Category: Household Cleaners
Asia Household Cleaners
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Home Care in Sri Lanka
... 2023. As inflationary pressure fell sharply, players lowered or slowed price increases to pique the interest of consumers. While price and essentials were the key factors for many consumers, some traded-up to products offered in ... Read More
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Polishes in Vietnam
... increasing ownership of home appliances and premium footwear that require frequent polishing. Shoe polish remained the overwhelmingly dominant category in 2024, and continued to see growth. Euromonitor International's Polishes in Vietnam market report offers a ... Read More
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Toilet Care in Vietnam
... highlights an ongoing household need and rising awareness of sanitation, particularly as consumers increasingly prioritise maintaining a clean, germ-free environment. Growth has also been supported by factors such as busier lifestyles, and the construction of ... Read More
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Toilet Care in Singapore
... is an ongoing trend following the era of the pandemic. Indeed, although concerns about infection have eased in the post-pandemic landscape, maintaining a hygienic toilet environment remains a core habit in local households, as consumers ... Read More
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Home Care in Singapore
... volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper dip seen in 2023. Overall positive growth is attributed to increasing demand for hygienic and multi-functional products, ... Read More
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Surface Care in Singapore
... time outside the home, whether for work, social activities, or leisure, thus, the emphasis on frequent and intensive household cleaning has naturally decreased. Indeed, this is more of a return to pre-pandemic routines, which reflects ... Read More
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Bleach in Singapore
... declines over the forecast period. Notably, consumers are becoming increasingly concerned about the use of bleach, as instead they increasingly prioritise health, safety, and environmental sustainability in their cleaning product choices. Indeed, the spotlight on ... Read More
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Polishes in Singapore
... with a lesser impetus coming from the resurgence of consumer mobility and social occasions in the post-pandemic landscape. Euromonitor International's Polishes in Singapore market report offers a comprehensive guide to the size and shape of ... Read More
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Surface Care in Vietnam
... particular, has increasingly become a daily activity, or carried out at least several times a week, as urban and suburban residents respond to rising levels of air pollution, which bring dust and pollutants indoors. Floor ... Read More
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Bleach in Vietnam
... powerful multipurpose home care product. However, the rates of volume growth saw a slowdown over the course of the review period. The Vietnamese market is already saturated with a wide range of bleach products, alongside ... Read More
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Home Care in Vietnam
... Vietnam’s average inflation rate met the target of remaining below 4.5%, and this drove rising disposable incomes and maintained consumers’ purchasing power. Many people therefore looked for higher quality, more effective, and more convenient products. ... Read More
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Surface Care in Turkey
... electro-static and excluding wipes) and wipes and refills (dry electro-static). Multi-purpose cleaners experienced a positive volume growth of 7%, as consumers increasingly favoured versatile cleaning solutions for multiple surfaces. The ability to clean various surfaces... ... Read More
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Polishes in Turkey
... consumers increasingly favoured modern furniture and laminated floors, which do not require polishing. Traditional wooden furniture, once a staple in Turkish homes, is now seen as outdated, and the high cost of real wood floors ... Read More
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Toilet Care in Turkey
... sales, with in-cistern devices seeing the strongest fall in volume sales of 1%. However, rim blocks and rim liquids both recorded positive retail volume growth. These products are appealing scents, particularly favoured during promotional periods. ... Read More
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Surface Care in Thailand
... the country and sales are not notable. With lower price increases in 2024, this drove up the volume growth rate in 2024. However, inflationary pressures continued to squeeze household budgets, which led an increasing number ... Read More
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Toilet Care in Thailand
... decline in 2024, due to their high price, the larger categories of toilet liquids/foam and in-cistern devices maintained growth. Although toilet care saw lower price rises in 2024 than in 2023, consumers remained price-sensitive, as ... Read More
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Bleach in Azerbaijan
... Bleach in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify ... Read More
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Polishes in Azerbaijan
... polish, they are being replaced by multi-purpose cleaners, with consumers perceiving multi-purpose cleaners as more economical and also more convenient. In terms of shoe polish, there is a trend towards more casual footwear, such as ... Read More
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Polishes in Thailand
... strongest unit price rise within home care in 2024. Inflationary pressures continued to limit consumers’ disposable income in 2024, leading consumers to prioritise value and affordability. This translated into private label continuing to see a ... Read More
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Toilet Care in Azerbaijan
... sales. Rim liquids also accounted for significant value sales, with value sales for in-cistern devices continuing to be low. Euromonitor International's Toilet Care in Azerbaijan market report offers a comprehensive guide to the size and ... Read More
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Surface Care in Azerbaijan
... volume sales falling by a tenth. Products in this segment are considered expensive, with offering being mainly global brands, and this dampened volume sales. Euromonitor International's Surface Care in Azerbaijan market report offers a comprehensive ... Read More
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Bleach in Thailand
... affordability. This translated into a rise in demand for concentrated bleach formulae, which offer cost savings and efficacy. Some consumers also continued to purchase bleach due to its multipurpose nature, as it can be used ... Read More
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Home Care in Cambodia
... more focused on maintaining clean and sanitised living spaces, leading to an increased demand for essential items such as disinfectants, detergents, and various cleaning supplies to ensure safe and hygienic households. Euromonitor International's Home Care ... Read More
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Bleach in Turkey
... of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Home Care in Turkey
... while opting for multi-purpose options to save costs. These behaviours challenged retail volume sales throughout the year. Consequently, while essential categories such as automatic dishwashing, laundry detergents and bleach continued to show positive retail volum... ... Read More
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