Category: Household Cleaners
Thailand Household Cleaners
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Wipes in Thailand
... reflecting the products’ sustained popularity. Baby wipes remained the largest segment within wipes, showing current value growth that outpaced the overall category. General purpose wipes, however, achieved the fastest growth rate, reflecting the expanding usage ... Read More
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Surface Care in Thailand
... the country and sales are not notable. With lower price increases in 2024, this drove up the volume growth rate in 2024. However, inflationary pressures continued to squeeze household budgets, which led an increasing number ... Read More
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Toilet Care in Thailand
... decline in 2024, due to their high price, the larger categories of toilet liquids/foam and in-cistern devices maintained growth. Although toilet care saw lower price rises in 2024 than in 2023, consumers remained price-sensitive, as ... Read More
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Bleach in Thailand
... affordability. This translated into a rise in demand for concentrated bleach formulae, which offer cost savings and efficacy. Some consumers also continued to purchase bleach due to its multipurpose nature, as it can be used ... Read More
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Polishes in Thailand
... strongest unit price rise within home care in 2024. Inflationary pressures continued to limit consumers’ disposable income in 2024, leading consumers to prioritise value and affordability. This translated into private label continuing to see a ... Read More
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Home Care Packaging in Thailand
... trends, including smaller household sizes and increasing urbanisation, are influencing consumer preferences towards more compact and affordable packaging options. Changing consumer lifestyles and heightened price sensitivity are also driving the preference for smaller pack sizes ... Read More
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