Category: Apparel
Apparel market research reports by Euromonitor International
-
Jeans in China
Jeans in China The impact of the COVID-19 pandemic made people miss the old days, and people’s consumption began to show nostalgic preferences. For example, the millennial trend, which was very popular in 2022, is a revival of fashions from around the year 2000. This trend was also reflected in jean ... Read More
-
Womenswear in China
Womenswear in China Following strong double-digit current value growth in 2021, womenswear turned to decline across all categories in 2022, due to the resurgence of COVID-19 in the country. This was mainly due to restrictions on offline consumption, and supply chain disruptions caused by lockdowns, ... Read More
-
Hosiery in China
Hosiery in China Retail current value sales of hosiery returned to decline in 2022. Similar to all other apparel categories, sales of hosiery were negatively affected by the resurgence and spread of the COVID-19 pandemic, and the corresponding lockdowns in major cities. With the increasing amount of ... Read More
-
Apparel and Footwear in China
Apparel and Footwear in China Following strong double-digit current value growth in 2021, apparel and footwear turned to decline in 2022, with sales falling across all categories except sportswear, due to the impact of the resurgence of COVID-19 in the country. This was mainly due to restrictions on ... Read More
-
Childrenswear in China
Childrenswear in China As COVID-19 saw a resurgence, spreading in China from the first quarter of 2022, many major cities were in periodic lockdowns, and logistics were thus blocked, which resulted in a high level of stock overhang for many apparel companies. Meanwhile, consumers had lower willingne ... Read More
-
Apparel Accessories in China
Apparel Accessories in China The increase in the amount of time spent at home in 2022 reduced the use of formalwear, and led to particularly strong current value declines for suit accessories such as ties and belts. Although luxury belts are still performing well in the Chinese market, growth for th ... Read More
-
Footwear in China
Footwear in China Due to the resurgence of the COVID-19 pandemic and the resultant continuous lockdowns in cities from the first quarter of 2022, the overall economy and consumer confidence were greatly impaired. Although footwear was less affected compared with apparel, due to less impact of season ... Read More
-
Menswear in Vietnam
Menswear in Vietnam Two major – and interlinked – trends driving menswear are the demand for high quality and the rise of innovative materials used in production. Also as noted in womenswear, menswear is a fragmented category, with brand names holding only small shares and the majority shares being ... Read More
-
Footwear in South Korea
Footwear in South Korea Raffle was one of the most successful marketing methods in South Korea across all fashion categories in 2022, gaining significant traction amongst millennials and gen Z in particular. The products raffled are limited editions, and everyone has a fair chance of being selected, ... Read More
-
Jeans in Vietnam
Jeans in Vietnam Jeans are flexible garments which make up a part of most consumers’ wardrobes – they can be dressed up or dressed down, depending on the occasion, thus are flexible and also robust. However, jeans are not the most comfortable form or apparel and are more appropriate for wearing out ... Read More
-
Apparel Accessories in Vietnam
Apparel Accessories in Vietnam The post-pandemic landscape heralds polarised trends for apparel accessories. On the one hand, the return to out-of-home activities boosts sales for accessories such as belts, hats, gloves, and the like. On the other hand, the fact that consumers no longer have to wear ... Read More
-
Apparel and Footwear in Vietnam
Apparel and Footwear in Vietnam Apparel and footwear has rebounded in 2022, thanks to the reopening of society following the pandemic restrictions and with COVID-19 now assigned to history. According to the Ministry of Health, Vietnam controlled the outbreaks well and saw four waves of the virus: th ... Read More
-
Apparel Accessories in South Korea
Apparel Accessories in South Korea Apparel accessories saw increases in both volume and current value sales across all categories in 2022, as COVID-19 restrictions were eased and people started going back to their normal lives. As people returned to offices, there was an initial increase in demand f ... Read More
-
Jeans in South Korea
Jeans in South Korea After it saw declines in 2020 due to COVID-19, jeans rebounded in retail volume and current value terms in 2021. However, it took a further year of growth, seen in 2022, to reach the pre-pandemic levels of sales, with growth continuing for both men’s and women’s jeans. As COVID- ... Read More
-
Sportswear in Vietnam
Sportswear in Vietnam Sportswear took a hit during the era of the pandemic, with the closure of gymnasiums and sports centres, restrictions on sporting events, the closure of non-essential stores (including specialist sports shops), and social distancing measures. However, the reopening of society i ... Read More
-
Footwear in Vietnam
Footwear in Vietnam Footwear is back on the front-foot with the reopening of society following the pandemic lockdowns and restrictions. Footwear, like jeans, tends to have a longer lifecycle and purchases are made either when the item is worn out and needs replacing, or for fashion reasons. As such, ... Read More
-
Sportswear in South Korea
Sportswear in South Korea Sportswear surpassed the pre-pandemic level of sales in current value terms in 2021, and maintained its growth momentum in 2022, despite the surge in inflation, seeing a similar value increase as in the previous year. While inflation increased the prices of sportswear in 20 ... Read More
-
Hosiery in Vietnam
Hosiery in Vietnam Sheer hosiery, which was seeing stable growth before the pandemic, was significantly negatively impacted during the era of the pandemic because many women were confined to their homes as a result of the pandemic and thus were not using these items of clothing for more formal work ... Read More
-
Womenswear in South Korea
Womenswear in South Korea In 2021, womenswear was able to rebound fully from the declines seen during the pandemic in 2020 in both retail volume and current value terms. Nevertheless, growth continued in 2022, as people continued updating their wardrobes with new clothing. Women started looking for ... Read More
-
Apparel and Footwear in South Korea
Apparel and Footwear in South Korea In 2021, retail volume and current value sales of apparel and footwear recovered fully from the COVID-19-driven decline in 2020, surpassing the pre-pandemic levels of sales. Nevertheless, growth continued by both measures in 2022, catalysed by excitement about the ... Read More
-
Womenswear in Vietnam
Womenswear in Vietnam Womenswear celebrates a strong rebound in 2022, thanks to the reopening of society following the pandemic restrictions and with COVID-19 now assigned to history. According to the Ministry of Health, Vietnam has controlled the outbreaks well and saw four waves of the virus: the ... Read More
-
Childrenswear in Vietnam
Childrenswear in Vietnam In contrast to 2021, childrenswear is seeing robust growth in 2022, supported by the growing confidence in parents regarding their children and the risk of COVID-19. During the pandemic era, childrenswear value and volume sales plummeted as children were required to stay at ... Read More
-
Menswear in South Korea
Menswear in South Korea Menswear surpassed the pre-pandemic levels of sales in both volume and current value terms in 2021, and continued its increasing momentum in 2022, despite the surge in inflation, with even higher growth than in the previous year. While inflation increased the price of menswea ... Read More
-
Childrenswear in South Korea
Childrenswear in South Korea Despite Korea recording the world’s lowest fertility rate in 2022, childrenswear saw increases in both retail volume and current value terms, as COVID-19 restrictions were lifted in the first half of 2022. Children also started returning to school in March 2022, which ha ... Read More
-
Hosiery in South Korea
Hosiery in South Korea For the last two years, people were stuck at home working, and went out only if necessary. However, COVID-19 restrictions were eased in April 2022, and people gradually started going back to their normal lives. Hosiery, as a necessary item when going out, and especially non-sh ... Read More
Research Assistance
