Canada After a strong recovery in 2021, jeans is set to record healthy growth in retail volume and current value sales in 2022. Consumers look to jeans as staple wear inside and outside the home. More casual attire norms in workplaces also encourage the wearing of smart or decent jeans to w ... Read More
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Hosiery in Canada
Hosiery in Canada The first half of 2022 saw women transition back to the workplace and social activities, with a corresponding upturn in demand for sheer hosiery. The growth in demand and increase in consumer e-commerce activity benefited domestic brands such as Threads, a Toronto-based sheer hosie ... Read More
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Menswear in Malaysia
Menswear in Malaysia Sales of menswear saw dynamic growth in current value terms in 2022. The easing of various COVID-19 related restrictions, including the removal of the government’s Movement Control Order in October 2021, saw Malaysians returning to their physical offices, which promoted growth i ... Read More
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Menswear in France
Menswear in France Menswear is less dynamic than womenswear, albeit the category is following some of the same trends. The double-digit growth seen, which is stronger than 2021, is attributed to a recovery effect seen in premium and luxury brands, thanks to the reopening of travel and tourism and, t ... Read More
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Footwear in France
Footwear in France Sales of footwear enjoy appreciable value growth in 2022, but not sufficiently to completely rebound to pre-pandemic strength. This mainly stemmed from rather bad winter sales, which were dampened by inflationary pressures and the further economic fallout of the Russia-Ukraine war ... Read More
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Sportswear in France
Sportswear in France Sportswear is a dynamic category, which was supported by the uptick in personal sports during the era of pandemic restrictions, as a number of consumers took up walking, running, and cycling whilst the gymnasiums and fitness centres were closed. When sporting establishments reop ... Read More
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Apparel Accessories in France
Apparel Accessories in France Apparel accessories is not the most strategic and supported category in the overall apparel and footwear landscape. As a non-essential product, apparel accessories continued to suffer from the ongoing pandemic restrictions and closures in 2021, along with the near absen ... Read More
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Apparel and Footwear in France
Apparel and Footwear in France Apparel and footwear posts double-digit positive growth in the 2021-2022 period, in a strong rebound following the slumps seen during the time of the pandemic. However, this spike is more in relation to the previous drop and does not herald the same expected growth mov ... Read More
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Jeans in France
Jeans in France Players in jeans have reasons to be happy, as the category bounces back to strength thanks to the ongoing casual clothing trends. Indeed, the depressed economic climate still plays a part, with many consumes exhibiting price-sensitivity, although jeans in general are an affordable ga ... Read More
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Childrenswear in France
Childrenswear in France Childrenswear is seeing a small value decline in 2022, following a similarly small value growth in 2021, with some confliction about the performance of the category overall. Whilst sales appear stagnant, there is a notably growing demand for second-hand children’s clothing (n ... Read More
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Womenswear in France
Womenswear in France Womenswear continues to see improving sales in 2022, with value growth double to that seen in 2021. However, this is an ongoing recovery period as opposed to a full rebound, as sales have not yet reached pre-pandemic levels. Indeed, the category is still struggling to offset the ... Read More
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Hosiery in France
Hosiery in France Hosiery sales continue their recovery in 2022, along the same trends which began in 2021. However, the category was structurally on the wane prior to 2020, primarily due to the historic declining sales seen in sheer hosiery. Non-sheer hosiery was more resilient during the hard year ... Read More
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Personal Accessories in Brazil
Personal Accessories in Brazil After registering a strong negative impact in 2020, due to the COVID-19 pandemic, personal accessories is set to see a positive performance in current value terms for a second consecutive year in 2022, with volume sales also expected to return to growth. Much of the va ... Read More
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Jewellery in South Africa
Jewellery in South Africa In 2022, South Africa has recorded one of the highest levels of food inflation that the country has seen for many years. This has forced many consumers to reduce expenditure on non-essential items due to the lack of disposable incomes. Furthermore, this has directly contrib ... Read More
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Traditional and Connected Watches in South Africa
Traditional and Connected Watches in South Africa Since the pandemic, many South Africans have shifted towards making purchasing decisions based on their changing lifestyles, including the adoption of healthier habits. Connected watches have continued to experience dynamic demand, with consumers pur ... Read More
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Personal Accessories in South Africa
Personal Accessories in South Africa Demand for personal accessories was declining in South Africa prior to the pandemic, although 2020 witnessed the strongest drop in volume sales due to store closures as part of measures to control the spread of COVID-19. During this time, only stores deemed to be ... Read More
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