Category: Household Cleaners
Asia Household Cleaners
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Wipes in South Korea
... and sustained uptick in demand for wipes that align with eco-friendly practices. This green momentum reflects a broader societal shift towards sustainable choices, with consumers actively seeking products that minimise their environmental impact. Players’ response ... Read More
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Wipes in Georgia
... affordability over brand recognition. Large package sizes, particularly those containing 100-120 sheets, continue to be favoured by consumers seeking value for money. Additionally, there is a distinct preference among consumers for high-quality wipes for skin ... Read More
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Wipes in Hong Kong, China
... wipes have gained popularity among travellers, due to their convenience and ease of use. Consumers’ overall health and hygiene awareness remains high during post-pandemic travel, and travellers, whether frequent or occasional, often find themselves in ... Read More
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Wipes in Indonesia
... brought about a significant and lasting increase in hygiene awareness among consumers in a trend that persisted into 2023 and will continue throughout the forecast period. Even though the immediate threat of the virus has ... Read More
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Wipes in Azerbaijan
... price increases and, instead, keep prices the same whilst lowering the units or volume levels in the products. Wipes is a fairly price-sensitive category inasmuch as many consumers would balk at steep price hikes, especially ... Read More
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Wipes in Singapore
... close to pre-pandemic levels. Wipes is facing strong premiumisation across its categories, with most enduring higher average unit price increases compared to retail volume increases. The COVID-induced increased hygiene consciousness also increased consumers’ general propensity ... Read More
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Wipes in China
... personal hygiene awareness is here to stay, Chinese consumers’ tightened budgets mean that consumption of discretionary goods, like wipes, will not stay strong. Portable packages suitable for outdoor scenarios sell better than family packs as ... Read More
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Home Care in Bangladesh
... all products such as detergents and toilet cleaners became pricier by 10 to 30%. Manufacturers said rising costs of importing raw materials and the devaluation of the taka forced them to increase the prices of ... Read More
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Home Care in Myanmar
... patterns as consumers spent less time at home, while those that were negatively impacted such as air care benefited from the return to the workplace. However, global inflation is placing pressure on household incomes and ... Read More
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Home Care in Uzbekistan
... underpinned by positive demographic trends, including an expanding consumer base and steady sales growth. However, pervasive price sensitivity among consumers poses a barrier to the advancement of innovative product categories. Instead, consumers prefer economically-priced produc... ... Read More
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Polishes in Uzbekistan
... by the mass construction of new buildings, residential complexes and business centres, making it impossible to keep shoes free of dust when out and about, making shoe polish an essential item. In 2023, shoe polishes ... Read More
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Bleach in Uzbekistan
... addressing COVID-19 concerns. Chlorine-based bleach products remain prevalent among consumers, underscoring their enduring appeal and significance in household cleaning practices. This tradition of using bleach reflects not only its effectiveness but also cultural norm... Euromonitor ... Read More
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Surface Care in Taiwan
... have continued launching various formats in these product areas, appealing to local consumers. Due to the humid climate in the spring and summer of 2023, consumers purchased more bathroom cleaners, especially those that targeted mildew ... Read More
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Polishes in Taiwan
... declining before the outbreak. The polishes category also remains a niche in Taiwan, which challenges sales. Restrained by high humidity and temperatures in Taiwan, polishes are not well-accepted, leading sales of both floor polish and ... Read More
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Home Care in Laos
... higher consumer costs. This affected consumer spending, especially among low- and middle-income consumers. Despite rising prices of all goods, essential home care options, such as laundry care, dishwashing, and home insecticides, remained in demand, especially ... Read More
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Bleach in Taiwan
... COVID-19 had contributed to continuous moderate growth since 2020. However, with the threat of the virus reduced, consumers have shifted their focus away from cleaning, leading to a slowdown in sales during 2023. A consumer ... Read More
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Home Care in Cambodia
... With lower inflation, households also had more disposable income available, allowing them to allocate a larger portion of their budget towards home care. Sales also benefited from a drop in unemployment, higher GDP growth and ... Read More
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Home Care in Sri Lanka
... The demand for locally produced home care products grew as a result of import restrictions. The demand for household insecticides experienced a significant increase due to worries about the possible harm that some insects may ... Read More
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Toilet Care in Uzbekistan
... in both market value and volume terms, the category remained a staple in household cleaning regimens. This resilience reflects the ingrained importance of cleanliness in Uzbekistan's culture, sustaining consistent demand for toilet care products. Euromonitor ... Read More
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Surface Care in Uzbekistan
... awareness of personal health and hygiene fostered by the pandemic. Multipurpose cleaners, scouring agents, oven cleaners, and kitchen cleaners are among the most sought-after products, aligning with the traditional cooking routines prevalent among local consumers. ... Read More
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Toilet Care in Taiwan
... heightened retail value growth compared to retail volume growth. Volume sales were driven by the humid climate in the spring and summer seasons of 2023, which increased consumer concern about hygiene conditions in the households. ... Read More
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Home Care in Taiwan
... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More
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Polishes in Azerbaijan
... replaced by multi-purpose cleaners, with consumers perceiving multi-purpose cleaners as more economical and also more convenient. In terms of shoe polish, the decline is a result of leather shoes becoming less popular. Euromonitor International's Polishes ... Read More
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Surface Care in Azerbaijan
... registered the highest value growth. However, multi-purpose cleaners continued to be the most popular product, as it is deemed more economical, as well as more convenient, as there is no need to buy multiple separate ... Read More
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Polishes in Georgia
... products. Thus, polishes are not very popular in Georgia. Shoe polish remains the largest product area in terms of volume and value sales, which has benefitted from the return to common lifestyles after the COVID-19 ... Read More
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