Category: Household Cleaners
Asia Household Cleaners
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Surface Care in Kazakhstan
... between Ukraine and Russia and entering Kazakhstan for safety. Bathroom cleaning products were in high demand in 2023, and oven cleaners were also popular (along with grill cleaning sprays), thanks to their ability to cut ... Read More
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Surface Care in Georgia
... care, with consumers looking for more effective surface care products and well-known brands that are widely available in the modern channel. Nonetheless, price remains important as Georgians are still impacted by high costs of living, ... Read More
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Polishes in Turkey
... in both floor and furniture polishes is due to the diminishing use of classic furniture and wooden floors across the country. Traditional wooden furniture is viewed as outdated by many, while real wood floors are ... Read More
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Toilet Care in Azerbaijan
... also accounted for significant value sales, with value sales for in-cistern devices continuing to be low. Euromonitor International's Toilet Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the ... Read More
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Polishes in Vietnam
... the return of consumers to their physical workplaces and educational establishments. Such products are deemed as essential for maintaining a professional appearance, with well-polished shoes being a must for important meetings. In addition, higher incomes ... Read More
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Bleach in Azerbaijan
... are increasingly concerned about the chemical content of bleach and are opting for safer products in terms of the environment. Euromonitor International's Bleach in Azerbaijan market report offers a comprehensive guide to the size and ... Read More
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Toilet Care in Georgia
... categories of toilet care. Rising hygiene standards and developments in modern retailing are driving sales of toilet care. Prices remain high in 2023, following the inflationary pressures seen in recent years, and many consumers are ... Read More
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Toilet Care in Vietnam
... and better hygiene awareness. Toilet liquids/foam remained by far the most popular category within toilet care in Vietnam, reflecting the ubiquity of these products on retail shelves, and their lower prices in comparison with more ... Read More
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Polishes in Pakistan
... improving disposable incomes and purchasing power, which motivate them to seek specialist polishes to maintain the condition of surfaces, cutlery, furniture, shoes and floors. Thus, the growth in demand is fuelled by improved living standards ... Read More
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Bleach in Pakistan
... stain removal, bleach remained a popular choice for many consumers. Reckitt Benckiser Pakistan's Robin Blue and Peridot Products's Kiwi Kleen Bleach (GBO: SC Johnson & Son) have emerged as top performers a highly fragmented competitive ... Read More
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Home Care in Vietnam
... on health and hygiene, facilitated by the pandemic, also had a positive impact on sales of home care products, especially those with bacteria-fighting properties. However, the rate of retail volume growth was slower than the ... Read More
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Home Care in Azerbaijan
... Ukraine, continuing supply chain disruptions, high inflation and tightening monetary policy all had a dampening effect on home care. However, while inflation was still an issue, it eased somewhat, particularly later in the year. That ... Read More
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Home Care in Kazakhstan
... suffered global shifts in supply chains as changes in the positioning of production facilities. As such, most leading players abandoned the production and supply of products from Russia and instead began to import their branded ... Read More
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Toilet Care in Kazakhstan
... in 2023, leading overall growth in terms of volume sales, with its products being both affordable and convenient to use. Toilet liquids/foam also continued to dominate category volume sales in terms of size in Kazakhstan ... Read More
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Surface Care in Vietnam
... an enhanced focus on hygiene, despite the easing of the pandemic. Many Vietnamese consumers continued to clean their homes more thoroughly and more often, with products with antibacterial claims, performing particularly well. In urban areas, ... Read More
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Home Care in Georgia
... general and improved employment levels, which has raised purchasing power for some. However, the rising cost of production has urged producers and importers to increase retail prices. Intense competition between home care manufacturers and retailers ... Read More
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Toilet Care in Pakistan
... the call for products that could ensure cleanliness and hygiene in homes. Leading brand owners capitalised on this trend by communicating the effectiveness of their products in providing 100% germ and virus protection. This communication ... Read More
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Polishes in Kazakhstan
... than in the previous year of 2022. The range of category goods found on retailers’ shelves has shrunk significantly in response to global supply chain problems and difficulties importing raw materials for production. Euromonitor International's ... Read More
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Toilet Care in Turkey
... displayed a contrasting trend, demonstrating positive growth, albeit it at a low level. ITBs are often chosen for their pleasant scents, particularly during promotional campaigns. In 2023, major grocery retailers, including Migros and Carrefour, implemented ... Read More
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Home Care in Pakistan
... growth in 2023, despite economic challenges like high inflation and a rising US dollar exchange. Meanwhile, the high inflationary pressure on prices stimulated double-digit retail current value growth across categories. Euromonitor International's Home Care in ... Read More
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Bleach in Georgia
... unit. Thus, bleach remains an attractive product among consumers looking to economise. The assortment of bleach products is extensive in terms of the variety of packaging sizes available. However, competition in the bleach category is ... Read More
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Bleach in Kazakhstan
... disinfectant despite its pungent odour, toxicity and questionable environmental impact. Bleach was also boosted during the COVID-29 pandemic, thanks to heightened hygiene habits. While sales of strong cleaning products have slowed since the time of ... Read More
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Bleach in Turkey
... economic conditions and reduced disposable incomes made 2023 a hard year for some products, bleach continued to grow in terms of retail volume. Many consumers consider bleach to be a basic and necessary product. This ... Read More
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Surface Care in Pakistan
... on prices. Retail volume demand was driven by a continued focus on cleanliness and preventative hygiene in the aftermath of the COVID-19 pandemic. Heightened consumer awareness of illnesses and diseases, including flu and viral infections, ... Read More
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Home Care in Turkey
... the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the ... Read More
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