Category: Apparel
Apparel market research reports by Euromonitor International
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Jeans in Australia
Jeans in Australia Demand for jeans continued to rise in 2022, as this type of apparel offers a broad range of prices and styles to meet local consumers’ needs. Jeans are a staple item in many Australians’ wardrobes and in 2022, the category benefitted from its versatile nature as fashion trends blu ... Read More
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Womenswear in Australia
Womenswear in Australia Demand for womenswear continued to increase in Australia in 2022, with local consumers emerging out of lockdowns with greater interest in updating their current wardrobes. This resulted in womenswear’s retail volume and value sales fully recovering to pre-pandemic levels in 2 ... Read More
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Apparel and Footwear in Australia
Apparel and Footwear in Australia Apparel and footwear remained resilient in 2022, despite many retailers in certain states experiencing closures as part of Australia’s lockdowns at the beginning of the year. In 2022, local consumers gradually resumed outdoor lifestyles as restrictions were eased. T ... Read More
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Menswear in Australia
Menswear in Australia Since the start of the pandemic, demand for menswear in Australia has shifted significantly due to enforced changes to consumers’ lifestyles, with prolonged time spent at home triggering a strong trend towards casualisation. For many workplaces, relaxed dress codes have become ... Read More
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Sportswear in Australia
Sportswear in Australia Despite a full recovery for sportswear value sales in Australia in line with greater mobility and health and wellness trends, the global supply chain shortages due to the pandemic have threatened the profitability of sportswear players and their ability to react quickly to ch ... Read More
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Hosiery in Japan
Hosiery in Japan In 2020, the COVID-19 pandemic hit the Japanese hosiery category extremely hard. Due in part to home working and restrictions on going out, current value demand continued to decline in 2021, especially for sheer hosiery, which is most commonly purchased by office workers. In 2022, o ... Read More
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Apparel and Footwear in Japan
Apparel and Footwear in Japan The impact of COVID-19 continued in 2022, but after the quasi-state of emergency which was implemented in major Japanese cities such as Tokyo and Osaka from January to March 2022 was lifted, consumers had more opportunities to go out, and leisure opportunities for trave ... Read More
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Apparel and Footwear in Hong Kong, China
Apparel and Footwear in Hong Kong, China After experiencing a difficult time in 2020 due to COVID-19, followed by a rebound in 2021, 2022 was another challenging year for Hong Kong in terms of COVID-19. The fifth wave of the virus impacted the country in Q1 and Q2, resulting in a plunge in footfall ... Read More
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Childrenswear in Japan
Childrenswear in Japan Although childrenswear can be expected to experience a faster replacement cycle than other apparel and footwear categories, due to children’s constant physical growth, in 2022 sales continued to be depressed by the long-term declining birth rate, as well as consumers’ desire t ... Read More
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Menswear in Japan
Menswear in Japan The impact of COVID-19 continued into 2022, as states of emergency and quasi-states of emergency announced to prevent the spread of COVID-19 continued in major cities such as Tokyo and Osaka until the end of March 2022. However, with the easing of government curbs on social activit ... Read More
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Childrenswear in Hong Kong, China
Childrenswear in Hong Kong, China The fifth wave of COVID-19 and the increasing number of families emigrating impacted childrenswear in Hong Kong, with the category seeing a decline just slightly slower than overall apparel. Historically, apparel for children saw higher growth than apparel for babie ... Read More
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Menswear in Hong Kong, China
Menswear in Hong Kong, China The fifth wave of COVID-19 in Hong Kong occurred at the beginning of 2022, once again resulting in a lockdown and the tightening of disease prevention measures. This therefore had a dramatic negative impact on sales of menswear in this year. However, benefiting from incr ... Read More
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Footwear in Hong Kong, China
Footwear in Hong Kong, China Footwear saw a double-digit current value decline in 2022, similar to the average in overall apparel and footwear. This was mainly due to the impact of the fifth wave of COVID-19 in Q1 and Q2 of this year, resulting in a plunge in foot traffic and sales during the first ... Read More
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Apparel Accessories in Hong Kong, China
Apparel Accessories in Hong Kong, China A fifth wave of COVID-19 affected footfall in stores and sales of apparel accessories in Q1 and Q2 of 2022, driving a return to decline, in line with the performance of overall apparel and footwear. Belts and hats/caps, as wardrobe essentials, observed softer ... Read More
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Womenswear in Hong Kong, China
Womenswear in Hong Kong, China After a year of strong growth in 2021, womenswear turned to double-digit current value decline in 2022, performing slightly better than the industry average. The fifth wave of COVID-19 resulted in a plunge in footfall and sales in offline stores during Q1 and Q2 of 202 ... Read More
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Jeans in Hong Kong, China
Jeans in Hong Kong, China Jeans declined in Hong Kong in current value terms in 2022, with a stronger fall than the average for apparel. The fall in sales was due to a massive drop in footfall and sales during the fifth wave of COVID-19 in Q1 and Q2 of this year. Although slight growth returned in 2 ... Read More
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Sportswear in Hong Kong, China
Sportswear in Hong Kong, China As the fifth wave of COVID-19 impacted footfall on the streets, overall sportswear saw only a slight current value increase in 2022. The plunge in traffic and sales during Q1 and Q2 made it difficult for sportswear players to see growth on top of last year’s strong mom ... Read More
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Womenswear in Japan
Womenswear in Japan The impact of COVID-19 continued in 2022, as the states of emergency and quasi-states of emergency announced to prevent the spread of the virus continued in Tokyo, Osaka, and other major cities until the end of March 2022. However, womenswear showed some recovery in the year over ... Read More
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Apparel Accessories in Japan
Apparel Accessories in Japan Apparel accessories experienced a strong current value decline in 2022, mainly due to an unstoppable decline in demand for fashion masks (included under other apparel accessories). Nevertheless, business items such as ties and belts recovered slightly in 2022, due to the ... Read More
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Sportswear in Japan
Sportswear in Japan Even after the Tokyo 2020 Olympics, which were postponed a year and held in the summer of 2021, sportswear did not show a particularly sharp recovery from the decline seen in 2020, as the number of COVID-19 cases increased rapidly, and many consumers became more concerned about s ... Read More
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Jeans in Japan
Jeans in Japan In 2021, major cities in Japan, such as Tokyo and Osaka, were under a state of emergency or quasi-state of emergency from the beginning of the year, and the effects of COVID-19 remained very strong, delaying the recovery of jeans in Japan. Government restrictions on COVID-19 lifted af ... Read More
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Footwear in Japan
Footwear in Japan In 2022, footwear in Japan returned to growth in current value terms, as the prolonged impact of the pandemic eased. The casual trend continued in both men’s and women’s fashion, and lifestyles became more informal after the pandemic, which led to the continued popularity of sneake ... Read More
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Hosiery in Hong Kong, China
Hosiery in Hong Kong, China Hosiery saw a double-digit current value decline in 2022, and this was stronger than the decline in overall apparel and footwear. The fall in sales was mainly due to the fifth wave of COVID-19 in Q1 and Q2, which limited footfall, with store-based sales therefore plunging ... Read More
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Menswear in China
Menswear in China Menswear experienced the same severe category-wide current value declines as womenswear in 2022, due to COVID-19 lockdown restrictions and supply chain disruptions, but showed a stronger rebound trend in some categories in the second half of the year. On the one hand, menswear is o ... Read More
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Sportswear in China
Sportswear in China Due to outbreaks of different COVID-19 variants and associated lockdowns in higher-tier cities during the first half of 2022, and lower-tier cities during the second half of 2022, many industries and the overall economy suffered a setback, which led to higher unemployment and low ... Read More
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