Category: House & Home
Africa House & Home
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Home Care in Morocco
... significant upturn in demand. With manufacturers experiencing higher energy, raw material and shipping costs, they were forced to pass these on to an increasingly price sensitive consumer base. As a result, Moroccans traded down to ... Read More
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Dishwashing in Morocco
... increases were somewhat counteracted by heavy discounting practices employed by manufacturers and modern retailers, as they sought to entice low-income consumers to switch from multi-purpose paste soaps to more modern household staples, such as dishwashing ... Read More
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Laundry Care in Morocco
... by rising energy and other input costs, opted to pass these onto consumers in the form of higher prices. This resulted in consumers seeking out more affordable, basic products, rather than specialised offerings designed for ... Read More
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Surface Care in Morocco
... material and transport costs. The category is dominated by multi-purpose cleaners, which were valued for their versatility, while also costing less than purchasing separate products for different tasks . Multi-purpose cleaners were also considered effective ... Read More
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Polishes in Morocco
... be expensive and unnecessary. As such, they tended to be purchased mainly by upper-income groups, with low- to middle-income households opting for cheaper, multi-purpose alternatives. Moreover, with the exception of shoe polish, availability is largely ... Read More
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Toilet Care in Morocco
... prices compared to in-cistern devices. In addition, toilet liquids/foams are considered less wasteful than in-cistern devices, which rely on continuous use. This was especially relevant in the tough economic environment, which saw households looking to ... Read More
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Bleach in Morocco
... product has an old-fashioned image in the country, especially younger consumers, who consider it to be harmful to both their own health and that of the environment. Bleach was also increasingly considered to be damaging ... Read More
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Home Insecticides in Morocco
... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More
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Surface Care in Kenya
... needs. With only a limited number of brands offering oven cleaners in the market, Chandaria Industries aims to bridge this gap and stand out from the crowd. The introduction of the Velvex oven cleaner is ... Read More
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Polishes in Kenya
... current value growth rates for shoe polish were slower in 2023, compared to 2022. This was informed by signs of maturity in the demand for shoe polish, alongside a low level of competition in the ... Read More
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Laundry Care in Kenya
... is a response to the rising demand for professional laundry services, driven by an expanding middle-class consumer base and urbanisation. LG recognises the potential for profitable ventures in this area, as laundromats offer convenience and ... Read More
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Wipes in Algeria
... also benefited from not yet being mature and fully saturated, as well as the rising focus on hygiene and convenience. Sales remained limited to personal wipes is 2023 as Algerian consumers do not regard home ... Read More
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Toilet Care in Kenya
... still low demand and low visibility of these types of toilet care products at the end of the review period. Rim blocks and liquids tend to be targeted at consumers in high- and middle-income groups ... Read More
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Away-From-Home Tissue and Hygiene in Algeria
... during the pandemic, followed high inflation in 2022, the on-trade sector experienced a strong recovery in 2023, boosting retail tissue sales growth despite more cautious spending by consumers as a result of declining purchasing power. ... Read More
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Wipes in Morocco
... as general-purpose wipes, compete with pocket handkerchiefs and boxed facial tissues, others have no specific alternatives. The convenient packaging of wipes also meant the product could be used on-the-go, which was particularly attractive to busy ... Read More
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Tissue and Hygiene in Morocco
... highs in 2022 and 2023. As a result of high inflation rates and the increase in prices, spending confidence declined, resulting in a significant drop in domestic demand. Consumers purchasing behaviour adapted in 2023, with ... Read More
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Air Care in Kenya
... the category was stimulated as manufacturers continued to launch innovative products featuring unique scents and attractive packaging designs. Such investments captured consumer interest, propelled demand and raised value sales. Importantly, the rising middle-class population in ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
... more businesses and services operating in urban centres. Following the pandemic, most businesses and organisations around the country returned to full office hours from 8am to 5pm in 2022. Kenyans largely work in offices and ... Read More
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Retail Tissue in Morocco
... retail tissue in Morocco estimated at around 2kg, this is deemed low compared to other developed countries, offering ongoing room for growth and development. In 2023, growth was further driven by the economic end of ... Read More
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Dishwashing in Kenya
... inclined to create their own home care products, as they searched for cost-efficiency and the ability to control ingredients. This type of activity posed a challenge to the offerings of larger manufacturers at the end ... Read More
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Wipes in Kenya
... middle- and upper-income consumer bases with higher disposable incomes, who are willing to try new products. A flurry of launches in recent years has widened the choice of brands, making wipes more accessible to lower ... Read More
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Bleach in Kenya
... a challenging purchase option for lower-income consumers in the country. To address concerns over affordability, manufacturers introduced smaller packaging options, which offered value for money and reduced the initial outlay for purchases. These smaller packs ... Read More
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Home Insecticides in Kenya
... country's growing middle-class consumer base. With improving lifestyles, these consumers were more inclined to look for safer and more modern insecticide methods to use in their homes, thereby shifting away from traditional methods, such as ... Read More
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Tissue and Hygiene in Algeria
... current value growth in the year. This was supported by rising consumer awareness due to an increasing variety of products available, a greater focus on hygiene, and notable population growth. In addition, modernisation of the ... Read More
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Retail Tissue in Kenya
... environment for the toilet paper category, especially in the premium segment. The rising global price of pulp combined with lower domestic production has tripled the cost of tissue paper in Kenya. Tissue prices have more ... Read More
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