Category: Household Cleaners
Asia Household Cleaners
-
Surface Care in Turkey
... Boost Power & Shine kitchen spray, which is available in a 750 ml size. It includes 70 ml mini packs with a concentrated formula that can be fixed to the closure of the 750 ml ... Read More
-
Bleach in Vietnam
... With a heightened demand for greater hygiene, formed as a result of the pandemic, bleach saw an increased demand as consumers sought effective solutions for surface disinfection. In certain regions, the practice of using a ... Read More
-
Polishes in Malaysia
... For instance, younger home owners tend to prefer simple furniture that requires minimal care, as there is not enough time (or desire) to polish and care for furniture. Consumers would rather buy new low maintenance ... Read More
-
Toilet Care in Thailand
... the nuanced dynamics of a niche category. The rise in the growth rate in 2023 can be attributed, in part, to a strategic price hike implemented in the previous year. Manufacturers, seeking to recalibrate pricing ... Read More
-
Toilet Care in Indonesia
... residing in modern houses and apartments. This transition elevates consumers' living standards and also fosters a heightened sense of responsibility to maintain these spaces and ensure cleanliness – notably with seeking to keep bathrooms in ... Read More
-
Toilet Care in Singapore
... is a perceptible shift in consumer behaviour impacting the demand for toilet care. At the height of the pandemic, there was an increased emphasis on hygiene and sanitation, prompting heightened awareness and a surge in ... Read More
-
Home Care in Malaysia
... Although it is still unknown how overall consumer spending will be affected in the long term, local consumers have already started to feel the pinch. As rice is a daily staple, they are having to ... Read More
-
Home Care in South Korea
... preference for sophisticated and specialised home care solutions, with many prioritising products that offer superior cleanliness and hygiene features. Moreover, there is a shift towards more specialised and effective solutions tailored to specific needs, such ... Read More
-
Toilet Care in South Korea
... This elevated interest has prompted the release of numerous products specifically tailored for bathroom sanitation needs. Bref from Henkel Home Care Korea Ltd has seized the opportunity to cater to the evolving preferences of consumers. ... Read More
-
Polishes in South Korea
... as professionals returning to offices opted for formal attire and prices were pushed up by inflation. Nevertheless, the demand for quality shoe care products has not yet reached pre-pandemic levels. As part of cost-saving measures, ... Read More
-
Polishes in Japan
... passed down to the younger generations. First, it is very time-consuming and tiring to use on a regular basis – even once a year is too much for those who are not used to it. ... Read More
-
Polishes in Thailand
... columns in particular remained robust, propelled by the penchant for home décor trends emphasising cleanliness and order. Driven by the aspiration to create visually appealing living spaces, consumers fuelled sustained demand for specialised polish products ... Read More
-
Bleach in Thailand
... that bleach is navigating in response to evolving consumer behaviours and preferences. Notably, the demand for bleach appears to be plateauing, which can be attributed to changing perceptions amongst consumers, who no longer view it ... Read More
-
Bleach in South Korea
... for disinfectant bleach remains steady in South Korea, where bleach is known for its germicidal, disinfectant, and bleaching effects. It is considered an essential product in many households and commonly stocked in kitchens, bathrooms and ... Read More
-
Toilet Care in Japan
... was a little different. The category saw significant declines in both volume and current value terms in 2023, mainly due to less time being spent at home. In May 2023, there was a pivotal policy ... Read More
-
Bleach in Indonesia
... stagnation is the noticeable absence of new product developments within bleach, as many companies have shifted their focus away from such products, not seeing bleach as heralding strong enough potential or profits. As a result, ... Read More
-
Surface Care in Malaysia
... and growth resumed in 2023. Consumers periodically spray and clean surfaces such as tables, doorknobs, chairs, and toilets with such products, as hygiene awareness remains strong. Demand has remained higher than the pre-pandemic period, mostly ... Read More
-
Polishes in the Philippines
... clean and well-maintained. Continuing the trend from the previous year, polishes saw slow retail volume growth and more dynamic current value growth in 2023. Although floor polish remained the largest category, shoe polish witnessed the ... Read More
-
Polishes in Singapore
... and preferences within the military community, as well as broader implications for individuals engaging in outdoor activities, necessitating proper shoe maintenance. Military exercises often involve rigorous training routines that expose footwear to challenging conditions. As ... Read More
-
Surface Care in Indonesia
... and rising disposable incomes within this urban, professional, consumer segment. Such consumers have become more selective in their home care choices, leaning towards specialised products which cater to distinct tasks. For instance, while a standard ... Read More
-
Home Care in the Philippines
... stricter regulations, impacting the competition. However, the industry saw increases in retail volume and current value sales across all categories, driven by the higher disposable incomes of Filipinos and the return of tourists, despite the ... Read More
-
Surface Care in Thailand
... This robust expansion can be attributed to two significant factors that have shaped consumer behaviour and market dynamics in tandem – the prevailing household hygiene trend, and an increased awareness of germs. Euromonitor International's Surface ... Read More
-
Bleach in Singapore
... As individuals become more attuned to the consequences of certain cleaning practices, the spotlight on bleach has intensified, prompting a re-evaluation of its widespread usage. One primary concern revolves around the potential health impacts of ... Read More
-
Surface Care in Singapore
... impact on volume sales of surface care, reflecting a changed dynamic in consumer behaviour. One of the key drivers behind the reduced cleaning at home is the gradual return to pre-pandemic routines and social activities. ... Read More
-
Surface Care in Japan
... spend more time outside the home. In May 2023, the Japanese government reclassified COVID-19 from the previous level 2 to level 5, which was the same class as influenza and chicken pox. This changed consumers’ ... Read More
Research Assistance
